$39.93 sale price when purchased online
$55.00 list price
Target Online store #3991
About this item
Highlights
- Smooth and Silky Finish
- Adds Softness and Shine
- Reduces the Effects of Pollution on Skin
- Delivers Intense Shine
Description
Alterna Caviar Anti-Aging Multiplying Volume Shampoo, 16.5 oz, delivers weightless volume and lift to fine, thinning hair. Enriched with caviar extract and marine botanicals, it gently cleanses while enhancing body and fullness.
- Boosts volume and body for fuller-looking hair
- Gently cleanses without weighing hair down
- Strengthens and nourishes strands
- Safe for color-treated and thinning hair
- Free from sulfates, parabens, and synthetic fragrances
Hair Type: Fine
Product Warning: Keep out of reach of children
Product Form: Liquid
Beauty Purpose: Volumizing
Net weight: 16.5 fl oz (us)
Package Quantity: 1
TCIN: 1002592197
UPC: 873509029656
Origin: imported
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Shipping details
Estimated ship dimensions: 6.9 inches length x 3.1 inches width x 2.9 inches height
Estimated ship weight: 2.06245 pounds
item ships from third party seller: Health & Beauty Direct2U
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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$9.99($0.61/fluid ounce)
$5 Target GiftCard with $30 select beauty items purchase
4.1 out of 5 stars with 19 ratings
Related Categories
Summary of reviews
This shampoo line is highly praised for its ability to enhance hair volume and softness, making it a favorite among guests with various hair types. Many appreciate its delightful fragrance and effective lather, which contribute to a luxurious washing experience. While some guests found it pricey, the overall performance, especially for color-treated and aging hair, has garnered positive feedback, making it a worthwhile addition to any hair care routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 27 reviews
I really wanted to
3 out of 5 stars
country033 - 3 years ago
originally posted on influenster.com

I really wanted to love this I’ve been buying and trying for shampoos and conditioners post covid for my purple colored hair that’s been slowly thinning to help restructure and volumize it. Sadly this was not what I was looking for. Small, expensive, didn’t really do anything special in terms of volume so I returned the shampoo and conditioner as I felt my hair was tangled after using the conditioner. On to the next trial.
One of my absolute
5 out of 5 stars
sparkleprincesskk - 3 years ago
originally posted on influenster.com

One of my absolute favorite shampoo lines! The performance and smell is wonderful! Lather is great and leaves nothing left to desire.
I love Alterna Caviar
5 out of 5 stars
tinas4e38 - 3 years ago
originally posted on influenster.com

I love Alterna Caviar Anti-Aging Multiplying Volume Shampoo!!! As soon as I put it on, I could feel my hair get softer. I know that sounds strange but try it and you will see what I mean. It also has a delightful smell. This is now my favorite shampoo!
I absolutely love all
5 out of 5 stars
- 3 years ago
originally posted on influenster.com

I absolutely love all of the caviar products one of my all-time favorite if you have damaged or overworked hair this is a product for you at least she’s feeling silky smooth and fresh and the smell that leaves your hair with it’s to die for fresh and clean
One of the Best
5 out of 5 stars
caseylayne - 3 years ago
originally posted on influenster.com

[This review was collected as part of a promotion.] One of the Best shampoos I have ever had in my life. I am a hairstylist and it makes my hair feel so much better. I would definitely recommend this to my clients. It is pricey but I noticed a great difference using it on my hair.
Reallly enjoyed using this
5 out of 5 stars
neetim1 - 3 years ago
originally posted on influenster.com

Reallly enjoyed using this product. After the first wash itself I felt that there was a lot more bounce to my hair. My hair usually tends to fall flat at the top . But with this I had some volume.. I really enjoyed it.
I have used this
5 out of 5 stars
johnathanj4 - 3 years ago
originally posted on influenster.com

I have used this product for years. I have thin hair and this helps create volume and give it a more fuller look. It’s great even on my color treated hair and doesn’t strip it
I tend to use
5 out of 5 stars
courtneyg96 - 3 years ago
originally posted on influenster.com

I tend to use this in the winter as my hair is more voluminous and Frizzy in the summer. It seems to work well, doesn't have a strong scent. I would definitely use again. The consistency also seemed good on this, some cheaper shampoos tend to be more "gloppy"
I tried this shampoo
2 out of 5 stars
member7e2c23 - 3 years ago
originally posted on influenster.com

I tried this shampoo after hearing great things about it. This is a concentrated product that is sulfate free. It’s takes a bit more work to get a lather. You need to get the shampoo application lathered before you apply it to your hair. I did this however once I got it into my hair it feels like it just got stuck and stayed there. I tried adding water, using less the next shampoo.. same issue. I had to use another shampoo to shampoo this product out. Now full disclosure I wash my hair 2 times a week. I do have an oilier scalp, use dry shampoo and tend to get some buildup on my scalp. I thought since this is Volumizing, it would be a bit more cleansing but I was wrong. I feel this is possibly a good product for people who wash their hair more frequently and have a less oily scalp. I was very underwhelmed with the result.
This is a very
3 out of 5 stars
uberliciousmom - 3 years ago
originally posted on influenster.com

This is a very nice line. I love the feel and smell of the product. I didn't notice any anti-aging benefits.
This stuff is great!
5 out of 5 stars
maryc372 - 4 years ago
originally posted on influenster.com

This stuff is great! I really try to ration it for when I need to make sure my hair looks nice. It really helps in taming the frizz. I would recommend and would repurchase again in the future.
I love the whole
5 out of 5 stars
serrao - 4 years ago
originally posted on influenster.com

I love the whole Albterna Caviar Anti-Aging line! This shampoo smells so good and I feel like it really lets me hair be the best it can be, color/texture/volume etc., I would highly recommend this to anyone looking for volume!
This doesn’t weigh the
4 out of 5 stars
membera09782 - 4 years ago
originally posted on influenster.com

This doesn’t weigh the hair down. At first the caviar word scared me as I don’t like fishy smells but it smells fantastic!
It’s seriously one of
5 out of 5 stars
sabrinal85 - 4 years ago
originally posted on influenster.com

It’s seriously one of the best Alterna products. I love how it makes my fine hair seem more alive and full. I love the smell. Gives my hair more bounce. Worth every dollar.
I’ve been using this
4 out of 5 stars
zarah - 4 years ago
originally posted on influenster.com

I’ve been using this shampoo on and off for years! I took off one star because the packaging is frustrating, and I always feel like I’m wasting quite a bit of product because of the bottle shape. I get compliments on my hair whenever I switch over to this shampoo/conditioner duo - lightweight and moisturizing while giving volume!
This is a great
5 out of 5 stars
katev2057 - 4 years ago
originally posted on influenster.com

This is a great shampoo! After use, my hair is light, perky, full of bounce, and volume. This is a permanent fixture in my home.
I got a sample
3 out of 5 stars
charmainec6 - 4 years ago
originally posted on influenster.com

I got a sample when I first tried it and loved it but when I purchased a bottle of the shampoo and conditioner I was disappointed. I don’t know if they changed the formula but it left my hair feeling really dry. It’s expensive especially since I use a lot of shampoo quite often for my long locks.
I have oily hair
5 out of 5 stars
acec2 - 4 years ago
originally posted on influenster.com

I have oily hair but this anti-aging shampoo also works for my hair. My hair gets very smooth and soft after I use this shampoo even I don't use the conditioner after that. Also it smells really good and this is one of the reasons why I like it.
This was just ok.
3 out of 5 stars
midnightwishes - 4 years ago
originally posted on influenster.com

This was just ok. For the price, I was expecting a lot more, but this was just a regular performing shampoo. Does not give me a ton of volume, but doesn't weigh my hair down too much either.
This product worked well
5 out of 5 stars
memberdebd61 - 4 years ago
originally posted on influenster.com

This product worked well for my hair. It is a shampoo to add volume and it did. The fragrance is fine, not overwhelming. It goes into the hair well and lathers, and does rinses out well. I am pleased with this shampoo.