Juicy Couture Viva La Juicy Eau de Parfum - 1.7 fl oz - Ulta Beauty
$93.00
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4.6 out of 5 stars with 1986 reviews
100% would recommend
1 recommendations
5 out of 5 stars
19 May, 2026
originally posted on http://www.ulta.com

Definitely worth the buy!!!
You can never go wrong with VIVA LA JUICY❤️
5 out of 5 stars
27 April, 2026
originally posted on http://www.ulta.com

Beautiful scent
[I received this product in exchange for my honest review] This is such a versatile scent. It's elegant and sophisticated while still feeling young and wearable for everyday. It lasts well on the skin and works for so many occasions. Will definitely continue to reach for it!
5 out of 5 stars
30 March, 2026
originally posted on http://www.ulta.com

Soft sweet and sensual scent!
An iconic scent that's great for any age. This soft floral scent has notes of caramel, intoxicating amber and yummy vanilla. The perfect mix to create a sweet sensual or fun perfume to wear depending on your mood! :) I only have to touch up once throughout the day so it lasts pretty long. Obsessed with this perfume for literally years! I received this product in exchange for my honest review.
5 out of 5 stars
26 March, 2026
originally posted on http://www.ulta.com

Nice
[I received this product in exchange for my honest review] Nice light and fruity. I like how it feels on me. Cannot say it lasts long but I never expected it for the price. Very cute packaging as well. Like for sure
5 out of 5 stars
22 March, 2026
originally posted on http://www.ulta.com

New favorite daily perfume!
[I received this product in exchange for my honest review] This perfume smells amazing! I recently wore it to a wedding and got so many compliments on it. I also still could smell it on me at the end of the wedding, which is impressive considering all of the dancing we did. The packaging is also so cute, very Juicy Couture. I was a massive fan of Juicy in the early 00s and the bottle brought me right back. If only there was a reference to the Scottie dog, it would be perfect!
5 out of 5 stars
20 March, 2026
originally posted on http://www.ulta.com

Nostalgic scent
[I received this product in exchange for my honest review] There's something very nostalgic about this scent! Bright scent that last hours. It's not an everyday scent for me but I love it when I'm looking for something a little extra. The bottle is beautiful & a generous size.
5 out of 5 stars
20 March, 2026
originally posted on http://www.ulta.com

Love this!! Long lasting.
[I received this product in exchange for my honest review] Really surprised by this perfume. I have not ever worn or even smelled this before. It's a really nice scent. Not too strong but will last all day long. Definitely could be an everyday wear kind of scent. More like a spring/summer scent.
3 out of 5 stars
20 March, 2026
originally posted on http://www.ulta.com

Too sugary sweet
[I received this product in exchange for my honest review] To me this perfume just smells like the early 2000s, too sugary and a little cheap like a marshmallow. The bottle is cute and a huge vibe but not my style at all. Probably just not a great fit.
5 out of 5 stars
19 March, 2026
originally posted on http://www.ulta.com

I would definitely buy again!
[I received this product in exchange for my honest review] Obsessed with this perfume! She's very light and airy, not overwhelming. She also seems to last all day long which is a huge plus! The bottle is too cute.
5 out of 5 stars
18 March, 2026
originally posted on http://www.ulta.com

I would buy this product
[I received this product in exchange for my honest review] Packaging is pretty all pink. I was surprised when I opened it it's one of the cutest, and very girly bottles of perfumes I've had. It smells absolutely amazing and others have also complemented my sent.
3 out of 5 stars
15 March, 2026
originally posted on http://www.ulta.com

Everyday perfume
[I received this product in exchange for my honest review] Tried Juicy Couture Viva La juicy and I get the hype! It's sweet, fruity at first, then dries down into the warm vanilla caramel scent that feels really cozy and feminine. Good for everyday life
5 out of 5 stars
15 March, 2026
originally posted on http://www.ulta.com

Love it!
[I received this product in exchange for my honest review] I love this perfume! It's such a staple, I've loved it since I was in middle school. It's fun and flirty scent, and it lasts all day! Packaging is so pretty on my bathroom counter also.
5 out of 5 stars
13 March, 2026
originally posted on http://www.ulta.com

Sweet, fun, mature when needed
[I received this product in exchange for my honest review] It's a floral that's slightly woodsy and warm. Still smells sweet but not icky sweet and has a light citrus note at the end. Site description said it as an amber floral gourmand and it's pretty accurate. Stays on my skin for a good couple hours and lingers on clothes the whole day. On my skin, it was giving more amber than floral, which I'm thankful for because too floral of a scent can give off old lady vibes. I can picture this being worn during brunch with the gals. Sweet, fun and mature when needed
5 out of 5 stars
12 March, 2026
originally posted on http://www.ulta.com

Love it!
I received this perfume, complementary to test out and exchange for an honest review. I love the floral scent. I like how long it lasts on my skin. It is so fresh. I love the fun packaging as well. It is such a good perfume. I'd recommend it.
5 out of 5 stars
12 March, 2026
originally posted on http://www.ulta.com

Juicy Perfume 😍
Absolutely love this perfume! The bottle is so pretty, the design details are amazing. Definitely a sweet youthful smell. Can be worn at any time! Not too heavy at all. It says on all day. Received this product for free. I would definetly purchase this!
5 out of 5 stars
12 March, 2026
originally posted on http://www.ulta.com

Smells great! Everyday wear
[I received this product in exchange for my honest review] Love this perfume from Juicy Couture! The packaging/bottle is sooo pretty! Definitely gives off luxury vibe. It smells amazing too. Definitely great for everyday wear. It's not too strong. Overall, I fell great every time I wear this perfume.
4 out of 5 stars
11 March, 2026
originally posted on http://www.ulta.com

Perfect for a teen or young adult
[I received this product in exchange for my honest review] This scent is very nostalgic for me. I am a millennial, so I have very vivid scent memories of this in high school. It was definitely an "it girl" perfume. Viva La Juicy is an iconic, fun, young, feminine fragrance. The biggest notes to me are vaguely fruity and sweet. Thankfully, with the two sprays I like to apply when I wear a fragrance it is not at all overpowering. The longevity leaves much to be desired - by late afternoon I cannot smell it at all. The packaging is adorable with the big pink bow and cute dangling charms. I like that the cap reminds me of a stopper on a vintage perfume bottle. The glass is heavy and durable. I would recommend this fragrance for the young ladies just getting into perfume. It would be a great first high- end fragrance! I received this for free in exchange for an honest review.
5 out of 5 stars
10 March, 2026
originally posted on http://www.ulta.com

A new favorite!
I am so picky about perfumes, but I absolutely love this one! The bottle is so cute and I love its sweet floral caramely scent. A little goes a long way, but it's not too overpowering at all. I love that this is one of the few perfumes I can wear without sneezing all day!
5 out of 5 stars
10 March, 2026
originally posted on http://www.ulta.com

Light and subtle
[I received this product in exchange for my honest review] Contrary to the flashy appearance of the perfume bottle, the fragrance is light and subtle. It stays on the skin for a few hours maintaining a consistent, light scent.
5 out of 5 stars
10 March, 2026
originally posted on http://www.ulta.com

Bright, Fresh Fragrance!
[I received this product in exchange for my honest review] I'm a really big fan of this fragrance! The berry and honeysuckle notes are light and fresh, and I even feel like there's a bit of vanilla in there! Perfect for a spring and summer fragrance. This perfume wears well throughout the day overall, although it's not particularly strong still be the end of the day. Additionally, the packaging is ADORABLE and exactly what you would expect from Juicy Couture - vibrant, over-the-top, and fun!