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African Pride Feel It Formula Strengthening Shampoo - 12 fl oz
$6.99 ($0.58/fluid ounce)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- The Feel It Formula is infused with Peppermint, Rosemary & Sage Oil, to help strengthen your hair strands, as it deeply cleanses your scalp and hair.
- Your first step to healthy hair regimen, is thorough removal of build up from the scalp.
- Helps promote Hair Growth &
- remove build up
- Peppermint Oil: Promotes hair growth and helps to increase hair follicle thickness
- Rosemary Oil: Stimulates the roots and increases scalp circulation
- Sage Oil: Helps prevent hair loss, Soothes scalp irritation and restores a healthy shine
- Apply a generous amount to wet hair and gently work in to a rich lather. Massage gently into the scalp and hair. Rinse hair thoroughly. Repeat as needed. For best results follow with African Pride Feel It Formula Peppermint, Rosemary & Sage Strengthening Mask
Description
The Feel It Formula is infused with Peppermint, Rosemary & Sage Oil, to help strengthen your hair strands, as it deeply cleanses your scalp and hair.
Your first step to healthy hair regimen, is thorough removal of build up from the scalp.
Helps promote Hair Growth &
remove build up
Peppermint Oil: Promotes hair growth and helps to increase hair follicle thickness
Rosemary Oil: Stimulates the roots and increases scalp circulation
Sage Oil: Helps prevent hair loss, Soothes scalp irritation and restores a healthy shine
Apply a generous amount to wet hair and gently work in to a rich lather. Massage gently into the scalp and hair. Rinse hair thoroughly. Repeat as needed. For best results follow with African Pride Feel It Formula Peppermint, Rosemary & Sage Strengthening Mask.
Your first step to healthy hair regimen, is thorough removal of build up from the scalp.
Helps promote Hair Growth &
remove build up
Peppermint Oil: Promotes hair growth and helps to increase hair follicle thickness
Rosemary Oil: Stimulates the roots and increases scalp circulation
Sage Oil: Helps prevent hair loss, Soothes scalp irritation and restores a healthy shine
Apply a generous amount to wet hair and gently work in to a rich lather. Massage gently into the scalp and hair. Rinse hair thoroughly. Repeat as needed. For best results follow with African Pride Feel It Formula Peppermint, Rosemary & Sage Strengthening Mask.
Hair Type: Textured, All Hair Types
Product Form: Liquid
Package Quantity: 1
Beauty Purpose: Strengthening, Basic Cleansing
Net weight: 12 fl oz (US)
TCIN: 89310270
UPC: 802535973756
Item Number (DPCI): 063-05-0929
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), c14-c16 olefin sulfonate, cocamidopropyl betaine, glycol stearate, cocamide mea, polyquaternium-10, camellia sinensis (green tea) leaf extract, eucalyptus globulus leaf oil, mentha piperita (peppermint) oil, salvia officinalis (sage) oil, glycerin, rosmarinus officinalis oil, tocopherol, helianthus annuus (sunflower) seed oil, aloe barbadensis leaf juice, melaleuca alternifolia (tea tree) leaf oil, phenoxyethanol, hydroxyethylcellulose, fragrance (parfum), sodium chloride, menthol, ethylhexylglycerin, ethanolamine, citric acid, benzyl benzoate' '
Allergens & Warnings:
CAUTION: KEEP OUT OF REACH OF CHILDREN. HAIR BURNS. ALWAYS KEEP HAIR AWAY FROM SPARKS, OPEN FLAMES AND EXCESSIVE HEAT. AVOID EYE CONTACT, FOR EXTERNAL USE ONLY, IF IRRITATION OCCURS WASH WITH AMPLE AMOUNTS OF WATERShipping details
Estimated ship dimensions: 1.97 inches length x 2.01 inches width x 7.8 inches height
Estimated ship weight: 0.871 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is it sulfate free and does it have any harsh chemicals
submitted by Latasha Renee - 1 year ago
A: Hi , Thank you for your question. The African Pride "Feel-It Formula" Strengthening Shampoo is Sulfate-Free and free of harsh chemicals. Regards, Strength of Nature Team
submitted byStrength Of Nature Team - 1 year agoA: Hi there! Please reference the label information tab for more information regarding the formulation. Thanks!
submitted byTarget Brand Expert - 1 year agoA: Hi there! Please reference the Label Information portion of the product page to ensure this items ingredients are right for you. Thank you for your interest!
submitted byTarget Brand Expert - 1 year ago
Q: What is the primary purpose of this shampoo?
submitted by AI Shopping Assistant - 8 days ago
A: The primary purpose is strengthening and basic cleansing of the hair and scalp.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: How does peppermint oil benefit hair?
submitted by AI Shopping Assistant - 8 days ago
A: Peppermint oil promotes hair growth and helps to increase hair follicle thickness.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: What oils are included in the shampoo?
submitted by AI Shopping Assistant - 8 days ago
A: The shampoo includes Peppermint, Rosemary, and Sage oils for hair strengthening and cleansing.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: Can this shampoo be used on all hair types?
submitted by AI Shopping Assistant - 8 days ago
A: Yes, it is suitable for textured and all hair types.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: How should the shampoo be applied?
submitted by AI Shopping Assistant - 8 days ago
A: Apply a generous amount to wet hair, work into a lather, massage, and rinse thoroughly.
submitted byAI Shopping Assistant - 8 days agoAi generated
African Pride Feel It Formula Hair Care Collection
About the collection
Feel the Difference with the NEW African Pride "FEEL IT" FORMULA, a strengthening hair & scalp regimen for all hair types. Ignite Your Senses through Stimulating Fragrances, Invigorating Sensations, and Nourishing Formulas. Treat your scalp, help restore breakage, and promote healthier, stronger hair!
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Guests are saying
The African Pride Feel It Formula Shampoo is highly praised for its invigorating scent and effective cleansing properties. Infused with peppermint, rosemary, and sage, it provides a refreshing tingle and promotes hair growth while removing buildup. Guests appreciate its ability to leave hair soft, manageable, and healthy. The shampoo is noted for its thick, creamy texture and excellent lather, making it a great addition to any hair care routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 252 reviews
effectiveness: 4.64 out of 5
quality: 4.64 out of 5
value: 4.64 out of 5
92% would recommend
13 recommendations
5 out of 5 stars
22 August, 2025
originally posted on influenster.com
Soothing and Refreshing
[This review was collected as part of a promotion.] A refreshing, strengthening shampoo that keeps the scalp healthy and hair feeling clean, soft, and revitalized. My hair feels stronger, softer, and more manageable after each wash. It also smells amazing—fresh and herbal without being too strong.
5 out of 5 stars
4 August, 2025
originally posted on influenster.com
I like
[This review was collected as part of a promotion.] Ingredients aren’t hard Your hair is the same as all the other others that’s in the collection value for your book for sure. I like it in the packaging is cute too.
5 out of 5 stars
18 June, 2025
originally posted on influenster.com
Love
[This review was collected as part of a promotion.] I’m happy I was chosen to try this product for free. I’ve always been a fan of the brand and this one is no different. Will continue to buy beyond the freebie.
5 out of 5 stars
18 June, 2025
originally posted on influenster.com
Worth it
[This review was collected as part of a promotion.] Smells good and leaves your scalp feeling good and tingling. Smells so much like peppermint. I like the packaging it won't waste my shampoo. Reasonable
5 out of 5 stars
18 June, 2025
originally posted on influenster.com
Very affordable products and they work extremely g
[This review was collected as part of a promotion.] A very good shampoo it has good ingredients that will help you’re here to be stronger and feel stronger. It smells extremely good. The packaging was very secure. I have no issues it did what it was supposed to do and these products are very affordable.
5 out of 5 stars
18 June, 2025
originally posted on influenster.com
Perfect for curly hair
[This review was collected as part of a promotion.] Besides the amazing fresh scent, this product has a nice texture. The application is good, you don’t feel your hair dry as the majority of shampoos I tried on my curly hair. Although my hair is fine, I need moisturizing products to keep the curls’ definition, and this product helped a lot
5 out of 5 stars
Thumbs up graphic, would recommend
5 June, 2025Verified purchase
I feel it
The smell is not too strong. I know rosemary in general can have a strong overpowering smell but this shampoo's smell was pretty light. The lather is rich and creamy. Leaves scalp feeling fresh and clean. Not drying. Would buy again
3 out of 5 stars
24 March, 2025
originally posted on influenster.com
Strong scent
[This review was collected as part of a promotion.] Very strong smell. Great lather! This shampoo cuts through the dirt with ease. It does not leave hair dry or brittle. Decent for the price! Nice packaging easy to read!
5 out of 5 stars
8 February, 2025
originally posted on africanpridehair.com
Very creamy and gentle.
I bought this about 3 weeks ago. It is so creamy and makes a lot of lather. I have long hair but there is no need to use much. From the very beginning it feels tingly and fresh... so good. I never thought I was going to say I love a shampoo. And the price! You can't beat that. I found what I've been looking for for a long time.
2 out of 5 stars
23 January, 2025
originally posted on africanpridehair.com
Smells good
Bought this shampoo little over a month now as I love the smell and in the beginning I felt the soothing sensation..as time goes on still love the smell but as I dig deeper there is a ingredient in this that I'm not very happy about..ETHANOLAMINE look it up...it will damage hair more then Ammonia!!!
5 out of 5 stars
22 November, 2024
originally posted on influenster.com
Did a good job with my hair
[This review was collected as part of a promotion.] African Pride’s Fell it Formula Shampoo did great for my natural hair. As a Black girl, I loved how it cleansed without stripping moisture, leaving my curls soft and hydrated. The soothing, tingly sensation on my scalp made wash day feel amazing. It’s perfect for refreshing your hair after protective styles—highly recommend!
5 out of 5 stars
20 October, 2024
originally posted on influenster.com
Smells amazing!
[This review was collected as part of a promotion.] This stuff is great! Smells amazing and really adds moisture to my kids’ hair. I have noticed an instant difference to the softness and texture of their hair. Love it and will definitely invest in the future!
5 out of 5 stars
15 October, 2024
originally posted on influenster.com
Smells lovely
[This review was collected as part of a promotion.] This left my hair feeling so greasy and clean!! My scalp felt so nice after using this and it smells really nice. It doesn’t dry your hair out or leave a weirdly plasticy film over it like some shampoos.
5 out of 5 stars
15 October, 2024
originally posted on influenster.com
Recommend this shampoo
[This review was collected as part of a promotion.] I used this on my son hair and it was a great product for its value the texture got soapy and scent is good packaging is good. Outcome was perfect buy
5 out of 5 stars
13 October, 2024
originally posted on influenster.com
Very cleansing
[This review was collected as part of a promotion.] This shampoo is great and makes my hair feel super clean. It feels good and makes my scalp tingle and It smells great (although strong) and it’s a nice sized bottle for the price. I’d definitely recommend.
4 out of 5 stars
7 October, 2024
originally posted on influenster.com
Decent, affordable
[This review was collected as part of a promotion.] Loved the scent, I can tell this is a alternative to Mielle's version. Do I like one more than the other? The Mielle's version slightly more. However, this one is the better price and worked very well with it's sister products and products I regularly use. Wish it had a conditioner in the complimentary set I was given. It came with a mask, but you can't use those with every wash.
5 out of 5 stars
4 October, 2024
originally posted on influenster.com
Perfect balance
[This review was collected as part of a promotion.] This does such an effective job in getting rid of buildup on my scalp. The texture is thick and lathers really good. The scent is somewhat between minty and sweet.
5 out of 5 stars
27 September, 2024
originally posted on influenster.com
Good price
[This review was collected as part of a promotion.] I loved using this shampoo. It was very lightweight and left my hair feeling soft. I almost left my hair down and let my curls do their thing. Good price
5 out of 5 stars
24 September, 2024
originally posted on influenster.com
Peppermint, Rosemary & Sage Strengthening Shampoo
[This review was collected as part of a promotion.] Peppermint, Rosemary & Sage Strengthening Shampoo helps strengthen your hair strands as it deeply cleanses your scalp and hair. Your first step to a healthy hair regimen is thorough removal of build-up. The texture is thick, and it lathers good. Love the smell perfect balance of mint and sweetness.
5 out of 5 stars
23 September, 2024
originally posted on influenster.com
A great product for nautral curls
[This review was collected as part of a promotion.] I have much love for this shampoo. The slip of this product has helped me detangle my curly hair with my fingers. I love the smell. It's not too strong. It's just right for me. I love the minty tingling on my scalp aswell. It's soothing to me.