Made from a premium formula blended with essential and perfume-grade fragrance oils, this reed diffuser is formulated to provide a continuous, long-lasting, and exceptional scent experience.
Lasts 2 to 3 months, depending on individual use.
Includes ten 8-inch, all-natural, black-rattan diffuser reed sticks.
Made in Brooklyn, New York, with domestic and imported materials.
Description
Bring scents of modernity to your home with the bold and addictive aroma of APOTHEKE’s contemporary, bestselling fragrance, Charcoal. This 4 fl. oz. liquid reed diffuser combines notes of smoky embers, rich cedarwood, and a hint of raspberry to create a captivating and cozy ambiance in any room. Crafted from a premium formula blended with essential and perfume-grade fragrance oils, it delivers an uninterrupted, long-lasting, enjoyable scent experience for 2 to 3 months.
Housed in a chic, black-tinted glass vessel and featuring ten, 8-inch, black diffuser reed sticks, this attractive reed diffuser makes a stylish and modern addition to any home’s décor. It is designed to continuously scent small-to-medium-sized spaces like bathrooms, bedrooms, hallways, and home offices. Flip the diffuser reed sticks weekly to keep the fragrance flowing smoothly or as often as desired to intensify scent diffusion.
Scent: Charcoal, Sandalwood, Smoke, Clove, Woodsy
Dimensions (Overall): 3.9 Inches (H) x 2.68 Inches (W) x 2.68 Inches (D)
Oil Diffuser Type: Reed
Battery: No Battery Used
TCIN: 95074173
UPC: 810205870274
Item Number (DPCI): 054-09-0795
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
mineral spirits-odorless and tridecyl alcohol
Allergens & Warnings:
CAUTION: Keep reed diffuser away from heat and flames. May be harmful or fatal if swallowed. Take care to avoid contact with eyes, skin, and hair. Avoid contact with furniture, fabrics, and finished surfaces. Spillage may cause staining and surface damage. Clean up spilled product immediately., WARNING: May irritate skin and eyes. Toxic to aquatic life with long- lasting effects. Avoid release to the environment. Combustible. Keep out of reach of children and pets. Use with extreme care at your own risk. FIRST AID TREATMENT: If swallowed, call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse with water for 10 minutes. If on skin, wash and rinse well with soap and water.
Shipping details
Estimated ship dimensions: 3 inches length x 3 inches width x 8.1875 inches height
Estimated ship weight: 0.97 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
The Apotheke reed diffuser offers a delightful and long-lasting scent experience that transforms any space into a fragrant oasis. Guests appreciate its elegant design, which complements various decor styles, and the ability to fill rooms with soft, inviting aromas without being overpowering. Many guests express their love for the diverse scent options and the quality of the materials used, making it a perfect addition to any home or a thoughtful gift.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
53 star ratings
4.7 out of 5 stars with 53 reviews
quality
4.1 out of 5
quality: 4.11 out of 5
value
4.1 out of 5
value: 4.11 out of 5
77% would recommend
9 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
16 August, 2026Verified purchase
(no review title)
This product came open, as if someone tried to open it.
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 August, 2026Verified purchase
looks and smells great!
I love the way this looks and smells. unfortunately I learned it's bad for cats health to be around diffusers. I will have to return it.
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
14 July, 2026
originally posted on APOTHEKE
Stong scent
[This review was collected as part of a promotion.] The most interesting thing was the scent for sure . It has that woody burned three smell. You feel like u r in the forest or somewhere out. It hold the scent for very long. My whole hall way is smell like coal. You feel like your r stepping outside.
UyangaB
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
5 July, 2026Verified purchase
Amazing smell
Smells amazing and it actually lasts!
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
29 June, 2026
originally posted on APOTHEKE
Excellent product, I love it!
[This review was collected as part of a promotion.] It smells delicious and the aroma lasts a long time. It is intense and vibrant, easy to use and the packaging looks very elegant, I loved the product and will definitely continue to use them.
RaquelM
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
22 June, 2026
(no review title)
I am so excited that I can buy Apotheke at Target!! This is amazing! I absolutely adore this company and this scent is wonderful!! Will definitely buy for gifts and for myself
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
3 out of 5 stars
18 June, 2026
originally posted on APOTHEKE
🔖
[This review was collected as part of a promotion.] Despite the notes, I wasn’t really impressed with the scent, the visuals are okay ✅ #love influnster. Gift apotheke diffuser,effects apotheke
TamariT
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
17 June, 2026Verified purchase
Poor version of the real thing.
I have purchased this directly from apotheke in the past and it is an excellent fragrance and product. This Target version is small, essentially odorless. I have placed it in a small bathroom of a vacation home, closed the door, and there is no fragrance after several days, even after flipping the emitters. Poor substitute for the real thing. Not up to typical Apotheke standards.
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
12 June, 2026Verified purchase
Cute Grapefruit Diffuser and good coverage
I bought this cute diffuser with the Sea Salt Grapefruit Large and Small candles. I LOVE grapefruit scents and this is by far the best one I ever had. I put this cute diffuser in my small bathroom and it works really well. Pretty glass vase too. Thank you!
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 June, 2026Verified purchase
Amazing!
This fragrance is simply wonderful. It doesn’t have a harsh alcohol smell; instead, it has a delicate grapefruit scent. I placed it in the living room, and the fragrance fills the entire room beautifully. Every time you walk by, you can immediately notice and enjoy the scent.
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
8 June, 2026Verified purchase
(no review title)
This diffuser is has made my bathroom smell delish! It looks so chic too. Will be buying more!
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
6 June, 2026Verified purchase
Love this Brand!
Charcoal is my fave scent. Happy to see it at Target in different packaging and color glass!
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
29 May, 2026
originally posted on APOTHEKE
Great esthetic but the smell is missing!
[This review was collected as part of a promotion.] The diffusion is pretty great, no residue , the amount of liquid in the bottle is good enough but the strenght is very light, is on my living and we can barely smell it, and disperse evenly on the sticks
KeniaC
1 guest found this review helpful. Did you?
4 out of 5 stars
15 May, 2026
originally posted on APOTHEKE
Deep Earthy and Effective 🪵
[This review was collected as part of a promotion.] This is an acquired smell. At first sniff, it’s too potent to determine the notes; but as the aroma airs, you get true earthy deep notes. It’s perfect t for the bathroom. Like coffee it absorbs bad odors.
ThierryB
1 guest found this review helpful. Did you?
5 out of 5 stars
14 May, 2026
originally posted on APOTHEKE
My new favorite smell!
[This review was collected as part of a promotion.] I am literally obsessed with the smell of this charcoal diffuser. It smells so good and brings such a sense of warmth to my room. It is the perfect strength and smells strong enough that you know it’s there, yet it does not overpower the room. Best of all the packaging looks extremely elegant and chic.
HollyD
Did you find this review helpful?
5 out of 5 stars
14 May, 2026
originally posted on APOTHEKE
The scent usted the bestia part, i love it
[This review was collected as part of a promotion.] Creating a calm and intentional space is such a big part of my daily rituals ✨ This APOTHEKE Charcoal diffuser makes my space feel grounding, cozy, and peaceful while I work, pull cards, or simply reconnect with myself 🖤🌙. I’ve been using this APOTHEKE Charcoal diffuser while working, journaling, and pulling oracle cards lately… and honestly, it makes my whole space feel so calm and cozy 🖤✨ The scent is warm, grounding, and just gives that peaceful vibe that helps me slow down and enjoy my little rituals more.
NataliaD
Did you find this review helpful?
5 out of 5 stars
12 May, 2026
originally posted on APOTHEKE
Bold Apotheke Charcoal Reveal
[This review was collected as part of a promotion.] Before it drops I was able to get ahold of Aptheke Reed Diffuser Charcoal! A fragrance you won’t tend to forget. The charcoal scent consists of a Cedarwood and sandalwood mix, smoky embers, burnt maple, and a hint of raspberry. A bold scent I would not normally pick but was very surprising. At first glance it came in a beautiful dark glass jar with black reeds. I could smell the fragrance as I opened the box and it was a little breath taking. As it mellow out, it gave a nice refreshing bold scent filling the room. The best part is, there’s no maintenance and no noises coming out of the little machine with proof of fragrance, it’s a slow and steady consistent release. I would say it was definitely worth the adventure of trying this very bold sent as it is my new favorite.. #influenster#product review #unreleased
