L'Oreal Paris EverPure Sulfate Free Hair Gloss Glossing Lamination Mask - 5.1 fl oz
$9.99
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Guests are saying
This hair mask has received positive feedback for its ability to enhance shine and softness, making it a favorite among guests with various hair types. Many appreciate its pleasant scent and smooth texture, which contribute to a luxurious at-home hair care experience. The product is praised for its effectiveness in taming frizz and providing a salon-like finish, all while being affordable and easy to use. Guests recommend using it alongside the complete hair care system for optimal results.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 523 reviews
effectiveness: 3.16 out of 5
quality: 3.03 out of 5
value: 3 out of 5
45% would recommend
46 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
16 May, 2026Verified purchase
Love!
This stuff works!! Smells great made my hair so shiny and beautiful and soft :)
5 out of 5 stars
5 May, 2026
originally posted on influenster.com
Glossy hair
[This review was collected as part of a promotion.] Easy to apply, it left my hair glossy and luminous. This product is a must-have! I was surprised how, with just one use, my hair looked completely different. I really recommend this product.
2 out of 5 stars
25 April, 2026Verified purchase
(no review title)
Dissapointed did not ad shine as promised
1 reply from L'OrealParisProductExpert team - 27 days ago
Hi Beverly. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the EverPure Glossing Lamination Mask. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
10 April, 2026
originally posted on influenster.com
Smooth, shiny, frizz-free hair
[This review was collected as part of a promotion.] Amazing for shine and smoothness. As per the instructions, you do have to be patient as it requires you to leave it in, but the results are so worth the wait.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 April, 2026Verified purchase
(no review title)
This made my hair so staticky! I used it one time and then didn’t use conditioner after so I thought maybe it was staticky because of that but then the second time I used it, I followed it up with conditioner and it was still so staticky! I threw the rest of the bottle away. I definitely do not recommend this product if you have fine hair.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you for sharing your feedback on our EverPure Glossing Lamination Mask. We are truly sorry to hear that it caused such a significant static issue, even after you adjusted your routine by adding conditioner. Static can sometimes occur if a product’s pH balance or moisture level isn't quite right for your specific hair type—especially with fine hair, which can be more reactive. Your experience is very important, and I have shared it directly with our product quality team for review. Since you purchased this at Target, we recommend checking their return policy for a possible refund, as we want you to be completely satisfied with your purchase.
1 out of 5 stars
3 April, 2026Verified purchase
(no review title)
Didn’t work for me, dried out my hair so bad
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! We are truly sorry to hear that our L'Oreal Paris EverPure Glossing Lamination Mask did not provide the results you were looking for. This formula is designed as an intensive treatment to help balance your hair's pH and provide a high-shine finish. However, because it contains ACV (Apple Cider Vinegar) and is highly concentrated, it can sometimes leave hair feeling "stiff" or "dry" if it is not used as part of a complete routine for your specific hair type. For the best results and to avoid dryness, we recommend: Usage: Apply to damp hair after shampooing, and allow it to sit for 3-5 minutes before rinsing thoroughly. Frequency: For very fine or naturally dry hair, we suggest using it only once a week as a clarifying and glossing treatment. Finish: Always follow with the EverPure Glossing Conditioner to seal the cuticle and restore moisture. Your feedback is incredibly valuable to our development team, and we appreciate you sharing your experience with the EverPure community!
2 out of 5 stars
Thumbs down graphic, would not recommend
30 March, 2026Verified purchase
Not worth it
Blah, did nothing for my thick wavy locks.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hello St0rm187! The EverPure Glossing Lamination Mask is designed to help smooth the hair's surface and enhance shine with a sulfate-free formula that is safe for color-treated hair. For thick, wavy hair, the best results often come from applying the mask to thoroughly clean, damp hair after using a clarifying shampoo. A helpful tip is to apply the mask specifically to the mid-lengths and ends of your hair, leaving it to sit for at least five minutes before rinsing with cool water. This extra time allows the pH-balanced formula to better penetrate and seal the cuticle for a more visible gloss and a healthier, more manageable finish for your waves. Consistent weekly use will also help maintain the natural beauty of your thick, wavy hair throughout every styling.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 March, 2026Verified purchase
Ruined my hair in one use! Never again!
I have thick, healthy hair that can usually take a beating with various treatments or chemicals but whatever in this defeated my hair. I followed the directions, including using it with the Ever Pure glossing shampoo and conditioner. When I was done shampooing and conditioning, my hair felt fine. But once I rinsed the mask out, I was horrified. It felt like I had just over-bleached it and was a giant, tangled mess just from rinsing. I tried combing it through with a wide tooth comb but it was so tangled that I couldn’t make a dent in it. I wound up shampooing my hair again (just in case any of it was still there) and conditioning A LOT with a different brand. After that, I still had to use a ton of product just to make it manageable- detangling spray (mine plus the kids because one wasn’t enough), multiple leave in conditioners, serums, and hair oil. (Thankfully I have a lot of product because I like to alternate what I use or I might never have combed my hair again). The texture is still awful. It’s like that mask sucked every last drop of moisture out of my hair!! And styling it was worse. I’ve had good results from the L’Oréal Wonder Water lamellar rinse out, which has the same active ingredient, so I expected way better than this- especially with all the rave reviews! I don’t know if I got a defective bottle or something, but I will never ever use this again. If you still want to use it, I’d recommend that you test it on a small section of your hair first to be safe. Proceed with caution!!
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there, Bluebired! We are so sorry to hear about your experience with our EverPure Sulfate Free Hair Gloss Lamination Mask. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
5 out of 5 stars
Thumbs up graphic, would recommend
11 March, 2026Verified purchase
Soft Silky Hair
I used this mask after shampoo & conditioner, left it on for 5 minutes then rinsed out, blow dry my hair and this made my hair so soft and smooth. Did not weigh down my hair. Days after and my hair is still soft silky & smooth. It felt like I got an expensive salon treatment at home. Definitely worth a try.
5 out of 5 stars
Thumbs up graphic, would recommend
7 March, 2026Verified purchase
My Holy Grail
The best conditioner for fine thin hair. Makes it so shiny and soft without weighing it down.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 March, 2026Verified purchase
WASTE of Money!! Zero stars
Waste of money!!! No shine or gloss …. Zero! Terrible slight waxy feeling left on my hair and cannot wait to wash again.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! We appreciate you taking the time to reach out about our EverPure Sulfate Free Hair Gloss Mask. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
2 out of 5 stars
21 February, 2026
originally posted on lorealparisusa.com
Static Hair
Each time I use this product my hair is full of static and almost impossible to style. I’m a huge L’Oreal fan and have enjoyed all their products up until now. Very disappointed in this particular hair care product.
1 reply from LeCare team - 3 months ago
Hi Momo! We are sorry to hear that you are experiencing static with Ever Pure Glossing Lamination Mask. We are committed to bringing our consumers products that meet their needs and expectations. Your feedback is appreciated and will be shared with others in our company for consideration.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 February, 2026
Doesnt work at all
Tried it multiple times and followed directions. Even left it longer one time just to see. It makes your hair drier after conditioner like it takes out the conditioner is how it feels. Left no shine or gloss. Would not buy again or recommend.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi Yanad. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the EverPure Hair Gloss Glossing Lamination Mask. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 February, 2026Verified purchase
They never shipped it
Ordered online, apparently it was shipping from a store location: West Nyack, New York. They created a label but never shipped it. I’m assuming whatever employee is in charge of fulfilling orders kept it for themselves, but I got a refund today.
5 out of 5 stars
Thumbs up graphic, would recommend
29 January, 2026Verified purchase
Soft Hair
Love this, makes my hair feel amazing. I use it once a month and alternate with deep conditioners.
5 out of 5 stars
Thumbs up graphic, would recommend
29 January, 2026Verified purchase
Impressed
I have thin fine hair and this product leaves my hair shiny without looking greasy. Not overpriced and does the same job as the high end products.
1 out of 5 stars
24 January, 2026
originally posted on lorealparisusa.com
Do not waste your money.
There's only one glossing product that really does what it claims. Hello Brad mondo!
1 reply from LeCare team - 4 months ago
Hi Brad 911! Thank you for sharing how you feel about Ever Pure Glossing Lamination Mask. Feedback from our customers is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
5 out of 5 stars
16 January, 2026
originally posted on influenster.com
Great hair mask for low cost!
[This review was collected as part of a promotion.] This line was so nice for my naturally curly hair and made my curls pop! I have low porosity and fine hair making some products difficult to absorb into my hair and do its magic, but this worked beautifully. The scent is pretty strong but thought it smelled very nice and fresh. It made my hair smooth, shiny, and soft without weighing it down.
5 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2026Verified purchase
(no review title)
Just tried this for the first time and I love it. I have coarse gray curly hair and this gloss made it softer and smoother. I actually liked how my hair looked and I haven’t felt this way for quite some time.
5 out of 5 stars
Thumbs up graphic, would recommend
8 January, 2026Verified purchase
(no review title)
I’m very happy with this product and plan to repurchase. It feels high quality without being overpriced. I’ve had a positive experience and would recommend it. I did see a lot of great reviews on social media which influenced me to give it a try. For reference, I have wavy thick hair and works great on my hair.