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Nexxus Color Assure™ Shampoo, For Color Treated Hair, 8.5 fl oz (250 ml)
New at target
$13.99
In Stock
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About this item
Highlights
- The Science of Healthy Hair™
- Long Lasting Vibrancy
- XX Protein Fusion™
- 0% Sulfates and Silicones
Description
The Science of Healthy Hair™ Long Lasting Vibrancy XX Protein Fusion™ 0% Sulfates & Silicones With Elastin Protein and Quinoa Nexxus formulas restore and protect the 4 signs of healthy hair. Moisture Strength Shine Elasticity Proteinfusion™ Blend with: Elastin Protein & Quinoa. Nexxus Color Assure™ Anti-Fade System strengthens the core of the hair while gently cleansing and protecting color, to retain vibrancy for up to 40 washes.
Hair Type: Colored
Product Warning: Consult a doctor if you have a medical condition prior to use
Product Form: Liquid
Beauty Purpose: Color Protection
Package Quantity: 1
Net weight: 10 fl oz (us)
TCIN: 1006274933
UPC: 605592008597
Origin: made in the USA or imported
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Shipping details
Estimated ship dimensions: 8.05 inches length x 2.15 inches width x 2.15 inches height
Estimated ship weight: 0.625 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: iHerb
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.6 out of 5 stars with 35 reviews
5 out of 5 stars
14 April, 2025
originally posted on influenster.com

Keeps my color vibrant and har healthy! i
[This review was collected as part of a promotion.] I’ve tried a ton of shampoos for color-treated hair, and Nexxus Color Assure is hands down one of the best. It’s sulfate-free, so it doesn’t strip my color, and I’ve noticed my highlights stay vibrant much longer. The ProteinFusion blend really makes a difference—my hair feels stronger, softer, and way less dry after washing. It lathers up nicely (even without sulfates) and has a clean, salon-quality scent. If you’re looking to protect your color and nourish your hair at the same time, this is a must-have!
4 out of 5 stars
27 March, 2025
originally posted on influenster.com

Love the scent!
[This review was collected as part of a promotion.] I loved the Nexxus Color Assure shampoo! The scent is amazing—clean, fresh, and lightly floral. The shampoo creates a rich lather that makes my hair feel truly clean without any heavy residue. It rinses out easily and makes my hair smell so good. Overall, this has been great for my color-treated hair, and I’ll definitely be repurchasing!
4 out of 5 stars
30 January, 2025
originally posted on influenster.com

Too small for me
[This review was collected as part of a promotion.] The shampoo smells very good, but how many washes I got out of this wasn't worth the price tag for me. The quality is amazing, but not for the price tag
4 out of 5 stars
25 January, 2025
originally posted on influenster.com

Great shampoo
[This review was collected as part of a promotion.] This sulfate free shampoo does still lather good and it protects my color treated hair. It has a great smell and my hair feels less frizzy. Overall it's a great shampoo.
5 out of 5 stars
24 January, 2025
originally posted on influenster.com

This is great!
[This review was collected as part of a promotion.] I loved this shampoo and conditioner! It made my color last longer than my usual shampoo and conditioner did. The scent is nice! It also made my hair feel amazing! I will be repurchasing when i run out for sure!
5 out of 5 stars
23 January, 2025
originally posted on influenster.com

Good sulfate free shampoo
[This review was collected as part of a promotion.] I like that the shampoo is sulfate and silicones free. The scent is a little sweet, but not overly sweet. I like the color of the bottle and the design of them. Makes hair feel clean after using it.
3 out of 5 stars
22 January, 2025
originally posted on influenster.com

Just ok…
[This review was collected as part of a promotion.] The Nexxus Color Assure shampoo was not a favorite of mine unfortunately. It does not lather up and doesn’t really have a smell. I keep trying to get it to lather and it just doesn’t which makes it seem like you need to use more. Another poor quality is the bottle. I’m not a fan of the pop top because it can make it hard to get out. More so the conditioner than the shampoo. Overall it is priced to high for me to want to purchase again with the lacking aspects that I look for in a shampoo.
1 reply from Nexxus Consumer Services team - 10 months ago
Thanks for taking the time to share your experience with our team! We're sorry to hear our Color Assure Shampoo wasn't the right fit for you. Your feedback is important to us, as it helps us improve. We'll be sure to share your comments with the rest of our team!
5 out of 5 stars
22 January, 2025
originally posted on influenster.com

Soft and Shiny
[This review was collected as part of a promotion.] I was sent Nexxus Color Assure Shampoo for color treated hair with ProteinFusion in exchange for my honest opinion. This worked great my hair was shiny and soft.
5 out of 5 stars
22 January, 2025
originally posted on influenster.com

Breathes new life
[This review was collected as part of a promotion.] Add moisture to hair wonderful to you as the conditioner for color treated hair color treated natural hair specifically. If you have hair that has been bleached, it is wonderful to bring life back into it
3 out of 5 stars
19 January, 2025
originally posted on influenster.com

Take it or leave it
[This review was collected as part of a promotion.] Honestly, I could take or leave this shampoo. There is a light scent to the shampoo that smells nice, and it does leave my hair feeling clean after use. It does not lather very well which is a negative for me because I feel like I have to use more product to get all my hair clean. The other thing is, after consistent use, I did not notice it preserving my hair color very well. I actually think my vibrancy faded slightly compared to my normal shampoo.
1 reply from Nexxus Consumer Services team - 10 months ago
Thanks for reaching out - while we're happy to hear you like scent in our Color Assure Shampoo and that it does leave your hair feeling clean, we're sorry to hear it doesn't lather well for you and that it did not keep the color very well. We've shared your feedback with the rest of our team!
5 out of 5 stars
17 January, 2025
originally posted on influenster.com

Good color safe shampoo
[This review was collected as part of a promotion.] Gives my hair a nice fresh clean feeling. Neutral scent. Packaging was adequate. Feel like this will help my color last. Overall good color safe shampoo.
5 out of 5 stars
17 January, 2025
originally posted on influenster.com

Gentle Cleanse
[This review was collected as part of a promotion.] The Nexxus Color Assure sulfate-Free shampoo for color treated hair is an excellent choice if you have damaged and/or mature color treated hair. It lathers easily and cleans well. It doesn’t dry out my damaged hair and cleans thoroughly. Being sulfate free it is not harsh and does not washout my color. Light fruity scent.
5 out of 5 stars
10 January, 2025
originally posted on influenster.com

A staple in my shower routine
[This review was collected as part of a promotion.] This shampoo has really improved the texture of my hair as well as decrease the frizz. The scent is very good and not too overpowering. I have color treated hair so this shampoo has helped maintain my hair color. The packaging is great because it’s easy to dispense.
5 out of 5 stars
9 January, 2025
originally posted on influenster.com

In love
[This review was collected as part of a promotion.] Amazing!!! I received this product from Influenster in exchange for my honest review!! So here we go, first of all I have colored my hair for years, so it is damaged. This shampoo and conditioner has been a God send!! My hair feels so healthy and soft, plus shiny and my color seems to last longer before I need a touch up. Smell is Amazing!! And a little goes a long way!! Definitely worth purchasing!! I definitely will be!!
5 out of 5 stars
8 January, 2025
originally posted on influenster.com

Very good product
[This review was collected as part of a promotion.] The scent is amazing which is the first thing I noticed. For having no sulfates added in, the lather was nice. The packaging is a unique shape that allows you to grip the bottle easily. My hair has a shine to it and no dullness after it has been dried.
5 out of 5 stars
2 January, 2025
originally posted on influenster.com

Fantastic !
[This review was collected as part of a promotion.] I absolutely love this conditioner It does not weigh down my hair and softens and detangles well. With the combination of these products I seem to be able to go longer between washes. I have not noticed any color fade at all. Highly recommend this.
5 out of 5 stars
29 December, 2024
originally posted on influenster.com

Proteinfussion and Sulfate-Free
[This review was collected as part of a promotion.] I received Nexxus Color Assure Sulfate-Free Shampoo for Color Treated Hair complimentary from Influenster for my honest opinion. This shampoo is really nice! This contains a Proteinfussion specifically created for color treated hair. This is also Sulfate-Free, so I needed to use a little more than normal. It gave great lather and was easy to wash out. I didn't detect much of a scent. My hair liked this shampoo! It is full of body. It appears stronger, and I didn't experience a lot of shedding after I used this. The protein really helped. My color didn't fade after using this for 4 times a week. I was very impressed with the results. The thing I really struggled with was the flip cap!!!!! I couldn't get it open. Overall, I give this 5 stars and will purchase this! Definitely!!
5 out of 5 stars
27 December, 2024
originally posted on influenster.com

Would recommend!
[This review was collected as part of a promotion.] Great product! My hair feels soft and silky after use. A little goes a long way so this is a great value! This is a salon quality product. I will definitely be repurchasing!
5 out of 5 stars
26 December, 2024
originally posted on influenster.com

Great for colored hair
[This review was collected as part of a promotion.] I really enjoy this shampoo and conditioner. It lathers well, smells great, leaves my hair feeling clean and hydrated. I have color treated hair that’s seemed to hold up very well while using this product.
4 out of 5 stars
22 December, 2024
originally posted on influenster.com

Fresh & Clean
[This review was collected as part of a promotion.] This was my first time trying the color assure line from Nexxus, and I would say I have had an overall pleasant experience. The packing is simple and there are color rings on the top to help differentiate the shampoo from the conditioner. My first impression of the scent was that it was a light generic clean scent, but after applying the product I actually appreciated the light scent more. I do use a lot of sulfate free products and many are concentrated so that a little bit goes a long way, but with this one I did feel like I had to use a bit more of the product. I do have very long hair though, so this may not be everyone’s experience. I refrained from using other hair products while testing this shampoo and conditioner so that I could really gauge the quality. Typically, I wash my hair every other day, however, this product kept my hair feeling clean and oil free a little bit longer than other products I have been using. With that in consideration, although I’m using a bit more product initially, it actually goes a lot further. So while I did not feel blown away by the packaging or scent, it actually is a quality product that I would purchase again for a clarifying and clean feel!