Sponsored
Almay Length & Lift Mascara - 0.24 fl oz
$9.39
ColorBlack
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- MASCARA THAT MAGNIFIES: Our gentle, buildable mascara lengthens, lifts, and conditions, ultimately creating a flawless, long lash look without clumping, flaking, or smudging
- CONDITIONING LASH FORMULA: Because we love your delicate eye area, this formula is enriched with a lash caring complex of plant based waxes and conditioners to nourish for healthy looking eyelashes
- SUSTAINABLE FORWARD: To reduce our footprint on the planet, this brush is made of 100% plant derived bristles (that evenly coat lashes from root to tip); the packaging is made with post consumer recycled materials
- FORMULATED WITHOUT: Parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan
- SUITABLE FOR SENSITIVE EYES: As part of the Almay promise, this product is hypoallergenic and ophthalmologist tested; it is also clean, cruelty free, fragrance free, and suitable for sensitive eyes and contact lens wearers
Description
Enjoy visibly longer, lifted lashes in one gentle swipe with Almay Length & Lift Mascara™. This clean, flake-free formula is enriched with a lash-caring complex of plant-based waxes and hair conditioners that nourish for healthy looking eyelashes. Plus, the brush is made of 100% plant-derived bristles that are designed to evenly coat and separate lashes from root to tip. Magnify lashes to your chosen intensity with this smooth, buildable mascara that does not clump or smudge—it’s the perfect finishing touch to any look, be it everyday glam, a smoky eye, or cat eye.
Shades:
• Blackest Black (010)
• Black Brown (020)
• Black (030)
• Waterproof Black (040)
Packaging contains recycled content - Because Almay loves the environment as much as your delicate eyes, part of the mascara packaging is made with post-consumer recycled materials. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free. Suitable for sensitive eyes and contact lens wearers.
Shades:
• Blackest Black (010)
• Black Brown (020)
• Black (030)
• Waterproof Black (040)
Packaging contains recycled content - Because Almay loves the environment as much as your delicate eyes, part of the mascara packaging is made with post-consumer recycled materials. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free. Suitable for sensitive eyes and contact lens wearers.
Suggested Age: 16 Years and Up
Health Facts: Hypoallergenic, Artificial Fragrance-Free
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free, Contains Recycled Content, Post-Consumer Recycled Material
Includes: Mascara, Applicator
Beauty Purpose: Lengthening
Net weight: 28.6 Grams
Features: Smudgeproof, Conditioning, Unscented, Non-Flaking, Ophthalmologist Tested, Non-Clumping
TCIN: 80023137
UPC: 309970143039
Item Number (DPCI): 052-01-0694
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, oryza sativa (rice) bran wax, cyclopentasiloxane, hydrogenated olive oil stearyl esters, alcohol denat., cera carnauba/copernicia cerifera (carnauba) wax, palmitic acid, stearic acid, triethanolamine, acacia senegal gum, candelilla cera/euphorbia cerifera (candelilla) wax, panthenol, aminomethyl propanediol, ascorbyl palmitate, polyvinyl alcohol, vp/va copolymer, chlorphenesin, phenoxyethanol, may contain [+/-: iron oxides (ci 77491, 77492, 77499)]' '
Allergens & Warnings:
IMPORTANT: NEVER USE IF EYE IS INJURED, IRRITATED OR INFECTED. CONSULT AN EYE DOCTOR IMMEDIATELY IN CASE OF INJURY. ALWAYS HANDLE AND APPLY IN A CAREFUL AND SANITARY MANNER. DO NOT DILUTE PRODUCT WITH ANY ADDITIVE OR SHARE WITH OTHERS.Shipping details
Estimated ship dimensions: 0.75 inches length x 2.72 inches width x 5.7 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Almay is Target Zero: The Sustainable-Forward Makeup Collection
About the collection
About the collection
With you and Earth in mind, Almay creates makeup for sensitive skin and packaging designed to help reduce waste. These sustainable-forward products have been recognized by the Target Zero initiative; now it’s time for you to find your favorites. And as always, as part of the Almay promise, these beauty products are hypoallergenic, dermatologist tested, clean, cruelty free, and fragrance free.
Discover the Assortment
Almay Clear Complexion Concealer™ is secured with a cap partially made of post-consumer recycled (PCR) materials and backed on 100% sustainably sourced FSI paperboard. Most loved for targeting and clearing pimples, this acne-prone skin concealer is formulated with maximum-strength 2% salicylic acid, prebiotics, and aloe for skin that looks clarified, calm, and healthier.
The Almay All-Day Intense Gel Eyeliner™ is not your average eyeliner. This eye-defining essential delivers intense color of a liquid liner wrapped in a pencil barrel made from 85% recycled paper—and lasts all day.
Two of Almay’s mascaras, Almay Length & Lift Mascara™ and Almay Volume & Conditioning Mascara™, are also part of Target’s journey to zero thanks to caps and vials made with PCR materials. Additionally, the brush bristles are 100% plant derived. For the appearance of longer, lifted lashes, choose Length & Lift Mascara; for more voluminous, conditioned lashes, you’ll love Volume & Conditioning Mascara.
With you and Earth in mind, Almay creates makeup for sensitive skin and packaging designed to help reduce waste. These sustainable-forward products have been recognized by the Target Zero initiative; now it’s time for you to find your favorites. And as always, as part of the Almay promise, these beauty products are hypoallergenic, dermatologist tested, clean, cruelty free, and fragrance free.
Discover the Assortment
Almay Clear Complexion Concealer™ is secured with a cap partially made of post-consumer recycled (PCR) materials and backed on 100% sustainably sourced FSI paperboard. Most loved for targeting and clearing pimples, this acne-prone skin concealer is formulated with maximum-strength 2% salicylic acid, prebiotics, and aloe for skin that looks clarified, calm, and healthier.
The Almay All-Day Intense Gel Eyeliner™ is not your average eyeliner. This eye-defining essential delivers intense color of a liquid liner wrapped in a pencil barrel made from 85% recycled paper—and lasts all day.
Two of Almay’s mascaras, Almay Length & Lift Mascara™ and Almay Volume & Conditioning Mascara™, are also part of Target’s journey to zero thanks to caps and vials made with PCR materials. Additionally, the brush bristles are 100% plant derived. For the appearance of longer, lifted lashes, choose Length & Lift Mascara; for more voluminous, conditioned lashes, you’ll love Volume & Conditioning Mascara.
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Guests are saying
This mascara has garnered mixed feedback from guests, with many praising its hypoallergenic formula and ability to lengthen and lift lashes without clumping. Guests appreciate its smooth application and lightweight feel, making it suitable for sensitive eyes. However, some have experienced issues with flaking and smudging, particularly in humid conditions. Overall, it is seen as a reliable choice for those seeking a natural look without irritation.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 1084 reviews
easy to apply: 4.14 out of 5
easy to remove: 3.71 out of 5
long lasting: 3.43 out of 5
quality: 3.25 out of 5
value: 3.37 out of 5
48% would recommend
39 recommendations
4 out of 5 stars
10 November, 2025
originally posted on influenster.com
Pretty accurate
[This review was collected as part of a promotion.] waterproof is pretty accurate, I wiped my eyes with just water and most of it stayed on. pretty comfortable, it was easy to apply with little mess, it felt more watery vs other. Thick mascaras that are water proof.
5 out of 5 stars
10 November, 2025
originally posted on influenster.com
Simple, Yet Effective
[This review was collected as part of a promotion.] Forgive the clunky photos, here is a before and after of my lashes after using the product. I like the space of the bristles. I love how they enhance my lashes. Chunky lashes are a big pet peeve of mine and that is not a worry when it comes To this brand 10/10
5 out of 5 stars
10 November, 2025
originally posted on influenster.com
Love this mascara
[This review was collected as part of a promotion.] This is a great everyday mascara! My lashes look fuller and longer, and no clumping! You can definitely build it up, I do two coats and it’s perfect. Super pigmented as well.
5 out of 5 stars
10 November, 2025
originally posted on influenster.com
Great to have
[This review was collected as part of a promotion.] This mascara makes my lashes look longer and lifted without clumping. It stays put all day, even through sweat and tears, but still feels light. Definitely a solid waterproof pick!
5 out of 5 stars
10 November, 2025
originally posted on influenster.com
This one’s a keeper
[This review was collected as part of a promotion.] I thought this mascara was the perfect consistency. Not chunky or too runny. It dried in like a minute or two after applied. It also did not flake or melt throughout the day which I really appreciated.
4 out of 5 stars
10 November, 2025
originally posted on influenster.com
Mascara
[This review was collected as part of a promotion.] This is not heavy on my eye lashes , gives a nice lift and added look.of length to the lashes. Helps the eye look bigger and more noticeable with this mascara. I didn't notice flaking in fact even with sweat it didn't smudge.
5 out of 5 stars
10 November, 2025
originally posted on influenster.com
holy grail worthy
[This review was collected as part of a promotion.] Im impressed I usually use maybelline but this made my lashes look beautiful , it doesn't really clump on me , formula is good , packaging is awesome , design is handsdown good , also my mom used to use almay back in the day as well
5 out of 5 stars
10 November, 2025
originally posted on influenster.com
Great waterproof mascara!
[This review was collected as part of a promotion.] I absolutely love the Almay Length & Lift Mascara! It gives my lashes beautiful length and a natural-looking lift without clumping or flaking. The brush separates each lash perfectly, making my eyes look more open and awake. I also appreciate that it’s gentle on my sensitive eyes and easy to remove at the end of the day. It holds up really well throughout work and errands without smudging. Overall, it’s a reliable, affordable mascara that delivers great results — definitely a new staple in my makeup bag!
4 out of 5 stars
10 November, 2025
originally posted on influenster.com
Great for everyday look
[This review was collected as part of a promotion.] Perfect for an everyday casual look! It is easy to apply and I like the shade as well. Super easy removal too! Nothing sticks or stays behind. Will definitely keep using
3 out of 5 stars
10 November, 2025
originally posted on influenster.com
I like it halfway and I don't like it halfway.
[This review was collected as part of a promotion.] Almay Length & Lift Mascara. It's a mascara that feels very lightweight and separates my lashes very well, but I feel like it doesn't give them much volume. I like that it doesn't smudge easily and doesn't feel heavy, but I do have to curl my lashes very well beforehand with an eyelash curler so they look lifted. The brush is a very good size and has a very good shape for applying the product. What I do like is that it's very easy to remove when taking off my makeup.
5 out of 5 stars
10 November, 2025
originally posted on influenster.com
perfect for people with sensitive eyes
[This review was collected as part of a promotion.] The Almay Length & Lift Waterproof Mascara is a great option for those who want lengthened, defined lashes without irritation. Like most Almay products, this mascara is ophthalmologist-tested, hypoallergenic, and perfect for people with sensitive eyes. Once it’s on, it doesn’t smudge or flake, even through humidity, light rain, or tears. Love it. Great packaging.
4 out of 5 stars
10 November, 2025
originally posted on influenster.com
Almay Waterproof Mascara
[This review was collected as part of a promotion.] The Almay Length & Lift Mascara really does what it promises — it gives my lashes great length and a nice lifted. It stays put throughout the day and doesn’t run from moisture. The only thing I don’t love is that it feels a bit heavy and clumpy on my lashes after a few hours. Still, the results are pretty and long-lasting, so it’s a solid choice overall — especially if you want noticeable length and definition.
4 out of 5 stars
10 November, 2025
originally posted on influenster.com
Pretty good waterproof mascara
[This review was collected as part of a promotion.] The mascara is pretty good at lengthening and not clumping. I don’t feel it gives much volume or curl but it is a pretty good mascara and makes a noticeable difference while being easy to apply. It stays on well too, even through water.
4 out of 5 stars
10 November, 2025
originally posted on influenster.com
Didnt always hold a curl
[This review was collected as part of a promotion.] My lashes are very straight. I like using waterproof mascara because i found it hold a curl better than regular mascara. This mascara coated my lashes really well. It doesn't always hold the curl.
5 out of 5 stars
10 November, 2025
originally posted on influenster.com
Mascarilla de pestañas con alto volumen
[This review was collected as part of a promotion.] Easy to remove mask, very good volume in your eyelashes, defines very well the frizz of each eyelash. Leave each hair separated without forming lumps.
5 out of 5 stars
10 November, 2025
originally posted on influenster.com
Lashes that look defined but natural.
[This review was collected as part of a promotion.] I love how the Almay Long Lasting Mascara makes my lashes look so defined and lengthened! It stays put all day without smudging or flaking the perfect everyday mascara for a natural, lasting look. This formula doesn’t clump and the girl is amazing.
5 out of 5 stars
10 November, 2025
originally posted on influenster.com
Black
[This review was collected as part of a promotion.] This has been a great mascara. I still need a primer under it or it goes under my eyes though. I love how black it looks. I feel very professional wearing it.
5 out of 5 stars
10 November, 2025
originally posted on influenster.com
Great result!
[This review was collected as part of a promotion.] This mascara really lifts and lengthens my lashes without clumping. It stays on all day, even in humid weather, and is easy to remove. Great waterproof option for a natural, defined look!
3 out of 5 stars
10 November, 2025
originally posted on influenster.com
Transfers
[This review was collected as part of a promotion.] Gives lift but does not last all day. I rubbed my eye and it transferred all over my hand. I was disappointed with the product bc I typically like Almay.
5 out of 5 stars
10 November, 2025
originally posted on influenster.com
Pleasantly surprised
[This review was collected as part of a promotion.] I’m pleasantly surprised! I don’t really like waterproof mascara all that much, but didn’t mind this one. I have inly used one brand of mascara forever because that’s what worked for my lashes, but this mascara gave me length and lift!