$19.99 when purchased online
Target Online store #3991
About this item
Highlights
- SIMILAR TO HAIR GEL: Helps thicken, texturize and increase fullness to hair.
- LIKE HAIR GEL FOR MEN: Works well when a full texturized look is desired.
- KEY BENEFIT: High hold and low shine. Provides strong pliable hold with a matte finish.
- HOW TO USE: Apply to towel-dried hair and style as desired.
- HAIR LENGTH: Recommended for those with 1-3inch hair length
Description
American Crew Hair Fiber is the ultimate styling solution for men. Achieve a full, texturized look with ease, thanks to its ability to thicken and increase hair fullness. Similar to hair gel, it delivers a high hold and low shine finish for a perfectly styled appearance. Simply apply to towel-dried hair and style as desired. Trust American Crew, a leader in men's grooming, to elevate your style and enhance your personal image.
Hair Type: All Hair Types
Product Warning: Keep out of reach of children
Product Form: Cream
Beauty Purpose: Hair Styling
Net weight: 85.0 Grams
TCIN: 76491521
UPC: 738678002698
Item Number (DPCI): 049-50-8896
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, lanolin, cetearyl alcohol, pvp, tridecyl stearate, propylene glycol, tribehenin, alcohol denat., tridecyl trimellitate, ceteareth-25, peg-8 beeswax, acrylates/c10-30 alkyl acrylate crosspolymer, dipentaerythrityl hexacaprylate/hexacaprate, peg-40 castor oil, tetrasodium edta, triethanolamine, parfum (fragranc), benzyl alcohol, citral, citronellol, geraniol, limonene, linalool, ethylparaben, methylparaben, phenoxyethanol, caramel, yellow 5 (ci 19140). f00293.
Shipping details
Estimated ship dimensions: 2.88 inches length x 2.88 inches width x 1.69 inches height
Estimated ship weight: 0.29 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Am unfamiliar with the packaging. Was disheartened to discover there was 0 inner seal/any external safety wrap; the lid just screws right off to reveal the product. Is this normal? Most "beauty" items have some sort of tamper protection.
submitted by kacvb - 5 years ago
A: This is very common.
submitted byThomas - 5 years agoBrand expert
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4.1 out of 5 stars with 272 reviews
effectiveness: 3.17 out of 5
quality: 3.17 out of 5
scent: 4 out of 5
value: 3.17 out of 5
63% would recommend
11 recommendations
New formula is garbage.
1 out of 5 stars
Billyboy - 14 days ago
originally posted on americancrew
This changed. I’ve used this for years and it gave a nice dry hold and now my hair is greasy and flat all day. I didn’t realize when they listed it online as old formula they were serious. This new stuff I just picked up is garbage.
WORST HAIR PROUDUCT ON THE MARKET!!!!
1 out of 5 stars
fredrik fra norge - 16 days ago
originally posted on americancrew
i bought this because i didnt find the one that i organally use. It is the WORST hair product i have EVER used. It maid my hair greasy and didnt hold my hair in place. The smell of it is horribel, it smells like baby wipes with citrus smell. It has an consisty of face cream. -100000000000000000000000/10 DO NOT BUY!!!!!!!! Bye special 1 if u love ur hair or if u like this dont use ur money just use some bacon grease
It’s changed.
2 out of 5 stars
Honesty - 29 days ago
originally posted on americancrew
I’ve been using this product for 14 years. The formula has changed. It used to have a pliable waxy base, and now is more creamy, resulting in an oily look. Old reliable is no longer reliable. I’ll be purchasing a different product for regular use now.
Simply the best
5 out of 5 stars
rickeym6_4921 - 30 days ago
originally posted on influenster.com

This product is my go to. I have used this for years and have always been happy. It’s easy mold ability and texturing ability holds all day and allows you reshape through the day. Get caught in the wind and mess your hair up? Pop into the bathroom, get your hand a little wet and rub through your hair and it retakes shape easily. Also, super easy to wash out and has a nice, very subtle scent. Seriously, my favorite product for my hair.
Misleading Product - Very greasy
1 out of 5 stars
CodyWithGoodHair - 3 months ago
originally posted on americancrew
I have never used this product but I have heard great things about the brand of products. This was horrible! The product says high hold low shine but I totally disagree. It is more like high shine and medium hold at best but that is pushing it. I have tried wet hair, dry hair, and blow drying it but it always leaves a grease look even after I have just washed my hair.
New Formula has gone horribly wrong
1 out of 5 stars
LondonChap - 5 months ago
originally posted on americancrew
I have used this product for 20 years! But over the past few months something has changed with this wax. It used to be much firmer. Now it is softer and I can no longer style my hair properly with it. This new 'wetter' formula leaves your hair clumped and damp looking. What have you done American Crew? You've ruined a great product!
Bad Odor & Bad Hold!
1 out of 5 stars
Thumbs down graphic, would not recommend
Momof4 - 6 months ago, Verified purchaser
This hair styling cream is awful. First thing you notice when you open it up is how nasty it smells!!! I can't believe anyone would want to use this and smell like that all day! Also, it says high hold, that is false. It starts loosing hold within the hour, and it is not a strong hold whatsoever.
Time moves on
1 out of 5 stars
Tom Cat - 6 months ago
originally posted on americancrew
I have been buying FIBER since my hair was not so salt and pepper. The formula has definitely been changed to a soft buttery texture and it doesn’t have the hold. Time to move on, which is disappointing.
Changed and ruined a great product
1 out of 5 stars
jgs71 - 7 months ago
originally posted on americancrew
I’ve been using Fiber for longer than I can remember, 20+ years. Why on earth would you change the formula?!?! The hold is less and now feels greasy and has shine. Basically everything I was trying to avoid in a hair styling product. Stop being cheap and change it back please!
1 reply from Customer Service team - 7 months ago
Thank you for taking the time to share your review and provide feedback. We value all customer opinions, including those that may be negative, as they help us identify areas for improvement and make necessary adjustments.We are committed to continuous improvement, and your input helps us in that process. If there's anything else you would like to share or discuss, please don't hesitate to reach out. For any assistance questions or concerns feel free to initiate a LiveChat conversation with us at https://www.americancrew.com/pages/customer-care, we can also be reached by phone at tel:18552896405. Our Customer Care team is available Monday through Friday, from 10 AM – 7 PMEST.
Great holding hair styling product
5 out of 5 stars
aaronb128 - 8 months ago
originally posted on influenster.com

Great holding hair product. I use this daily to style my hair and it doesn't fail through out the day. Doesn't leave a weird shine on my hair and leaves it looking natural.
Hair product
5 out of 5 stars
Thumbs up graphic, would recommend
Ronnie A - 10 months ago, Verified purchaser
Great product for my son, it’s easy to help style His hair and stays all day does not get greasy or dry.
Great Hold with a Clean Scent!
5 out of 5 stars
Thumbs up graphic, would recommend
Michelle - 10 months ago, Verified purchaser
I got this for my husband, and it's quickly becoming one of his favorite hair products. It applies easily, has a clean, subtle scent, and avoids most pore-clogging ingredients—one of the main reasons I chose it. Although he's still early in using it, there's a good chance it could become his go-to styling product.
Won't buy until they bring the old recipe back
1 out of 5 stars
Sad Guy - 10 months ago
originally posted on americancrew
Loved the old recipe where it made my thinning hair look full and didn't give a shine. The new recipe makes it look like i used gel and shows my hair is thinning and also gives it shine. The only pro side of the new recipe is that it's easier to wash off your hands after using.
1 reply from Customer Service team - 10 months ago
Thank you for taking the time to share your review and provide feedback. We value all customer opinions, including those that may be negative, as they help us identify areas for improvement and make necessary adjustments.We are committed to continuous improvement, and your input helps us in that process. I'll pass your concern to our internal department so they can reconsider to bring back the old formula. If there's anything else you would like to share or discuss, please don't hesitate to reach out. For any assistance questions or concerns feel free to initiate a LiveChat conversation with us at https://www.americancrew.com/pages/customer-care, we can also be reached by phone at tel:18552896405. Our Customer Care team is available Monday through Friday, from 10 AM – 7 PMEST.
Strong hold with a natural matte finish, perfect for versatile styling without the shine.
5 out of 5 stars
mixacomua - 10 months ago
originally posted on influenster.com

American Crew Fiber is an excellent product for those looking to achieve a strong, flexible hold with a matte finish. The texture is smooth and easy to work with, allowing for quick styling without pulling on the hair. It provides great control, especially for shorter hairstyles, and holds up well throughout the day without making the hair feel stiff or crunchy. The scent is subtle and masculine, adding to the overall appeal of the product. Additionally, it washes out easily without leaving any residue, which is a big plus. My only minor gripe is that the shine is very minimal, so if you’re looking for a glossy finish, this might not be the right choice.
Works well!
5 out of 5 stars
Thumbs up graphic, would recommend
Kelnn - 10 months ago, Verified purchaser
My husband & sons favorite hair product. It holds & has a good smell!
Strong Hold and Leaves Hair Looking Natural
5 out of 5 stars
Tony M - 10 months ago
originally posted on americancrew
Been using this product for several years and highly recommend it. Nice strong hold while still looking natural. Leaves hair workable throughout the day and the hold lasts all day. Nice lemony scent.
Great option
5 out of 5 stars
Thumbs up graphic, would recommend
daniswim5 - 1 year ago, Verified purchaser
Love the nice hold and soft feel, with low shine.
$20 for a worthless producr
1 out of 5 stars
Thumbs down graphic, would not recommend
PJ - 2 years ago
What happened to this product? It creates a mess and doesn’t even hold
Best
5 out of 5 stars
Keddy - 2 years ago
originally posted on americancrew
Recently brought this from my barber and he recommended me to get this and I love it !
Mainard
5 out of 5 stars
Mainard - 2 years ago
originally posted on americancrew
I'm 55 and my hair is thinning. Fiber adds thickness