Target New ArrivalsHalloweenChristmasGift IdeasClothing, Shoes & AccessoriesHome & DecorKitchen & DiningPatio, Lawn & GardenGroceryHousehold EssentialsBabyBeautyTarget Beauty StudioPersonal CareSports & OutdoorsPetsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesBooks, Music & MoviesParty SuppliesGift CardsShop by CommunityTarget OpticalDealsClearanceNew ArrivalsHalloweenChristmasGift IdeasTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Roku 55" Select Series 4K QLED HDR Smart Roku TV with Voice Remote - 2 of 4Roku 55" Select Series 4K QLED HDR Smart Roku TV with Voice Remote - 3 of 4Roku 55" Select Series 4K QLED HDR Smart Roku TV with Voice Remote - 4 of 4
Roku 55" Select Series 4K QLED HDR Smart Roku TV with Voice Remote - 1 of 4

Roku 55" Select Series 4K QLED HDR Smart Roku TV with Voice Remote

38 Questions
$269.99 reg $299.99
$30 off

In Stock

Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • Seamless streaming: With fast Wi-Fi® and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. You get excellent picture quality, clear sound, automatic updates, and more. It’s simple to use. Hard to outgrow.
  • Breathtaking picture: Sharp 4K brings out rich detail on our 55 flat screen TV, while the QLED screen and HDR10 create bright, accurate colors. Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode.
  • Explore a world's worth of TV: Dive into all kinds of entertainment and easily find your favorites or soon-to-be favorites.
  • A ton of entertainment at the best price—free: Your go-to streaming destination for free entertainment, Roku has 500+ TV channels, with live in-season shows, hit movies, weather, local news, and award-winning Roku Originals.
  • Home sweet home screen: Move apps around and make the Roku experience your own with a home screen that easily gets you to what you want to watch fast.
  • Just keeps getting better: Get the newest apps, features, and more with automatic software updates.
  • A perfect fit for any smart home: Enjoy easy voice control with Roku Voice, Siri, Alexa, or Google Assistant. Effortlessly share videos, photos, music, and more from your Apple devices to your smart TV with Apple AirPlay.
  • Enhanced voice remote: Search across thousands of apps with your voice and set personal shortcuts for your favorite apps. And even the deepest couch cushions are no match for the lost remote finder.
  • How sound should sound: Not all TV speakers are created equal. Roku Select Series TVs are designed for clear speech and louder sound so you can catch every word. Use Bluetooth® Headphone Mode to listen to your entertainment without waking the house.
  • Effortlessly clean design: Make the screen the star of the show with a sleek, frameless design that modernizes your entertainment setup.

Description

The smart TV you want. And a little more. Roku 4K QLED TVs are designed to upgrade your entertainment. Turn any room into a cinematic landscape as accurate colors pop off the QLED screen in brilliant 4K. Catch every word with auto speech clarity or hook up wireless headphones to watch TV without waking the house. Watch free live television from the home screen or use the voice remote to find entertainment across thousands of apps. Smart TV doesn’t have to be complicated. That’s why we’ve designed a line of smart TVs powered by the delightfully simple Roku experience.
Dimensions (Overall): 27.9 Inches (H) x 48.3 Inches (W) x 2.9 Inches (D)
Weight: 20.1 Pounds
Electronics Condition: New
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Native screen refresh rate: 60 Hz
Screen Size: 55 Inches
Stand Depth: 12.7 Inches
Stand Width: 42.6 Inches
Compatible With: Alexa, YouTube TV, Netflix, Disney+, Peacock, Paramount+, Apple TV+
VESA Mounting Standard: 200x100
Product Depth with Stand: 12.7 Inches
Product Height with Stand: 30.5 Inches
Product Width with Stand: 48.3 Inches
Backlight type: LED Direct Lit
Smart platform: Roku
Voice assistant built-in: No Voice Assistant Built-In
Number of HDMI ports: 3
High Dynamic Range (HDR): HDR10+
Screen Mirroring Technology: Apple Airplay
Battery: 2 AAA Alkaline, Required, Packaged With
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 95003216
UPC: 829610009322
Item Number (DPCI): 008-09-1634
Origin: Imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.3 inches length x 54.5 inches width x 32.7 inches height
Estimated ship weight: 28.6 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
This item ships in its manufacturer’s packaging, revealing what’s inside. ·

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this an Is this An LG TV

submitted by TellMe - 2 months ago

  • A: Hi, thanks for reaching out about Roku 55" Select Series 4K QLED HDR Smart Roku TV with Voice Remote. No, this is not an LG TV. The Roku 55" Select Series 4K QLED HDR Smart Roku TV is part of Roku's own TV lineup and is a Roku-branded television, not an LG model. Roku specifically identifies the Select Series TVs as "Made by Roku." Key details: Brand: Roku Model line: Roku Select Series 4K QLED Operating system: Roku OS built in Screen type: 4K QLED If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 2 months ago
    Target staff support

Q: what year tv is this is it

submitted by jo - 2 months ago

  • A: Hi, thanks for reaching out about Roku 55" Select Series 4K QLED HDR Smart Roku TV with Voice Remote This Roku Select Series QLED TV is part of Roku's 2025 TV lineup. It features 4K UHD resolution, QLED color technology, HDR support, and the Roku smart TV platform with a voice remote. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 2 months ago
    Target staff support

Q: Does it need a Internet card reader to pick up on wifi signal

submitted by Michael Schaldach - 3 months ago

  • A: No. All of these new smart TVs have built in WiFi.

    submitted byJimiwith2eyes - 3 months ago

  • A: Hi, thanks for reaching out about Roku 55" Select Series 4K QLED HDR Smart Roku TV with Voice Remote. Copilot said: No. The Roku 55" Select Series 4K QLED Smart Roku TV has built-in Wi‑Fi, so you do not need an internet card, Wi‑Fi card, or any separate adapter to connect to your wireless network. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 3 months ago
    Target staff support

Q: Does this tv have closed captioning?

submitted by Avery30jai335peakpas - 8 days ago

  • A: Hi, thanks for reaching out about Roku 55" Select Series 4K QLED HDR Smart Roku TV with Voice Remote Yes, this TV supports closed captioning (CC). You can turn captions on or off through the Roku accessibility settings, and closed captions are available for supported broadcast, cable, streaming, and Roku Channel content. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 6 days ago
    Target staff support

Q: Does it have an ethernet connection port?

submitted by 1234 - 11 days ago

  • A: Hi, thanks for reaching out about Roku 55" Select Series 4K QLED HDR Smart Roku TV with Voice Remote. Yes. The Roku Select Series QLED TVs, including the 55-inch model, have a wired Ethernet (RJ‑45) port in addition to Wi‑Fi connectivity. Roku's Select Series specifications include both Wi‑Fi and Ethernet networking options. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 10 days ago
    Target staff support

Q: Does it support ARC or eARC?

submitted by Mark - 11 days ago

  • A: Hi, thanks for reaching out about Roku 55" Select Series 4K QLED HDR Smart Roku TV with Voice Yes. The Roku 55" Select Series 4K QLED HDR Smart Roku TV with Voice Remote supports eARC (Enhanced Audio Return Channel). If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJustin - 11 days ago
    Target staff support

Q: can i disable to voice control of the remote

submitted by 46465465465 - 15 days ago

  • A: Hi, thanks for reaching out about the Roku 55" Select Series 4K QLED HDR Smart Roku TV with Voice Remote Yes. You can use the **Roku 55" Select Series 4K QLED HDR Smart Roku TV without using the voice-control feature of the remote. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.

    submitted byRena - 15 days ago
    Target staff support

Q: Is a standard wall mount bracket used to mount it on the wall?

submitted by Butch - 23 days ago

  • A: Hi, thanks for reaching out about Roku 55" Select Series 4K QLED HDR Smart Roku TV with Voice Remote. Yes. The Roku 55" Select Series 4K QLED HDR Smart Roku TV uses a standard VESA-compatible wall mount, so a standard TV wall-mount bracket can be used as long as it matches the TV's VESA mounting pattern and weight requirements. Roku states that its branded TVs follow the VESA mounting standard. Before purchasing a mount, verify that: ✅ The mount supports a 55-inch TV. ✅ The mount supports the TV's VESA pattern. ✅ The mount is rated for the TV's weight. For Roku Select Series 55-inch models, published specifications show VESA mounting patterns such as 400 × 300 mm on some 55-inch Select Series models. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 23 days ago
    Target staff support

Q: Does it have the spectrum app

submitted by Wilber - 24 days ago

  • A: Hi, thanks for reaching out about Roku 55" Select Series 4K QLED HDR Smart Roku TV with Voice Remote. Yes. The **Roku 55" Select Series 4K QLED HDR Smart Roku TV supports the **Spectrum TV app because the Spectrum TV app is available for Roku TVs through the Roku Channel Store. A few things to know: ✅ You can install the Spectrum TV app from the Roku Channel Store. ✅ Watch live TV and On Demand content through the app. ✅ Compatible with Roku TVs, including Roku-branded TVs. ⚠️ A Spectrum TV subscription is required to use the app. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 24 days ago
    Target staff support

Q: Is the volume controlled by the remote?

submitted by MATCS - 27 days ago

  • A: Hi, thanks for reaching out about Roku 55" Select Series 4K QLED HDR Smart Roku TV with Voice Remote Yes, the included Roku Voice Remote can control the TV's volume and mute functions directly. You can adjust the volume using the dedicated buttons on the side of the remote without needing a separate TV remote. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 27 days ago
    Target staff support
See all questions (38)
WARNING: This product can expose you to chemicals including styrene which is known to the state of California to cause cancer, and bisphenol A which is known to the state of California to cause birth defects or other reproductive harm. For more information, go to www.P65Warnings.ca.gov For more information, go to https://www.p65warnings.ca.gov/

Additional product information and recommendations

Discover more options

Skip to next section

Frequently Also Added

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

This television offers an impressive viewing experience with stunning picture quality and user-friendly features, making it a great choice for various settings like the garage or living room. Guests appreciate the seamless setup and the vibrant colors provided by the QLED panel. The Roku interface enhances the overall experience, allowing easy access to a wide range of streaming services. Many guests express satisfaction with the sound quality and the intuitive remote control, making it a highly recommended product.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.9 out of 5 stars with 1690 reviews
    black levels: 4.58 out of 5
    brightness: 4.64 out of 5
    color quality: 4.73 out of 5
    features: 4.62 out of 5
    sound quality: 4.57 out of 5
    80% would recommend
    15 recommendations
    5 out of 5 stars
    27 October, 2026
    originally posted on roku.com
    Image

    Great format

    I really enjoy the intuitive layout of the home screen & how adaptable the tiles are.
    Jay C
    Did you find this review helpful?
    5 out of 5 stars
    25 October, 2026
    originally posted on roku.com
    Image

    New Roku Tv

    Tv has great picture and sound. Much better than old.TCL tv
    Catherine B
    Did you find this review helpful?
    5 out of 5 stars
    25 October, 2026
    originally posted on roku.com
    Image

    (no review title)

    It's wonderful have all the channels just have to learn how to use.
    Gladys G
    Did you find this review helpful?
    5 out of 5 stars
    25 October, 2026
    originally posted on roku.com
    Image

    Awesome TV

    I had been using a little Roku box for years. Picture constantly froze. Purchased a Roku TV and cannot express how much I love it!! Bye bye little box!
    Steve B
    Did you find this review helpful?
    4 out of 5 stars
    24 October, 2026
    originally posted on roku.com
    Image

    new tv

    picture is very sharp and good quality and color. But sound is quieter and have had to turn the volume up higher than I did on my other tv.
    Sheryl M
    Did you find this review helpful?
    5 out of 5 stars
    24 October, 2026
    originally posted on roku.com
    Image

    (no review title)

    Great love my tv and i love that streaming is easy and affordable
    Denelle A
    Did you find this review helpful?
    5 out of 5 stars
    23 October, 2026
    originally posted on roku.com
    Image

    The Best

    Excellent product, worked perfectly right out of the box easy set up fantastic. Very enjoyable to watch and very easy to turn it on and adjust items. It’s just fantastic. That’s all I can say.
    Chuck R
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    23 October, 2026
    originally posted on roku.com
    Image

    (no review title)

    These TVs are great for our AirBNB, easy to use, does not store streaming passwords, and even has free live TV.
    Buckeye Bungalow
    Did you find this review helpful?
    5 out of 5 stars
    23 October, 2026
    originally posted on roku.com
    Image

    NEW TV

    All I can say is that I love it, and would definiley buy another one again
    Victor S
    Did you find this review helpful?
    5 out of 5 stars
    22 October, 2026
    originally posted on roku.com
    Image

    RokuTV

    Very pleased with the Roku ease of use and app selection.
    Duke M
    Did you find this review helpful?
    5 out of 5 stars
    21 October, 2026
    originally posted on roku.com
    Image

    50" Roku TV

    It was easy to setup and it weights only 17 pounds so it was easy to mount on wall.
    Carlton C
    Did you find this review helpful?
    5 out of 5 stars
    21 October, 2026
    originally posted on roku.com
    Image

    Love it

    Best TV around for the money. More channels and apps than I had imagined. I have had Roku for over 5 years! They just keep getting better. Rock on Roku.
    Howard V
    Did you find this review helpful?
    5 out of 5 stars
    21 October, 2026
    originally posted on roku.com
    Image

    Rating the 4K QLED TV

    A simple, easy to set up TV that requires only basic knowledge, perfect to me.
    Lorna A
    Did you find this review helpful?
    5 out of 5 stars
    21 October, 2026
    originally posted on roku.com
    Image

    Great TV

    Both hardware and software are great. Also, easy setup.
    Gene V
    Did you find this review helpful?
    5 out of 5 stars
    21 October, 2026
    originally posted on roku.com
    Image

    (no review title)

    Had an LG for three weeks and took it back. It took forever to set up and it kept changing settings on its own. Our new Roju so much easier to set up, and turned out to be a much better by. We actually ended up buying two of them. As long as they keep working, I would highly recommend them.
    Guy W
    Did you find this review helpful?
    5 out of 5 stars
    21 October, 2026
    originally posted on roku.com
    Image

    Consumer

    I love the new TV Roku from 2026 it is very amazing. It is Bluetooth and Dolby audio it can connect to iPhone and any Bluetooth enabled device?
    Bryan R
    Did you find this review helpful?
    5 out of 5 stars
    20 October, 2026
    originally posted on roku.com
    Image

    Great television

    Excellent television, crisp clear picture. Best yet!
    Kelly B
    Did you find this review helpful?
    5 out of 5 stars
    20 October, 2026
    originally posted on roku.com
    Image

    Perfect TV for me

    Easy setup. Great picture. Going from live to streaming is very easy.
    Ginger T
    Did you find this review helpful?
    5 out of 5 stars
    20 October, 2026
    originally posted on roku.com
    Image

    New Roku TV

    I love my Roku television. One controller handles everything I watch. Someone put a lot of thought in to the Roku design. I would recommend it in a heartbeat.
    Sherry Z
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 October, 2026Verified purchase

    (no review title)

    The clarity of the picture
    Me
    color quality: 5 out of 5
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy
    Terms