Juicy Couture Viva La Juicy Eau de Parfum - 1.7 fl oz - Ulta Beauty
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4.6 out of 5 stars with 1983 reviews
100% would recommend
1 recommendations
5 out of 5 stars
26 March, 2026
originally posted on http://www.ulta.com

Nice
[I received this product in exchange for my honest review] Nice light and fruity. I like how it feels on me. Cannot say it lasts long but I never expected it for the price. Very cute packaging as well. Like for sure
5 out of 5 stars
22 March, 2026
originally posted on http://www.ulta.com

New favorite daily perfume!
[I received this product in exchange for my honest review] This perfume smells amazing! I recently wore it to a wedding and got so many compliments on it. I also still could smell it on me at the end of the wedding, which is impressive considering all of the dancing we did. The packaging is also so cute, very Juicy Couture. I was a massive fan of Juicy in the early 00s and the bottle brought me right back. If only there was a reference to the Scottie dog, it would be perfect!
5 out of 5 stars
20 March, 2026
originally posted on http://www.ulta.com

Nostalgic scent
[I received this product in exchange for my honest review] There's something very nostalgic about this scent! Bright scent that last hours. It's not an everyday scent for me but I love it when I'm looking for something a little extra. The bottle is beautiful & a generous size.
5 out of 5 stars
20 March, 2026
originally posted on http://www.ulta.com

Love this!! Long lasting.
[I received this product in exchange for my honest review] Really surprised by this perfume. I have not ever worn or even smelled this before. It's a really nice scent. Not too strong but will last all day long. Definitely could be an everyday wear kind of scent. More like a spring/summer scent.
3 out of 5 stars
20 March, 2026
originally posted on http://www.ulta.com

Too sugary sweet
[I received this product in exchange for my honest review] To me this perfume just smells like the early 2000s, too sugary and a little cheap like a marshmallow. The bottle is cute and a huge vibe but not my style at all. Probably just not a great fit.
5 out of 5 stars
19 March, 2026
originally posted on http://www.ulta.com

I would definitely buy again!
[I received this product in exchange for my honest review] Obsessed with this perfume! She's very light and airy, not overwhelming. She also seems to last all day long which is a huge plus! The bottle is too cute.
5 out of 5 stars
18 March, 2026
originally posted on http://www.ulta.com

I would buy this product
[I received this product in exchange for my honest review] Packaging is pretty all pink. I was surprised when I opened it it's one of the cutest, and very girly bottles of perfumes I've had. It smells absolutely amazing and others have also complemented my sent.
3 out of 5 stars
15 March, 2026
originally posted on http://www.ulta.com

Everyday perfume
[I received this product in exchange for my honest review] Tried Juicy Couture Viva La juicy and I get the hype! It's sweet, fruity at first, then dries down into the warm vanilla caramel scent that feels really cozy and feminine. Good for everyday life
5 out of 5 stars
15 March, 2026
originally posted on http://www.ulta.com

Love it!
[I received this product in exchange for my honest review] I love this perfume! It's such a staple, I've loved it since I was in middle school. It's fun and flirty scent, and it lasts all day! Packaging is so pretty on my bathroom counter also.
5 out of 5 stars
13 March, 2026
originally posted on http://www.ulta.com

Sweet, fun, mature when needed
[I received this product in exchange for my honest review] It's a floral that's slightly woodsy and warm. Still smells sweet but not icky sweet and has a light citrus note at the end. Site description said it as an amber floral gourmand and it's pretty accurate. Stays on my skin for a good couple hours and lingers on clothes the whole day. On my skin, it was giving more amber than floral, which I'm thankful for because too floral of a scent can give off old lady vibes. I can picture this being worn during brunch with the gals. Sweet, fun and mature when needed
5 out of 5 stars
12 March, 2026
originally posted on http://www.ulta.com

Love it!
I received this perfume, complementary to test out and exchange for an honest review. I love the floral scent. I like how long it lasts on my skin. It is so fresh. I love the fun packaging as well. It is such a good perfume. I'd recommend it.
5 out of 5 stars
12 March, 2026
originally posted on http://www.ulta.com

Juicy Perfume 😍
Absolutely love this perfume! The bottle is so pretty, the design details are amazing. Definitely a sweet youthful smell. Can be worn at any time! Not too heavy at all. It says on all day. Received this product for free. I would definetly purchase this!
5 out of 5 stars
12 March, 2026
originally posted on http://www.ulta.com

Smells great! Everyday wear
[I received this product in exchange for my honest review] Love this perfume from Juicy Couture! The packaging/bottle is sooo pretty! Definitely gives off luxury vibe. It smells amazing too. Definitely great for everyday wear. It's not too strong. Overall, I fell great every time I wear this perfume.
4 out of 5 stars
11 March, 2026
originally posted on http://www.ulta.com

Perfect for a teen or young adult
[I received this product in exchange for my honest review] This scent is very nostalgic for me. I am a millennial, so I have very vivid scent memories of this in high school. It was definitely an "it girl" perfume. Viva La Juicy is an iconic, fun, young, feminine fragrance. The biggest notes to me are vaguely fruity and sweet. Thankfully, with the two sprays I like to apply when I wear a fragrance it is not at all overpowering. The longevity leaves much to be desired - by late afternoon I cannot smell it at all. The packaging is adorable with the big pink bow and cute dangling charms. I like that the cap reminds me of a stopper on a vintage perfume bottle. The glass is heavy and durable. I would recommend this fragrance for the young ladies just getting into perfume. It would be a great first high- end fragrance! I received this for free in exchange for an honest review.
5 out of 5 stars
10 March, 2026
originally posted on http://www.ulta.com

A new favorite!
I am so picky about perfumes, but I absolutely love this one! The bottle is so cute and I love its sweet floral caramely scent. A little goes a long way, but it's not too overpowering at all. I love that this is one of the few perfumes I can wear without sneezing all day!
5 out of 5 stars
10 March, 2026
originally posted on http://www.ulta.com

Light and subtle
[I received this product in exchange for my honest review] Contrary to the flashy appearance of the perfume bottle, the fragrance is light and subtle. It stays on the skin for a few hours maintaining a consistent, light scent.
5 out of 5 stars
10 March, 2026
originally posted on http://www.ulta.com

Bright, Fresh Fragrance!
[I received this product in exchange for my honest review] I'm a really big fan of this fragrance! The berry and honeysuckle notes are light and fresh, and I even feel like there's a bit of vanilla in there! Perfect for a spring and summer fragrance. This perfume wears well throughout the day overall, although it's not particularly strong still be the end of the day. Additionally, the packaging is ADORABLE and exactly what you would expect from Juicy Couture - vibrant, over-the-top, and fun!
5 out of 5 stars
10 March, 2026
originally posted on http://www.ulta.com

Viva La Juicy
[I received this product in exchange for my honest review] This is a great classic perfume! It has sweet floral and fruity notes, perfect for everyday wear. The scent has good longevity without being overpowering. The bottle/packaging is pretty too.
4 out of 5 stars
10 March, 2026
originally posted on http://www.ulta.com

Soft and feminine
[I received this product in exchange for my honest review] The packaging for Viva La Juicy by Juicy Couture is absolutely adorable. The bottle features a beautiful pink bow with gold charm details that give it a glamorous, feminine look. It's definitely the kind of perfume bottle that looks pretty sitting on a vanity. The fragrance itself has a fruity, sweet scent that feels fun and playful while still being light and easy to wear. I really like that it's not overwhelming or too strong, which makes it perfect for wearing to work since it's unlikely to irritate anyone around you who may be sensitive to strong fragrances. The scent is lightweight and pleasant, but one downside is that it doesn't last extremely long on the skin, so you may need to reapply throughout the day. Overall, if you enjoy fruity, sweet fragrances that are soft and feminine, Viva La Juicy is a great everyday option.
5 out of 5 stars
9 March, 2026
originally posted on http://www.ulta.com

A classic
[I received this product in exchange for my honest review] A classic scent for a reason, this perfume is so good. The bottle and box are so stunning, the scent is sweet without being overpowering, and it lasts all day. So good for any occasion