$99.99 sale price when purchased online
$110.00 list price
Target Online store #3991
About this item
Highlights
- Gently stimulates the scalp and removes buildup, promoting a healthier environment for hair growth
- Clears debris from hair follicles to help optimize hair regeneration
- Formulated with Alpha and Gamma Keratin proteins, rice-based humectants, and active plant extracts for soothing, nourishing benefits
- Reduces scalp irritation and flaking, leaving the scalp calm and refreshed
- Color-safe, paraben-free, vegan, and gluten-free for safe, clean hair care
Description
Flourish Shampoo for Thinning Hair gently stimulates the scalp while effectively removing buildup and impurities. It cleanses the hair shaft, unclogs follicles, and creates a healthy foundation for optimal hair growth. Infused with Alpha and Gamma Keratin proteins, rice-based humectants, and nourishing plant extracts, this formula soothes scalp irritation and reduces flaking. Ideal for revitalizing thinning hair, it’s color-safe, paraben-free, vegan, and gluten-free.
Hair Type: Straight
Trial/Mini/Travel Size: Yes
Product Warning: Adult Use Only
Product Form: Liquid
Beauty Purpose: Color Protection
Net weight: 1 fl oz (us)
Package Quantity: 1
TCIN: 1002200560
UPC: 817023025442
Origin: made in the USA
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
Ingredients:
aqua (water, eau), sodium lauroyl methyl isethionate, sodium cocoyl isethionate, lauryl glucoside, acrylates copolymer, keratin, trifolium pratense (clover) flower extract, camellia sinensis leaf extract, larix europaea wood extract, sodium hyaluronate, tocopherol, acetyl tetrapeptide-3, rice oil glycereth-8 esters, sodium phytate, cocamide mipa, polysorbate 20, hydrogenated coconut acid, sodium isethionate, sodium methyl cocoyl taurate, caprylyl glycol, guar hydroxypropyltrimonium chloride, trisodium ethylenediamine disuccinate, ethylhexylglycerin hexylene glycol, glycerin, butylene glycol, sodium dilauramidoglutamide lysine, isopropanolamine, coconut acid, dextran, chondrus crispus extract, ethylhexyl salicylate, sodium metabisulfite, glycine, gluconolactone, zinc chloride, phenoxyethanol, parfum (fragrance), potassium sorbate, sodium hydroxide, citric acid, sodium benzoate, sodium chloride, linalool, geraniol, limonene, citronellol.
Shipping details
Estimated ship dimensions: 2 inches length x 2 inches width x 6 inches height
Estimated ship weight: 1 pounds
item ships from third party seller: ShineHigh
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.7 out of 5 stars with 56 ratings
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Guests are saying
This shampoo and conditioner set has garnered attention for its ability to enhance hair volume and reduce shedding, making it a popular choice among guests seeking healthier hair. Many appreciate the pleasant scent and the nourishing properties that leave hair feeling fuller and softer. However, some guests have experienced dryness and varying results, indicating that individual experiences may differ. Overall, it is a promising option for those with thinning hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 939 reviews
virtue review
3 out of 5 stars
shirley g. - 4 days ago
originally posted on VIRTUE
I can't say that I like this particular virtue shampoo. I previous used the one for colored hair that was superior for my hair. Made a mistake in ordering this particular one, leaves my hair tooo soft//Wont order this item again////Shirley g
I LOVE THIS SHAMPOO!
5 out of 5 stars
Polly F. - 5 days ago
originally posted on VIRTUE
Not only does it smell wonderful, but my hair actually does feel thicker! It’s sudses up well and rinses clean!
Trial to loyal customer
5 out of 5 stars
Katie J. - 6 days ago
originally posted on VIRTUE
I bought the trial sample and have been using this product for about three weeks and love it.
Waiting to see if it works!
4 out of 5 stars
Erin N. - 6 days ago
originally posted on VIRTUE
So far I don't notice too much of a difference in hair thickness, however, my stylist mentioned how thick my hair is! I love the smell of the shampoo and how well it lathers up. So far so good!
I wish I could return
1 out of 5 stars
Sharon J. - 8 days ago
originally posted on VIRTUE
I wish I could return it. My hair is so dried out and frizzy now
FLOURISH SHAMPOO
5 out of 5 stars
Dawn B. - 8 days ago
originally posted on VIRTUE
I have been using this for about 6 months now. The difference in my hair is amazing. I went from seeing my scalp to fuller hair no scalp showing and baby hairs sprouting out all over. I was very nervous about trying this because I have spent so much on other products. However, this and other products in this line have shown amazing results for me. My hair stylist is even telling clients of hers what I use and how it has transformed my hair. 6 months ago I was looking at hair toppers. My hair was so thin, dry and falling out terribly. Now it is flourishing! I had cancer and then covid and then immunotherapy. All of which my hair was falling out in clumps. I am beyond grateful for finding these products.
Noticeable difference!
5 out of 5 stars
Cheryl E. - 9 days ago
originally posted on VIRTUE
I've been using this for a couple of years now and I feel the difference and the woman who cuts my hair noticed a difference in the thickness. She asked me if I'd been using something and I told her that I've been using Virtue!
Finally a product that works!
5 out of 5 stars
Jennifer - 9 days ago
originally posted on VIRTUE
Started using the Flourish Shampoo+Conditioner and Density and noticed the bare spots on when I pulled my hair into a ponytail were getting easier to hide. After about 2 months is when my hairdresser noticed, and pointed out all the new growth. Be consistent, patient, and results will come!
Best
5 out of 5 stars
Lisa M. - 9 days ago
originally posted on VIRTUE
I love my Flourish Shampoo. My hair definitely feels stronger and more full. It has given me newfound confidence.
Hair looks fuller
4 out of 5 stars
Rose H. - 12 days ago
originally posted on VIRTUE
Hair looks and feels fuller although I am still losing hair
This shampoo refreshes my scalp
5 out of 5 stars
Brenda W. - 14 days ago
originally posted on VIRTUE
This shampoo refreshes my scalp and does not weigh down my very fine hair.
Love the product
5 out of 5 stars
Carolyn N. - 14 days ago
originally posted on VIRTUE
Great product it keeps my hair soft and decreases hair loss
My hair got very dry
1 out of 5 stars
Karen M. - 14 days ago
originally posted on VIRTUE
My hair got very dry and looked like it was in terrible condition
Great Product
5 out of 5 stars
Lori M. - 17 days ago
originally posted on VIRTUE
Does what it says it does and it really does make hair appear thicker. I was using this line, but stopped a few years ago, for no reason. I have found my way back because the products just work.
Works!
5 out of 5 stars
Laurie E. - 19 days ago
originally posted on VIRTUE
I definitely have fuller looking hair when I use this product. A great shampoo.
Virtue Flourish
5 out of 5 stars
Pam M. - 20 days ago
originally posted on VIRTUE
This shampoo is awesome. It does exactly as product states it will do.
Value & RESULTS
5 out of 5 stars
Gail C. - 20 days ago
originally posted on VIRTUE
I’m 73, 5 years post HRT, 1 1/2 yrs under Derm treatment w/minoxidil treatment But hair thinness took place. On 2nd bottle of DENSITY Booster, appearance of some new hair growth and fullness. Hey, it’s not thick as when I was 20 but I can walk out in humidity, wind and retain my hair style and it appears full. I no longer have hair anxiety. Very happy with Virtue, jury still out on shampoo.
Vainity!
5 out of 5 stars
jackie b. - 20 days ago
originally posted on VIRTUE
My husband loves this shampoo! His thinning gray hair is thicker, fuller as if he is growing hair in that bald spot.
So far I like this
5 out of 5 stars
Barbara F. - 21 days ago
originally posted on VIRTUE
So far I like this product smells good lathers great but haven’t used long enough to c thicker hair but does help with volume
Potent formulation
5 out of 5 stars
Margaret S. - 22 days ago
originally posted on VIRTUE
Just takes a small amount for my medium length hair