essence Make Me Brow Eyebrow Gel Mascara - 0.13 fl oz Ashy Brows 04 - 0.13 fl oz
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
$2.99
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 748 ratings
$6.00
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 3097 ratings
$11.99
$5 Target GiftCard with $30 beauty products purchase
4.1 out of 5 stars with 299 ratings
$9.99
$5 Target GiftCard with $30 beauty products purchase
4.1 out of 5 stars with 507 ratings
Frequently bought together
$2.99
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 748 ratings
$4.99
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 3174 ratings
$3.99
$5 Target GiftCard with $30 beauty products purchase
4.2 out of 5 stars with 76 ratings
Bestseller
$11.00
$5 Target GiftCard with $30 beauty products purchase
4.7 out of 5 stars with 17461 ratings
Guests also viewed
$2.99
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 748 ratings
$6.00
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 3097 ratings
$3.99
$5 Target GiftCard with $30 beauty products purchase
3.9 out of 5 stars with 390 ratings
Highly rated
$9.00
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 16981 ratings
Related Categories
Guests are saying
This brow gel has received positive feedback for its ability to enhance eyebrow appearance, providing a natural look while filling in sparse areas. Guests appreciate its easy application and the variety of shades available, making it suitable for different hair colors. Many find it a great alternative to high-end products, offering good hold and color without clumping. However, some guests noted issues with the applicator and drying time, suggesting a need for careful application.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 590 reviews
easy to apply: 2.9 out of 5
easy to remove: 4 out of 5
long lasting: 2.89 out of 5
quality: 2.67 out of 5
value: 3.44 out of 5
27% would recommend
11 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
29 March, 2026Verified purchase
Ash still way too warm
What's inside doesn't match the outside at all. The ashy bottle looked like a perfect match for me, but when I opened it up, it's like a warm auburn. It's also a mess going on compared to other brands. Waste of money.
5 out of 5 stars
11 February, 2026
originally posted on essence.eu/catrice.eu/inao.eu
Good price and colour
I bought this product for the first time a few years ago and I still use the same product, the quality is good and the colour (02) is perfect for cool undertone. Absolute gem for the price and it lasts long (about a year if you are not touchy about the expiration time for your brows that is!).
2 out of 5 stars
Thumbs down graphic, would not recommend
28 January, 2026Verified purchase
Nope
No matter what I try this goes on way too thick. It is very wet and difficult to control, dries way darker and doesn't fill in. It sort of covered my grays but I still need a pencil to shape and fill.
5 out of 5 stars
Thumbs up graphic, would recommend
1 January, 2026
- Skin type: Oily
- Hair color: Brunette
- Skin tone: Light
- Eye color: Green
Love it!
I’ve looked so long for this. Doesn’t give headache and doesn’t have a strong smell like all the others out there. Looks great!
3 out of 5 stars
24 September, 2025Verified purchase
Too wet
This is far too wet for my brows. It makes it difficult to apply with any precision and I end up having to wipe a lot off.
2 out of 5 stars
Thumbs down graphic, would not recommend
5 August, 2025Verified purchase
Nah
Clumped, application was not smooth - do not recommend.
5 out of 5 stars
Thumbs up graphic, would recommend
28 July, 2025Verified purchase
- Hair color: Black
- Eye color: Brown
Good Brows
I like using this product to fill in my brows. The color is on point. It lasts all day.
5 out of 5 stars
3 June, 2025
originally posted on essence.eu/catrice.eu/inao.eu
(no review title)
It shapes my eyebrows so well and makes them look sleek! Great formula
1 out of 5 stars
Thumbs down graphic, would not recommend
14 January, 2025Verified purchase
Nope
Waste of money Comes out clumpy, can’t use it properly.
5 out of 5 stars
3 January, 2025
originally posted on essence.eu/catrice.eu/inao.eu
volumizing
l am so happy about the mascara
1 out of 5 stars
Thumbs down graphic, would not recommend
28 November, 2024
Do not recommend
The brush applicator hold too much product. The mascara is very wet and does not dry quickly which can cause a bit of a mess on application. Will not be buying again
3 out of 5 stars
Thumbs down graphic, would not recommend
29 October, 2024Verified purchase
- Eye color: Hazel
- Skin tone: Light
- Hair color: Brunette
- Skin concern: Pores, Dark circles, Uneven skin tone, Aging, Cuticles, Blackheads, Acne
- Skin type: Combination
Meh
I did like the match of this product and the length that it added in some of the sparser areas. However, I don’t think the brow gel is thick enough. It was easily smeared because way too much product comes out the tube and it did not dry quickly.
4 out of 5 stars
Thumbs up graphic, would recommend
20 October, 2024Verified purchase
Ok formula, packaging shows incorrect color
I liked the formula, really didnt notice any "fibers" like advertised, but the colors are backwards. The package color shows it as a warmer brown vs the "darker" brown one from this brand
3 out of 5 stars
14 July, 2024
originally posted on Cosnova Essence US
Bring back shade 03!
I’ve been using this product for years now and it seems like they have done away with shade soft browny brows 03 and that is the perfect shade made for me. Essence bring this share back please! Product is great, works great, and lasts but giving 3 stars because the other shades do not work for me.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 July, 2024Verified purchase
- Skin type: Normal
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Hazel
Dried up inside sucks
Never got to try it. It was empty. I tried it on and it was dried up inside. I planned to take it back but my son got into my purse and he lost it. I couldn’t believe that it was dried out brand new and already dried. So check before you buy it.
5 out of 5 stars
12 April, 2024
originally posted on essence.eu/catrice.eu/inao.eu
Amazing
I bought this product 2 months ago and it’s still working perfectly fine. The product is great for a natural look as my eyebrows are a bit faded at the end.
5 out of 5 stars
19 February, 2024
originally posted on Cosnova Essence US
Favorite
Been using this for over three years now and still by far my favorite out of the brow mascaras in yhe market. Does the job without compromising your wallet.
5 out of 5 stars
13 January, 2024
originally posted on Cosnova Essence US
looks so natural on fine, blonde hair
i have super fine hair so my brows can appear sparser than they truly are to the point where filling them in makes them look very fake. this stuff however works with what I have and looks very natural :-)
5 out of 5 stars
5 November, 2023
originally posted on Cosnova Essence US
Very easy to use; beginner friendly
I'm a makeup newbie and I found this very easy to use. I didn't have to put any effort into it; I just pushed the spoolie along my brows and the product filled them in pretty well. I used one dip per brow, and I thought they looked pretty good. I own one high end and two other drugstore brand brow gels, and this is my favorite of all of them so far. It's possible that might be different if I were more skilled at makeup, since there are some amazing pictures of what people have done with the high end product. But I personally did not find that one easy to use.
1 out of 5 stars
16 October, 2023
originally posted on Cosnova Essence US
Red heads not welcome
I was so excited to try this out but there isn’t a color for redheads
1 reply from the essence team team - 2 years ago
Hi there - thanks for your feedback we will forward it to our team!