$6.99 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing + Lengthening: A single swipe is all it takes to make your lashes appear longer, fuller, and more beautiful.
- Waterproof Mascara: Whether it's a sudden rainstorm or an even more sudden breakup, this mascara runs from nothing.
- More Than Just Mascara: Ingredients like castor oil, vitamin E, and vegetable collagen leave your lashes looking and feeling more radiant.
- Coats Every Lash: The uniquely designed brush hugs each lash from root to tip for ultimate color payoff.
- Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.
Description
Boost those lashes and bring them to new heights with the help of this bold waterproof mascara. Infused with a blend of castor oil, vitamin E, and vegetable collagen, your lashes will look softer and plumper than they ever have before. The unique eye-hugging brush coats every lash from root to tip for stunning results.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Contains Castor Oil
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Lengthening, Volumizing
Net weight: .27 fl oz (US)
Features: Long Lasting, Waterproof, Smudgeproof, Built-In Brush
TCIN: 86754950
UPC: 077802155030
Item Number (DPCI): 052-03-7600
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
isododecane, synthetic beeswax, trimethylsiloxysilicate, quaternium-90 bentonite, vp/hexadecene copolymer, paraffin, copernicia cerifera (carnauba) wax/cire de carnauba, oryza sativa (rice) bran wax, glyceryl behenate/eicosadioate, propylene carbonate, phenoxyethanol, euphorbia cerifera (candelilla) wax/cire de candelilla, cocoyl hydrolyzed collagen, ethylhexylglycerin, ricinus communis (castor) seed oil, tocopheryl acetate, quartz, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, mica, iron oxides (ci 77499), black 2 (ci 77266).
Shipping details
Estimated ship dimensions: 1.01 inches length x 2.83 inches width x 5.92 inches height
Estimated ship weight: 0.062 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Wet n Wild Breakup Proof Waterproof Boosting Mascara is a popular choice for those seeking a reliable waterproof mascara. Guests appreciate its ability to withstand tears, humidity, and long wear without smudging. It provides volume and length, making lashes appear fuller. However, some guests noted issues with clumping and dryness over time. Overall, it's a budget-friendly option with impressive waterproof capabilities.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 219 reviews
easy to apply: 3.17 out of 5
easy to remove: 2.5 out of 5
long lasting: 2.75 out of 5
quality: 2.5 out of 5
value: 2.58 out of 5
56% would recommend
23 recommendations
No
2 out of 5 stars
Luzyanna - 1 month ago
originally posted on WetnWild
Not a fan. Made my eyes water. Didn’t go on super well either.
Clumpy, unusable mascara
1 out of 5 stars
KimberlyM - 1 month ago
originally posted on WetnWild
Every time I try a different W&W mascara I’m deeply disappointed. Formula is too thick and clings to the wand, doesn’t actually coat the lashes. I tried wiping the wand off so it was completely clean and going in to the tube again to try and apply, but it was the same thing all over again. Everything else in the range is so good, why are the mascaras so awful?
Okay, but not the best
3 out of 5 stars
Karryn - 1 month ago
originally posted on WetnWild
I like that it makes my eyelashes look fuller. It is mild as I don't get irritation in my eyes. My only complaint, the brush gets cakey and the mascara seems too thick, does not apply well. You have to repeatedly brush your lashes for quite some time to get the application you want. I previously purchased a w&w mascara that was in an octagonal type container, the brush was awesome in that. If I could have found the same one I'd have purchased that instead.
Not impressed
3 out of 5 stars
Thumbs down graphic, would not recommend
Katy809rd - 3 months ago, Verified purchaser
- Skin type: Oily
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Brown
It smudges, I don’t love the brush, doesn’t give me great definition. Just not great. Wet and Wild had a great mascara (hot pink bottle), why did they discontinue it? I thought this one would be the same or better but it was a huge disappointment.
0/10
1 out of 5 stars
Thumbs down graphic, would not recommend
Sarah - 4 months ago, Verified purchaser
Worst mascara I've ever used. Not waterproof, even a little bit. Ran down my face multiple times. Didn't even make my lashes look good. Definitely a one time and done. Never again!
Funeral-proof too!
5 out of 5 stars
Mason - 7 months ago
originally posted on WetnWild
I wore this to a funeral and it didn't run even a little when I was crying like a baby!
Flakes off
2 out of 5 stars
Thumbs down graphic, would not recommend
Not today glucose tablets - 8 months ago, Verified purchaser
- Skin type: Combination
- Eye color: Brown
- Skin tone: Light
- Hair color: Brunette
It flakes off and makes my under eye look like a raccoon.
I will never get another waterproof mascara ever again. Love it.
5 out of 5 stars
hannahb751 - 8 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] STAPLE MASCARA! some waterproof can be expensive or insane to get off not this one I will never get another waterproof mascara ever again. Love it.
Decent mascara, not the best
2 out of 5 stars
Thumbs down graphic, would not recommend
B - 9 months ago, Verified purchaser
- Eye color: Brown
- Skin type: Combination
- Hair color: Black
- Skin concern: Sensitivity
I liked the look of my lashes being full, but I didn’t notice length. What I didn’t like is it making my eyes itchy, the dryness, the clumps within the mascara. After a few weeks of using the mascara it became clumpy.
i will never use another mascara again
5 out of 5 stars
josye - 9 months ago
originally posted on WetnWild
i bought this 2 wks ago & im obsessed to say the least. it more than does the job, it literally looks like i have lash extensions when i wear this. i work at ups so i am constantly sweating for at least 4hrs and my other mascaras simply don’t hold up but this one lasted throughout my shift & still looked good enough to go out after work. and that was with one coat. my only critique of this is that it does clump a decent bit but i feel like the pros outweigh the cons. was super affordable too, i hope they never retire this product because its literally my favorite piece of makeup ive ever purchased. 11/10 mascara
literally life-proof
5 out of 5 stars
reese11 - 10 months ago
originally posted on WetnWild
omg this mascara is so amazing. i went to holiday world & splashin safari and my mascara NEVER BUDGED. even after almost drowning in a wave pool 3 times. literally so amazing
Don't buy it!
1 out of 5 stars
ACLang - 1 year ago
originally posted on WetnWild
I bought this for a special event thinking it would be amazing. It was dry and clumpy and my lashes didn't look any longer. It wouldn't come off with cold cream and I was panicked! I finally got most of it off after too much rubbing and a day later it's still coming off my eyes. This product is a nightmare!
The worst mascara I have ever used.
1 out of 5 stars
Turnip - 1 year ago
originally posted on WetnWild
I was so excited to get this as it came recommended from multiple sources. Not only was it gooey and did not spread well, but it opened itself in my make-up bag (I closed it properly) and leaked all over everything somehow. After only several weeks of using it, I had to throw it away. NYX Worth The Hype is cheaper and much, much better than this. I had to go to a different country to buy it (which was fine, as I was travelling anyway, but visiting several shops in search of it was time-consuming). Such a disappointment.
Overall is good
3 out of 5 stars
- 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I like it because id waterproof but is not a product I will buy, I think k are better products, the lengthening of the product was good but again I prefer others
Great mascara
4 out of 5 stars
Thumbs up graphic, would recommend
JD - 1 year ago, Verified purchaser
- Hair color: Blonde
- Skin type: Combination
- Skin tone: Light
- Skin concern: Dark circles, Acne, Aging
Love this product! It has a regular brush not silicone which I love. Although it is waterproof it comes off easily with makeup remover!
Only Good For A Week
1 out of 5 stars
Thumbs down graphic, would not recommend
B - 1 year ago, Verified purchaser
The first week was amazing! I loved the volume it gave my lashes, but after a week I noticed that it was dry and clumpy coming out of the tube. I thought maybe the stopper got loose but I checked and it's still there. I can't return since I don't have the packing anymore. Wasted my money.
Nothing special
4 out of 5 stars
brianaga - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this to review for free from Influenster in exchange if my review. It is waterproof, not clumpy, and no fallout during the day. But it isn’t lengthening or volumizing.
Definitely stays put!
4 out of 5 stars
alliwriter86 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This mascara might not provide a lot of volume, but it certainly stays put, and when I take it off, it doesn’t rip my eyelashes out (which is a problem I have with most waterproof mascaras). Definitely recommend. It just took me about 3 coats to get the volume I wanted.
Old product
2 out of 5 stars
Potsticker23 - 1 year ago
originally posted on WetnWild
The mascara was dry and clumpy, it wouldn’t even apply to the lashes. I think I was sent an old product.
Not very buildable
3 out of 5 stars
vajoyce - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This mascara gives a very natural look and the brush is very thick so it’s easy to apply to many lashes at once. However, it is not very buildable. I tried applying and applying and applying, and the results stayed the same. I could not make my lashes look any darker, bolder, or longer. It is waterproof though!