$1.99 when purchased online
Target Online store #3991
About this item
Highlights
- Fun blue sparkles and kid-approved flavor makes brushing more fun!
- Fights cavities with clinically proven Fluoristat
- Gentle on tooth enamel
- This product contains no sugar, like all ADA accepted toothpastes
- The ADA Council on Scientific Affairs' Acceptance of Kid's Crest Sparkle Fun is based on its finding that the product is effective in helping to prevent and reduce tooth decay, when used as directed
Description
Put some radiance into your kids' oral health routine. The fun sparkles and great taste of Crest Kids Cavity Protection Toothpaste makes brushing more fun and enjoyable. Plus your kids will be fighting cavities with clinically proven Fluoristat that is gentle on tooth enamel.
Suggested Age: 2 Years and Up
Health Facts: Sugar-Free, Contains Fluoride
Product Warning: Keep out of reach of children under 6 years of age, not for children under the age of two
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 1
Industry or Government Certifications: ADA Seal of Acceptance
Net weight: 4.6 Ounces
Features: Enamel-Safe
TCIN: 13956414
UPC: 037000003823
Item Number (DPCI): 049-09-0410
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
sodium fluoride (0.15% w/v fluoride ion) (0.243%).
Purpose
Anticavity Toothpaste..Adults and Children 2 Yrs. & Older
Brush teeth thoroughly after meals or at least twice a day or use as directed by a dentist. Do not swallow. To minimize swallowing use a pea-sized amount in children under 6. Supervise children's brushing until good habits are established.Children Under 2 Yrs
Ask a Dentist.Inactive ingredients
sorbitol, water, hydrated silica, sodium lauryl sulfate, trisodium phosphate, sodium phosphate, cellulose gum, flavor, sodium saccharin, carbomer, mica, titanium dioxide, blue 1
Question or comments?
1-800-492-7378Ingredients:
inactive ingredients: sorbitol, water, hydrated silica, sodium lauryl sulfate, trisodium phosphate, sodium phosphate, cellulose gum, flavor, sodium saccharin, carbomer, mica, titanium dioxide, blue 1
Shipping details
Estimated ship dimensions: 1.73 inches length x 1.89 inches width x 7.08 inches height
Estimated ship weight: 0.33 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Crest Kids Cavity Protection Toothpaste is a favorite among children and parents alike, offering a delightful bubblegum flavor that makes brushing enjoyable. Its colorful packaging and fun sparkles engage kids, encouraging good oral hygiene habits. The toothpaste effectively cleans teeth and provides essential cavity protection with fluoride, making it a reliable choice for families. Many guests appreciate its gentle formula, which is suitable for sensitive mouths, ensuring a positive brushing experience for kids.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2821 reviews
effectiveness: 4.77 out of 5
quality: 4.69 out of 5
value: 4.76 out of 5
95% would recommend
114 recommendations
Nope
1 out of 5 stars
Thumbs down graphic, would not recommend
Cheryl - 3 days ago, Verified purchaser
Blue dye and titanium dioxide. Hard pass. Stop putting all the toxins in kids products :(
Great buy
5 out of 5 stars
Thumbs up graphic, would recommend
Momma of 3 - 9 days ago, Verified purchaser
Like that its not just a flavored toothpaste it also does the job
Really fun for children
5 out of 5 stars
pata-marb_607 - 15 days ago
originally posted on influenster.com
My siblings use this and they absolutely love it. I’ve myself tried it out of curiosity and it tastes really nice and the packaging is nice and fun and the texture feels like any regular old toothpaste and it’s actually really nice considering the quality as well as the effectiveness. And its price is really nice.
Great for children
5 out of 5 stars
aleciamichelle20_952 - 16 days ago
originally posted on influenster.com
My little sister used this when she was just learning how to brush, and it was perfect for her. The flavor is gentle not too minty or overwhelming so it made brushing way easier without complaints. It foams just enough, cleans well, and the fun packaging kept her interested. It’s a great choice for younger kids or anyone just starting to build good brushing habits.
we love our ‘unicorn toothpaste’
5 out of 5 stars
aubreys63_8825 - 21 days ago
originally posted on influenster.com
i have a five year old and twin one and a half year olds.. let’s just say brushing teeth is one of the LEAST favorite activities i. this household 🫠 in one of my brilliant motherhood moments, i decided we were all going to go to the store and pick out toothbrushes and toothpaste, thinking if they had a choice, they would maybe be more interested? well, character toothbrushes picked out, we braved the toothpaste section. to my surprise, they didn’t want to character tooth paste to match, but the ‘sparkly unicorn toothpaste!’ we had a whole conversation about if this is the toothpaste unicorns use (hey, i know you’ve told a white lie or two to make your life easier, don’t judge me 🤪) and they (especially my five year old!) were EXCITED to brush their teeth when we got home i was nervous, but all three of them really enjoyed the flavor and look. while it hasn’t been a miracle worker, especially for my twins, it has made things much easier, especially with my older daughter. i see us using this for many years to come!
Amazing for my kids
5 out of 5 stars
mariiaz14_1148 - 22 days ago
originally posted on influenster.com
Customers appreciate the toothpaste's color-changing feature, which turns pink when brushing and helps kids spend more time cleaning their teeth. Moreover, they find it fun and effective for kids, with one customer noting it makes brushing a more enjoyable experience. Additionally, the product receives positive feedback for its taste, value, and functionality, and customers like its quality and appearance, with one mentioning it's not too sweet or overpowering. Texture is very good. packaging is very well.
Its good
5 out of 5 stars
juliec141_488 - 24 days ago
originally posted on influenster.com
As an adult I honestly love it. I love the packaging, color and flavor of the toothpaste. Its effective for me. I think its worth your money. And the texture feels nice
Toothpaste for kids
5 out of 5 stars
Wanttolove - 25 days ago, Verified purchaser
Kids like it and they have good dental check ups
Great
5 out of 5 stars
Thumbs up graphic, would recommend
LAnn - 1 month ago, Verified purchaser
It was just what I wanted for my Grandson.
Help for cavity
5 out of 5 stars
Thumbs up graphic, would recommend
Great product - 1 month ago, Verified purchaser
This cavity protection toothpaste is my favorite because this is the only product which is really helping me to control the cavity
It leaves my teeth clean
5 out of 5 stars
heatherb288_6922 - 1 month ago
originally posted on influenster.com
I am a kid and I still like this toothpaste and my college kids get it from time to time. It has this magical almost bubble gum flavor. It is nostalgic and takes me back to my childhood. My teeth feeling clean clean when I use it.
Good taste, sparkles, and effective!
5 out of 5 stars
jonathancy_1099 - 1 month ago
originally posted on influenster.com
This has been good for my son, it’s a step above the toothpaste for real little kids (where you have to worry about them eating it) and still looks sparkly so it’s fun to use. So far no cavities using it twice a day!
Great toothpaste for kids
5 out of 5 stars
snehab3fae_7415 - 1 month ago
originally posted on influenster.com
We got this little samples for kids toothpaste from the dentist and they are perfect for traveling. We don’t have to take a full tube with us. They are also tsa friendly. The toothpaste is a blue color and it’s effective in preventing cavity because my kids don’t have so far. It’s also not spicy at all.
Find something that works!
5 out of 5 stars
calistiam_1732 - 2 months ago
originally posted on influenster.com
This is a go to when my children was younger, of course they dont like minty, spicy taste so this worked wonders to get them to brush their teeth. My youngest is 6 and still uses it.
Artifical blue dye
5 out of 5 stars
Thumbs up graphic, would recommend
Nicole - 2 months ago, Verified purchaser
Very good toothpaste- I just wish it didn’t have artificial blue coloring dyes, especially for toddlers who swallow toothpaste rather than spit it out.
A good kids toothpaste
5 out of 5 stars
jenh20_7534 - 2 months ago
originally posted on influenster.com
A great fluoride toothpaste for kids. Helps prevent cavities and is a good price compared to the other toothpaste that have charters on them. It has a good taste and is sparkly.
Crest toothpaste
5 out of 5 stars
celiam70_2098 - 3 months ago
originally posted on influenster.com
Crest cavity protection toothpaste is one of my grandkids all-time favorites not only because it’s sparkles, but because of the taste as well, it gives a good fresh cleaning and protects
Terrible product - sort reviews by lowest rating!
1 out of 5 stars
Ulcers Mucus Phlegm - 3 months ago
originally posted on crest.com
Where to start?!!... no ingredients on the tube (just "sodium fluroride"), but because this foul tasting blue goo causes mouth ulcers, gum shedding (-!-) & production of crazy excessive amounts of throat mucus/phlegm lasting an hour, I decided to look up the ingredients online & discovered it contains thickeners & synthetic foaming agents (aka DETERGENTS, used in a long list of household & AUTOMOTIVE cleaners!!!) called SLS/sodium lauryl sulfate, plus "Carbomer" - gastro-irritants linked to not only excessive phlegm/mucus production, but also canker sores. Google "excessive phlegm in throat after brushing teeth". Additionally, the thick consistency results in globs of blue glop falling unused into the sink, where it sticks like glue. The taste & smell is utterly disgusting - similar to a .25c gumball. This product is TERRIBLE - do your research!
1 reply from Customer Care team - 3 months ago
We’re truly sorry you experienced mouth irritation, and did not enjoy using our Crest Kids Cavity Protection Sparkle Fun toothpaste. Our product is very safe when used as directed, and we want to assure you that all our ingredents are extensively tested to be safe when using our product as directed. As well, we offer a number of product versions, for the varied needs and preferences of our consumers. All our products undergo numerous quality checks, and we do our best to ensure each product meets our high standards. For the complete ingredient list that includes inactive ingredients, please refer to the outer carton. While all of our products are safe and effective, some people may not tolerate a particular formulation. Because you experienced irritation, we recommend that you discontinue use and consult with your dentist. We take your report very seriously, and our Crest Team would like to gather some information of your experience, to further assist you. Please give our Crest Team a call at 1-800-492-7378 from 9AM -- 6PM EST Monday – Friday.
Great toothpaste for young kids!
5 out of 5 stars
geeroselcrz_9515 - 3 months ago
originally posted on influenster.com
My 3 year old daughter loves this toothpaste. It keeps her mouth clean and teeth sparkling clean. It’s very gentle on young teeth and protects them from cavities. The tube lasts a long time even using it every day.
Very affordable, very good, kids love it and it he
4 out of 5 stars
amandam2066_2859 - 3 months ago
originally posted on influenster.com
Very good for kids and it tastes good so they want to brush more. The packaging is easy to to open and identify. The ingredients are very good for your teeth and ensures cavity protection. Very good product for the cost.