Accounting and Financial Fundamentals for NonFinancial Executives - 2nd Edition by Robert Rachlin & Allen Sweeney (Paperback)

About the Book

Prepared by two financial experts who possess a special talent for demystifying the accounting process and the financial fundamentals, this nuts-and-bolts primer is easy to read, thorough yet succinct, and focused on showing how to actually apply financial data in the day-to-day operation of a company.

Book Synopsis

A complete, concise, non-technical guide to grasping all the essentials of accounting -- and directly applying financial data.

Finance and accounting are the backbone of any organization. Yet plenty of executives and businesspeople are befuddled and intimidated by number crunching.

In Accounting and Financial Fundamentals for NonFinancial Executives, you will learn how to:

• pinpoint the most profitable products or sales regions
• figure the rate of return from a capital investment
• make internal management reports more useful
• understand and prepare a statement of cash flows

Accounting and Financial Fundamentals for NonFinancial Executives offers a straightforward approach that will appeal to all managers and executives who need a practical, comprehensible lesson in using financial analysis to set key business goals, measure results, and make smart decisions.

From the Back Cover

Balance sheets and income statements. Accruals. Inventory valuation. ROI. Cash flows. Cost control. Investment analysis. Basic accounting principles and tools such as these are essential for measuring and maintaining the financial health of every organization. Yet plenty of executives and businesspeople are befuddled and intimidated by the crucial art of "number crunching". If this describes YOU, take heart. Accounting and Financial Fundamentals for NonFinancial Executives supplies a quick and painless way to rectify the problem. Prepared by two financial experts who possess a special talent for demystifying the accounting process and the financial fundamentals, this nuts-and-bolts primer is easy to read, thorough yet succinct, and focused on showing you how to actually apply financial data in the day-to-day operation of a company. You'll learn how to pinpoint products or sales regions that are most profitable; anticipate the rate of return from a capital investment; make internal management reports more useful; determine what kind of standard costing system will work best; read financial statements and analyze new opportunities; and prepare a statement of cash flows.

About the Author

"ROBERT RACHLIN (Plainview, NY) is president of Robert Rachlin Associates and serves as Assistant Dean for Business Studies at Hofstra University. He wrote The Handbook of Business Budgeting, along with many other books.

ALLEN SWEENEY (Miami, FL) is a former senior vice president and CFO of Del Monte Foods."