$12.69 when purchased online
Target Online store #3991
About this item
Highlights
- Lightweight formula starts out white and instantly transforms into your ideal foundation shade
- Natural, streak-free, medium coverage foundation with a luminous glow that builds
- Almay's Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin
- As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free
- Available in 6 skintone adjusting shades
Description
Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone, instantly!
The lightweight liquid formula starts out white and instantly transforms into your ideal foundation shade, while seeming to become one with your skin as you smooth it on. To achieve this, our Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin.
The buildable texture of this medium-coverage foundation allows you to choose the exact level of natural-looking, streak-free color you desire. We’re looking out for your skin, Smart Shade Skintone Matching Makeup has SPF 15 broad-spectrum protection.
As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free. Available in 6 skin-tone-adjusting shades
Use your fingers to simply dot on and blend Smart Shade Skintone Matching Makeup into your skin for a natural finish—that's it! Makeup artist tip: Place the dots at the center of your face and blend outward toward the edges for the smoothest finish
The lightweight liquid formula starts out white and instantly transforms into your ideal foundation shade, while seeming to become one with your skin as you smooth it on. To achieve this, our Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin.
The buildable texture of this medium-coverage foundation allows you to choose the exact level of natural-looking, streak-free color you desire. We’re looking out for your skin, Smart Shade Skintone Matching Makeup has SPF 15 broad-spectrum protection.
As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free. Available in 6 skin-tone-adjusting shades
Use your fingers to simply dot on and blend Smart Shade Skintone Matching Makeup into your skin for a natural finish—that's it! Makeup artist tip: Place the dots at the center of your face and blend outward toward the edges for the smoothest finish
Suggested Age: Adult Use Only
Health Facts: Artificial Fragrance-Free, No Fragrance Added
Color Finish: Matte
Color Palette: Light Tones
Product Form: Liquid
Cosmetic Coverage: Light, Buildable
Skin Tone: Light
Skin Undertone: Warm
Sustainability Claims: Cruelty-Free
Beauty Purpose: Sun Protection
Recommended Skin Type: Sensitive
Net weight: 1 fl oz (US)
SPF: 15
Features: Non-Comedogenic
TCIN: 14840516
UPC: 309975603019
Item Number (DPCI): 052-01-0358
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
titanium dioxide (4.0%), zinc oxide (2.1%);
Purpose
Purpose: Sunscreen.Uses
Helps prevent sunburn. If used as directed with other sun protection measures (see Directions), may decrease the risk of skin cancer and early skin aging caused by the sun.Stop use and ask a doctor if
rash occurs.For use
For external use onlyKeep out of reach
If product is swallowed, get medical help or contact a Poison Control Center right away.Do not use
on damaged or broken skin.When using
keep out of the eyes. Rinse with water to remove.Directions
Apply liberally 15 minutes before sun exposure. Use a water resistant sunscreen if swimming or sweating. Reapply at least every 2 hours. Sun protection measures: Spending time in the sun increases your risk of skin cancer and early skin aging. To decrease this risk, regularly use a sunscreen with a Broad Spectrum SPF value of 15 or higher and other sun protection measures including: Limit time in the sun, especially from 10 am - 2 pm. Wear long-sleeved shirts, pants, hats and sunglasses.Children Under 6 Months:
Ask a doctor.Inactive ingredients
aqua ((water) eau), cyclopentasiloxane, cyclohexasiloxane, dimethicone, butylene glycol, hdi/trimethylol hexyllactone crosspolymer, cetyl peg/ppg-10/1 dimethicone, nylon-12, talc, peg/ppg-18/18 dimethicone, disteardimonium hectorite, alumina, sodium chloride, melanin, tocopheryl acetate, aloe barbadensis leaf juice, sodium hyaluronate, trisiloxane, glycerin, hydrolyzed glycosaminoglycans, vitis vinifera (grape) seed extract, centaurea cyanus flower extract, camellia sinensis leaf extract, panax ginseng root extract, ginkgo biloba leaf extract, moringa pterygosperma seed extract, trimethylsiloxysilicate, galactoarabinan, triethoxycaprylylsilane, acrylonitrile/methacrylonitrile/methyl methacrylate copolymer, boron nitride, alcohol denat., methicone tribehenin, sorbitan sesquioleate, silica, ammonium polyacryloyldimethyl taurate, pvp, polysorbate 20, polysorbate 80, tetrasodium edta, phenoxyethanol, methylparaben, ethylparaben, propylparaben. may contain: mica, titanium dioxide (cl 77891), iron oxides (cl 77491, 77492, 77499).
Question or comments?
800-992-5629Ingredients:
active ingredients: titanium dioxide (4.8%), zinc oxide (2.4%). purpose: sunscreen. inactive ingredients: aqua ((water), eau), cyclopentasiloxane, dimethicone, phenyl trimethicone, peg-9 polydimethylsiloxyethyl dimethicone, glycerin, boron nitride, trimethylsiloxysilicate, dimethicone/peg-10/15 crosspolymer, butylene glycol, disteardimonium hectorite, alumina, ginkgo biloba leaf extract, panax ginseng root extract, camellia sinensis leaf extract, centaurea cyanus flower extract, vitis vinifera (grape) seed extract moringa oleifera seed extract, tocopheryl acetate, niacinamide, melanin, sodium hyaluronate, aloe barbadensis leaf juice, polyester-1, polyglyceryl-3 diisostearate, sodium chloride, methicone, triethoxycaprylylsilane, xanthan gum, dimethicone crosspolymer, silica dimethyl silylate, tetrasodium edta, maltodextrin, dipropylene glycol, sodium citrate, tocopherol, propylene glycol, pentylene glycol, pvp, hydrolyzed glycosaminoglycans, phenoxyethanol, methylparaben, ethylparaben, may contain: mica, titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)
Shipping details
Estimated ship dimensions: 4.6 inches length x 2.99 inches width x 0.94 inches height
Estimated ship weight: 0.1102 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU), Virgin Islands, U.S., APO/FPO, United States Minor Outlying Islands
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This product has garnered mixed feedback from guests, with many praising its lightweight feel and effective shade matching capabilities. Guests appreciate its buildable coverage and natural finish, making it suitable for everyday wear. However, some have experienced issues with color accuracy and skin reactions. Overall, it offers a unique approach to foundation that adapts to individual skin tones, making it a potential favorite for those seeking a natural look.
Generated by AI from the text of recent reviews (includes 0 incentivized reviews)
4.0 out of 5 stars with 294 reviews
easy to remove: 4.64 out of 5
long lasting: 4.15 out of 5
quality: 4.29 out of 5
value: 4.36 out of 5
easy to apply: 4.29 out of 5
70% would recommend
17 recommendations
Very Disappointed Almay Dropped Anti-Aging of this Product
5 out of 5 stars
Thumbs up graphic, would recommend
30YrCX - 8 days ago
I double-checked the almost identical My Best Light foundation I bought earlier this year, and Almay apparently dropped the Anti-Aging version of this same product. Very, very disappointed. This summer, I bought Almay's Smart Shade, Anti-Aging, Skintone Matching foundation w/SPF 15. I used Neutrogena's high SPF suncreen underneath, and this foundation, with the anti-aging feature seemed like it protected my skin better. I have long commutes, plus at times work outside, so, I felt this product with the Anti-Aging was valuable to me as a customer. So, while I love this product, I am very disappointed Almay would drop the anti-aging version. Most *all* of us over 30 appreciate an anti-aging feature! The product blends in well, stays all day, and provides protection from sun's rays.
Good skin match, drying, irritating
3 out of 5 stars
Thumbs down graphic, would not recommend
Izzy - 19 days ago, Verified purchaser
I owned this a couple years ago and thought it was great. Coverage is decent and there isn't a white cast if blended thoroughly. Re-bought this week and it ended up making my skin dry and scaly. It feels tight, like maybe it's dehydrating, and then the spread doesn't look as seamless as it used to. I ended up feeling like I had irritation on my forehead and around my jaw from this.
Extremely orange
3 out of 5 stars
Thumbs up graphic, would recommend
Kate - 19 days ago, Verified purchaser
Did not make me break out, which is always a plus, and lasts a decent while, but this is really bad for people with cool undertones in their skin. I looked grossly orange in this. If you have warm tones, though, I'd reccomend trying this out
Simply the best!
5 out of 5 stars
Gina w - 1 month ago
originally posted on almay.com
I’ve tried many light weight foundations.i won’t go anywhere without makeup (I’m 57) I’d wear my expensive full coverage all the time because I couldn’t find a light weight inexpensive one that covered and stayed on.well for all you girls that are like me (feel naked with no makeup)this is the best ever!going to the gym,the post office,dropping the kids off whatever you’re doing!keep your expensive makeup for special occasions!💃🏼this goes on so easy and covers my dark spots but is still a light weight daily foundation…also I wear contacts and this is so light I can put it all over my eyes and eyelids and it doesn’t bother them.most foundations bother my eyes I’m very sensitive.love this product!
Allergic Reaction Twice
2 out of 5 stars
PhillyD - 2 months ago
originally posted on almay.com
I loved this product both times I used it. However, it is Not hypoallergenic. And I am fed up with products claiming they are, especially makeup. Within a couple hours my face got red, and swollen. My under eye, eyelids, eye brows and forehead swelled up. And it felt like I had gotten a sunburn. The first time I used it and it happened I attributed to something else. But this second time, there was nothing I ate nor changed in my environment and the same thing happened. My histamine level is thru the roof and I feel slightly anaphylactic. This happens with almost all brands of makeup, on me. But I have used Almay for years, hoping to get a good experience. Nope. And this has been the worst.
Not great for light, cool toned skin
2 out of 5 stars
Thumbs down graphic, would not recommend
Linda - 3 months ago, Verified purchaser
- Skin tone: Light
- Eye color: Brown
- Hair color: Brunette
- Skin concern: Aging, Pores, Dullness
- Skin type: Normal
I liked the texture of this product, but the color was totally off. I am normally a light shade, but this was too orange. Had to return it.
Sticky formula
1 out of 5 stars
Thumbs down graphic, would not recommend
candi - 3 months ago, Verified purchaser
- Skin concern: Pores, Dullness, Redness, Uneven skin tone, Sensitivity, Dark circles
- Skin type: Combination
I tried it a few times but ended up throwing it out. The formula is so thick and sticky compared to similar products I have tried. It looks cakey on my skin and seeps into fine lines. Also not the best color matching.
Top notch!
5 out of 5 stars
MissZ - 3 months ago
originally posted on almay.com
Don't believe any negative reviews. I'm a big fan and loyal customer. I've been blessed sensitive skin and a skin tone that is not easy to match. I've tried many different brands - everything from high-end to drugstore to dollar store. Smart Shade, Light Medium Mine is my go-to everyday foundation because it provides just enough coverage to improve the look of my skin and it adjusts to match perfectly. I have very dark under eye circles. The light/medium coverage is buildable so I dot on a second pass as a prep for under eye concealer. There's no creasing, cracking and it wears well all day. I've recommended Smart Shade to several friends who have complimented my skin and are as picky about foundations as I am. It's a great product and especially good when packing light for traveling.
Smart Shade
1 out of 5 stars
bob27 - 3 months ago
originally posted on almay.com
I purchased this product hoping that it would be exactly what I wanted. I was so very wrong! This product turned orange reminiscent of the foundations in the 80’s. It was awful. I looked like an oompah loompah. In addition to this, it felt sticky and heavy on my skin.
Does well on Vitiligo
5 out of 5 stars
Thumbs up graphic, would recommend
Kayla H - 4 months ago
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Redness, Sensitivity, Uneven skin tone
- Hair color: Brunette
- Eye color: Blue
I have vitiligo and intensely sensitive skin, so I'm always skeptical when I'm trying new cosmetics. I'm very impressed with Smart Shade. It doesn't hide the vitiligo, I don't think anything really does, but it definitely softens the edges of the patches and covers redness well on my not-yet-affected areas of skin. Picture is showing how it looks on my wrist to hand, my whole hand is vitiligo covered, for what it's covering, it's doing a good job. I like that it's not glaringly obvious on the vitiligo patches, just gives them a little boost of color.
Amazing
5 out of 5 stars
SunPisces - 6 months ago
originally posted on almay.com
This product truly melts into your skin and the color match is perfect. It provides a poreless finish and has a great all day stay. I hope they never stop offering this foundation because it honestly out performs more expensive brands. Love it!!
kinda orange
3 out of 5 stars
- 6 months ago
originally posted on influenster.com
this product has great coverage and it is good at blending out. It has a glow finish, but I did get the light shade and it still looked really orange on me. 
Fair conplexion with yellow undertones
5 out of 5 stars
Thumbs up graphic, would recommend
77459 - 7 months ago, Verified purchaser
- Hair color: Grey
- Skin type: Combination
- Skin tone: Light
- Eye color: Brown
- Skin concern: Redness, Dullness, Dark circles
I’m very fair with yellow tones and it’s really hard to find a foundation of the right shade. This worked perfectly!!!!
Works
5 out of 5 stars
Thumbs up graphic, would recommend
Liz - 11 months ago, Verified purchaser
- Skin concern: Dark circles, Uneven skin tone
- Skin tone: Medium
- Skin type: Dry
- Hair color: Brunette
Great I love it work perfectly
AMAZING - does exactly what it says it will!
5 out of 5 stars
ThelmaLou - 1 year ago
originally posted on almay.com
I wasn’t sure if this product would work. I have very sensitive skin and usually am only able to use mineral powder foundation. But as I get older, these are too drying and emphasize my larger pores. I read the reviews and decided to give this product a try. To be honest, I really had my doubts as to whether this could match MY skin color accurately…As stated, it starts out white, but after I applied it, it immediately turned into the very best color match of any makeup I’ve ever used in my entire life! And I have been a makeup snob, trying every expensive brand out there in a quest for what this incredible product offers! It wears well, does not get too greasy, does not drag over dryer areas and leaves a lovely finish that’s neither to iridescent, nor too matte! Highly, highly recommended! Almay, please do not change or discontinue this amazing product. I will be a customer for life! Note that I am 57 years old, have a few acne scars and haven’t used sunscreen because my skin is too sensitive for it. This product does not irritate my skin, provides sunscreen protection, without irritation, and also covers my rosacea without looking thick or mask like!
Emphasizes pores
2 out of 5 stars
Ms M - 1 year ago
originally posted on almay.com
This foundation emphasizes my pores more than any other makeup I've ever used. It looks so bad! Also, I'm not sure exactly what the "skintone matching" thing is about, but it comes out white and then basically becomes invisible when you try to smooth/blend it, leaving white only in your pores. Total waste of money.
Surprised me
5 out of 5 stars
lindsayo36 - 1 year ago
originally posted on influenster.com
I just turned 40 and my old makeup started looking cakey and settling in my wrinkles. This blends and matches perfectly and hydrates! Also has spf 15.
Great coverage and SPF protection, too
5 out of 5 stars
Pam I am - 1 year ago
originally posted on almay.com
Smooth and pretty matte finish and it lasts all day. I use shade 100 (I'm a strawberry blonde going gray) and while it goes on quite white, it ultimately leaves me with a really nice light porcelain color once I buff it in a bit... looks very natural. I use a foundation brush and apply it with a stipple motion. I haven't found any other brand of foundation that works as well for me and I live in fear that it'll be discontinued someday. I hope not because it's an excellent foundation. Buff it in well and allow it to settle for a short time... you'll end up with a nice color.
Second skin
5 out of 5 stars
Thumbs up graphic, would recommend
Cass - 2 years ago
- Skin tone: Medium
- Skin concern: Acne
- Eye color: Black
- Hair color: Black
- Skin type: Combination
This has been my favorite for years! It is so light and goes on my skin like butter. It looks like I am wearing nothing and blends in so well my skin looks more healthier. I suffer from acne all of a sudden in my 30s and this has help blend in the dark marks I am currently working on. The only issue is I have to put on a lot of setting spray to hold it in place. But that’s perfectly fine. It better then using 50 million products to get this simple finish.
Good but doesn’t match to skin
4 out of 5 stars
addisona16 - 2 years ago
originally posted on influenster.com
It feels nice on and lasts, but it doesn’t shade match as hoped. It blends well but I always have to mix with a lighter shade of concealer. Great for a light coverage and everyday look. Don’t use if you looking for something full coverage.