b.tan Glow Your Own Way Self Tan Gel - 16 fl oz: Sunless Tanning, Whole Body, Tropical Scent
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Guests are saying
This self-tanning gel offers a unique clear formula that allows for easy application without the worry of staining clothes. Guests appreciate its pleasant scent and quick absorption, making it a convenient choice for achieving a natural-looking tan. While some experienced uneven results or an orange tint, many found it effective for a sun-kissed glow. The packaging is also praised for its quality and ease of use, making it a popular option for both new and experienced tanners.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 226 reviews
blends in easily: 3.67 out of 5
effectiveness: 3.33 out of 5
quality: 3 out of 5
value: 3 out of 5
33% would recommend
3 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
3 April, 2026Verified purchase
Smells like cat pee
Worked okay where it worked. Definitely very streaky on my arms and legs. My hands also ended up WAY lighter after putting a thin even layer on my body then washing my hands off as instructed. HOWEVER, the WORST part and the reason why they are getting one star is the horrible cat pee smell. I’ve been trying to figure out the source of this horrible smell cleaned and disinfected and sprayed everything until I realized IM WHAT SMELLS. never using this again because the smell makes the ease and efficiency not nearly worth it. I’d rather spend hours spray tanning and throwing away orange sheets than smell like this ever again.
1 out of 5 stars
23 March, 2026Verified purchase
Buyer beware!
Buy this if you want the splotchiest worst tan ever. It’s clear so you think you’re all covered even and NOPE, you will look like a giraffe with spots everywhere. This is the worst tan stuff I’ve ever used
1 out of 5 stars
3 March, 2026Verified purchase
(no review title)
People need to stop lying lol, this is the WORST self tanner I've ever used, and I've been self-tanning since the earliest forms or Jergans, so I have a low bar. I put this on at night and woke up looking like a disaster. The streaks are SO orange and dark, and there's just giant white patches in random spots that make no sense (middle of my thighs, on my bicep, etc).
5 out of 5 stars
7 December, 2025
originally posted on mine
I love this... I was skeptical but it perfect...
I love this stuff it's easy to apply the color is beautiful and you get a lot of product for the price... please never stop making this.. and please never change it... It's perfect... I love it my new go to Brand... ❤️ I was a bondi Sand but now that I found this one... I will never go back... ❤️✨
5 out of 5 stars
22 November, 2025
originally posted on mine
Next Level for sure!
[This review was collected as part of a promotion.] Easy to use with great results!Highly recommended!
1 out of 5 stars
30 October, 2025
originally posted on mine
Horrible!!
In all my years of tanning for competitive cheer not ONCE has my tans ever turned out like this. I will not be repurchasing this again. Absolutely horrible!!!!!
1 out of 5 stars
9 October, 2025Verified purchase
Not goo
Mine came expired and green
5 out of 5 stars
4 October, 2025
originally posted on influenster.com

Easy to use and great results
[This review was collected as part of a promotion.] This was so simple to use with the included mit. The color was great. Not orange or overpowering but still gives that glow you want. It was great to use before summer started!
5 out of 5 stars
Thumbs up graphic, would recommend
1 October, 2025Verified purchase
Self tanning gel
First time using this brand, goes on very easily. Definitely recommend using a glove when applying.
5 out of 5 stars
27 September, 2025
originally posted on mine
My favorite fake tanner!
Yes, there's no color guard so you need to be careful, but that means no mess on sheets or clothes! I love this stuff, affordable, doesn't fade flaky/patchy, and doesn't irritate my skin like all of the foam tanners. I wish I had a lifetime supply.
5 out of 5 stars
13 July, 2025
originally posted on mine
My new go to!
I’ve been using the tinted hour foam tanners for a couple years now, but decided to give this a go and I will never go back! My skin is so soft and the tan was on point! No streaks and it dried fast!
1 out of 5 stars
Thumbs down graphic, would not recommend
21 June, 2025
Initially refreshing and hydrating, but disappointing overall
The gel felt cool and moisturizing upon application, which I really liked. However, the color payoff was just average and it left behind a strange film that flaked off throughout the following days. As the tan faded, it left a cracked, uneven film on my skin that looked patchy and unnatural. The product also discolored and seemed to go bad—likely due to the clear bottle—even though I stored it in a cool, dry place. I ended up having to toss both a half-used bottle and a brand-new one I got as part of a deal. Disappointed with the shelf life, packaging, and overall finish.
4 out of 5 stars
8 April, 2025
originally posted on mine
It’s good but..
[This review was collected as part of a promotion.] Overall pretty good and a good color. Easy to apply and dries fairly quickly. I apply before bed and shower In the morning and still have color. Do not plan on storing a brand new bottle for the next season. It turns to straight liquid and you will lose the whole bottle. I just threw an unopened sealed bottle in trash because it was water. It doesn’t fade 100% evenly, either.
1 out of 5 stars
3 April, 2025
originally posted on influenster.com

Not for me
[This review was collected as part of a promotion.] “I received this product free in exchange for my honest review.” This product comes in a plastic container that has a pump. I think the pump was a great idea. As for the packaging I didn’t think it was a good idea to have a clear bottle because it’s so difficult to even see: forget trying to read. As for the product itself is a clear gel that you are suppose to pump apply first to elbows, knees and ankles. Then after one must apply to body a thin layer to get the bronze glow they mention. The biggest issue is the smell; unfortunately the product does have a scent that I personally disliked a lot. I don’t feel it did much as I didn’t get the bronze glow mentioned. It’s not a product that I will repurchase. The smell and the no glow outcome makes it difficult for me to continue using the product.
3 out of 5 stars
2 April, 2025
originally posted on influenster.com

Medium tan
[This review was collected as part of a promotion.] This self tanner is great for the price point it goes on clear and gets darker as you wear it. I feel like it doesn’t smell bad at all and the packaging is easy to use. I do feel like you don’t get as tan as some products but it does give you a nice medium tan.
4 out of 5 stars
24 March, 2025
originally posted on influenster.com

Good
[This review was collected as part of a promotion.] Love the ease of use of this product. Being that it’s clear it can be tricky but just make sure to run in thoroughly and wash your hands. It develops into a nice natural color
2 out of 5 stars
16 March, 2025
originally posted on influenster.com

It’s ok
[This review was collected as part of a promotion.] I followed the directions exactly and used a mitt to blend the gel, but I still ended up with some uneven patches. The color developed slightly orange on me, and I didn’t get the “insanely dark” result I was expecting. The packaging is cute, and the gel formula is unique, but I found it to be quite sticky. It also has a strong tanning scent—I kept catching whiffs of it throughout dinner.
4 out of 5 stars
12 March, 2025
originally posted on mine
No color guide!
[This review was collected as part of a promotion.] Love that doesn’t have any color guide! I can dress normally inclusive withe color clothes and the tan reveals in few hours. Easy to apply
5 out of 5 stars
10 March, 2025
originally posted on influenster.com

Smells great!
[This review was collected as part of a promotion.] b.tan's glow your own way next level insanely dark clear self tan works well and provides a nice glow. The thing I really love about it is the smell! It is the most amazing fruity smell that makes it even more fun to use!
3 out of 5 stars
10 March, 2025
originally posted on influenster.com

If you know what you are doing, it’s great. I didn
[This review was collected as part of a promotion.] Well then. I’ve put off trying this product for awhile because I was terrified to use it. I’ve never self tanned before so I knew this would be an interesting experiment. I think this product has potential. The color on my legs isn’t Oompa Loompa orange and the parts where i blended it properly are nice and even. It’s streaky though. It would have been nice if it was some kind of color so I could see what I was putting on. Scent wise, I barely noticed anything. The actual packaging is really nice and sturdy. Will I use it again? Probably not. Should I have even gotten it to begin with? Absolutely not. It’s just not for me.