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Virtue Unisex Cleanses Soothing Refines and De-Frizzes Smooth
$68.99 reg $100.00
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About this item
Highlights
- Gently cleanses and calms unruly hair, promoting smoother strands with each use
- Refines texture and tames frizz for a polished, sleek look
- Seals in moisture and enhances natural shine for a healthy, vibrant finish
- Color-safe formula ideal for medium-to-thick, harder-to-manage hair types
- For best results, pair with your favorite Virtue Conditioner to nourish and protect
Description
Smooth Shampoo gently cleanses while taming unruly hair, leaving it soft and manageable. Each wash refines and controls frizz, locking in moisture and enhancing shine for a sleek, polished finish.
Hair Type: Straight
Trial/Mini/Travel Size: Yes
Product Warning: Adult Use Only
Product Form: Liquid
Beauty Purpose: Nourishing
Net weight: 1 fl oz (us)
Package Quantity: 1
TCIN: 1002200563
UPC: 817023020140
Origin: made in the USA
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Ingredients:
aqua (water, eau), cetearyl alcohol, behentrimonium chloride, dimethicone, cetyl alcohol, peg-8 dimethicone, stearamidopropyl dimethylamine, isododecane, hydrogenated ethylhexyl olivate, cetyl esters, ethylhexylglycerin, parfum (fragrance), keratin, panthenol, glycerin, butyrospermum parkii (shea) butter, hydrogenated olive oil unsaponifiables, helianthus annuus (sunflower) seed oil, oryza sativa (rice) bran extract, amaranthus caudatus seed extract, jojoba esters, moringa oleifera seed oil, madecassoside, rosmarinus officinalis (rosemary) leaf extract, tocopherol, hydrolyzed adansonia digitata seed extract, quercus petraea fruit extract, zea mays (corn) starch, asiaticoside, citrus paradisi (grapefruit) fruit extract, cynara scolymus (artichoke) leaf extract, hydrolyzed quinoa, cystoseira compressa extract, cystine bis-pg-propyl silanetriol, hydrolyzed pea protein pg-propyl silanetriol, hydrolyzed linseed extract, pisum sativum (pea) extract, tocopheryl acetate, propanediol, caprylyl glycol, diisostearyl malate, isopropyl alcohol, ceteareth-20, polysorbate 60, dimethiconol, hydroxyethylcellulose, polysorbate 20, polysilicone-15, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, sodium dilauramidoglutamide lysine, butylene glycol, phenoxyethanol, benzyl alcohol, chlorphenesin, benzoic acid, sorbic acid, disodium edta bht, citric acid, sodium nitrate, alcohol, sodium benzoate, glyoxal, gluconolactone, potassium sorbate, phenethyl alcohol, calcium gluconate, dehydroacetic acid, limonene, linalool.
Shipping details
Estimated ship dimensions: 5 inches length x 5 inches width x 15 inches height
Estimated ship weight: 2 pounds
item ships from third party seller: ShineHigh
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Guests highly praise the Virtue Smooth Shampoo and Conditioner for their ability to transform hair, making it softer, shinier, and more manageable. Many appreciate the lightweight formula that effectively tames frizz without weighing hair down. The pleasant scent and long-lasting effects are also frequently mentioned. While some guests experienced mixed results, the overall consensus is that these products are a game changer for various hair types, especially color-treated and curly hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 518 reviews
4 out of 5 stars
11 November, 2025
originally posted on VIRTUE
Love this condtioner!
I have been told that I have fine hair but a lot of it. I use heat styling (flat iron and hair dryer) everyday and it has taken a toll on my wavy and frizzy hair. This is the one conditioner that I can tell a difference with when styling my hair.
5 out of 5 stars
10 November, 2025
originally posted on VIRTUE
Great for smoothing hair and taming frizz!
My curly, coarse hair feels so smooth and shiny when I straighten it. Highly recommend!!
5 out of 5 stars
5 November, 2025
originally posted on VIRTUE
Works great!
This conditioner smells good and works great! It helps with the frizziness that comes from having wavy hair. Very pleased with my purchase.
5 out of 5 stars
4 November, 2025
originally posted on VIRTUE
Definitely smoothing…
I use this every other time I shampoo or it seems to heavy on my hair. Every other time is perfect though. I love it! Combined with other products for styling it works wonderfully! Does what it’s called — smoothing.
5 out of 5 stars
29 October, 2025
originally posted on VIRTUE
Virtue
Love this shampoo and conditioner! Frizzies have gone away!
5 out of 5 stars
23 October, 2025
originally posted on VIRTUE
My hair is going grey
My hair is going grey in the front and the smooth shampoo and conditioner does just what it says. Smooths my hair and makes it look and feel beautiful.
5 out of 5 stars
14 October, 2025
originally posted on VIRTUE
Best conditioner
By far, the BEST conditioner I have ever used! My hair normally feels coarse and dry and now it feels so smooth and silky!
5 out of 5 stars
19 August, 2025
originally posted on VIRTUE
Works nicely
Love this shampoo! Used with the conditioner, my hair feels great! Will not use anything else! And it smells so nice!
4 out of 5 stars
12 August, 2025
originally posted on VIRTUE
Works great
Works almost too well. Since I have natural wave- curl the shampoo/ conditioner combo leaves my hair very soft.
2 out of 5 stars
8 August, 2025
originally posted on VIRTUE
smoothening shampoo but not for all hair types
This shampoo smells great. Although the shampoo does not smooth all hair types
5 out of 5 stars
7 August, 2025
originally posted on VIRTUE
Healthy soft hair!
I love this! It smells very nice, is very thick and really tames my frizzy hair. My hair is still bouncy and super soft. I bought the full shampoo and conditioner line also but this is best for my frizzy hair. I still put products in it afterwards but I no longer feel like I have to blow dry it to look nice and it is just so much softer too! I can run my fingers through it and it feels incredible!
3 out of 5 stars
5 August, 2025
originally posted on VIRTUE
Oily hair
Love the shampoo but my hair gets oily within 24 hours. I may have try a new shampoo
5 out of 5 stars
4 August, 2025
originally posted on VIRTUE
One of the best on the market
This might be my favorite conditioner of all time. Softens, but not too much. Still allows for volume with my styling.
3 out of 5 stars
3 August, 2025
originally posted on VIRTUE
Made my hair look really
Made my hair look really flat. I’ve liked this least of all the Virtue conditioners.
5 out of 5 stars
29 July, 2025
originally posted on VIRTUE
Third time purchasing this
This is the best conditioner that I have ever used. I just bought the giant size for the second time. It feels and smells luxurious. I always leave it on longer than needed, as a hair mask. Does not weigh down hair, but smooths it, so that I don't need to flat iron it after blow drying it straight and applying the Healing Oil.
5 out of 5 stars
11 July, 2025
originally posted on VIRTUE
Smooth Conditioner, shampoo & cream
So glad I found these three products. A little goes a long way. They work perfectly and control my unruly grays-leave no residue and smell great!
4 out of 5 stars
7 July, 2025
originally posted on VIRTUE
Creamy and hydrates hair but
Creamy and hydrates hair but can leave hair greasy sometimes so be careful how much you use
5 out of 5 stars
4 July, 2025
originally posted on VIRTUE
Perfect for my fine wavy hair
This is my second purchase of Virtue Smooth Shampoo and Conditioner and I love the way it makes my hair feel, so soft and healthy, but not weighed down like other brands. The scent is refreshing and clean and feels good on your scalp as well as your hair! My hair is fine, wavy and gray, and the Smooth Shampoo and Conditioner does not weigh it down. I love all of the Virtue products I have purchased so far!
3 out of 5 stars
1 July, 2025
originally posted on VIRTUE
Works in climate controlled spaces
Love the scent and first hour or so after drying. However as soon as I leave the house and get into non-climate controlled elements- the frizz is there. I do live in a very humid climate in the summer. (L. I. , NY) I also tried the anti-frizz spray in the red bottle but that didn’t help either :(
1 out of 5 stars
30 June, 2025
originally posted on VIRTUE
Not for me
I couldn’t get this shampoo conditioner pair to work for me. It’s hard to get the shampoo to the scalp without using a lot. Then it will lather. It’s hard to rinse out after that. The conditioner does nothing. Just not a match with me.