IT Cosmetics CC+ Cream - Extra Fair Ivory - 1.08 fl oz - Ulta Beauty: Full Coverage, Anti-Aging, Sun Protection
Highly rated
$47.00
ColorFair Ivory
In Stock
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Guests are saying
This product has garnered a mix of enthusiastic praise and some disappointment from guests. Many appreciate its excellent coverage, lightweight feel, and skin-friendly ingredients, making it suitable for daily wear. The SPF protection is a significant plus, especially for those with fair skin. However, some guests have faced challenges with color matching and longevity, indicating that while it works beautifully for many, it may not be perfect for everyone.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 35597 reviews
67% would recommend
40 recommendations
4 out of 5 stars
11 May, 2026
originally posted on itcosmetics.com
Wrong Color
Everything feels great on my skin except the color. How can I find the right color, I am a shade or two lighter than what I ordered.
5 out of 5 stars
8 May, 2026
originally posted on http://www.ulta.com

Best foundation I have ever used
I can't honestly say how long I've used this CC Cream, but why change a good thing? It stays where I put it, blurs blemishes, and gives me the perfect match. I don't like a long beauty routine, and I feel like this is all I need. I get compliments on my skin often!
5 out of 5 stars
8 May, 2026
originally posted on itcosmetics.com
Always the best
I will never be without this CC cream! Beautiful, natural coverage everyday. Perfect for under eyes as does not crease. 10/10
4 out of 5 stars
8 May, 2026
originally posted on itcosmetics.com
Nice coverage!
Love it, but the shade medium tan doesn't quite match. I wish it was a bit more rosy.
4 out of 5 stars
7 May, 2026
originally posted on itcosmetics.com
Awesome!
Love the fact that it is an all in one product! Spf, makeup and moisturizer. It took me a minute to find the right shade and a good primer but once I did I love the way it looked on me and it lasts.
5 out of 5 stars
7 May, 2026
originally posted on itcosmetics.com
Great product!
[This review was collected as part of a promotion.] This foundation is the best! And it has sunscreen already in it so you save a step and always know you are protected. My nose used to burn but not anymore.
5 out of 5 stars
5 May, 2026
originally posted on itcosmetics.com
Love this foundation
I’ve been buying IT for years and love their products
5 out of 5 stars
5 May, 2026
originally posted on itcosmetics.com
Perfect for aging skin
[This review was collected as part of a promotion.] Does not settle in my file lines and great coverage for dark spots
5 out of 5 stars
5 May, 2026
originally posted on itcosmetics.com
High recommend
It smooths up the skin tone , it fully covers the Browne spot.
2 out of 5 stars
4 May, 2026
originally posted on http://www.ulta.com

Love the product
Its not my shade, nobody to help me out even when there was plenty of staff helping other people but was never offered help.
5 out of 5 stars
4 May, 2026
originally posted on http://www.ulta.com

Offers full coverage
Love the coverage and spf. I am 51 yo and needed make up for mature skin. A little bit goes a long way. I use it everyday, and the bigger size will probably last well over two months.
5 out of 5 stars
3 May, 2026
originally posted on itcosmetics.com
Best foundation ever
I have very sensitive skin and as I age, the powder mineral foundation I used to use isn’t working. This CC cream is amazing - great coverage but looks perfect. The fact that it’s actually good for my skin is a huge bonus.
2 out of 5 stars
3 May, 2026
originally posted on itcosmetics.com
Can’t identify what shade I’m sampling
Although I love the coverage of this product. I have stopped buying it because the product itself is not labeled with the color shade name. When trying it on at a store I can’t tell what color I’m sampling so I have no idea what color I’m using before buying.
1 reply from ITC CS team - 10 days ago
Hello there! Thank you for your honest opinion for our CC+ Cream Full-Coverage Foundation with SPF 50. We are happy to hear that the coverage is effective. We are sorry to learn that you are having issues finding the shade listed on the product. We apologize that you experienced this issue. We have now updated the product so the shade is more visible. We appreciate your feedback.
5 out of 5 stars
2 May, 2026
originally posted on itcosmetics.com
My favorite foundation
Smoothing, great flawless coverage that lasts for hours
5 out of 5 stars
2 May, 2026
originally posted on http://www.ulta.com

Love the way it covers and looks fresh on my skin!!
Love it! And it has sunscreen!
5 out of 5 stars
2 May, 2026
originally posted on itcosmetics.com
Great product
[This review was collected as part of a promotion.] I have a Port Wine Stain (PWS) birthmark on my face. This product provides good coverage and is easy to apply. In addition, it has 50+ SPF sunscreen which is highly suggested for those with a pws birthmark.
5 out of 5 stars
1 May, 2026
originally posted on itcosmetics.com
I absolutely love every ingredient in this product
I have been wearing it Cosmetics for years. I am 79 years old, and attribute the many compliments on my complexion to your product. The cc coverage provides the greatest number of shade choices and once it has been applied I don't have to think about it or do anything to it for at least 20 hours. It feels like it never gets cakey or settle in small creases. I absolutely love the product and recommend it whenever I have an opportunity.
5 out of 5 stars
30 April, 2026
originally posted on http://www.ulta.com

Only Thing I use
I have used this product for many years and will never switch. Excellent coverage and improves the appearance of old skin.
5 out of 5 stars
29 April, 2026
originally posted on itcosmetics.com
I love this product. Only makeup I can wear
[This review was collected as part of a promotion.] Makes my Skin flawless. I love this makeup so much
1 out of 5 stars
28 April, 2026
originally posted on http://www.ulta.com

Will not use products again
I purchased my products at the ULTA in Virginia after using it the next day I was very disappointe because the coverage cream was too dark and the brown eye brow pencil was not the right color I returned the coverage cream at the store in District Heights to be disappointed again. It was very crowed and itm seemed as if it was a rush to get the line. down I'm very disappointed that this happened