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$11.99When purchased online
About this item
At a glance
Clean
Sensitive Skin
Non-Comedogenic
Highlights
- Lightweight formula starts out white and instantly transforms into your ideal foundation shade
- Natural, streak-free, medium coverage foundation with a luminous glow that builds
- Almay's Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin
- As always, our clean foundation is dermatologist tested, non-comedogenic, hypoallergenic, fragrance free, and cruelty free
Specifications
Suggested Age: Adult Use Only
Health Facts: No Fragrance Added, Noncomedogenic
Color Finish: Matte
Color Palette: Light Tones
Product Form: Liquid
Cosmetic Coverage: Light, Buildable
Skin Tone: Light
Skin Undertone: Warm
Beauty Purpose: Sun Protection
Recommended Skin Type: Sensitive
Net weight: 1 fl oz (US)
SPF: 15
Features: Non-Comedogenic
TCIN: 14840516
UPC: 309975603019
Item Number (DPCI): 052-01-0358
Origin: Made in the USA and Imported
Description
Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone, instantly! The lightweight liquid formula starts out white and instantly transforms into your ideal foundation shade, while seeming to become one with your skin as you smooth it on. To achieve this, our Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin. The buildable texture of this medium-coverage foundation allows you to choose the exact level of natural-looking, streak-free color you desire. We’re looking out for your skin, Smart Shade Skintone Matching Makeup has SPF 15 broad-spectrum protection. As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free.
How to Use:
Use your fingers to simply dot on and blend Smart Shade Skintone Matching Makeup into your skin for a natural finish—that's it!
Makeup artist tip: Place the dots at the center of your face and blend outward toward the edges for the smoothest finish.
How to Use:
Use your fingers to simply dot on and blend Smart Shade Skintone Matching Makeup into your skin for a natural finish—that's it!
Makeup artist tip: Place the dots at the center of your face and blend outward toward the edges for the smoothest finish.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category:
• Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals.
• Pest Control - also classified as a Minimum Risk Pesticide by the EPA.
• OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more.
• Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals.
• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives
• Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)Sensitive Skin
Recommended for Sensitive Skin.Non-Comedogenic
Non-Comedogenic.See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
titanium dioxide (4.0%), zinc oxide (2.1%);
Purpose
Purpose: Sunscreen.Uses
Helps prevent sunburn. If used as directed with other sun protection measures (see Directions), may decrease the risk of skin cancer and early skin aging caused by the sun.Stop use and ask a doctor if
rash occurs.For use
For external use onlyKeep out of reach
If product is swallowed, get medical help or contact a Poison Control Center right away.Do not use
on damaged or broken skin.When using
keep out of the eyes. Rinse with water to remove.Directions
Apply liberally 15 minutes before sun exposure. Use a water resistant sunscreen if swimming or sweating. Reapply at least every 2 hours. Sun protection measures: Spending time in the sun increases your risk of skin cancer and early skin aging. To decrease this risk, regularly use a sunscreen with a Broad Spectrum SPF value of 15 or higher and other sun protection measures including: Limit time in the sun, especially from 10 am - 2 pm. Wear long-sleeved shirts, pants, hats and sunglasses.Children Under 6 Months:
Ask a doctor.Inactive ingredients
aqua ((water) eau), cyclopentasiloxane, cyclohexasiloxane, dimethicone, butylene glycol, hdi/trimethylol hexyllactone crosspolymer, cetyl peg/ppg-10/1 dimethicone, nylon-12, talc, peg/ppg-18/18 dimethicone, disteardimonium hectorite, alumina, sodium chloride, melanin, tocopheryl acetate, aloe barbadensis leaf juice, sodium hyaluronate, trisiloxane, glycerin, hydrolyzed glycosaminoglycans, vitis vinifera (grape) seed extract, centaurea cyanus flower extract, camellia sinensis leaf extract, panax ginseng root extract, ginkgo biloba leaf extract, moringa pterygosperma seed extract, trimethylsiloxysilicate, galactoarabinan, triethoxycaprylylsilane, acrylonitrile/methacrylonitrile/methyl methacrylate copolymer, boron nitride, alcohol denat., methicone tribehenin, sorbitan sesquioleate, silica, ammonium polyacryloyldimethyl taurate, pvp, polysorbate 20, polysorbate 80, tetrasodium edta, phenoxyethanol, methylparaben, ethylparaben, propylparaben. may contain: mica, titanium dioxide (cl 77891), iron oxides (cl 77491, 77492, 77499).
Question or comments?
800-992-5629Ingredients:
active ingredients: titanium dioxide (4.8%), zinc oxide (2.4%). purpose: sunscreen. inactive ingredients: aqua ((water), eau), cyclopentasiloxane, dimethicone, phenyl trimethicone, peg-9 polydimethylsiloxyethyl dimethicone, glycerin, boron nitride, trimethylsiloxysilicate, dimethicone/peg-10/15 crosspolymer, butylene glycol, disteardimonium hectorite, alumina, ginkgo biloba leaf extract, panax ginseng root extract, camellia sinensis leaf extract, centaurea cyanus flower extract, vitis vinifera (grape) seed extract moringa oleifera seed extract, tocopheryl acetate, niacinamide, melanin, sodium hyaluronate, aloe barbadensis leaf juice, polyester-1, polyglyceryl-3 diisostearate, sodium chloride, methicone, triethoxycaprylylsilane, xanthan gum, dimethicone crosspolymer, silica dimethyl silylate, tetrasodium edta, maltodextrin, dipropylene glycol, sodium citrate, tocopherol, propylene glycol, pentylene glycol, pvp, hydrolyzed glycosaminoglycans, phenoxyethanol, methylparaben, ethylparaben, may contain: mica, titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)
Shipping details
Estimated ship dimensions: 4.51 inches length x 1.49 inches width x 0.94 inches height
Estimated ship weight: 0.1 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Northern Mariana Islands, Guam (see also separate entry under GU), Virgin Islands, U.S., APO/FPO, United States Minor Outlying Islands
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Trending Save 10% on Beauty
3.8 out of 5 stars with 189 reviews
75% would recommend
8 recommendations
value: 4.43 out of 5
easy to apply: 4.29 out of 5
quality: 4.57 out of 5
easy to remove: 5 out of 5
long lasting: 4.29 out of 5
Personal info
Skin concern:
Redness,
Dullness,
Aging
Hair color:
Blonde
Skin type:
Combination,
Oily
Skin tone:
Light
Eye color:
Green
Will never go back!
5 out of 5 stars
Would recommend
Savannah Chubb - 11 days ago
I used to struggle with my skin growing up, but thanks to pregnancy, I have much more healthy skin these days. Because of that, I’ve gone from being a lifelong user of heavy full coverage foundations to looking for a lighter everyday makeup routine. I have oilier skin, but under my eyes can get creasy. I wanted to try to embrace my more natural beauty and find something that looked natural but polished and didn’t stick to my texture. I love this so much! Grabbed it on a whim, wasn’t expecting it (I’ve never tried many Almay products). But I look glowy without being oily, it looks natural, and it doesn’t look bad after a whole day. I just love it. I’ve found applying with my fingers gives the best and most natural look. PLEASE never discontinue this product! Lifesaver. My everyday routine is so easy and I feel so beautiful.
My best light is life
5 out of 5 stars
Cozzmoaz - 17 days ago
originally posted on almay.com
I am in my 40s and was struggling to find a foundation that blended well stayed on and didn't cause breakouts. This is it! I like the silver one the gold one I didn't like at all. Please keep making this. It's my SPF and foundation everyday!
Will Never Go Back To Old
5 out of 5 stars
WYCAT2023 - 20 days ago
originally posted on almay.com
I bought this foundation a week ago after trying so many different brands and shades. They were always either too dark or too light and no matter what I tried I couldn't find a match until NOW!! I stay tan year round and bought the Straight Up Medium 300 and it blew my mind. Blended perfectly and I finish with a light dusting of bronzer where needed. Perfection!!
Personal info
Hair color:
Brunette
Skin tone:
Light
Eye color:
Blue
Skin concern:
Sensitivity,
Uneven skin tone
Skin type:
Combination
My go to
5 out of 5 stars
Would recommend
Kimberly - 1 month ago
I see some reviews saying it is grainy. You do have to wear this on top of a moisturizer. But it blends nicely and lasts a long time. It isn’t going to conceal major pigment differences but it does blend it.
Personal info
Skin tone:
Light
Skin type:
Dry
New post covid makeup
4 out of 5 stars
Would recommend
scimmia1234 - 3 months ago, Verified purchaser
I had to throw away all my makeup since I hadn't used it in 2 years. Had a social event coming up and had no clue how to buy makeup anymore. Researched and read reviews and decided on this product, its a little different but nice and does the job. At first I wasn't sure about it coming out of the bottle pure white, but it does blend and change color which is kind of cool. I do t wear makeup regularly anymore but this is my new fave for foundation.
Personal info
Skin concern:
Uneven skin tone,
Aging
Hair color:
Brunette
Skin type:
Combination
Skin tone:
Medium
Great make up
5 out of 5 stars
Would recommend
Dc - 3 months ago, Verified purchaser
Favorite. Light weight
Love!!!
5 out of 5 stars
catier5 - 5 months ago
originally posted on influenster.com
Absolutely love this stuff. This one I got is empty I have been carrying it in my purse meaning to go get more because my face feels naked without it. It blends out to your perfect skin tone!! Highly recommend!
Ghost white
1 out of 5 stars
Fair but not ghostly! - 6 months ago
originally posted on almay.com
I'm very confused about this product. It does not change color AT ALL on me, despite repeated attempts to "blend", shaking it, etc.. Perhaps bc I bought pale? The only use of this would be to be a ghost for Halloween
Works Great For Me
5 out of 5 stars
Charity92 - 6 months ago
originally posted on almay.com
I started using this many years ago now. I was always looking for a lightweight foundation that wouldn't cling to my skin but would give me a little coverage. This is perfect! It matches my fair skin tone (My Best Light 100) better than any other foundation I've ever tried, even after being professionally matched to foundations! I hope this never gets discontinued!
Personal info
Skin type:
Normal
Eye color:
Brown
Skin tone:
Light
Hair color:
Blonde
Poor quality control
1 out of 5 stars
Would recommend
SK - 8 months ago, Verified purchaser
Love the product, but since it wasn’t available for in store pick up, it was switched to free shipping. My disappointment is with whoever picked & packed the item. There are usually 2 safety seals on this product. Both were missing and there was makeup smeared on outside of tube. This item had clearly been used. The picker should not have sent this item.
Amazing Skintone Matching makeup!
5 out of 5 stars
lisafa5c9 - 8 months ago
originally posted on influenster.com
So I’ve been looking for a tinted moisturizer or a tinted SPF that gives me a bit of coverage instead of just wearing my powder foundation which is what I normally wear. In NY the heat and humidity has been awful that the last thing I wanna do it pile on powder. I was intrigued my Almays Smart Shade Skintone matching makeup so I bought it in the shade 100 Pale My best light. It’s was exactly what I was looking for, it’s lightweight and moisturizing and when I first applied it to my skin it was white until you blend it out and it matched my skin perfectly! It also has anti aging benefits as well as SPF 15. Great product
It was a nice
4 out of 5 stars
cancer27 - 9 months ago
originally posted on influenster.com
It was a nice match, wasn't to much, didn't feel caked on. I was able to use this with other products as well
I absolutely love this
5 out of 5 stars
triciapixie69 - 10 months ago
originally posted on influenster.com
I absolutely love this product and the aging one. They are both amazing at how they match your skin tone and maintain the entire day into the evening. You can't go wrong.
Favorite foundation!
5 out of 5 stars
NMarie - 10 months ago
originally posted on almay.com
I've been using Almay Smart shade for several years & I love it! I'm very faired skin & I've always had trouble finding the "right shade" until I found Almay's Smart Shade. No more looking too pale or too dark.
Drying
2 out of 5 stars
Gidge79 - 10 months ago
originally posted on almay.com
I have very oily skin this time of the year,and I find that this product dries it up,and strips it as soon as I put it on. If I use a primer it's hard to blend. (I end up having to use a wet beauty blender to blend it out more.) I also noticed that if I use this product I CANT use concealer because the concealer won't blend at all,and creases horribly. The only good thing about this product is that it DOES match my skin tone perfectly which I NEVER can get with other make ups but because it's so drying and matte I have to use a glow spray after application,which STILL doesn't give me the look I want but also doesn't make me look all dried up,dull,and dead either. The formula o got is supposed to be moisturizing and anti aging but it's none of those.
I was pretty impressed
5 out of 5 stars
mandys90 - 11 months ago
originally posted on influenster.com
I was pretty impressed with this product I am pretty picky about foundation it covers undereye and blemishes good the product really doesn't need any improvement it was appealing and eye catching i would buy it again maybe a lil more cost efficient
I liked the coverage
4 out of 5 stars
reneg14 - 11 months ago
originally posted on influenster.com
I liked the coverage but I didn't care for the heavy makeup feel. I usually stick with tinted moisturizer with SPF or bb cream that's lightweight.
Ot had good coverage
4 out of 5 stars
beatrizd49 - 11 months ago
originally posted on influenster.com
Ot had good coverage but it had a strange smell to it and once it settled it looked very shiny to me nit like a natural matte look that I rather go for making my face look oily when I don't have an oily face
Vraiment surprise
4 out of 5 stars
Femme dans la cinquantain - 11 months ago
originally posted on almay.com
Quand je l’ai acheté j’avais pas vraiment d’attente, mais géniale je vous le recommande , fait la job a bon prix en plus
The coverage wasn't that
3 out of 5 stars
karinac189 - 1 year ago
originally posted on influenster.com
The coverage wasn't that great. Unfortunately it was very drying even when a moisturizer was applied before hand. I would not recommend it