Sun Bum Blonde Formula Hair Lightener - 4 fl oz

Sun Bum Blonde Formula Hair Lightener - 4 fl oz - image 1 of 4Sun Bum Blonde Formula Hair Lightener - 4 fl oz - image 2 of 4Sun Bum Blonde Formula Hair Lightener - 4 fl oz - image 3 of 4Sun Bum Blonde Formula Hair Lightener - 4 fl oz - image 4 of 4
Sun Bum Blonde Formula Hair Lightener - 4 fl oz - image 1 of 4
$16.99When purchased online

About this item

At a glance

Clean
Clean
Phthalate Free
Phthalate Free
Paraben Free
Paraben Free
Cruelty Free
Cruelty Free
Gluten Free
Gluten Free
Natural
Natural

Highlights

  • BLONDE HAIR LIGHTENER. Sometimes we gotta lighten up, so grab this spray that uses Costa Rica Pineapple and Lemon to help brighten your hair by amplifying the natural effects of the sun that create subtle tones and highlights.
  • GOOD VIBES FOR YOUR HAIR. Keeping your mane tame is easy with our products made specifically for blonde babes! Protect against frizz, humidity, UV oxidation and dullness with our color-enriching regimen. Perfect for natural or color treated hair.
  • HOW TO USE. For an all over lighten and brighten, spray throughout dry or damp hair before sun exposure. For sun-kissed highlights, spray onto select strands. Sonny’s Tip: We don’t recommend using more than once between hair washes.
  • PROTECT YOUR HAIR. The key to maintaining healthy locks is healthy, natural ingredients. Our Blonde hair products are enriched with Costa Rican Pineapple and Meyer Lemon, and are Vegan, Gluten, Cruelty and Paraben Free. They’re gonna be your fav!
  • TRUST THE BUM. What does that mean? It means trust us, the ones who live on the beach and need products that work on the most intense days in the sun. The simple truth is, when you make products to protect the ones you love, you make ‘em better.

Specifications

Hair Type: All Hair Types

Health Facts: Gluten-Free, Formaldehyde-Free, Vegan, Paraben-Free, Phthalate-Free

Product Warning: Keep out of reach of children, eye irritant

Product Form: Spray

Sustainability Claims: Cruelty-Free, Recyclable

Beauty Purpose: Shine Enhancing

Net weight: 4 fl oz (US)

TCIN: 51141415
UPC: 871760001817
Item Number (DPCI): 063-00-3207
Origin: Made in the USA

Description

Sun Bum Blonde Hair Lightener is specifically formulated to brighten hair by amplifying the natural highlighting effects of the sun. Infused with pineapple and lemon, this special UV-activated blend creates natural subtle tones and beautiful highlights without brassiness. Best suited for blonde and light brown hair types. Paraben free, Phthalate Free, Cruelty-Free, Gluten Free.
Clean
Your clear choice for clean. Formulated products are formulated without phthalates, propyl- & butyl-parabens, formaldehyde donors, ethanolamines, musks, nonylphenol ethoxylates, glycol ethers, problematic siloxanes & perfluorinated substances (PFAS). Additional details by category: • Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals. • Pest Control - also classified as a Minimum Risk Pesticide by the EPA. • OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more. • Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals. • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)
Phthalate Free
Formulated without phthalates: A product either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates."
Paraben Free
Formulated without parabens: A product either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."
Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
Gluten Free
A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free.
Natural
Products that have an unqualified or qualified on-pack marketing claim for natural.
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If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water), hydrogen peroxide, polysorbate 20, fragrance, honey, citrus medica limonum (lemon) fruit extract, ananas sativus (pineapple) fruit extract, silicone quaternium-8, disodium phosphate, phosphoric acid, disodium edta, coumarin, ext. violet 2 (ci 60730).

Allergens & Warnings:

CAUTION - RECOMMENDED FOR BLONDE TO MEDIUM BROWN HAIR ONLY. DO NOT USE THIS PRODUCT ON NATURAL BROWN OR DARKER SHADES., FOR EXTERNAL USE ONLY. KEEP OUT OF REACH OF CHILDREN. AVOID EYE CONTACT. IF SWALLOWED, SEEK MEDICAL HELP OR CONTACT A POISON CONTROL CENTER IMMEDIATELY.

Shipping details

Estimated ship dimensions: 1.38 inches length x 1.46 inches width x 6.66 inches height
Estimated ship weight: 0.331 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Does this work on hair that has been dyed a medium ash blonde color?

submitted by jjustbecause - 2 years ago
  • A: Hey there! Yes, it's perfect for that :) It's also highly recommended that you use our Hair Lightener with our Tone Enhancer or a purple shampoo of some sort, in order to neutralize that brassiness. If you have any further questions on how to proceed, feel free to reach out to us or your stylist for more info. Hope this helps <3 xo, SB

    submitted bySun Bum Team - 2 years ago
    Brand expert
  • A: Absolutely not! The main ingredient is hydrogen peroxide.

    submitted byAllie - 2 years ago

Q: Can you use it when laying in direct sun?????

submitted by DeeDee - 6 months ago
  • A: Hello DeeDee, the Sun Bum Blonde Formula Hair Lightener is UV-activated, exposure to direct sunlight is key . -We hope this helps!

    submitted byTarget Beauty Consulting - 6 months ago
    Brand expert

Q: What does it mean to use no more than once between shampoos? I’m confused like use it once a month, use it every other shampoo or what? I’m just not sure exactly and feel very confused

submitted by Mary - 11 months ago
  • A: Hi Mary, thanks so much for reaching out! What makes this product work is a lightening blend of ingredients including hydrogen peroxide, which oxidizes the melanin in the hair causing it to lighten. This product is intended to be used slowly and gradually and should be used on dry or damp hair directly to areas you want affected. We would recommend that you use the product no more than 2 or max 3 times a week in order to avoid hair breakage and damage. Hope this helps, and feel free to reach out to us through our contact page if you have any more questions :) xo, SB

    submitted bySun Bum Team - 11 months ago
    Brand expert

Q: Can you use this product to lighten arm hair?

submitted by Shopper100 - 1 year ago
  • A: Hi there! Thanks for reaching out about this. While we don't recommend spraying this directly on skin, if you'd like to use it on body hair, we recommend patch-testing first to ensure that your skin doesn't become irritated. If you have any other questions, don't hesitate to reach out to us! xo, SB

    submitted bySun Bum Team - 1 year ago
    Brand expert

Q: Does this work for dark brown hair with natural red highlights???

submitted by Jorgie - 1 year ago
  • A: Hi there! When it comes to our Hair Lightener, what makes this product work is a lightening blend of ingredients which includes hydrogen peroxide which oxidizes the melanin in the hair causing it to lighten. The product is intended to be used slowly and gradually. It's highly recommended that you use our Hair Lightener with our Tone Enhancer or a purple shampoo of some sort, in order to neutralize that brassiness. If you have any further questions on how to proceed, feel free to reach out to us on our website’s contact or check with your stylist for more info. With love, Sun Bum

    submitted bySun Bum Team - 1 year ago
    Brand expert

Q: Can I use this if not going outside in sun? Will it work as well?

submitted by CJ - 2 years ago
  • A: Hi CJ! Yes, you can definitely use our Hair Lightener is you're not going out in the sun. What makes this work best is heat which activates the ingredients causing your hair to lighten :) If you use a blowdryer, it will work just as well! If you have any other questions, feel free to reach out to us at hey@sunbum.com! With love, SB

    submitted bySun Bum Team - 2 years ago
    Brand expert

Q: Is this hair color permanent or does it fade after a while.I want to dye my hair a light purple but I don’t want to bleach it and I have dark red hair.I want to use this instead but I want to make sure that when the dye comes out I don’t have blonde hair

submitted by Julia - 2 years ago
  • A: Hi Julia! What makes this work is a blend of natural ingredients like lemon and pineapple, as well as a small percentage of hydrogen peroxide which oxidizes the melanin in the hair causing it to lighten. Our Hair Lightener is intended to be used slowly and gradually and should be used on dry or damp hair no more than 2-3 times a week. It works best on very light brown to blonde hair. For you, I’d recommend trying it on an inconspicuous piece of hair first to see if you like the result. It's important to remember that all results are permanent. If you have any other questions about this product or any of our other products, feel free to reach out to us at hey@sunbum.com! xo, Sun Bum

    submitted bySun Bum Team - 2 years ago
    Brand expert

Q: How is this product different from Sun In, other than the price?

submitted by screen name - 2 years ago
  • A: Hi there! Our Hair Lightener uses a blend of natural ingredients like lemon and pineapple combined with a small amount hydrogen peroxide to actively lighten your hair without drying it out or causing breakage. If you have any other questions about how to use it, we'd love to help you out :) Just send us a quick email to hey@sunbum.com and we'll help ya out <3 Much love, SB

    submitted bySun Bum Team - 2 years ago
    Brand expert

Q: How blonde does your hair get if it's light brown?

submitted by Rhyan - 3 years ago
  • A: Hi there! Our Blonde Hair Lightener is a gradual process that could vary from hair types. It should be used only 2x (3x max) a week to ensure your hair stays healthy throughout the process. To test out and see how quick your hair reacts, we would recommend testing an inconspicuous piece of hair to ensure you love the results<3 Feel free to email us at hey@sunbum.com if you have any more questions! Xo, SB

    submitted bySun Bum Team - 3 years ago
    Brand expert

Q: Other than the honey, are the ingredients vegetarian/vegan?

submitted by CE - 3 years ago
  • A: Hi there! Yes, aside from honey in our Hair Lightener, the rest of the ingredients are vegan. Xx, Sun Bum

    submitted bySun Bum Team - 3 years ago
    Brand expert
4.1 out of 5 stars with 322 reviews
81% would recommend
49 recommendations
value: 4.1 out of 5
quality: 4.38 out of 5
effectiveness: 4.31 out of 5

Hair

5 out of 5 stars
Would recommend
Blondes - 25 days ago, Verified purchaser
Easy and effective for blondes
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
Did you find this review helpful?

Love it! I used Sun

5 out of 5 stars
Susan R. - 2 months ago
originally posted on trustthebum.com
Love it! I used Sun in for years, but I like this so much better!
Did you find this review helpful?

Back to Blonde

5 out of 5 stars
Would recommend
agbs216 - 2 months ago, Verified purchaser
This stuff is incredible. I was platinum blonde as a kid and this stuff, along with the Sun Bum Purple Shampoo & Conditioner took me back! Pair this with the leave in purple toner they have too and you’re set for the summer. Incredible product!!!
quality: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Works on dark brown AND gray hair!

5 out of 5 stars
Melissa - 2 months ago
originally posted on trustthebum.com
So my hair was dark brown with a lot of gray, especially in the front. I started using Sun Bum this past May and my hair is now a light honey brown with blonde highlights! I love this!!!!!!!!!!! It smells wonderful and does not dry out my hair. Wish I had found this sooner.
2 guests found this review helpful. Did you?

Turned my hair orange

1 out of 5 stars
Jasmine - 3 months ago
originally posted on trustthebum.com
Only used for a few days and followed the instructions after just 3 days of using it it turned my blonde hair orange worst product ever
Did you find this review helpful?

Love love love

5 out of 5 stars
Angie R. - 3 months ago
originally posted on trustthebum.com
I have used Sun In for so many years and stopped I am not able to go to the salon because of Funds but who cares when you have this !!! I love this stuff it really helps with my Roots and I have Dark hair . The color it brings out of amazing !!!
Did you find this review helpful?

DO NOT USE IF NATURAL BLONDE

1 out of 5 stars
Would not recommend
Lula - 4 months ago
DO NOT USE IF NATURAL BLONDE!! Turned my hair orange :(
1 reply from Sun Bum Team team - 3 months ago
Hey there, we appreciate you takin’ your time to leave your feedback on this. We’re sorry to hear that you didn’t have a good experience and we’d love to help you out! If you have a moment, feel free to send us an email or chat with us on our website! Xo, SB
value: 3 out of 5
effectiveness: 3 out of 5
quality: 3 out of 5
Did you find this review helpful?

love it!!

5 out of 5 stars
grace - 4 months ago
originally posted on trustthebum.com
i've had the blonde hair lightener for 2 years and i loveeee it! i works so well and all my friends love to borrow it from me. even though i have brown hair it still works so well and it gave me gorgeous highlights which i always get compliments on!
1 guest found this review helpful. Did you?

Miss

5 out of 5 stars
Jeanette G. - 4 months ago
originally posted on trustthebum.com
It's great! I had naturally Auburn hair as a teenager but it's gotten steadily darker and browner as I've gotten older. I did 4 applications over several weeks and my hair is honestly almost back to its old colour! It's brought out all my red and gold highlights and it looks really natural- I'm so pleased!
1 guest found this review helpful. Did you?

LOVED it!

5 out of 5 stars
Would recommend
Target goer - 4 months ago, Verified purchaser
I LOVED this product. As a child, my hair was naturally a very, very, bright, light blonde. As I’ve grown older, it has darkened to more of a brown color, but I prefer the blonde. After using this product for about 2 weeks everyone is commenting on my hair telling me it looks blonde and asking if I bleached it. Definitely will be repurchasing!
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

Works so well!!

5 out of 5 stars
sienna - 4 months ago
originally posted on trustthebum.com
This product works so well! So many people said that my hair looked lighter after using it. It has not worn out from washing it either!
Did you find this review helpful?

I used it instead of

5 out of 5 stars
Jamie N. - 4 months ago
originally posted on trustthebum.com
I used it instead of re-coloring my dark roots, Worked perfectly and lasted a long time! Smells wonderful
2 guests found this review helpful. Did you?

No damage and good results

5 out of 5 stars
Would recommend
Popsicle - 5 months ago
Love it! It works fast but the changes are subtle and not super streaky or blocky or anything. Doesn’t seem to be damaging at all. Strong lemon scent that I get tired of sometimes but no bad!
quality: 5 out of 5
value: 4 out of 5
effectiveness: 5 out of 5
1 guest found this review helpful. Did you?

Looking forward to not be

4 out of 5 stars
Elin H. - 5 months ago
originally posted on trustthebum.com
Looking forward to not be called a redhead anymore!
Did you find this review helpful?

AMAZING

5 out of 5 stars
Jane - 5 months ago
originally posted on trustthebum.com
made my hair have the perfect beach highlights perfect for that in the sun all day vibe and smells absolutely amazing
1 guest found this review helpful. Did you?

love!!

5 out of 5 stars
Emily O. - 5 months ago
originally posted on trustthebum.com
I have a medium brown hair with light ends, and the first time used this I have was shocked after what happen after just an hour in the sun my hair became a shade lighter and i will definitely be using more. love this!!
4 guests found this review helpful. Did you?

I have used Sun In

5 out of 5 stars
Kathy B. - 5 months ago
originally posted on trustthebum.com
I have used Sun In for many years. Tried SunBum and I love it and it doesn't have all the bad stuff in it! I will be purchasing more!
3 guests found this review helpful. Did you?

Decent

2 out of 5 stars
Would recommend
Heidi - 6 months ago, Verified purchaser
This product definitely would work best on really light blondes. I have medium brown hair and it did lighten my hair up a few shades in certain areas after a few uses but it’s a very brassy result and I ended up having to tone it and use blue shampoo so it wasn’t super golden/orange. It smells nice and you get a decent amount of product for the price. Didn’t damage my hair like the original Sun in product has. Overall decent product just beware if you are a brunette, you’ll definitely need to tone you hair a lot after using this.
1 reply from Sun Bum Team team - 4 months ago
Hi there! We're super bummed that you had this unexpected experience. When it comes to our Hair Lightener, it's important to remember that due to its active ingredients, your hair color will gradually become lighter. Depending on how dark your hair was to begin with it could pull the orange-ish tint you are experiencing. Just as if you were going to get a salon service you will need to tone your hair to enhance the lightening process. It's highly recommended that you use our Hair Lightener with our Tone Enhancer or a purple shampoo of some sort, in order to neutralize that brassiness. If you have any further questions on how to proceed, feel free to reach out to us on our website’s contact page or check with your stylist for more info. With love, Sun Bum
value: 5 out of 5
effectiveness: 3 out of 5
quality: 5 out of 5
3 guests found this review helpful. Did you?

Yes!

5 out of 5 stars
Would recommend
Anonymous - 6 months ago
I was born with platinum hair thats gotten darker as i've gotten older (I'm a young teen now) and my hair is now a caramel/dirty blonde with golden highlights. I went to the pool, dipped in for a bit then got out and sprayed my hair full of this stuff. It worked so well. I tanned for about 15 minutes and stayed in the pool for another 3 hours. My hair dried and now it's a lot lighter, with visible blonde highlights! My hair isn't that dry either!
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
4 guests found this review helpful. Did you?

LOOKS LIKE I DYED MY HAIR!

5 out of 5 stars
Jessica M. - 6 months ago
originally posted on trustthebum.com
I bought this stuff from a surf shop on a whim and I am AMAZED. I have always had bright blonde hair but it's faded in the past few years and I've been left with only one really blonde streak. I've worn this 5 times now while on the beach and at the pool and you can't even tell where the original streak is. It truly looks like I dyed my hair. If you are a natural blonde wanting to get your vibrance back - USE THIS!!
5 guests found this review helpful. Did you?

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