Sponsored
African Pride Feel It Formula Strengthening Mask Hair Treatment - 12oz
$6.99
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- The Feel It Formula Strengthening Masque is infused with Peppermint, Rosemary & Sage Oil and also rich in Proteins. It helps to deeply strengthen, hydrate your hair strands from root to tip, while preventing breakage
- Helps promote Hair Growth & reduce breakage
- Peppermint Oil: Promotes hair growth and helps to increase hair follicle thickness
- Rosemary Oil: Stimulates the roots and increases scalp circulation
- Sage Oil: Helps prevent hair loss, Soothes scalp irritation
- And restores a healthy shine
- After thoroughly washing your hair and scalp, with our Strengthening Shampoo, then apply a generous amount to wet hair, leave on for 5-10 minutes. Rinse with warm water. For best results, use a clear plastic cap and sit under a dryer for 10-15 minutes. Follow with African Pride Feel It Therapy Strengthening Balm on your scalp, edges and hair, for full experience. Works perfect as a deep treatment.
Description
The Feel It Formula Strengthening Masque is infused with Peppermint, Rosemary & Sage Oil and also rich in Proteins. It helps to deeply strengthen, hydrate your hair strands from root to tip, while preventing breakage Helps promote Hair Growth
& reduce breakage
Peppermint Oil: Promotes hair growth and helps to increase hair follicle thickness
Rosemary Oil: Stimulates the roots and increases scalp circulation
Sage Oil: Helps prevent hair loss, Soothes scalp irritation and restores a healthy shine
After thoroughly washing your hair and scalp, with our Strengthening Shampoo, then apply a generous amount to wet hair, leave on for 5-10 minutes. Rinse with warm water. For best results, use a clear plastic cap and sit under a dryer for 10-15 minutes. Follow with African Pride Feel It Therapy Strengthening Balm on your scalp, edges and hair, for full experience. Works perfect as a deep treatment.
& reduce breakage
Peppermint Oil: Promotes hair growth and helps to increase hair follicle thickness
Rosemary Oil: Stimulates the roots and increases scalp circulation
Sage Oil: Helps prevent hair loss, Soothes scalp irritation and restores a healthy shine
After thoroughly washing your hair and scalp, with our Strengthening Shampoo, then apply a generous amount to wet hair, leave on for 5-10 minutes. Rinse with warm water. For best results, use a clear plastic cap and sit under a dryer for 10-15 minutes. Follow with African Pride Feel It Therapy Strengthening Balm on your scalp, edges and hair, for full experience. Works perfect as a deep treatment.
Hair Type: Textured, All Hair Types
Product Form: Mask
Package Quantity: 1
Beauty Purpose: Nourishing, Strengthening, Moisturizing
Net weight: 12 fl oz (US)
TCIN: 89310260
UPC: 802535973732
Item Number (DPCI): 063-05-3780
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), cetearyl alcohol, glycerin, behentrimonium chloride, cocos nucifera (coconut) oil, peg-40 hydrogenated castor oil, guar hydroxypropyltrimonium chloride, salvia officinalis (sage) oil, mentha piperita (peppermint) oil, eucalyptus globulus leaf oil, rosmarinus officinalis oil, hydrolyzed rice protein, orbignya oleifera (babassu) seed oil, methyl gluceth-10, vitis vinifera (grape) seed oil, cetrimonium chloride, stearalkonium chloride, phenyl trimethicone, hydroxypropylammonium gluconate, hydroxypropylgluconamide, propylene glycol, quaternium-80, althaea officinalis (marshmallow) root extract, biotin, menthol, isopropyl alcohol, bis-aminopropyl dimethicone, cyclopentasiloxane, phenoxyethanol, ethylhexylglycerin, benzyl benzoate, peg 90m, fragrance (parfum), coumarin, limonene, linalool.' '
Allergens & Warnings:
CAUTION: KEEP OUT OF REACH OF CHILDREN. HAIR BURNS. ALWAYS KEEP HAIR AWAY FROM SPARKS, OPEN FLAMES AND EXCESSIVE HEAT. FOR EXTERNAL USE ONLY, IF IRRITATION OCCURS WASH WITH AMPLE AMOUNTS OF WATER.Shipping details
Estimated ship dimensions: 3.59 inches length x 3.74 inches width x 2.92 inches height
Estimated ship weight: 1.036 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: How long should the mask be left on hair?
submitted by AI Shopping Assistant - 25 days ago
A: Leave the mask on wet hair for 5-10 minutes before rinsing.
submitted byAI Shopping Assistant - 25 days agoAi generated
Q: Can this product be used on all hair types?
submitted by AI Shopping Assistant - 25 days ago
A: Yes, the product is suitable for textured and all hair types.
submitted byAI Shopping Assistant - 25 days agoAi generated
Q: What is the main purpose of this hair mask?
submitted by AI Shopping Assistant - 25 days ago
A: The main purposes are nourishing, strengthening, and moisturizing the hair.
submitted byAI Shopping Assistant - 25 days agoAi generated
Q: How can the mask's effectiveness be enhanced?
submitted by AI Shopping Assistant - 25 days ago
A: For best results, use a clear plastic cap and sit under a dryer for 10-15 minutes.
submitted byAI Shopping Assistant - 25 days agoAi generated
Q: What oils are included in the hair mask?
submitted by AI Shopping Assistant - 25 days ago
A: The hair mask includes peppermint oil, rosemary oil, and sage oil.
submitted byAI Shopping Assistant - 25 days agoAi generated
African Pride Feel It Formula Hair Care Collection
About the collection
Feel the Difference with the NEW African Pride "FEEL IT" FORMULA, a strengthening hair & scalp regimen for all hair types. Ignite Your Senses through Stimulating Fragrances, Invigorating Sensations, and Nourishing Formulas. Treat your scalp, help restore breakage, and promote healthier, stronger hair!
Frequently bought together
Highly rated
$6.99
$5 Target GiftCard with 4 select beauty products
4.7 out of 5 stars with 276 ratings
$6.99($0.58/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4.6 out of 5 stars with 252 ratings
$6.49($0.43/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4.5 out of 5 stars with 479 ratings
$6.49($0.54/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4.6 out of 5 stars with 227 ratings
Guests also viewed
Highly rated
$9.99
$5 Target GiftCard with 4 select beauty products
4.6 out of 5 stars with 3410 ratings
$9.99
$5 Target GiftCard with 4 select beauty products
4.3 out of 5 stars with 7 ratings
$3.99
$5 Target GiftCard with 4 select beauty products
4.4 out of 5 stars with 116 ratings
Highly rated
$9.99
$5 Target GiftCard with 4 select beauty products
4.7 out of 5 stars with 622 ratings
Discover more options
$3.99
$5 Target GiftCard with 4 select beauty products
4.4 out of 5 stars with 116 ratings
Highly rated
$9.99
$5 Target GiftCard with 4 select beauty products
4.6 out of 5 stars with 3410 ratings
$9.99
$5 Target GiftCard with 4 select beauty products
4.5 out of 5 stars with 16 ratings
Highly rated
$13.99
$5 Target GiftCard with 4 select beauty products
4.7 out of 5 stars with 830 ratings
$36.49
$5 Target GiftCard with 4 select beauty products
4.3 out of 5 stars with 3 ratings
Related Categories
Guests are saying
The African Pride hair mask is a popular choice for guests seeking to enhance their hair's health and manageability. It is praised for its moisturizing properties, creamy texture, and delightful scent. Many guests appreciate its ability to detangle and add shine, while also promoting hair growth and reducing breakage. However, some guests find the scent too strong. Overall, it offers great value and effectiveness for various hair types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 261 reviews
effectiveness: 4.88 out of 5
quality: 4.88 out of 5
value: 4.63 out of 5
84% would recommend
13 recommendations
5 out of 5 stars
22 August, 2025
originally posted on influenster.com
Soothing Hair Mask
[This review was collected as part of a promotion.] The peppermint gives a refreshing, tingling sensation on the scalp that makes it feel like it’s waking up my hair follicles. It’s cooling without being overwhelming, and it leaves my scalp feeling soothed and clean.
5 out of 5 stars
4 August, 2025
originally posted on influenster.com
Yes
[This review was collected as part of a promotion.] Ingredients aren’t hard Your hair is the same as all the other others that’s in the collection value for your book for sure. I like it in the packaging is cute too. Not heavy on the hair.
5 out of 5 stars
18 June, 2025
originally posted on influenster.com
Yasss!
[This review was collected as part of a promotion.] I’m happy I was chosen to try this product for free. I’ve always been a fan of the brand and this one is no different. Will continue to buy beyond the freebie.
5 out of 5 stars
18 June, 2025
originally posted on influenster.com
This mask is the holy Grail of them all it works v
[This review was collected as part of a promotion.] After I wash my hair and have it fully detailed, I add this in my hair after to help my hair to feel stronger and better with each use of this product. My hair feels very good and healthy. I must say that these products do Work.
5 out of 5 stars
18 June, 2025
originally posted on influenster.com
Excellent product
[This review was collected as part of a promotion.] The scent of the mask is super fresh, at the same time you feel a dense and moisturizing texture. Just a small quantity is enough for good results. My hair got very well hydrated and it helped in my curls definition.
5 out of 5 stars
27 January, 2025
originally posted on africanpridehair.com
Made my hair feel brand new!
For reference I have very thick wavy hair and the ends were so dry and frizzy from having bleached and dyed them in the past, but when I say after one use of this it made my hair sooo silky smooth I mean it! The mask is about the same consistency as some thicker conditioners which I enjoy because it doesn't immediately water down when put on wet hair, the scent is kind of reminiscent of Vicks (might just be a me thing lol but I don't mind it at all), and it includes easy to follow instructions in english and two other languages which is so nice!
5 out of 5 stars
Thumbs up graphic, would recommend
21 December, 2024
Love it!!
I have 4c hair and struggle finding a conditioner that gives me slip but this one did! I also love the tingly feeling from the mint. It smells amazing and feels like I'm at a spa. I also didn't use much so I could see it lasting a while. I would definitely buy it again.
5 out of 5 stars
16 December, 2024
originally posted on africanpridehair.com
Great product!
I really love the smell. Instantly, I felt a difference in my son’s hair and mine as well. Amazing!!
5 out of 5 stars
Thumbs up graphic, would recommend
30 November, 2024Verified purchase
Amazing DC on my 3 year olds natural hair
Used on my 3 year olds natural type 4a hair. It had great slip, nice subtle scent, looser than other deep conditioners I’ve used but I liked the consistency nonetheless, little went a long way, fully penetrated her hair strands and was an amazing detangler on her old, dry, matted 3 week old hair. After applying and detangling in sections, I applied a heating cap for an hour, rinsed with cold water, and styled. When I rinsed it out her hair was SO soft, smelled amazing, and looked/felt so healthy. Will definitely purchase again.
5 out of 5 stars
22 November, 2024
originally posted on influenster.com
Strengthened my color processed hair
[This review was collected as part of a promotion.] I used the Feel it formula strengthening mask as a deep conditioner on color processed hair. It did a good job of helping my hair to retain moisture and helped to prevent breakage as I had less hair coming out. I absolutely love the feeling that it gives my scalp. The scent is also refreshing.
5 out of 5 stars
20 October, 2024
originally posted on influenster.com
Adds moisture to the hair!
[This review was collected as part of a promotion.] This stuff is great! Smells amazing and really adds moisture to my kids’ hair. I have noticed an instant difference to the softness and texture of their hair. Love it and will definitely invest in the future!
5 out of 5 stars
Thumbs up graphic, would recommend
16 October, 2024Verified purchase
Good Stuff
Has slip and did not require alot of product. Mint intensifies with heat. Made my scalp feel cold lol. My hair was soft after rinsing
5 out of 5 stars
15 October, 2024
originally posted on influenster.com
Lovely mask
[This review was collected as part of a promotion.] I love that my hair didn’t feel like it was left with product buildup. It did feel a bit stronger and the mask smells really nice. I would definitely buy this again.
5 out of 5 stars
15 October, 2024
originally posted on influenster.com
By the whole line
[This review was collected as part of a promotion.] I really like this line. The scent is light. It worked good packaging is basic that checks your subs up and for the value to great product. Run to the store.
4 out of 5 stars
13 October, 2024
originally posted on influenster.com
Works well to strengthen and moisturize
[This review was collected as part of a promotion.] This hair mask worked well to moisturize and strengthen my locs over time. I like using it weekly with the shampoo as a deep conditioner. Again, I like the scent but it is pretty strong for my liking.
5 out of 5 stars
7 October, 2024
originally posted on influenster.com
A standout
[This review was collected as part of a promotion.] Really liked this product! I was given a complimentary set and this was the stand out product in my opinion! I think this is an affordable alternative to the Mielle version, however it's not beating the hair mask by Melanin. Definitely my second fave out of all the ones I've tried!! Be aware that hair mask like this one should only be used once a month!!
5 out of 5 stars
4 October, 2024
originally posted on influenster.com
A fantastic hair mask
[This review was collected as part of a promotion.] This mask left my hair ridiculously soft, hydrated and nourished. I used it right before getting braids in and my hair felt and looked so healthy.
5 out of 5 stars
24 September, 2024
originally posted on influenster.com
Peppermint, Rosemary & Sage Strengthening Mask
[This review was collected as part of a promotion.] Peppermint, Rosemary & Sage Strengthening Mask is rich in proteins to deeply strengthen and hydrate your strands from root to tip. It smells like a sweet mint and has a very creamy texture.
5 out of 5 stars
23 September, 2024
originally posted on influenster.com
A hair mask I would share!
[This review was collected as part of a promotion.] After using this hair mask, I noticed that my hair felt soft and hydrated. It smelled softly of smelled pepermint and rosemary. The minty tingling feeling on my hair was very nice to me. It has a good slip that helped me comb the product into my hair before let it sit. I really liked this mask and would recomed you give it a try.
4 out of 5 stars
23 September, 2024
originally posted on influenster.com
My go to
[This review was collected as part of a promotion.] After a long week of experimenting with different hairstyles, I've found that the hair mask is my ultimate go-to product. I've discovered that it works best when I allow it to sit for a while before rinsing it out with cold water. Plus, the invigorating peppermint fragrance is simply irresistible.