VitaCup Focus Ground Coffee Medium Roast Cognitive & Immunity Support Lions Mane, Chaga Mushroom & B Vitamin - 10oz
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4.6 out of 5 stars with 165 ratings
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4.9 out of 5 stars with 2239 ratings
$16.99($1.70/ounce)
$13.59 with Target Circle
4.8 out of 5 stars with 2842 ratings
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4.9 out of 5 stars with 641 ratings
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Save 30% on select VitaCup coffee
4.9 out of 5 stars with 2239 ratings
$16.99($1.70/ounce)
$13.59 with Target Circle
4.8 out of 5 stars with 2842 ratings
See price in cart
Save 30% on select VitaCup coffee
4.9 out of 5 stars with 641 ratings
Guests also viewed
$16.99($1.70/ounce)
$13.59 with Target Circle
4.8 out of 5 stars with 2842 ratings
See price in cart
Save 30% on select VitaCup coffee
4.6 out of 5 stars with 165 ratings
See price in cart
Save 30% on select VitaCup coffee
4.9 out of 5 stars with 2239 ratings
See price in cart
Save 30% on select VitaCup coffee
4.9 out of 5 stars with 641 ratings
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Guests are saying
Guests are generally pleased with the taste and smoothness of this mushroom coffee, noting its rich flavor and lack of bitterness. Many appreciate the added health benefits from the vitamins and mushrooms, and some have experienced improved focus and energy without jitters. However, a few guests mentioned issues with quality control and the presence of unwanted ingredients.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 173 reviews
quality: 4.62 out of 5
taste: 4.45 out of 5
value: 4.48 out of 5
80% would recommend
21 recommendations
5 out of 5 stars
9 January, 2026
originally posted on http://www.vitacup.com

Definitely will be a return custo
I have been using this coffee for a few months now and absolutely love it. I will never go back to straight up coffee. Great flavor, no side effects, five stars all the way.
5 out of 5 stars
15 December, 2025
originally posted on http://www.vitacup.com

Best Coffee Ever!
Drink 6 or more cups a day!
5 out of 5 stars
2 December, 2025
originally posted on http://www.vitacup.com

Awesome!
Creamy, tastes great.
5 out of 5 stars
25 November, 2025
originally posted on http://www.vitacup.com

New order after a long time.
Was so happy to start to order again. Love this coffee. No bitterness, no stomach ache, much alertness without jitters
5 out of 5 stars
Thumbs up graphic, would recommend
2 September, 2025Verified purchase
Good coffee
I tried and I really like, not sure if it works with focus and all I do add a little of bustelo and it's really helpful to keep the energy
5 out of 5 stars
Thumbs up graphic, would recommend
23 July, 2025
Coffee Gamechanger
Love the smooth taste and effects of this coffee. It helps me stay focused and energized. I use it with reusable Keurig filters. Appreciate the vitamin boost!
5 out of 5 stars
Thumbs up graphic, would recommend
15 February, 2025Verified purchase
Very good - better than expected!
When I ordered this, I wasn't expecting a whole lot. This coffee, though, DID sharpen my focus; not dramatically, but enough to notice! (I HAVE suffered several concussions & two TBIs when I was younger & I tend to notice the effects of different chemicals on my brain.) To me it tastes just like my regular coffee; I do like to try different coffees so I'm used to the differing tastes of each one. I would definitely recommend trying this one!
1 out of 5 stars
Thumbs down graphic, would not recommend
8 February, 2025Verified purchase
horrible and very acidic.
Caused excessive acid reflux and stomach cramps. Target rep was more concerned about how it's different from labeling than the customer's horrible experience. Instead of issuing a refund I'm asked to return product either via store or mailing. Such a pain.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 January, 2025Verified purchase
Horrible taste
Can't cover the horrible taste of the fungus
5 out of 5 stars
Thumbs up graphic, would recommend
18 January, 2025Verified purchase
Try it and see!
Great value - this item is always a better price at Target compared to the grocery store. Not too earthy tasting and it’s surprisingly gentle on your stomach - very low acidity. Have purchased multiple times.
5 out of 5 stars
Thumbs up graphic, would recommend
18 July, 2024Verified purchase
Delicious!!
First time I’ve tried a “mushroom” coffee so do not have anything but regular coffee to compare it too. Normally I enjoy my two or so cups of coffee a day. For my first try of this, I mixed half coffee with half of this to make a 10 cup pot. I didn’t notice jitters I also didn’t notice any change in alertness but no tiredness either. And omg, the taste. It was like a mocha coffee. So delicious. Considering the ingredients and the health benefits that this can seemingly contain and the delicious taste, I’m going to keep up this half this and half coffee. Yum!
5 out of 5 stars
Thumbs up graphic, would recommend
20 May, 2024Verified purchase
Worth trying!
I am pleasantly surprised by this coffee! I typically drink black coffee so I tried it & it is so smooth and flavorful! I hope that target continues to carry it, it’s always my luck that after finding good stuff it gets discontinued or unavailable in store. I haven’t noticed any difference in energy or focus but I wasn’t expecting a miracle out of 1 cup for my crazy self!
5 out of 5 stars
Thumbs up graphic, would recommend
25 February, 2024Verified purchase
Can Even Drink it Black!
Please don't get super popular then decline in quality... I love this brand too much. Although, I wish great successes with those involved with this brand because they deserve it. Great quality, opaque color, rich, and smooth. Ily :*
5 out of 5 stars
Thumbs up graphic, would recommend
7 February, 2024Verified purchase
Smooth & Rich
I really enjoy this coffee. It is smooth and rich. I also think I felt some benefits from the ingredients- alert but not jittery!
5 out of 5 stars
15 January, 2024
originally posted on http://www.vitacup.com

I would buy this product again!
Loved the varieties and its great taste!
3 out of 5 stars
6 January, 2024
originally posted on http://www.vitacup.com

Foreign Object in bag of coffee
Just started using this bag of coffee. Wasn't too happy when I found a piece of plastic about the size of my front tooth. The bag was sealed, so I'm assuming it came from factory. Guess Quality Control missed it. First bag was fine. Haven't opened third bag yet. Other than that, it tastes fine.
3 out of 5 stars
14 December, 2023
originally posted on http://www.vitacup.com

I only used it one time
No instructions came with the product on how to drip brew. The taste was good but I only used once.
5 out of 5 stars
18 November, 2023
originally posted on http://www.vitacup.com

I will buy this product again.
The coffee tastes great.
5 out of 5 stars
20 October, 2023
originally posted on http://www.vitacup.com

Highly recommend!
I found this product online, and so I decided to buy a pack and give it a try. When I say this has ruined other coffee for me- I mean it! I don't get the jitters and crash like I do with other coffee's if I drink too much, and this is one of the few coffees that I'm able to drink black with no cream or sweetener. I cannot recommend this coffee enough! My favorite is the Focus coffee with Lion's mane, Chaga and B Vitamins. The only thing that might hold some people back is the price since they aren't the cheapest on the market. If you can afford it, highly recommend trying it out!!
3 out of 5 stars
20 September, 2023
originally posted on http://www.vitacup.com

Good Coffee, just didnt work as well for me
I use this coffee in a pour over and it comes out great. The taste is quite good. However, Ive tried other brands and this focus ground coffee doesnt seem to combat my adhd tendencies as other mushroom coffee ive tried. I will say that the other brands didnt taste as good, but I have put more priority on effect over taste.