$4.89 when purchased online
Target Online store #3991
About this item
Highlights
- Brightens blonde and gray hair instantly.
- Neutralizes brassy tones with purple dye.
- Repairs damaged hair bonds.
- Infused with amino acids and citric acid.
- Delivers intense moisture and strength.
- Sulfate-free formula safe for color-treated hair.
- Pairs well with Suave Bonding Hair Mask.
Description
Suave Bonding Infusion Purple Toning Shampoo is a color-care essential for blonde and gray hair. This sulfate-free shampoo neutralizes brassy tones with a gentle purple dye while a salon-quality bonding complex strengthens and repairs damaged hair bonds. The result? Healthier-looking hair with vibrant, natural color. Formulated with amino acids and citric acid, this shampoo deeply moisturizes each strand to reduce breakage and keep hair looking fresh and bright. Ideal for color-treated hair, Suave Bonding Infusion Purple Toning Shampoo offers lasting hydration and a boost of confidence in every wash—because beautiful color deserves beautiful care. Is it the best purple shampoo for silver or gray hair ever? You decide.
Hair Type: All Hair Types
Health Facts: Dye-Free, Phthalate-Free, Paraben-Free
Product Form: Liquid
Package Quantity: 1
Beauty Purpose: Basic Cleansing, Strengthening
Net weight: 28 fl oz (US)
TCIN: 92267949
UPC: 383711001185
Item Number (DPCI): 063-02-5641
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, amodimethicone, glutamic acid, glycolic acid, sodium pca sodium lactate, arginine, aspartic acid, pca, glycine, alanine, serine, valine proline, threonine, isoleucine, histidine, phenylalanine, magnesium nitrate, magnesium chloride, cetrimonium chloride, trideceth-12, sodium chloride, methylchloroisothiazolinone, methylisothiazolinone, citric acid, sodium hydroxide, disodium edta, fragrance [parfum), ext. d&c violet 21c1 60730).
Shipping details
Estimated ship dimensions: 2.638 inches length x 3.543 inches width x 9.89 inches height
Estimated ship weight: 2.04 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Suave Bonding Infusion Purple Shampoo is designed to effectively neutralize brassy tones in blonde and gray hair while providing a gentle cleanse. Infused with a bonding complex, it helps repair and strengthen hair, leaving it smooth and shiny. Many guests appreciate its affordability and pleasant scent, making it a great option for maintaining vibrant hair color. However, some guests noted that it may not be as effective for very brassy hair and can feel drying if used too frequently.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 56 reviews
25% would recommend
4 recommendations
prob will buy again
5 out of 5 stars
Thumbs up graphic, would recommend
Sabrina - 14 days ago, Verified purchaser
Made a clear difference in my hair color! Works well if you apply it specifically on the strands you want, don't just lather it in.
Nope don't work
1 out of 5 stars
Thumbs down graphic, would not recommend
Tape - 27 days ago, Verified purchaser
Nope save your money does not lighten the greys ir brassiness .. save ur money!! Will be returnin who knows why ppl gave it a lot of stars?? Suave purple shampoo does not work its a good price but you want it to work also
Great
5 out of 5 stars
habibay_5516 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great toning shampoo for my hair. Doesnt make lots of rather but my hair feels toned and refresh. Will definitely use it from now on my hair feels great.
The texture is very creamy and thick
5 out of 5 stars
boba0316_1261 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The Suave Bonding Infusion Purple Shampoo is worth to buy. The purple shampoo helps maintain my blond hair color. The texture is creamy and thick. The packaging is aesthetically appealing, and the product has floral scent.
Bummed
1 out of 5 stars
Thumbs down graphic, would not recommend
J - 2 months ago, Verified purchaser
This didn’t work at all for me. I am going back to spending more and seeing results. I am bummed because after reading other reviews I had high hopes.
Great Shampoo
5 out of 5 stars
jessicac1083_5496 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Works great!!! So much more affordable than the other purple shampoo’s. Smells wonderful and leaves my hair soft and less brassy. Love the bottle design too.
Terrible purple shampoo
1 out of 5 stars
Thumbs down graphic, would not recommend
Sofia - 3 months ago, Verified purchaser
This is not great if you’re using it to keep your hair from looking brassy. I have blonde highlights and this is the worst purple shampoo I’ve used. Your hair feels dry and brittle and it does not improve the color. I should’ve expected as much based on the price but I thought I’d give it a shot. Do yourself a favor and just buy the more expensive one.
….
5 out of 5 stars
roodjeried_8310 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Bonding Infusion Purple Shampoo Say goodbye to brassy tones with Suave Bonding Infusion Purple Toning Shampoo. Specially formulated for blonde and gray hair, this purple shampoo delivers powerful toning to neutralize unwanted yellow or brassy hues, revealing a brighter, natural color. Infused with a salon-grade bonding complex of amino acids and citric acid, this shampoo works to repair and strengthen weakened hair bonds caused by color treatments and daily wear. The sulfate-free formula gently cleanses while providing intense moisture, leaving hair smoother, shinier, and more resilient.
Nice
5 out of 5 stars
jennmariex92_4634 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Haven’t used it yet waiting until i finish my shampoo and mask I’m using now really hoping it works well in my hair love good hair products fingers crossed i like it
Best purple shampoo
5 out of 5 stars
vivianw38_6228 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I got this free product from Influenster in exchange for my honest opinion. It is the best product for blonde hair, it remove the yellow/orange hair, plus it made my hair smooth and repair the damages .. Highly recommended.
Worked great
5 out of 5 stars
laurenw424_6405 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Lathered up nicely, made my hair feel very clean without stripping it, there was the perfect amount of purple pigment -effective, but not overpowering and leaving a stain
Nice product
4 out of 5 stars
jackiec7707_8638 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I haven’t used this consistently, but I used it for a few days in a row and saw a small difference in my hair. Boyfriend noticed it was darker after two uses. It has a pretty mild scent and does what it’s supposed to. I was worried at first because the white cloth shower curtain had purple spots all over it but it came clean with minimal effort. Over all good product! Once I dye my hair, I plan to use this more frequently.
My favorite shampoo
5 out of 5 stars
kaylab1_1754 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great texture makes my hair so soft. sauve has always been a great value. The scent is amazing and the packaging is very appealing will buy this in the future
Great purple shampoo!
5 out of 5 stars
christyw1c7f_7544 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The suave bonding infusion purple shampoo works just as well as the more expensive salon brands. It smells great and made my hair feel really clean because it lathered so well. It was dark and color and did a great job toning my hair without depositing color. My hair felt very much in need of conditioning after I washed it twice so, it’s best paired with the bonding infusion repairing mask because once I use that with this my hair was salon quality for a tiny percentage of the price. This is much more affordable than the salon brands and works just as well.
Helps with blonde tones!
5 out of 5 stars
kimb4064_8447 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This purple shampoo is amazing! I’m using it once a week and my blond hair is less brassy and looks/feels so healthy! Love the pump bottle and the price is great!
Nice shampoo
5 out of 5 stars
shrutir12_751 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great shampoo . It gives hair a smooth and shiny texture and perfect glow. It is very effective.. helps in reducing breakage and gives strength to your hair.
Not for me
2 out of 5 stars
aliciaa130_2569 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Honestly hated this shampoo… to me it was honestly kind of gross using it. Did not look or feel like a good quality shampoo and didn’t even make suds when I was using it. I definitely was not pleased with this products at all
Budget-friendly toning shampoo that actually works
5 out of 5 stars
svetlanak26_6322 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I tried the Suave Bonding Infusion Purple Toning Shampoo, and I’m impressed! It effectively neutralized brassy tones on my gray hair, leaving it fresh and vibrant. The sulfate-free formula is gentle, making my hair shinier and healthier. For best results, I recommend pairing it with the hair mask or conditioner for added moisture and softness. I also love the large bottle size, which lasts a long time, and its light, pleasant fragrance makes the experience even better.
Decent but typical drug store shampoo
3 out of 5 stars
whitbenn_5260 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Like the bonding mask, it is a decent, affordable product but don’t expect it to compare to salon quality products. It smells nice, has pretty packaging, & does its job. Decent, but not a miracle product by any means.
Suave has a Purple Shampoo!
5 out of 5 stars
mercedesn5_6461 - 4 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The perfect toner for blonde hair. It took out the yellow and made my 613 wig perfect. You get so much in this bottle, and it’s not expensive. The packaging is in a pump, which is great for being in the shower. Overall, I love this shampoo.