Sponsored
Almay Length & Lift Mascara - 0.24 fl oz
$9.39
ColorWaterproof Black
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- MASCARA THAT MAGNIFIES: Our gentle, buildable mascara lengthens, lifts, and conditions, ultimately creating a flawless, long lash look without clumping, flaking, or smudging
- CONDITIONING LASH FORMULA: Because we love your delicate eye area, this formula is enriched with a lash caring complex of plant based waxes and conditioners to nourish for healthy looking eyelashes
- SUSTAINABLE FORWARD: To reduce our footprint on the planet, this brush is made of 100% plant derived bristles (that evenly coat lashes from root to tip); the packaging is made with post consumer recycled materials
- FORMULATED WITHOUT: Parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan
- SUITABLE FOR SENSITIVE EYES: As part of the Almay promise, this product is hypoallergenic and ophthalmologist tested; it is also clean, cruelty free, fragrance free, and suitable for sensitive eyes and contact lens wearers
Description
Enjoy visibly longer, lifted lashes in one gentle swipe with Almay Length & Lift Mascara™. This clean, flake-free formula is enriched with a lash-caring complex of plant-based waxes and hair conditioners that nourish for healthy looking eyelashes. Plus, the brush is made of 100% plant-derived bristles that are designed to evenly coat and separate lashes from root to tip. Magnify lashes to your chosen intensity with this smooth, buildable mascara that does not clump or smudge—it’s the perfect finishing touch to any look, be it everyday glam, a smoky eye, or cat eye.
Shades:
• Blackest Black (010)
• Black Brown (020)
• Black (030)
• Waterproof Black (040)
Packaging contains recycled content - Because Almay loves the environment as much as your delicate eyes, part of the mascara packaging is made with post-consumer recycled materials. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free. Suitable for sensitive eyes and contact lens wearers.
Shades:
• Blackest Black (010)
• Black Brown (020)
• Black (030)
• Waterproof Black (040)
Packaging contains recycled content - Because Almay loves the environment as much as your delicate eyes, part of the mascara packaging is made with post-consumer recycled materials. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free. Suitable for sensitive eyes and contact lens wearers.
Suggested Age: 16 Years and Up
Health Facts: Hypoallergenic, Artificial Fragrance-Free
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free, Contains Recycled Content, Post-Consumer Recycled Material
Includes: Mascara, Applicator
Beauty Purpose: Lengthening
Net weight: 28.6 Grams
Features: Smudgeproof, Conditioning, Unscented, Non-Flaking, Ophthalmologist Tested, Non-Clumping
TCIN: 80023094
UPC: 309970147457
Item Number (DPCI): 052-01-2082
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
isododecane, aqua/water, cyclopentasiloxane, cera alba/beeswax, trimethylsiloxysilicate, disteardimonium hectorite, polyglyceryl-3 beeswax, hydrogenated polyisobutene, vp/eicosene copolymer, paraffin, cera carnauba/copernicia cerifera (carnauba) wax, silica, synthetic beeswax, acrylates copolymer, vp/hexadecene copolymer, alcohol denat., aminomethyl propanediol, ascorbyl palmitate, candelilla cera/euphorbia cerifera (candelilla) wax, caprylyl glycol, dipentaerythrityl tri-polyhydroxystearate, ethylhexylglycerin, laureth-21, octyldodecanol, peg-30 dipolyhydroxystearate, polyvinyl alcohol, propylene glycol, phenoxyethanol, sodium dehydroacetate, iron oxides (ci 77499), ultramarines (ci 77007)' '
Allergens & Warnings:
IMPORTANT: NEVER USE IF EYE IS INJURED, IRRITATED OR INFECTED. CONSULT AN EYE DOCTOR IMMEDIATELY IN CASE OF INJURY. ALWAYS HANDLE AND APPLY IN A CAREFUL AND SANITARY MANNER. DO NOT DILUTE PRODUCT WITH ANY ADDITIVE OR SHARE WITH OTHERS.Shipping details
Estimated ship dimensions: 0.76 inches length x 2.7 inches width x 5.71 inches height
Estimated ship weight: 0.06 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Almay is Target Zero: The Sustainable-Forward Makeup Collection
About the collection
About the collection
With you and Earth in mind, Almay creates makeup for sensitive skin and packaging designed to help reduce waste. These sustainable-forward products have been recognized by the Target Zero initiative; now it’s time for you to find your favorites. And as always, as part of the Almay promise, these beauty products are hypoallergenic, dermatologist tested, clean, cruelty free, and fragrance free.
Discover the Assortment
Almay Clear Complexion Concealer™ is secured with a cap partially made of post-consumer recycled (PCR) materials and backed on 100% sustainably sourced FSI paperboard. Most loved for targeting and clearing pimples, this acne-prone skin concealer is formulated with maximum-strength 2% salicylic acid, prebiotics, and aloe for skin that looks clarified, calm, and healthier.
The Almay All-Day Intense Gel Eyeliner™ is not your average eyeliner. This eye-defining essential delivers intense color of a liquid liner wrapped in a pencil barrel made from 85% recycled paper—and lasts all day.
Two of Almay’s mascaras, Almay Length & Lift Mascara™ and Almay Volume & Conditioning Mascara™, are also part of Target’s journey to zero thanks to caps and vials made with PCR materials. Additionally, the brush bristles are 100% plant derived. For the appearance of longer, lifted lashes, choose Length & Lift Mascara; for more voluminous, conditioned lashes, you’ll love Volume & Conditioning Mascara.
With you and Earth in mind, Almay creates makeup for sensitive skin and packaging designed to help reduce waste. These sustainable-forward products have been recognized by the Target Zero initiative; now it’s time for you to find your favorites. And as always, as part of the Almay promise, these beauty products are hypoallergenic, dermatologist tested, clean, cruelty free, and fragrance free.
Discover the Assortment
Almay Clear Complexion Concealer™ is secured with a cap partially made of post-consumer recycled (PCR) materials and backed on 100% sustainably sourced FSI paperboard. Most loved for targeting and clearing pimples, this acne-prone skin concealer is formulated with maximum-strength 2% salicylic acid, prebiotics, and aloe for skin that looks clarified, calm, and healthier.
The Almay All-Day Intense Gel Eyeliner™ is not your average eyeliner. This eye-defining essential delivers intense color of a liquid liner wrapped in a pencil barrel made from 85% recycled paper—and lasts all day.
Two of Almay’s mascaras, Almay Length & Lift Mascara™ and Almay Volume & Conditioning Mascara™, are also part of Target’s journey to zero thanks to caps and vials made with PCR materials. Additionally, the brush bristles are 100% plant derived. For the appearance of longer, lifted lashes, choose Length & Lift Mascara; for more voluminous, conditioned lashes, you’ll love Volume & Conditioning Mascara.
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Guests are saying
This mascara has garnered mixed feedback from guests, with many praising its hypoallergenic formula and ability to lengthen and lift lashes without clumping. Guests appreciate its smooth application and lightweight feel, making it suitable for sensitive eyes. However, some have experienced issues with flaking and smudging, particularly in humid conditions. Overall, it is seen as a reliable choice for those seeking a natural look without irritation.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 1359 reviews
easy to apply: 4.14 out of 5
easy to remove: 3.71 out of 5
long lasting: 3.43 out of 5
quality: 3.25 out of 5
value: 3.37 out of 5
48% would recommend
39 recommendations
5 out of 5 stars
1 December, 2025
originally posted on influenster.com
Lightweight, clump-free mascara that lifts and len
[This review was collected as part of a promotion.] I really liked the Almay Length & Lift Mascara. It applies smoothly without clumping and gives my lashes a noticeable lift and length. The brush separates each lash nicely, and it feels lightweight throughout the day. It doesn’t flake, and it’s easy to remove at night. Great for an everyday natural look.
4 out of 5 stars
1 December, 2025
originally posted on influenster.com
Really waterproof
[This review was collected as part of a promotion.] I usually don't like waterproof mascara, because it takes more effort to remove than regular. This one does really does stay put. It also lengthens nicely and makes my lashes look great.
3 out of 5 stars
1 December, 2025
originally posted on influenster.com
I may have gotten an old samlple
[This review was collected as part of a promotion.] This is not my favorite mascara. I found that the sample I received was already a bit dried out, most likely from being old. I feel im not able to properly review this based on that alone.
4 out of 5 stars
1 December, 2025
originally posted on influenster.com
Smooth and added volume
[This review was collected as part of a promotion.] The Almay Length and Lift mascara went on easily. There was slight clumping. I do not feel the mascara dried out quickly and the consistency was smooth. My eyelashes had volume and color.
4 out of 5 stars
1 December, 2025
originally posted on influenster.com
I'm impressed!
[This review was collected as part of a promotion.] This mascara went on easily and lasted all day with no fallout. It wasn't heavy or anything on my lashes - I forgot it was still on when I was on my way to bed and remembered I still needed to remove it before I could wash my face. Color payoff was good but my only gripe was getting off the small amount I got on surrounding skin by moving too much before it had dried.
4 out of 5 stars
1 December, 2025
originally posted on influenster.com
Very waterproof and still light weight
[This review was collected as part of a promotion.] Great mascara. With one quick coat, it enhanced my lashes well. It seems to lift them (I didn't use a lash curler). I do prefer when the wand comes slightly curved. And it stayed on and stuck well as waterproof should
3 out of 5 stars
1 December, 2025
originally posted on influenster.com
Fine but forgettable
[This review was collected as part of a promotion.] This mascara feels like a good middle-of-the-road option! It’s good but not amazing, it doesn’t really blow me away but it does a fine job. It doesn’t feel particularly wet or dry, and feels to me like it has a standard level of clumping. I don’t find it to be super volumizing or lengthening, but I do generally like it okay. I’ll be happy to use it up but wouldn’t rush to repurchase it. I do like the color of the packaging, I think it’s fun and eye-catching and makes it easy to spot in my makeup bag. Received for free from Influenster in exchange for a fair review.
5 out of 5 stars
1 December, 2025
originally posted on influenster.com
Waterproof mascara
[This review was collected as part of a promotion.] I really liked this mascara but not a lot, because you can’t remove it perfectly with another remover makeup, but it works well and looks perfectly
5 out of 5 stars
1 December, 2025
originally posted on influenster.com
A must have mascara
[This review was collected as part of a promotion.] I tried the Almay Length & Lift Mascara and was very impressed. I appreciated that the formulation is gentle and did not irritate my sensitive skin/surrounding eye area. Coats are buildable, yet does not lead to clumping. This clean mascara is a great product that I will definitely be using on repeat.
5 out of 5 stars
1 December, 2025
originally posted on influenster.com
Such a great mascara!
[This review was collected as part of a promotion.] This mascara impressed me more than I expected. The waterproof formula actually stays put — no smudging, no flakes, even on long days. It gives my lashes really pretty length with a natural lift, and it layers without getting clumpy. I also love that it’s gentle on my eyes and easy to remove with a good oil-based remover. A great everyday waterproof option if you want length without the heavy feel.
4 out of 5 stars
1 December, 2025
originally posted on influenster.com
Clean stroke, no clumps
[This review was collected as part of a promotion.] It does not smudge my eyelids. It has a clean stroke and it lifted my eyelashes. No clump around. My eyelashes are stubborn and straight. So it's difficult to keep it in a curve position. But this mascara is able to hold the curve a little for good hours like 8 hours of makeup. I'm impressed. I do not have bad reactions like itchy eyelids after applying.
5 out of 5 stars
1 December, 2025
originally posted on influenster.com
Length and lift in a tube!
[This review was collected as part of a promotion.] The Almay Length & Lift Mascara Waterproof provides an instant lash lift effect, without the curler bit also nourishes my lashes, I’m impressed so far! I really appreciate is that it stays flawless all day no smudging, no flaking, even when I’m running around from here to there!
4 out of 5 stars
1 December, 2025
originally posted on influenster.com
my lashes a natural-looking lift, clean length, an
[This review was collected as part of a promotion.] Obsessed with the Almay Length & Lift Mascara! 💕 It gives my lashes that natural lift and soft length without clumps. Perfect for everyday and super gentle on my eyes
5 out of 5 stars
1 December, 2025
originally posted on influenster.com
Love how long my lashes look
[This review was collected as part of a promotion.] I really love how long my lashes look when I use this mascara. Gives me so much volume as well. I love how it makes my lashes look so full. I have gotten so many compliments asking me what I have been doing different with my lashes
5 out of 5 stars
1 December, 2025
originally posted on influenster.com
The mascara gives falsies !
[This review was collected as part of a promotion.] The eye makeup remover pads works so great use two pads to take my eyes makeup off with mascara on ! The new mascara Length & Lift really gives volume as well as length! Like my lashes look like falsies !
5 out of 5 stars
1 December, 2025
originally posted on influenster.com
Love it
[This review was collected as part of a promotion.] I had not heard about this brand but I would definitely buy it, again, the remover is very efficient and without a doubt does its job, the mascara surprised me, super light and without lumps and the best of all is that it does not remove the curl, on the contrary it gives them volume %100 recommended
3 out of 5 stars
30 November, 2025
originally posted on influenster.com
Nice lift but smudges after a long day at work
[This review was collected as part of a promotion.] The mascara lifts and stays put for longer than other I have tried but does smudge with extremely oily skin like I do. Most of the day I will be great but around the 8 hour mark it will definitely start to smudge and by the time I get home it definitely looks bad, however when I try to remove it I need a lot of rubbing or a cleansing balm and a towel makeup remover to fully wipe it off. If you have normal to dry skin it’s a great option for a waterproof mascara.
3 out of 5 stars
30 November, 2025
originally posted on influenster.com
Almay Length & Lift Mascara
[This review was collected as part of a promotion.] Almay Length & Lift Mascara is a good mascara for my little lashes. The brush separates them nicely. While it claims to be waterproof it is smudgey and you will need to touch up your makeup.
5 out of 5 stars
30 November, 2025
originally posted on influenster.com
Love
[This review was collected as part of a promotion.] Almay’s Length & Lift Mascara in Waterproof Black takes my lashes from barely-there to bold and lifted—all without smudging or flaking. Love the black color.
3 out of 5 stars
30 November, 2025
originally posted on influenster.com
Okay
[This review was collected as part of a promotion.] This mascara is buildable and light which is a good thing because it needs to be buildable to be noticed. I have blonde lashes so the black colour does make them look longer, but it provided absolutely NO lift to my lashes as the product claims. Not remarkable unfortunately.