Tresemme Cruelty-Free Keratin Smooth Color Sulfate-Free Shampoo for Color-Treated Hair Formulated With Anti-Fade Technology - 28 fl oz
$5.99 ($0.21/fluid ounce)
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Guests are saying
The Tresemme Keratin Smooth Color Shampoo is designed for color-treated hair, offering benefits like anti-fade technology and a sulfate-free formula. Many guests appreciate its ability to leave hair feeling soft, shiny, and manageable while maintaining vibrant color. However, some guests noted that it requires a significant amount to lather effectively and can leave hair feeling greasy if not used properly. Overall, it is a popular choice for those seeking affordable hair care solutions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 271 reviews
quality: 2.32 out of 5
value: 2.9 out of 5
30% would recommend
20 recommendations
5 out of 5 stars
20 September, 2026
originally posted on influenster.com
A trusted brand
As a redhead my hair is really sensitive to different shampoos, this one is gentle enough I can use it everyday and it doesn’t dry my hair out. I noticed a shine and that my ends were easier to brush after using this product. I like that is is free of alot of things as well and says it clearly on the bottle so I don’t have to go search for it.
2 out of 5 stars
Thumbs down graphic, would not recommend
16 August, 2026Verified purchase
not very good
after using the shampoo and conditioner, could barely comb through my hair.
1 reply from Tresemme Expert team - 1 month ago
Hi Linda, we are disappointed to hear that our Tresemme shampoo didn't meet your expectations. We’re committed to delivering high-quality experiences, and your input is valuable to us. We would like to request you to connect with our Consumer Services team at unileverconsumercare.usa@unilever.com with your contact details and the ref ID: 55822535 and we will be glad to assist you further with your concern.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 August, 2026Verified purchase
Do not be deceived
Five bucks does not get you a good deal. This shampoo has got to be mostly water with how much it takes to actually lather. I suppose that’s one benefit to the huge bottle: you’ll need a lot of it, even with short hair like mine. Not to mention I doubt this does anything at all. My hair would look fine for a day, then super greasy the next. By the way, fellow shopper, did you know that Tresemme’s been in class action lawsuits after multiple customers reportedly losing their hair? After this product, I see why. It has definitely caused me to lose some strands. Whatever lab this product was made in needs to be shut down. Spend just a little more if you value your hair.
1 reply from Tresemme Expert team - 1 month ago
Hi Z, thank you for sharing your feedback. We're sorry to hear about your concerns regarding lathering, hair appearance, and hair shedding. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (55823358), so we can address your concerns promptly.
2 out of 5 stars
11 August, 2026Verified purchase
(no review title)
I didn't like the way my hair felt after using this shampoo. It felt as if a coating of product was still in my hair even after thoroughly rinsing it out. Tried it a few times and it didn't feel any different.
1 reply from Tresemme Expert team - 1 month ago
Hi Martha, we are disappointed to hear that our Tresemme shampoo didn't meet your expectations. We’re committed to delivering high-quality experiences, and your input is valuable to us. We would like to request you to connect with our Consumer Services team at unileverconsumercare.usa@unilever.com with your contact details and the ref ID: 55779956 and we will be glad to assist you further with your concern
5 out of 5 stars
2 July, 2026
originally posted on influenster.com
Good
Very good texture and good packaging good for frizzy and dry hair loving the tresemme keratin which makes my hair flawless and good and shinny and soft
1 out of 5 stars
Thumbs down graphic, would not recommend
29 May, 2026
the worst shampoo!
washed twice as I always do when washing and my hair felt and looked so residue-ridden, dull and horrible after using this. I decided to stick with it , though, for about 3 weeks (I wash every 5 or 6 days, because of thick, dry hair, which allows me to wash infrequently), just to see if it would help with preserving my hair color. well, NO, it does NOT preserve or prolong hair color. so now it is being used as a hand soap, at my bathroom sink, to simply finish it and not waste it. it is a good hand soap and that is it!!!
1 reply from Tresemme Expert team - 4 months ago
Hi Kat, we’re sorry to hear about your experience with TRESemmé Keratin Smooth Color Shampoo. We understand how frustrating it must have been to deal with residue, dullness, and an overall negative change in how your hair looked and felt, especially after giving the product multiple tries over several weeks. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (55049650), so we can address your concerns promptly.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 March, 2026Verified purchase
(no review title)
This has barely any lather. It does not seem like it’s really cleaning.
1 reply from Tresemme Expert team - 6 months ago
Hi Olivia, we're truly sorry to hear about the issue you've experienced with the TRESemmé Keratin Smooth Color Shampoo. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 54515264 we’ll make sure to assist you promptly.
5 out of 5 stars
4 March, 2026
originally posted on influenster.com
10/10 buy
Obsessed with this shampoo! Definitely one of the better affordable options, always leaves my hair feeling so soft and smooth. I even feel like it took away from any irritation that caused breakage from heat! I’ve used this for about a month and definitely saw results!
1 out of 5 stars
Thumbs down graphic, would not recommend
28 February, 2026
Horrible
Leaves hair greasy, requires a lot to lather up even a little bit. Had to wash my hair the next day after using this when normally I wash every 2nd or 3rd day.
1 reply from Tresemme Expert team - 6 months ago
Hi Kate, we’re sorry to hear that the TRESemmé Keratin Smooth Color Shampoo left your hair feeling greasy and required so much product just to create a light lather. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54215806), so we can address your concerns promptly.
4 out of 5 stars
24 February, 2026
originally posted on influenster.com
Great product
Great product to use to help with color fade! Leaves no residue. The texture is smooth. Give you some volume in your hair which is nice. Overall smells clean and is great.
2 out of 5 stars
Thumbs down graphic, would not recommend
9 November, 2025Verified purchase
Not tge Tresemne shampoo i remember!
It’s ok but I’d never buy it again. You have to use 8-10 pumps to get any lather and my hair is only chin length!
1 reply from Tresemme Expert team - 11 months ago
We're truly sorry to hear about the issue you've experienced with product. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 53167854 we’ll make sure to assist you promptly.
5 out of 5 stars
23 October, 2025
originally posted on influenster.com
Great hair protection and color protection
Amazing product smells is fantastic this product keeps the hair silky smooth as well as proctecting the color me and my fiance both use this product and we love it so much its a great value for a reasonable price
1 out of 5 stars
Thumbs down graphic, would not recommend
15 September, 2025Verified purchase
oily and greasy
Never had complains about Tresemme until I tried this one. Hair looks super oily and greasy by the end of the day. I don't recommend it all.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 September, 2025Verified purchase
Worst shampoo I've ever used
This shampoo is impossible to get a lather with. I have to use 4+ pumps just to feel like it’s getting soapy. And then, it always looks greasy afterward. Absolutely worst shampoo.
1 reply from Tresemme Expert team - 1 year ago
Hi Jess, thank you for your feedback. We apologize for any inconvenience you experienced. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com or Unileverconsumercare.usa@unilever.com) with your contact details and the ref ID: (52452349) so we can address your concerns promptly.
4 out of 5 stars
Thumbs up graphic, would recommend
16 July, 2025Verified purchase
Color saver
Wish they had smaller sizes in this, I never use the same all the time
1 out of 5 stars
Thumbs down graphic, would not recommend
11 June, 2025Verified purchase
Didn't work me
Doesn’t lather up well, and scalp doesn’t feel clean even after washing twice.
1 reply from Tresemme Expert team - 1 year ago
We're sorry to hear about your experience with our Keratin Smooth Color Shampoo. Your feedback is important to us. Please contact our Consumer Services team at consumer.services@unilever.com with your contact details and the ref ID: 51412337 so we can gather more details and assist you further.
5 out of 5 stars
25 April, 2025
originally posted on influenster.com
Good color protection
I use TRESemmé Keratin Smooth Color Shampoo on my hair because it is formulated to protect hair color for up to 60 days. It also contains Keratin to help improve manageability, strengthen, and smooth hair. It has a smooth texture that is easy to apply, lathers well, and leaves hair clean but not dry. The light scent is not too strong and usually lingers long after rinsing, and my hair feels softer and shinier after use. It is affordable and great for anyone with color-treated hair.
5 out of 5 stars
15 April, 2025
originally posted on influenster.com
Great product for the price
Love this shampoo! I’ve tried many different brands and none have worked quite as well as this one. My husband loves the smell of it and makes my hair smooth and shiny.
3 out of 5 stars
9 April, 2025Verified purchase
No user directions
This shampoo did not include directions. I’m not sure how much to use, or how often to use it.
1 reply from Tresemme Expert team - 1 year ago
Thanks for reaching out. Apply our Keratin Smooth Color Shampoo to wet hair. Gently massage the scalp and roots with fingertips to work into a lather. Lightly squeeze the shampoo from roots to ends. Rinse thoroughly. Finish with TRESemmé Keratin Smooth Color Conditioner and style with your favorite TRESemmé products.
5 out of 5 stars
Thumbs up graphic, would recommend
23 November, 2024
Keeps in the color with no irritation
Cleans the scalp, even if you are sensitive. The scent is mild not irritating. My color stayed vibrant for 6 weeks even with nearly daily washes