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Sponsored

Sun Bum Blonde Formula Hair Lightener - 4 fl oz

Sun Bum Blonde Formula Hair Lightener - 4 fl oz - image 1 of 4
Sun Bum Blonde Formula Hair Lightener - 4 fl oz - image 2 of 4
Sun Bum Blonde Formula Hair Lightener - 4 fl oz - image 3 of 4
Sun Bum Blonde Formula Hair Lightener - 4 fl oz - image 4 of 4
Sun Bum Blonde Formula Hair Lightener - 4 fl oz - image 1 of 4
$16.99 when purchased online

About this item

Highlights

  • BLONDE HAIR LIGHTENER. Sometimes we gotta lighten up, so grab this spray that uses Costa Rica Pineapple and Lemon to help brighten your hair by amplifying the natural effects of the sun that create subtle tones and highlights.
  • GOOD VIBES FOR YOUR HAIR. Keeping your mane tame is easy with our products made specifically for blonde babes! Protect against frizz, humidity, UV oxidation and dullness with our color-enriching regimen. Perfect for natural or color treated hair.
  • HOW TO USE. For an all over lighten and brighten, spray throughout dry or damp hair before sun exposure. For sun-kissed highlights, spray onto select strands. Sonny’s Tip: We don’t recommend using more than once between hair washes.
  • PROTECT YOUR HAIR. The key to maintaining healthy locks is healthy, natural ingredients. Our Blonde hair products are enriched with Costa Rican Pineapple and Meyer Lemon, and are Vegan, Gluten, Cruelty and Paraben Free. They’re gonna be your fav!
  • TRUST THE BUM. What does that mean? It means trust us, the ones who live on the beach and need products that work on the most intense days in the sun. The simple truth is, when you make products to protect the ones you love, you make ‘em better.

Description

Sun Bum Blonde Hair Lightener is specifically formulated to brighten hair by amplifying the natural highlighting effects of the sun. Infused with pineapple and lemon, this special UV-activated blend creates natural subtle tones and beautiful highlights without brassiness. Best suited for blonde and light brown hair types. Paraben free, Phthalate Free, Cruelty-Free, Gluten Free.
Hair Type: All Hair Types
Health Facts: Gluten-Free, Formaldehyde-Free, Vegan, Paraben-Free, Phthalate-Free
Product Warning: Keep out of reach of children, eye irritant
Product Form: Spray
Sustainability Claims: Cruelty-Free, Recyclable
Beauty Purpose: Shine Enhancing
Net weight: 4 fl oz (US)
TCIN: 51141415
UPC: 871760001817
Item Number (DPCI): 063-00-3207
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water, hydrogen peroxide, ananas sativus (pineapple) fruit extract, citrus limon (lemon) fruit extract, polysorbate 20, fragrance, glycerin, silicone quaternium-8, trisodium ethylenediamine disuccinate, phosphoric acid, disodium phosphate, ext. violet 2.

Shipping details

Estimated ship dimensions: 1.38 inches length x 1.46 inches width x 6.66 inches height
Estimated ship weight: 0.331 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this work on hair that has been dyed a medium ash blonde color?

submitted by jjustbecause - 3 years ago
  • A: Hey there! Yes, it's perfect for that :) It's also highly recommended that you use our Hair Lightener with our Tone Enhancer or a purple shampoo of some sort, in order to neutralize that brassiness. If you have any further questions on how to proceed, feel free to reach out to us or your stylist for more info. Hope this helps <3 xo, SB

    submitted bySun Bum Team - 3 years ago
    Brand expert
  • A: Absolutely not! The main ingredient is hydrogen peroxide.

    submitted byAllie - 3 years ago

Q: Can you use it when laying in direct sun?????

submitted by DeeDee - 2 years ago
  • A: Hello DeeDee, the Sun Bum Blonde Formula Hair Lightener is UV-activated, exposure to direct sunlight is key . -We hope this helps!

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: What does it mean to use no more than once between shampoos? I’m confused like use it once a month, use it every other shampoo or what? I’m just not sure exactly and feel very confused

submitted by Mary - 2 years ago
  • A: Hi Mary, thanks so much for reaching out! What makes this product work is a lightening blend of ingredients including hydrogen peroxide, which oxidizes the melanin in the hair causing it to lighten. This product is intended to be used slowly and gradually and should be used on dry or damp hair directly to areas you want affected. We would recommend that you use the product no more than 2 or max 3 times a week in order to avoid hair breakage and damage. Hope this helps, and feel free to reach out to us through our contact page if you have any more questions :) xo, SB

    submitted bySun Bum Team - 2 years ago
    Brand expert

Q: Can you use this product to lighten arm hair?

submitted by Shopper100 - 2 years ago
  • A: Hi there! Thanks for reaching out about this. While we don't recommend spraying this directly on skin, if you'd like to use it on body hair, we recommend patch-testing first to ensure that your skin doesn't become irritated. If you have any other questions, don't hesitate to reach out to us! xo, SB

    submitted bySun Bum Team - 2 years ago
    Brand expert

Q: Does this work for dark brown hair with natural red highlights???

submitted by Jorgie - 3 years ago
  • A: Hi there! When it comes to our Hair Lightener, what makes this product work is a lightening blend of ingredients which includes hydrogen peroxide which oxidizes the melanin in the hair causing it to lighten. The product is intended to be used slowly and gradually. It's highly recommended that you use our Hair Lightener with our Tone Enhancer or a purple shampoo of some sort, in order to neutralize that brassiness. If you have any further questions on how to proceed, feel free to reach out to us on our website’s contact or check with your stylist for more info. With love, Sun Bum

    submitted bySun Bum Team - 2 years ago
    Brand expert

Q: Can I use this if not going outside in sun? Will it work as well?

submitted by CJ - 3 years ago
  • A: Hi CJ! Yes, you can definitely use our Hair Lightener is you're not going out in the sun. What makes this work best is heat which activates the ingredients causing your hair to lighten :) If you use a blowdryer, it will work just as well! If you have any other questions, feel free to reach out to us at hey@sunbum.com! With love, SB

    submitted bySun Bum Team - 3 years ago
    Brand expert

Q: Is this hair color permanent or does it fade after a while.I want to dye my hair a light purple but I don’t want to bleach it and I have dark red hair.I want to use this instead but I want to make sure that when the dye comes out I don’t have blonde hair

submitted by Julia - 3 years ago
  • A: Hi Julia! What makes this work is a blend of natural ingredients like lemon and pineapple, as well as a small percentage of hydrogen peroxide which oxidizes the melanin in the hair causing it to lighten. Our Hair Lightener is intended to be used slowly and gradually and should be used on dry or damp hair no more than 2-3 times a week. It works best on very light brown to blonde hair. For you, I’d recommend trying it on an inconspicuous piece of hair first to see if you like the result. It's important to remember that all results are permanent. If you have any other questions about this product or any of our other products, feel free to reach out to us at hey@sunbum.com! xo, Sun Bum

    submitted bySun Bum Team - 3 years ago
    Brand expert

Q: How is this product different from Sun In, other than the price?

submitted by screen name - 3 years ago
  • A: Hi there! Our Hair Lightener uses a blend of natural ingredients like lemon and pineapple combined with a small amount hydrogen peroxide to actively lighten your hair without drying it out or causing breakage. If you have any other questions about how to use it, we'd love to help you out :) Just send us a quick email to hey@sunbum.com and we'll help ya out <3 Much love, SB

    submitted bySun Bum Team - 3 years ago
    Brand expert

Q: How blonde does your hair get if it's light brown?

submitted by Rhyan - 4 years ago
  • A: Hi there! Our Blonde Hair Lightener is a gradual process that could vary from hair types. It should be used only 2x (3x max) a week to ensure your hair stays healthy throughout the process. To test out and see how quick your hair reacts, we would recommend testing an inconspicuous piece of hair to ensure you love the results<3 Feel free to email us at hey@sunbum.com if you have any more questions! Xo, SB

    submitted bySun Bum Team - 4 years ago
    Brand expert

Q: Other than the honey, are the ingredients vegetarian/vegan?

submitted by CE - 4 years ago
  • A: Hi there! Yes, aside from honey in our Hair Lightener, the rest of the ingredients are vegan. Xx, Sun Bum

    submitted bySun Bum Team - 4 years ago
    Brand expert

This item is featured in

Sun Bum Hair Care Collection

About the collection
Go Ahead, Get Tangled
Give your hair what it needs to do its thing, so you can go back to doing yours. With the nourishing and revitalizing protection of Sun Bum Hair Care, you can spend less time worrying about it, and more time doin’ what you love.
View Sun Bum Hair Care Collection collection
4.2 out of 5 stars with 410 reviews
79% would recommend
58 recommendations
quality: 4.31 out of 5
effectiveness: 4.31 out of 5
value: 4.06 out of 5

Lightens Dark Hair

4 out of 5 stars
Thumbs up graphic, would recommend
Krista G - 2 months ago, Verified purchaser
I love the smell of this stuff & it lightens my hair (even as a dark brunette). But I think this stuff is slowly damaging my hair by making it more fragile. Still would recommend just don’t spray after every shower!
effectiveness: 5 out of 5
quality: 4 out of 5
value: 4 out of 5
Did you find this review helpful?

Smells awsome, texture is great

5 out of 5 stars
Alexia P. - 2 months ago
originally posted on sunbum.com
Smells awsome, texture is great and not heavy or greasy at all, perfect for summer, results are immediate
2 guests found this review helpful. Did you?

Was scared it would make

4 out of 5 stars
Fairleigh S. - 3 months ago
originally posted on sunbum.com
Was scared it would make my hair orange but it didn’t and works very well.
Did you find this review helpful?

Awesome, remarkable results! Though my

4 out of 5 stars
Tobias W. - 4 months ago
originally posted on sunbum.com
Awesome, remarkable results! Though my hair gets a warm color touch (slight reds and orange), but that’s the way it is when you use peroxide…
Did you find this review helpful?

It works!

5 out of 5 stars
Thumbs up graphic, would recommend
Cj8 - 4 months ago
This seriously works! I have medium brown hair with grays. Used it twice and it’s a very light golden brown now. Very noticeably different it looks great!! Pleased and plan to use it more (love that it helps blend my grays)
quality: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

Works but not good

2 out of 5 stars
Thumbs down graphic, would not recommend
Daniel - 4 months ago
This product made my hair SO orange. even after purple shampoo and it's made my hair feel so dry. it definitely works but brunette people beware. it gives orange highlights
1 reply from Sun Bum Team team - 3 months ago
Hi there! We're super bummed that you had this unexpected experience. When it comes to our Hair Lightener, it's important to remember that due to its active ingredients, your hair color will gradually become lighter. Depending on how dark your hair was to begin with it could pull the orange-ish tint you are experiencing. Just as if you were going to get a salon service you will need to tone your hair to enhance the lightening process. It's highly recommended that you use our Hair Lightener with our Tone Enhancer or a purple shampoo of some sort, in order to neutralize that brassiness. If you have any further questions on how to proceed, feel free to reach out to us on our website’s contact page or check with your stylist for more info. With love, Sun Bum
effectiveness: 4 out of 5
quality: 2 out of 5
value: 2 out of 5
Did you find this review helpful?

For me this worked really

5 out of 5 stars
MollyGrace M. - 4 months ago
originally posted on sunbum.com
For me this worked really well! I have medium blond hair and was hoping to lighten it for the summer and Im happy i got the hair lightener. it did take a few days in the sun to see results, so you have to be patient, but totally worth it. It also hasn't faded and when i wash my hair I have never noticed that it comes out at all. Would definitely recommend
1 guest found this review helpful. Did you?

Love this product, I get

5 out of 5 stars
Deborah K. - 4 months ago
originally posted on sunbum.com
Love this product, I get so many compliments on how blond and what a beautiful blond it is, I will always use this!
1 guest found this review helpful. Did you?

I’m light brown and it

4 out of 5 stars
Michael K. - 5 months ago
originally posted on sunbum.com
I’m light brown and it enhances very well! My brother is blonde and his hair looks stunning after use.
Did you find this review helpful?

We love this at our

5 out of 5 stars
B. N. - 5 months ago
originally posted on sunbum.com
We love this at our house. We live in a beach community. We like to look like we live in a beach community. I have highlighted dark brown hair that gets lighter in the sun. This product keeps me out of the salon chair in the spring and summer if I’m out in the sun. I use it with the purple shampoo and conditioner and spray to keep the brass away …. don’t overuse the purple.
1 guest found this review helpful. Did you?

Worked for me

5 out of 5 stars
Thumbs up graphic, would recommend
Hadjar - 5 months ago
It works! Spray on middle and ends only if you want a more natural look. Don’t use every day, or it will dry your hair out
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
2 guests found this review helpful. Did you?

Don’t Recommend

1 out of 5 stars
Reese - 5 months ago
originally posted on sunbum.com
I had high hopes for this product. I was hoping for a natural beachy highlights, or to at least make my natural highlights pop. But no. It turned my hair a brassy orange. It had a much stronger outcome than I wanted. I then had to pay a lot of money to get my hair fixed and back to my natural color. I would NOT advise purchasing this product.
2 guests found this review helpful. Did you?

They say blondes have more

5 out of 5 stars
Elizabeth R. - 6 months ago
originally posted on sunbum.com
They say blondes have more fun, but what about people with sun enriched hair?? They have the MOST fun! We love this to spray in our hair out on the lake, or at the beach. Our hair just shines!
1 guest found this review helpful. Did you?

Does exactly what it says

5 out of 5 stars
Kitty W. - 6 months ago
originally posted on sunbum.com
Does exactly what it says it does!! Arrived quickly Smells great and makes my hair feel so good
1 guest found this review helpful. Did you?

so sad

1 out of 5 stars
Thumbs down graphic, would not recommend
Jamie - 6 months ago, Verified purchaser
i have dark blond hair and this didn’t work. used several times and sat in the sun for a while and never saw any results :(
1 reply from Sun Bum Team team - 5 months ago
Hi there! Thanks so much for your feedback on this. When it comes to our Hair Lightener, it's important to remember that due to its active ingredients, your hair color will gradually become lighter. Depending on how dark your hair was to begin with it could take al little longer. Just as if you were going to get a salon service you will need to tone your hair to enhance the lightening process. It's highly recommended that you use our Hair Lightener with our Tone Enhancer or a purple shampoo of some sort, in order to neutralize that brassiness. If you have any further questions on how to proceed, feel free to reach out to us on our website’s contact page or check with your stylist for more info. With love, Sun Bum
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?

This product is genius! Spray

5 out of 5 stars
Julie W. - 6 months ago
originally posted on sunbum.com
This product is genius! Spray it in your hair and go outside for a day in the sun. You'll come back with amazing blond locks!
2 guests found this review helpful. Did you?

My favorite product for lightening

5 out of 5 stars
Ketevan S. - 6 months ago
originally posted on sunbum.com
My favorite product for lightening hair.it does not demage hair at all 😌 smells like summer
2 guests found this review helpful. Did you?

love it 🫶🏼

5 out of 5 stars
wonyoung - 6 months ago
originally posted on sunbum.com
so i used this hair lightener once for fun but it literally turned out amazing! ik that its for blonde hair but i have dark brown/black hair and it turned my hair into this really pretty strawberry blonde color and it doesnt dry my hair out either. btw, if you have dark arm or leg hair like me, use this on your arms/legs! your body hair wont be visible at all <3
6 guests found this review helpful. Did you?

AWFUL!!!

1 out of 5 stars
m - 6 months ago
originally posted on sunbum.com
My hair is snapping and breaking because of using this product, it is completely damaged and breaking from the root. WORST PRODUCT ON THE MARKET.
Did you find this review helpful?

I bleach my hair before

4 out of 5 stars
Jennifer D. - 6 months ago
originally posted on sunbum.com
I bleach my hair before summer and this product helps to keep my color longer , it helps lighten it back up gives me more time without having to apply more bleaching and smells good
Did you find this review helpful?

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