$22.00
ColorFair
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Guests are saying
The IT Cosmetics CC Foundation is highly praised for its excellent coverage, ability to even out skin tone, and built-in SPF, making it a favorite among guests seeking both makeup and skincare benefits. Many appreciate its smooth finish and lightweight feel, although some mention it can feel heavy if over-applied. The product is noted for its effectiveness in covering imperfections like melasma and dark spots, making it a versatile choice for various skin types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 18730 reviews
56% would recommend
44 recommendations
5 out of 5 stars
4 February, 2026
originally posted on itcosmetics.com
Best foundation
Been using for 5+ years tried many other brands and nothing competes
5 out of 5 stars
1 February, 2026
originally posted on itcosmetics.com
THE BEST
I LOVED THE PRODUCT SINCE MY FIRST INTRODUCTION TO IT.
5 out of 5 stars
1 February, 2026
originally posted on itcosmetics.com
Sun Protection
[This review was collected as part of a promotion.] I love that the sunscreen is in the foundation to protect my skin from the sun daily.
5 out of 5 stars
28 January, 2026
originally posted on itcosmetics.com
Amazing coverage
[This review was collected as part of a promotion.] Love love this . It gives great coverage and so light. No sitting in the creases. Smooth coverage.
4 out of 5 stars
27 January, 2026
originally posted on influenster.com
Good foundation with SPF
[This review was collected as part of a promotion.] Good foundation with SPF. It’s has this citrus scent to it. The pigmentation is ok. Didn’t match my skin tone. Will have to try another one. Lasted all day and easy to use.
5 out of 5 stars
27 January, 2026
originally posted on itcosmetics.com
Cc Cream Full Foundation
[This review was collected as part of a promotion.] I’ve used ItCosmetics for years now. I absolutely love how the brand helps with acne while being a great foundation.
5 out of 5 stars
26 January, 2026
originally posted on itcosmetics.com
Love this
[This review was collected as part of a promotion.] This I the best full coverage and has sunscreen. I can use this without having to add additional sunscreen
5 out of 5 stars
26 January, 2026
originally posted on itcosmetics.com
Covers everything!!!
[This review was collected as part of a promotion.] Covers blotchiness, scarring and blemishes instantly. Best product ever!
5 out of 5 stars
24 January, 2026
originally posted on itcosmetics.com
Great Coverage
I feel very youthful when using this makeup. Goes on great and smooths out to a nice even coverage.
3 out of 5 stars
22 January, 2026
originally posted on influenster.com
Ok but wrong shade
[This review was collected as part of a promotion.] I think I got the wrong shade, I’m super pale and this was def a few shades too dark, it was not the best coverage but not the worst. I’d try again with the correct shade
1 reply from ITC CS team - 14 days ago
Hicaityp3_3620! Thank you for taking the time to post your review. We are so sorry to hear you could not try our CC+ Cream Full-Coverage Foundation with SPF 50+ as the shade you received was not the correct shade for you. We certainly understand how disappointing this can be and we apologize for any inconvenience. We appreciate your feedback, IT means the world to us!
5 out of 5 stars
22 January, 2026
originally posted on itcosmetics.com
Love this CC+
I’ve been wearing this CC for years. Never feels heavy but provides plenty of coverage all day long. I love that they have added new colors.
5 out of 5 stars
20 January, 2026
originally posted on itcosmetics.com
My fav!
I switched to this foundation from bare minerals awhile back and still not looking back! Im happy with this foundation. :)
5 out of 5 stars
18 January, 2026
originally posted on http://www.ulta.com
Very surprised how great this is
I've been using Mac liquid Studio Fix for decades and always loved it. But now in my 60s, either my skin has changed or the product has. It just wasn't going on as well. Then I tried a sample size of this and wow! At first, I was concerned that the color didn't match my skin, but as I blended it in, it matched perfectly. I also don't need a primer anymore to cover the large pores in my t-zone because this does the trick! I found my new fountain!
5 out of 5 stars
18 January, 2026
originally posted on itcosmetics.com
(no review title)
[This review was collected as part of a promotion.] Love the coverage so easy to apply love the way it feels on my skin
5 out of 5 stars
16 January, 2026
originally posted on itcosmetics.com
Тональный крем, это моя любовь
Моя кожа всегда выглядит молодой , в первый раз моя дочь мне подарила этот крем и с тех пор я его использую, это примерно 5 лет, а может и больше, другие кремы тональный я не признаю, только этот крем, он делает моё лицо естественно, моё лицо выглядит молодым, хотя мне 54 года , на лице этого крема как будто нет , это мой крем навсегда.
5 out of 5 stars
15 January, 2026
originally posted on itcosmetics.com
Its my go to
[This review was collected as part of a promotion.] This goes on beautifully nomatter what application technique I use.
5 out of 5 stars
15 January, 2026
originally posted on itcosmetics.com
Best on any time of skin
I have been using this fountain for the last 5 years. It has help me in many ways.
5 out of 5 stars
14 January, 2026
originally posted on itcosmetics.com
The ONLY foundation I will ever use!
My skin loves CC cream! At a women of a certain age it is important to me to use a product that is good for my skin. In the winter, I use my Confidence in a gel moisturizer first , then my CC cream. They work beautifully together. I have been using this for years!
5 out of 5 stars
14 January, 2026
originally posted on itcosmetics.com
Fav New Foundation
I love the It Cosmetics CC cream in the neutral tan color. I did have a bit of a hard time figuring out my best color and this one seems to work all year for me considering I'm in the sun quite a bit in the summertime. I like that it contains SPF. I absolutely love the smell! It feels good going on. It covers pretty good But I wish it would stay on a little longer. That's my only negative. I feel like it doesn't stay looking good. Otherwise it has so many positives and my new fav!
1 out of 5 stars
14 January, 2026
originally posted on itcosmetics.com
Change in formula
Change in formula does not stay on my face. I have been using this product for like 10 years.
1 reply from ITC CS team - 23 days ago
Hi there! We appreciate your review of our CC+ Cream Full-Coverage Foundation with SPF 50+! We can certainly understand how disappointing IT is when a product does not perform as you have come to expect. We are happy to advise there has not been a change to the formula and we would like to speak with you directly about your experience. Please call our Customer Service at 1-800-356-5120 anytime Monday-Saturday 9:00 A.M.-5:00 P.M. EST. Please provide the agent answering your call with this case number 44815530. IT would be helpful if you could have the product with you when you call. We look forward to speaking with you!