Loving Tan Deluxe Face Self Tanning Applicator - Dark - 1.6 fl oz - Ulta Beauty
$32.95
ColorDark
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Guests are saying
This face tanner has garnered mixed feedback from guests, with many appreciating its moisturizing properties and natural finish. While some found it effective for achieving a subtle glow, others reported dissatisfaction with color development and breakouts. The product is praised for its easy application and pleasant scent, making it a potential favorite for those seeking a gradual tan. However, guests recommend caution regarding shade selection and application techniques to avoid undesired results.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.3 out of 5 stars with 67 reviews
71% would recommend
7 recommendations
2 out of 5 stars
19 February, 2026
originally posted on http://www.ulta.com
wouldnt purchase again
this product had a orange undertone and faded pretty patchy.
1 out of 5 stars
12 February, 2026
originally posted on Loving Tan
not good
[This review was collected as part of a promotion.] usually like loving tan products but this look awful on me =. muddy, dry, patchy. Please make a tanning water for the face!!
3 out of 5 stars
4 January, 2026
originally posted on http://www.ulta.com
Just ok.
The smell isnt great and it really doesnt show up well. I first tried the lighter color which sidnt show up at all. I then went with the darker and barely saw results. Im very fair-skinned! The price isnt warranted for such minimal results.
4 out of 5 stars
31 August, 2025
originally posted on http://www.ulta.com
A Good Self-Tanner
The colour is very natural--not orange at all. The scent is decent for a self-tanner. It is a small amount of product, unfortunately. It also can be quite patchy if your skin is dry or not exfoliated well. I suggest applying it with a makeup brush. It will stain your hands.
3 out of 5 stars
1 July, 2025
originally posted on http://www.ulta.com
Caused the worst breakout of my life
Giving this product 3/5 stars, because it actually works well in adding some sun-kissed glow to the face. However, BEWARE if you have sensitive skin. I applied this a few days ago, and I'm genuinely experiencing the worst breakout of my life. I rarely get pimples and this just destroyed my skin! Deep, painful cystic pimples.
1 out of 5 stars
30 June, 2025
originally posted on http://www.ulta.com
Break outs
It made me get the most painful cystic acne ever.
3 out of 5 stars
Thumbs up graphic, would recommend
10 March, 2025
Love this stuff but it smells so bad!
Smells terrible, but I loved my results! I ended up doing a second layer after a few hours as I didn’t notice much of a difference.
5 out of 5 stars
24 January, 2025
originally posted on http://www.ulta.com
The best
Been using for years in the winter once or twice a week! The best
4 out of 5 stars
13 January, 2025
originally posted on http://www.ulta.com
Doesn't cling to dry patches
The face tan itself has a pretty hydrating formula. I've found that it doesn't cling to dry/damaged skin on the face, which is great.
1 out of 5 stars
14 June, 2024
originally posted on http://www.ulta.com
don't recommend
it literally doesn't do anything. not worth the money
1 out of 5 stars
5 April, 2024
originally posted on http://www.ulta.com
Not Worth It
Hardly noticed a difference in color. Especially for the price.
1 out of 5 stars
30 March, 2024
originally posted on http://www.ulta.com
I did not like it at all
Made me break out
3 out of 5 stars
12 March, 2024
originally posted on http://www.ulta.com
Not the best
Cant tell a major difference, not worth the money.
3 out of 5 stars
7 March, 2024
originally posted on http://www.ulta.com
Good but doesn't last
I really like this because its the only face tan thats never broken me out and it has a decent smell. but two days after applying it was almost completely gone.
4 out of 5 stars
Thumbs up graphic, would recommend
25 February, 2024
3.5/10
its nice when you have already tanned earlier and your face is fading faster than your body but you have to get the exact amount correctly because you either come out orange or it doesn’t really show up. i would buy again as it’s one of the better face tans ive used but i much rather perfer using a mousse and a tanning brush.
5 out of 5 stars
2 February, 2024
originally posted on http://www.ulta.com
LOVE LOVE LOVE
I hate using self tanning moose on my face as I feel like it clogs my pores and never looks good. THIS STUFF WORKS WONDERS. Its so natural and its so even.
2 out of 5 stars
Thumbs down graphic, would not recommend
28 October, 2023Verified purchase
Buy this if tou want to look orange
Horrendous! I have been using the loving tan 2 hr on my body and face and love it because it always looks natural. Was excited to try the actual product for my face but it looks so AWFUL and orange
5 out of 5 stars
28 August, 2023
originally posted on http://www.ulta.com
New favorite product ever
I feel the most confident with a face tan and no makeup. For the last few years ive been using the mouse, but it clogs my pores, clings to dry spots, and fades patchy. But this, THIS!! This is what ive been searching for. A liquid tanner with a guide color that can be used for the face! The color is perfect, the application is super easy, and my skin is glowwing. It looks soo natural. I'm obsessed and so grateful for this unique product!
5 out of 5 stars
13 August, 2023
originally posted on http://www.ulta.com
Favorite Face Tan
This stuff is great! After 2 uses (once a day for 2 days) I get great color without streaks or orange color. It smells amazing, like vanilla and cocoa. A little goes a long way. It's moisturizing but it is lightweight and doesn't feel weird on the skin, it goes on like moisturizer. Definitely recommend.
2 out of 5 stars
2 August, 2023
originally posted on http://www.ulta.com
I got no color from this.
I thought I would love this because the ultra dark moose is the best tanning foam I have ever used. I did not notice a difference in color with this face lotion. I would not buy it again.