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Almay Multi-Benefit Eye Mascara - 4-in-1 Formula - Black Waterproof

Almay Multi-Benefit Eye Mascara - 4-in-1 Formula - Black Waterproof - image 1 of 3Almay Multi-Benefit Eye Mascara - 4-in-1 Formula - Black Waterproof - image 2 of 3Almay Multi-Benefit Eye Mascara - 4-in-1 Formula - Black Waterproof - image 3 of 3
Almay Multi-Benefit Eye Mascara - 4-in-1 Formula - Black Waterproof - image 1 of 3
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About this item

At a glance

Clean
Clean
Waterproof
Waterproof

Highlights

  • 4-in-1 formula maximizes your lashes with volume, length, definition and conditioning
  • Made with lash-loving Keratin
  • Hypoallergenic and ophthalmologist tested to be suitable for sensitive eyes
  • Available in 3 shades and Waterproof

Specifications

Suggested Age: 13 Years and Up

Color Family: Black

Color Palette: Dark Tones

Beauty Purpose: Thickening, Volumizing, Lengthening

Features: Waterproof

TCIN: 17444472
UPC: 309978590033
Item Number (DPCI): 052-01-0004

Description

Almay Multi-Benefit Mascara gives your lashes that movie star look with a unique 4-in-1 formula to condition, thicken, lengthen and define. You'll feel confident and comfortable all day with this lash-loving Keratin formula. Available in 3 shades and a waterproof version, this multi-benefit mascara is also ophthalmologist tested to be suitable for sensitive eyes and contact lens wearers.

How to apply: Brush lashes from base to ends with a long, sweeping stroke of color. Use brush tip on lower lashes.

Precautions: Never use any eye cosmetic if your eye in injured, irritated, infected, or scratched. Consult an eye doctor immediately in case of injury. To safeguard Almay purity, always handle and apply in a careful and sanitary manner. Do not add anything to the mascara. Do not share with others.
Clean
Clean
Your clear choice for clean. Ingredients these products are formulated without, by category: • Beauty, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES). • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives.
Waterproof
Waterproof
Product is waterproof.
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Guest Ratings & Reviews

2.5 out of 5 stars with 43 reviews
50% would recommend
20 recommendations
long lasting: 4.2 out of 5
easy to apply: 4.1 out of 5
easy to remove: 4.2 out of 5
value: 3.3 out of 5
quality: 3.7 out of 5

Review images (8)

A welcomed surprise!

5 out of 5 stars
Little Nel - 3 days ago
originally posted on almay.com
I bought this because I had an allergic reaction to Loreal’s lash paradise and thought Almay to be hypoallergenic. Long story short this is one of the best mascaras I have ever used (even compared to high end brands). I always use waterproof to prevent smearing and this definitely stays put all day. Goes on lashes beautifully. Not flaky nor clumpy. The tube opening holds back enough product without letting globs of mascara like big sexy brand and lash paradise. Love this product
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Awful! Never comes off.

1 out of 5 stars
Gretel - 14 days ago
originally posted on almay.com
I bought this product to replace my normal multi benefit mascara that I loved. It wasn’t obvious it was waterproof on the packaging - my mistake. It was however impossible to remove. Photo 1 shows the 2 mascaras next to each other. Photo 2 shows after rinsing and rubbing with warm water. Photo 3 shows washing and rubbing with soap. Photo 4 shows rubbing with mineral oil. The only way I could get this off my lashes was to scrape each lash with my fingernails.
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Love this mascara

5 out of 5 stars
Anna - 1 month ago
originally posted on almay.com
Shocked by the negative reviews. This mascara does not irritate my eyes has helped them grow longer and stronger, where most others break my lashes off. Ingredients are fantastic. It is a non-clumping formula but not buildable. My lashes look fuller and longer but not extreme, very natural. In 2 years of using I have never had an issue with smudging or flaking (I don't use waterproof) that could be different for hooded eyes or very humid climates. It comes off very well with make-up remover, micellar water, mineral oil, or Vaseline. This is my number 1 recommendation to clients/customers. Only negative is the formula is a bit goopy and comes out on the same more than I prefer but not a major concern considering long term benefits.
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So disappointing

1 out of 5 stars
LeeA - 1 month ago
originally posted on almay.com
I'm joining the unhappy group here. I've also used Almay products for years and have been so pleased with them. There are so few options for us with sensitive skin. This new mascara was indeed gloppy and very messy. I had to return it. So first the change with the eye liner so many of us loved and now the mascara? It leaves me looking for a new company that provides sensitive skin products.
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irritates my eyes

1 out of 5 stars
BonnieS - 1 month ago
originally posted on almay.com
I have used Almay mascara products for years because I have very sensitive eyes. Last month I bought a new tube of the multi-benefit mascara and for some reason it is irritating my eyes and I had to stop using it. I have used different Almay mascaras and this if the first time I have had any problem. I don't know if the formula was changed, but for some reason I can't use it. I'm so disappointed.
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Itchy eyes!

1 out of 5 stars
NinaMax - 1 month ago
originally posted on almay.com
This mascara made my eyes itch so much I thought I had pink eye - except my eyes weren't pink and they stopped itching when I stopped using it. I started using it again, just to be sure and my eyes are SO itchy it's unbearable. This has never happened to me with Almay mascara before. Is it really hypoallergenic?
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NO.......terrible!!!

1 out of 5 stars
Mimi2 - 1 month ago
originally posted on almay.com
I have bought and used Almay mascara for more years than I care to count. Why did you change a great product. I've always used Almay one coat. I can no longer find it in our local markets. The new Almay mascara is one of the worst I have ever used. It is clompy, thick just a glob of gook!!! I have tried 3 tubes. I will no longer buy this product!!
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Perfect!

5 out of 5 stars
PamM - 1 month ago
originally posted on almay.com
Mascara is the one thing I definitely wear pretty much everyday. The last type I had was from another brand, was $25 a tube and barely lasted a month due to a messy build up etc. I tried tons of “drugstore” brands only to waste money throwing them out after one use since they never lived up to their marketing hype. This Almay Mulit-Benefit waterproof mascara definitely lives up to it’s claim of length and volume. Love this stuff and have recommended to my other mascara loving friends who are just as fed up with other products. It removes more easily than most othe mascaras i’ve had using only one removal bad vs 3. Really can’t say enough about this product....hoping it sticks around for a very long time!
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