Breyers Ice Cream Frozen Smores - 1.5qt
$4.99 ($0.10/fluid ounce)
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Guests are saying
The ice cream offers a delightful blend of flavors reminiscent of classic s'mores, featuring creamy marshmallow, rich Hershey's chocolate, and crunchy graham cracker pieces. Many guests appreciate its smooth texture and nostalgic taste, making it a perfect treat for summer nights or cozy evenings. However, some guests have noted inconsistencies in flavor and texture, particularly regarding the chocolate and graham cracker components. Overall, it remains a popular choice for s'mores lovers.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 181 reviews
quality: 2.9 out of 5
taste: 2.4 out of 5
value: 2.4 out of 5
33% would recommend
12 recommendations
1 out of 5 stars
19 March, 2026
originally posted on breyers.com
Failed big time
The one think that is missing is the Hershey chocolate.. not a single bite of chocolate in it .. I say a big time flop.. there are so many great breyers flavors but this is not one
5 out of 5 stars
Thumbs up graphic, would recommend
4 March, 2026Verified purchase
(no review title)
Love This Ice Cream. Absolute Fav🤤🤤
2 out of 5 stars
28 February, 2026
originally posted on breyers.com
Don't bother
It's OK but with other better flavors, skip. The graham cracker like substance is bland and almost gritty.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 February, 2026Verified purchase
Not whaf you expect
Tastes like mocha/coffee With caramel. Wouldn’t recommend.
1 out of 5 stars
1 February, 2026
originally posted on breyers.com
Disappointing
Was very excited to try it but me and my family was very disappointed, it doesn’t taste like a s’mores at all it taste more like mocha/coffee ice cream.
3 out of 5 stars
21 January, 2026
originally posted on breyers.com
No vanilla in smores !!
The flavor was just ok I lo e how much marshmallow there is but I think it would be 1000% better with milk chocolate ice cream & lil chunks of hershey chocolate and bigger chunks of graham cracker There's not enough chocolate or graham cracker it is dominated by vanilla and there is no vanilla anything in a smore !!
1 out of 5 stars
20 January, 2026
originally posted on breyers.com
Tastes really fake
I was so excited to see s'more ice cream but it was honestly terrible. It tastes nothing like graham. It just tastes fake. My kids didn't even like it. Super disappointing
1 out of 5 stars
19 January, 2026
originally posted on breyers.com
Doesn’t Taste Like S’Mores
While still tasty, there isn’t any chocolate but rather caramel swirls. Doesn’t taste like s’mores.
5 out of 5 stars
13 January, 2026
originally posted on breyers.com
S’mores COLLECTION‼️ I’m trying them all‼️
I saw this in the store and I just knew my life needed it. This is THE BEST ice cream flavor. I don’t know if it’s the marshmallow vanilla, hersheys milk chocolate, the soft graham crackers(😩) or all of the above but I just know im addicted. Thank you breyers. Signed your forever fan. 💕
5 out of 5 stars
Thumbs up graphic, would recommend
12 January, 2026Verified purchase
best ice cream ever.
the best ice cream I have ever eaten. so, there must have been some mistake with the product at one point & that's why you see a lot of negative reviews. I actually bought some of the bad batch myself. it was wayyyy different. it was nothing, like s'mores. at all. to anyone who got the bad batch, try it again. you will not be disappointed. it sucks that it happened, bc it's nothing, like the actual product. I spoke to the company & they have fixed it. I promise you. try it again. the actual ice cream is exactly what you would expect from the name.
1 out of 5 stars
31 December, 2025
originally posted on breyers.com
ZERO chocolate...NONE.
This is just marshmallow flavored ice cream with graham cracker crumbs mixed in....there was ZERO chocolate in it...so disappointed with what this crap cost.
2 out of 5 stars
20 December, 2025
originally posted on breyers.com
Definitely not s'mores
It tastes more like salted caramel then s'more. Can't tast chocolate or marshmallow.
1 out of 5 stars
2 December, 2025
originally posted on breyers.com
SUGAR OVERLOAD
There is enough SUGAR to cause diabetes and little milk.
1 out of 5 stars
1 December, 2025
originally posted on breyers.com
Where's the chocolate??
It's pretty bad when you eat some and throw the rest away! Could not see or taste any chocolate, it was just sickening sweet. Yuk.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 November, 2025Verified purchase
gross
tastes so chemical, barely any actual graham bits mostly a weird sweet cinnamon ice cream with a couple chocolate bits
1 reply from BreyersExpert team - 17 days ago
Hi kbgtime, thank you for sharing your feedback. We're really sorry to hear that the scent has changed and no longer smells the way you loved. We can imagine how disappointing it must feel when a favorite fragrance doesn’t smell the same anymore. We’re committed to delivering high quality experiences, and your input is valuable to us. Rest assured, your comments have been forwarded to our product and quality teams for further review.
1 out of 5 stars
4 November, 2025
originally posted on breyers.com
Garbage! DO NOT BUY
This is TRASH (for me, literally). It's mostly Vanilla, some chocolate swirl, some cinnamon (i assume from the crackers, but i mostly taste cinnamon). It highlights Hershey's chocolate, but it's little chocolate. Compare this to other brand's S'mores (where they have more cookie/cracker, more chocolate ship, and NO cinnamon), and this becomes thoughtless and cheap. It's infuriating. DO BETTER!
1 reply from Vaseline Consumer Services team - 5 months ago
We're truly sorry to hear about the issue you've experienced with product. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 53123571 we’ll make sure to assist you promptly.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 November, 2025
Trash!
This is Vanilla heavy, with some chocolate swirl and cinnemon. It highlights Hershey's chocolate, but there isn't much cocolate. This is trash. I hate wasting food, and i threw this away. Do yourself a favor and get the Good Day S'mores from Target instead.
1 reply from BreyersExpert team - 5 months ago
Hi Alex, we're truly sorry to hear about the issue you've experienced with the Breyers Ice Cream Frozen Smores. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 53123837 we’ll make sure to assist you promptly.
1 out of 5 stars
23 October, 2025
originally posted on breyers.com
Unsatisfied
It tasted like there was uncooked booze in it. Was extremely off putting and has likely turned me off breyers ice cream and maybe even s'mores. I was deeply disappointed by this product.
1 reply from Breyers Consumer Services team - 5 months ago
Hi, thank you for sharing your feedback. We’re really sorry to hear that the flavor didn’t meet your expectations and left you disappointed. We understand how important taste is, especially when trying a new treat. We’re committed to delivering high quality experiences, and your input is valuable to us. Rest assured, your comments have been forwarded to our product and quality teams for further review.
2 out of 5 stars
13 October, 2025
originally posted on breyers.com
Disappointed
This was not what I was expecting. Not very good in my opinion. Not a lot of flavor.
2 out of 5 stars
24 September, 2025
originally posted on breyers.com
Such a Disappointment.
I was looking forward to tasting the S'mores ice cream and was so very disappointed. It tasted more like cinnamon roll than S'mores and the thin swirl has finely ground graham crackers but not a taste of chocolate was anywhere to be found. Both my husband and I found the product too sweet. Where was the chocolate? Chocolate would have offset the cloying sweetness well. Sadly this is instead an epic failure.