EasterGroceryClothing, Shoes & AccessoriesHomeFurnitureKitchen & DiningOutdoor Living & GardenElectronicsVideo GamesToysMovies, Music & BooksSports & OutdoorsBabyBeautyPersonal CareHealthPetsHousehold EssentialsSchool & Office SuppliesArts, Crafts & SewingParty SuppliesLuggageTarget OpticalClearanceGift IdeasCharacter ShopGift CardsBlack-Owned or Founded Brands at TargetTarget New ArrivalsTarget Finds#TargetStyleCelebrate Black History MonthBlack Beyond MeasureMás QuePride 365Women-Owned Brands at TargetAsian-Owned Brands at TargetTop DealsTarget Circle OffersWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Aveeno Scalp Soothing Oat Milk Blend Shampoo - 12 fl oz

Aveeno Scalp Soothing Oat Milk Blend Shampoo - 12 fl oz - image 1 of 4
Aveeno Scalp Soothing Oat Milk Blend Shampoo - 12 fl oz - image 2 of 4
Aveeno Scalp Soothing Oat Milk Blend Shampoo - 12 fl oz - image 3 of 4
Aveeno Scalp Soothing Oat Milk Blend Shampoo - 12 fl oz - image 4 of 4
Aveeno Scalp Soothing Oat Milk Blend Shampoo - 12 fl oz - image 1 of 4
$8.19 when purchased online

About this item

Highlights

  • This ultra-hydrating shampoo nourishes the scalp and adds moisture to dry, damaged hair
  • Made with natural oat and almond milk, this shampoo softens hair while hydrating and nourishing strands
  • Free from sulfates, parabens and dyes, this moisturizing shampoo gently nourishes your scalp to enhance your hair’s natural beauty
  • Known for bringing the soothing and healing properties of nature to skin care, Aveeno now also offers nourishing care for your scalp and hair
  • Soothe the scalp and nourish hair with clinically proven formulas from the Aveeno Scalp Soothing Haircare Collection
  • Apply oat milk shampoo to wet hair, massage into a lather through to ends & rinse thoroughly

Description

Hydrate and nourish your dry, damaged hair with Aveeno Oat Milk Blend Shampoo. This hydrating shampoo helps promote a healthy scalp while adding moisture and softening hair. Great for dry, damaged hair, the oat milk formula leaves hair feeling soft and naturally nourished.
Part of the Aveeno Scalp Soothing Haircare Collection, this shampoo contains oat as the first ingredient, which is known for its soothing and moisturizing properties. All Aveeno hair care products are made with balanced blends of wholesome ingredients and are free from sulfates, parabens and dyes.
Aveeno is known for bringing the soothing and healing properties of nature to skin care and now offers nourishing care for your scalp and hair. We’re not only mindful of what goes into our formulations, but also of our impact on the world around us.
To use, simply apply shampoo generously to wet hair, massage into a lather through to the ends, and then rinse the hair thoroughly. For best results, follow with Aveeno Oat Milk Blend Conditioner for the optimal hair-moisturizing routine.
Scent: Oatmeal
Hair Type: Dry, All Hair Types
Health Facts: Paraben-Free, Dye-Free, Sodium Lauryl Sulfate-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Moisturizing
Net weight: 12 fl oz (US)
TCIN: 75563408
UPC: 052800673007
Item Number (DPCI): 063-00-1536
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

colloidal oatmeal extract, water (aqua), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycol distearate, hydrolyzed milk protein, prunus amygdalus dulcis (sweet almond) seed extract, peg-7 amodimethicone, polyquaternium-22, polyquaternium-39, peg-150 pentaerythrityl tetrastearate, ppg-2 hydroxyethyl cocamide, acrylates/c10-30 alkyl acrylate crosspolymer, laureth-4, sodium hydrolyzed potato starch dodecenylsuccinate, linoleamidopropyl pg-dimonium chloride phosphate, propylene glycol, citric acid, sodium citrate, hexylene glycol, sodium hydroxide, sodium benzoate, fragrance (parfum).

Shipping details

Estimated ship dimensions: 1.45 inches length x 3.14 inches width x 7.43 inches height
Estimated ship weight: 0.9 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU), Virgin Islands, U.S., APO/FPO

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Is this safe for color treated hair?

submitted by NDmom - 8 months ago
  • A: Great question! This shampoo is designed for all hair types.

    submitted byJohnson & Johnson - 8 months ago
    Brand expert

Q: does this cause gray hair to yellow

submitted by Mafu - 1 year ago
  • A: Hello Mafu, we wouldn't expect this shampoo to cause your gray hair to yellow. If you happen to run into any issues please feel free to contact us directly.

    submitted byJohnson & Johnson - 1 year ago
    Brand expert
  • A: Hey Mafu, The Aveeno Scalp Soothing Oat Milk Blend Shampoo is a nourishing sulfate-free shampoo helps to promote a healthy scalp environment for all hair types. It should not cause gray hair to yellow. However, If your natural grays are prone to turn yellow, I would recommend using a purple shampoo as a treatment. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Is this product tested on animals?

submitted by Jules - 2 years ago
  • A: We do not conduct animal testing in the research or development of our cosmetic products! We believe that our cosmetic products can be validated as safe and effective without compromising animal welfare <3 Find out more about our commitment to safety here: https://www.safetyandcarecommitment.com/commitment

    submitted byJohnson & Johnson - 2 years ago
    Brand expert
  • A: Hello JulesinPA! The Aveeno Scalp Soothing Oat Milk Blend Shampoo is cruelty free, we hope this helps!

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: What scent is used in this shampoo? I prefer unscented products because of allergies to many scents.

submitted by MinnesotaReader - 5 months ago
  • A: Hello, our Aveeno Oat Milk Blend Shampoo does contain a fragrance.

    submitted byJohnson & Johnson - 5 months ago
    Brand expert

Q: is this hypoallergenic?

submitted by Jasmine - 5 months ago
  • A: Great question! This product is not marketed as hypoallergenic.

    submitted byJohnson & Johnson - 3 months ago
    Brand expert

Q: Is this shampoo and conditioner noncomedogenic?

submitted by Lilly - 3 years ago
  • A: We wouldn't expect our Oat Milk Shampoo to clog your pores. Let us know if you have any other questions!

    submitted byJohnson & Johnson - 3 years ago
    Brand expert
3.9 out of 5 stars with 525 reviews
54% would recommend
61 recommendations
value: 3.5 out of 5
quality: 3.43 out of 5
effectiveness: 3.43 out of 5

Pleasant smell

5 out of 5 stars
yes_yesy - 1 month ago
originally posted on influenster.com
good shampoo very pleasant smell, foams well, cleans hair and scalp well. I'm happy. beautiful packaging. nice price. natural ingredients, without unnecessary impurities. I will buy more together with conditioner
1 guest found this review helpful. Did you?

Caused exactly what it claims to prevent

1 out of 5 stars
Thumbs down graphic, would not recommend
C - 1 month ago
I had so much hair loss with this product. The formula completely clogged my scalp with the cakey formula. My hair ends were dangerously dry, my scalp was greasy and felt horrible. I have been a hairstylist for years and wanted to find an affordable option for my clients, little did I know it would cost me so much more than the 8$ product. My hair was so damaged I needed a several inch haircut, and a month with my usual product to get my scalp and hair back to normal. This is beyond trash and not worth it, even in a pinch.
2 guests found this review helpful. Did you?

Don't buy it if you have problem hair

1 out of 5 stars
Maria215 - 2 months ago
originally posted on aveeno.com
I'm so upset. I've been trying to find a good shampoo and conditioner that doesn't cost a fortune or smells like feet. The only good about this is it has a pleasant scent. It lathered nicely. The conditioner feels like water. Did nothing. I thought I dropped it in the shower and grabbed more. Nope. Then came the real test. I couldn't get my detailing brush through my hair. When I did, the next brush rectangles it. It was awful. I cleaned out 4 brushfuls of my hair. Finally I couldn't take it anymore. Halfway through drying I jumped back in the shower and used my previous brands. Thankfully I wasn't heading out anywhere
5 guests found this review helpful. Did you?

Great for itchy hair

5 out of 5 stars
Thumbs up graphic, would recommend
Aztec - 2 months ago, Verified purchaser
This product is effective
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

LOVE

5 out of 5 stars
kayleexnicole - 4 months ago
originally posted on influenster.com
I love this shampoo so much. I’ve tried shampoos for “oily hair” but have found that I just needed a good shampoo instead! I love the smell and can feel the cleanliness of my hair after washing. Only downside is it is not cruelty free :(
7 guests found this review helpful. Did you?

Works so well!

5 out of 5 stars
Thumbs up graphic, would recommend
Pat C - 5 months ago, Verified purchaser
Nothing works quite as good as this shampoo! Works really well and no dandruff. Very happy!😊
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
Did you find this review helpful?

New formula?

2 out of 5 stars
Thumbs down graphic, would not recommend
Sam - 6 months ago
I bought this shampoo before and was happy with it. It seems as though they have changed the formula. Other reviews mention this as well. It left my hair tangled and dry. I’m disappointed to say the least as I will need to buy something else.
value: 2 out of 5
effectiveness: 2 out of 5
quality: 2 out of 5
7 guests found this review helpful. Did you?

Changed Formulation, perhaps

2 out of 5 stars
Sash - 7 months ago
originally posted on aveeno.com
I have been buying this shampoo for years, and while living in AK, I would even order it online and wait a few weeks for it to arrive. I have noticed recently that the consistency of the shampoo and conditioner seems different. It does not lather as nicely as it once did, and my hair seems drier. I actually always bought this because it was the only shampoo that effectively moisturized my hair. I noticed one recent review mentioned it was as if the shampoo had stripped her hair. I seem to be having the same issue. I wonder if an ingredient has changed. Sadly, I will not be purchasing the shampoo or conditioner again. Perhaps Aveeno could disclose if there have been some changes to the formulation. My bottle says something along the lines of “new look, same formula.” I don’t believe it.
14 guests found this review helpful. Did you?

AWFUL

1 out of 5 stars
Joy - 9 months ago
The scent is a nauseating, a strong chemical perfume. I used an unscented shampoo brand to clean it out. I offered it to 3 female family members who said "THROW IT OUT". I did.. Aveeno stopped making the best shampoo ever, "Aveeno Pure Renewal. BIG mistake, BIG.
12 guests found this review helpful. Did you?

PASS ON THIS

1 out of 5 stars
Thumbs down graphic, would not recommend
Not good - 9 months ago
This shampoo along with Aveenos other shampoo/conditioners are awful! They all leave my hair dry, staticky, rough, tangled etc. Also, the fragrance is intrusive! Aveeno is a company known to cater to sensitive skin so you would think they would develop a hair care line consistent with this. Disappointed!
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
7 guests found this review helpful. Did you?

aveeno shampoo

5 out of 5 stars
Thumbs up graphic, would recommend
MamaMia - 10 months ago, Verified purchaser
scent was like and does not weigh down b/f hair clean and light
2 guests found this review helpful. Did you?

Love

5 out of 5 stars
Thumbs up graphic, would recommend
User34556 - 11 months ago, Verified purchaser
Love smell doesn’t leave hair dry must use the leave in conditioner
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
3 guests found this review helpful. Did you?

Great shampoo for eczema sensitive skin

5 out of 5 stars
Thumbs up graphic, would recommend
nthornburg - 11 months ago, Verified purchaser
Love this shampoo for my girls. Both my girls have eczema and this shampoo has worked wonderful for them. I love the ingredients and I’m very happy with it. They have been using it for over a year. Highly recommend
value: 5 out of 5
quality: 5 out of 5
effectiveness: 5 out of 5
14 guests found this review helpful. Did you?

Save your hair, dont buy this product

1 out of 5 stars
ben - 11 months ago, Verified purchaser
Heavy scent that almost feels fabricated. This caused me dandruff and unnecessary SHEDDING during and after shower (coming from someone who has hair loss, there are other shampoos that dont do that much shedding).
8 guests found this review helpful. Did you?

Soothing

5 out of 5 stars
Thumbs up graphic, would recommend
Sarah Mae - 11 months ago, Verified purchaser
Great shampoo. Keeps my and my husband’s scalp flake free.
quality: 5 out of 5
value: 3 out of 5
effectiveness: 5 out of 5
2 guests found this review helpful. Did you?

Very nice

5 out of 5 stars
Thumbs up graphic, would recommend
Charles - 1 year ago
I use this shampoo once or twice a week (use other brands the other days of the week).I like it a lot. The colloidal oats does something nice to my hair. Wish the package was bugger size
value: 3 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?

Don't try!

1 out of 5 stars
Thumbs down graphic, would not recommend
caseyh - 1 year ago
Aveeno is a good brand so I thought I would try the shampoo & conditioner. The other reviews about it tangling your hair are 100% true. I could barely get a brush through my hair after using this product. In the trash it goes.
12 guests found this review helpful. Did you?

Heavy and overpriced

1 out of 5 stars
Thumbs down graphic, would not recommend
Cj - 1 year ago
Usually when I dislike a shampoo I'm willing to keep using it, but I will not be putting this on my hair. Very very heavy and left my hair tangled and lifeless. I'll be using it as handsoap. At least it smells good which is the only good thing about this product. Super bummed.
7 guests found this review helpful. Did you?

Not sure.

3 out of 5 stars
Thumbs down graphic, would not recommend
e rose - 1 year ago
Okay so i have very thick, patterned curls and was on the hunt for a new shampoo. i seen this shampoo, wasn’t expensive and heard plenty of good reviews on it so i bought it! i usually shampoo/condition my hair once a week (every friday) and my hair was great using shea moisture products — i washed my hair with this and during the process my hair felt very weird…i’d describe it straw like, or like horse hair maybe. i paired it with a shea moisture conditioner (i know i should of used the conditioner paired to the shampoo) because i was afraid my hair would stay this feeling/texture. i brushed it and it seems soft in some parts and some feels like straw. i have to go out tomorrow and i’m afraid i may have a bad hair day. this conditioner may work better on super oily hair or if yours gets greasy fast! not a match for me but still okay!
effectiveness: 3 out of 5
value: 2 out of 5
quality: 2 out of 5
6 guests found this review helpful. Did you?

Dont do it

1 out of 5 stars
Thumbs down graphic, would not recommend
MamaBear - 1 year ago
So disappointed. Smells amazing. But my hair feels like straw. I don’t feel clean at all. Greasy and sticky residue. Do not recommend
quality: 1 out of 5
value: 1 out of 5
effectiveness: 1 out of 5
5 guests found this review helpful. Did you?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyOpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based Ads