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Native Berries & Vanilla Cream Volumizing Shampoo - 16.5 fl oz: Sulfate-Free, Paraben-Free, For All Hair Types - 2 of 4Native Berries & Vanilla Cream Volumizing Shampoo - 16.5 fl oz: Sulfate-Free, Paraben-Free, For All Hair Types - 3 of 4Native Berries & Vanilla Cream Volumizing Shampoo - 16.5 fl oz: Sulfate-Free, Paraben-Free, For All Hair Types - 4 of 4
Native Berries & Vanilla Cream Volumizing Shampoo - 16.5 fl oz: Sulfate-Free, Paraben-Free, For All Hair Types - 1 of 4

Native Berries & Vanilla Cream Volumizing Shampoo - 16.5 fl oz: Sulfate-Free, Paraben-Free, For All Hair Types

$10.99 ($0.67/fluid ounce)See 1 deal for this item

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At a glance

About this item

Highlights

  • Weightless clean. Cleanses hair without weighing it down for visible volume and bounce with less frizz
  • Free from harsh additives. Sulfate-free, silicone-free, paraben-free and dye-free
  • Complete hair routine. Pairs well with Native Strengthening Conditioner and Strengthening Mask
  • Thoughtfully made. Formulated with clean ingredients, like plant oil-based conditioners
  • Cruelty-free and vegan. Never tested on animals and no animal-derived ingredients
  • Berries & Vanilla Cream Scent. Creamy vanilla, berry, and caramel notes that smell irresistibly sweet

Description

Give your hair a lift with Native Volumizing Shampoo. This sulfate-free, dye-free shampoo gives flat, limp hair a volumizing boost so it looks fuller and healthier. Free of sulfates, parabens, silicones, and dyes, Native Volumizing Shampoo cleanses hair to wash away any buildup that could be weighing it down. Thoughtfully made with 11 clean ingredients, this effective, volumizing shampoo includes plant oil-based cleansers for squeaky clean strands with a visible bounce. This clean shampoo rinses off easily and has a revitalizing scent you'll want to sniff all day. Native Volumizing Shampoo is great for all hair types and pairs well with Native Volumizing Conditioner. Life's complicated enough, your hair care routine doesn't have to be.

Like all Native products, this volumizing shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Scent: Cream, Berry, Vanilla
Hair Type: Normal, All Hair Types, Fine
Health Facts: Paraben-Free, Dye-Free, Sulfate-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Beauty Purpose: Softening, Basic Cleansing, Volumizing
Net weight: 16.5 fl oz (US)
Features: Nongreasy, Lightweight
TCIN: 89170305
UPC: 812154038460
Item Number (DPCI): 063-00-1454
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, sodium cocoyl isethionate, lauramidopropyl betaine, cocamidopropyl betaine, sodium lauroyl sarcosinate, fragrance, sodium benzoate, sodium salicylate, polyquaternium-10, sodium citrate, citric acid.

Shipping details

Estimated ship dimensions: 1.93 inches length x 3.15 inches width x 8.15 inches height
Estimated ship weight: 1.26 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is the pump able to be locked for travel?

submitted by ChristinaC - 5 months ago

  • A: Hi Christina, Thanks for reaching out! While we would love to help you here, we ask that you please get in touch with us at support@nativecos.com so that we can best assist with all of your product questions :) We appreciate your patience and look forward to hearing from you soon! -Native

    submitted byNative Team - 5 months ago
    Brand expert

  • A: Yes, there are threads so one can push down, rotate pump head clockwise, and it will close the product. :)

    submitted bySunshine - 3 months ago

Q: Is this shampoo cruelty-free?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, the shampoo is cruelty-free, never tested on animals, and contains no animal-derived ingredients.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Are there any harsh additives in this shampoo?

submitted by AI Shopping Assistant - 3 months ago

  • A: No, it is free from sulfates, parabens, silicones, and dyes, ensuring a gentle cleanse.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How does the shampoo scent smell?

submitted by AI Shopping Assistant - 3 months ago

  • A: The shampoo features a creamy blend of vanilla, berry, and caramel notes, giving a sweet aroma.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the main benefit of using this shampoo?

submitted by AI Shopping Assistant - 3 months ago

  • A: This shampoo provides a volumizing boost, making hair look fuller and healthier while reducing frizz.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What type of hair is suitable for this product?

submitted by AI Shopping Assistant - 3 months ago

  • A: It is designed for all hair types, including normal and fine hair, offering gentle yet effective cleansing.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is it good for greasy hair?

submitted by Nicole - 5 months ago

  • A: Hi Nicole, Thanks for reaching out! While we would love to help you here, we ask that you please get in touch with us at support@nativecos.com so that we can best assist with all of your product questions :) We appreciate your patience and look forward to hearing from you soon! -Native

    submitted byNative Team - 5 months ago
    Brand expert

Q: Is this shampoo safe for color treated hair?

submitted by Pc - 2 years ago

  • A: Hi PC, Thanks for reaching out to us! Yes, you can use Native Hair Care Shampoo and Conditioner on color-treated hair. As with all new hair care products, it is a good idea to test out the products on a small section of your hair to ensure you like the experience & styled look. Let us know if you have any other questions, we are here to help :)

    submitted byNative Team - 2 years ago
    Brand expert
See all questions (8)

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Guests are saying

The Native Berries and Vanilla Cream Volumizing Shampoo is a popular choice among guests for its delightful scent and effective cleansing properties. Many appreciate its clean ingredient list, free from harsh chemicals, making it suitable for various hair types. Guests have noted improvements in hair volume and softness, while the convenient pump packaging adds to its appeal. However, some users have experienced dryness or frizz, particularly with thicker hair types, suggesting it may be best for fine to medium hair.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 1033 reviews
    effectiveness: 3.28 out of 5
    quality: 3.42 out of 5
    value: 3.38 out of 5
    44% would recommend
    54 recommendations
    5 out of 5 stars
    8 May, 2026
    originally posted on influenster.com
    Image

    Love all Native products

    [This review was collected as part of a promotion.] This shampoo is great for breakage and smells amazing. Leaves your hair feeling very clean and moisturized. The size of the bottle lasted me little over a month!
    MacKenzieQ
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 May, 2026Verified purchase

    (no review title)

    Great smell and quality
    Reviewer
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    6 April, 2026
    originally posted on influenster.com
    Image

    It does not have chemicals and we trust this produ

    [This review was collected as part of a promotion.] We love this brand and our household! I have a son that is 15 years old and he will only use Native products. He is very concerned about chemicals in his body wash, and all of the products that he uses we trust this brand and it is never irritated our skin. I highly recommend this product!
    JessicaB
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    5 April, 2026
    originally posted on influenster.com
    Image

    Refreshing new scent, same great recipe

    [This review was collected as part of a promotion.] This shampoo lives up to the Native brand standard! My favorite scent so far and the smooth silky feel it leaves the reason I don’t stray from this brand! What a great value!
    KaitlynR
    Did you find this review helpful?
    5 out of 5 stars
    6 March, 2026
    originally posted on nativecos.com
    Image

    Native Berries and Cream Shampoo

    Native Berries and Cream Shampoo is great for my hair. It truly volumizes my hair and it doesn’t feel so heavy and weighed down. The scent is incredible as well. I will be repurchasing.
    Brookey B
    Did you find this review helpful?
    5 out of 5 stars
    13 February, 2026
    originally posted on nativecos.com
    Image

    Awesome shampoo

    Love this shampoo! I have some new growth which was wiry, but after using this shampoo it has softened the strands. My hair is so healthier!
    Reed
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    1 February, 2026
    originally posted on nativecos.com
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    Shampoo

    Very good shampoo. We trust this brand and this shampoo is very nice. It works well to volumize as it says.
    Paul m
    Did you find this review helpful?
    5 out of 5 stars
    19 January, 2026
    originally posted on nativecos.com
    Image

    Love it

    I absolutely love this shampoo with the conditioner I feel like it has made my hair look fuller and you can’t see as much of my scalp as before. The berry and vanilla cream scent is my favorite it’s not too strong but it makes my hair feel fuller. Will definitely buy it again once I’m out.
    ALM93
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 January, 2026Verified purchase

    Smells nice

    Cleans well
    Vicky
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 December, 2025Verified purchase

    Nativ

    Very good product, cleans well
    Cindy
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    21 December, 2025
    originally posted on nativecos.com
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    Do NOT buy this product

    I bought the volumizing shampoo. Completely dried out my hair and lead to clumps falling out.
    Nancy
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    17 December, 2025
    originally posted on nativecos.com
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    GMA at it again

    [This review was collected as part of a promotion.] Drooling over the smell. Makes my hair soft and shine.
    Not your gma
    Did you find this review helpful?
    5 out of 5 stars
    16 December, 2025
    originally posted on nativecos.com
    Image

    Volumizing Shampoos

    [This review was collected as part of a promotion.] All of your shampoos are wonderful. I feel sorry for the people who have not tried your products!
    Carla
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 December, 2025Verified purchase

    smells bad

    Smells bad. It doesn't smell like berries or vanilla - the scent is very faint.
    bamboolover
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    9 December, 2025
    originally posted on nativecos.com
    Image

    I just love this scent and product

    I’ve been using this shampoo and conditioner for about two months and I can’t get over the scent. A strawberry shortcake dream! This shampoo does a wonderful job at leaving my hair super clean. The conditioner is so nourishing and moisturizing. As a person with type 2A/2B hair that gets tangled very quickly, I now look forward to washing my hair now just because of these products. Prior to using native, I dreaded a hair wash day. My mom even hopped on the bandwagon and told me to make sure I stay stocked up!! Would love this in a lotion. Would be absolutely ecstatic if native came out with a leave in conditioner in this scent so that I can smell it on my hair all day, everywhere I go!!
    Dana
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    28 November, 2025
    originally posted on nativecos.com
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    Volumizing shampoo

    Happy I tried. Left my hair in better condition, soft, zero static/flyaways and shiny.
    Diane
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    26 November, 2025
    originally posted on nativecos.com
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    Shampoo

    Love this shampoo. Got the matching conditioner and the combo is great. It’s a light berry scent
    Evie
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 November, 2025Verified purchase

    CAUTION NOT WORTH THE HYPE!!!!!

    I liked the smells and how they stood in my hair HOWEVER, this stuff made my hair fallout like so much so that I thought there was something wrong with me. Also made me wake up in the middle of the night with my scalp so itchy I drove to cvs and bought head and shoulders at 5 am and I have never had an itchy scalp IN MY LIFE. I didn't attribute it to Native hair products until it happened a second time. I'm going to picture my hair loss from showering the day I stop using native and the other will be my NORMAL hair loss from showering now that I've switched products. Now I have to figure out how to repair my hair and if it will ever be thick again with the damage that Native products have done.
    Ya girl
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    5 November, 2025Verified purchase

    (no review title)

    Like the item but the bottle was open a little and spilled
    Cindy
    Did you find this review helpful?
    5 out of 5 stars
    2 November, 2025
    originally posted on influenster.com
    Image

    Love me a clean, natural shampoo!

    [This review was collected as part of a promotion.] I love that Native uses clean, natural ingredients without harsh chemicals or sulfates. This shampoo not only smells amazing but also leaves my hair feeling soft and healthy.
    ashantic21_5922
    Did you find this review helpful?

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