$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- BUILDABLE NATURAL FINISH FOUNDATION: Lightweight, buildable-coverage liquid foundation delivers your ideal shade match while reviving skin for a smooth, replenished look in just two weeks
- SKIN TONE MATCHING MAKEUP: Skin tone matching shades turn from white to your ideal shade as you blend; Each color-adjusting face makeup shade is flexible across a range of skin tones
- SKIN-CARING INGREDIENTS: The new and improved Smart Shade Foundation includes niacinamide to help even skin tone and reduce the appearance of discoloration, and hyaluronic acid to hydrate and plump the look of skin
- FORMULATED WITHOUT: Formulated without added parabens, mineral oil, DMDM Hydantoin, and palm oils
- SUITABLE FOR SENSITIVE SKIN: As part of the Almay promise, this product is hypoallergenic as well as dermatologist tested, clean, cruelty free, and fragrance free
Description
Almay’s new and improved hypoallergenic Smart Shade Foundation delivers your perfect shade match while encouraging you to embrace your skin no matter your age. The lightweight, medium-coverage, natural finish liquid foundation starts out white (like its predecessor) and transforms to your ideal shade as you blend.
The formula now has a skin-reviving complex made up of a team of skin-caring ingredients that work to replenish, smooth, and protect skin. Niacinamide helps even skin tone and reduce the appearance of discoloration. Hyaluronic acid hydrates and plumps the look of skin. Electrolytes contribute to well-balanced skin and help skin retain its moisture. Vitamins C and E protect against environmental aggressors. Upon application skin looks fresh and feels moisturized and comfortable—no caking. In just two weeks, skin appears lifted and smooth, and wrinkles appear minimized.
Plus, not only is Ageless Smart Shade Foundation gentle on skin, it is gentle on the earth. The cap is made from 90% PCR material and the tube is made from 72% PCR material.
As always, this Almay product is suitable for sensitive skin, hypoallergenic, dermatologist tested, clean, cruelty free, and fragrance free. It is also formulated without added parabens, mineral oil, DMDM Hydantoin, and palm oils.
The formula now has a skin-reviving complex made up of a team of skin-caring ingredients that work to replenish, smooth, and protect skin. Niacinamide helps even skin tone and reduce the appearance of discoloration. Hyaluronic acid hydrates and plumps the look of skin. Electrolytes contribute to well-balanced skin and help skin retain its moisture. Vitamins C and E protect against environmental aggressors. Upon application skin looks fresh and feels moisturized and comfortable—no caking. In just two weeks, skin appears lifted and smooth, and wrinkles appear minimized.
Plus, not only is Ageless Smart Shade Foundation gentle on skin, it is gentle on the earth. The cap is made from 90% PCR material and the tube is made from 72% PCR material.
As always, this Almay product is suitable for sensitive skin, hypoallergenic, dermatologist tested, clean, cruelty free, and fragrance free. It is also formulated without added parabens, mineral oil, DMDM Hydantoin, and palm oils.
Suggested Age: Adult
Health Facts: Artificial Fragrance-Free, Contains Hyaluronic Acid, Hypoallergenic, Contains Vitamin E, Contains Vitamin C
Product Warning: Keep out of reach of children, eye irritant
Color Finish: Natural
Color Palette: Light Tones
Product Form: Liquid
Cosmetic Coverage: Medium, Buildable
Skin Tone: Light
Skin Undertone: Neutral
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Moisturizing, Smoothing
Recommended Skin Type: Sensitive
Net weight: 32.7 Grams
Features: Vitamin-Infused, Moisturizing, Dermatologist Tested, smoothes, Lightweight
TCIN: 86749613
UPC: 309970190019
Item Number (DPCI): 052-01-1692
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, cyclopentasiloxane, dimethicone, mica, glycerin, peg-9 polydimethylsiloxyethyl dimethicone, trimethylsiloxysilicate, niacinamide, phenyl trimethicone, magnesium sulfate, sodium chloride, caprylyl glycol, dimethicone crosspolymer, dimethicone/peg-10/15 crosspolymer, disteardimonium hectorite, methicone, polyester-1, polyglyceryl-3 diisostearate, silica dimethyl silylate, sodium ascorbyl phosphate, sodium hyaluronate, tetrahexyldecyl ascorbate, tetrasodium edta, tocopheryl acetate, triethoxycaprylylsilane, triethyl citrate, phenoxyethanol, may contain [+/-: iron oxides (ci 77491), iron oxides (ci 77492), iron oxides (ci 77499), titanium dioxide (ci 77891)]' '
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.48 inches width x 4.33 inches height
Estimated ship weight: 0.09 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Almay Ageless Skin-Reviving Collection
About the collection
About the collection
Almay Ageless Smart Shade Foundation™ starts out white and transforms into your ideal shade as you blend. Each color-adjusting shade is flexible across a range of skin tones. Upon application, skin looks revived and feels nourished and hydrated with no caking. In just two weeks, skin appears lifted and smooth and wrinkles appear minimized.
Almay Ageless Hydrating Concealer™ acts as a concealer plus an under eye cream, covering imperfections while moisturizing, reviving, and visibly plumping skin. With 8-hour wear, this concealer hides dark circles, under eye bags, puffiness, and blurs the appearance of lines and wrinkles without settling. Skin feels nourished and refreshed while lines look minimized instantly and over time.
Almay Ageless Smart Shade Foundation™ starts out white and transforms into your ideal shade as you blend. Each color-adjusting shade is flexible across a range of skin tones. Upon application, skin looks revived and feels nourished and hydrated with no caking. In just two weeks, skin appears lifted and smooth and wrinkles appear minimized.
Almay Ageless Hydrating Concealer™ acts as a concealer plus an under eye cream, covering imperfections while moisturizing, reviving, and visibly plumping skin. With 8-hour wear, this concealer hides dark circles, under eye bags, puffiness, and blurs the appearance of lines and wrinkles without settling. Skin feels nourished and refreshed while lines look minimized instantly and over time.
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Guests are saying
The foundation offers a unique color-matching technology that adapts to various skin tones, providing a lightweight and breathable finish. Many guests appreciate its hydrating properties and the natural look it delivers, making it suitable for everyday wear. However, some guests have experienced issues with color accuracy and coverage. Overall, it is a versatile product that can be a great addition to any makeup routine, especially for those seeking a natural appearance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 733 reviews
easy to apply: 4.08 out of 5
easy to remove: 4.17 out of 5
long lasting: 3.55 out of 5
quality: 3.31 out of 5
value: 3.55 out of 5
58% would recommend
12 recommendations