New ArrivalsHalloweenChristmasGift IdeasClothing, Shoes & AccessoriesHomeFurnitureElectronicsToysVideo GamesGroceryHousehold EssentialsBeautyBabyKitchen & DiningSchool & Office SuppliesMovies, Music & BooksCharacter ShopSports & OutdoorsBackpacks & LuggagePersonal CareHealthPetsUlta Beauty at TargetTarget OpticalParty SuppliesGift CardsBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleCelebrate DiwaliDía de MuertosStore EventsAsian-Owned Brands at TargetBlack Beyond MeasureMás QueWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Axe Styling Messy Look Medium Hold Low Shine Flexible Hair Paste - Travel Size - 2.64oz - 2 of 4Axe Styling Messy Look Medium Hold Low Shine Flexible Hair Paste - Travel Size - 2.64oz - 3 of 4Axe Styling Messy Look Medium Hold Low Shine Flexible Hair Paste - Travel Size - 2.64oz - 4 of 4
Axe Styling Messy Look Medium Hold Low Shine Flexible Hair Paste - Travel Size - 2.64oz - 1 of 4

Axe Styling Messy Look Medium Hold Low Shine Flexible Hair Paste - Travel Size - 2.64oz

$7.99

In Stock

Eligible for registries and wish lists

Sponsored

About this item

Highlights

  • AXE Messy Look Flexible Hair Paste has a medium hold and natural finish to give you the perfect combination of flexibility and staying power
  • This AXE hair paste is ideal for short to mid-length hair
  • A little goes a long way
  • Boosts texture instantly
  • A hair paste for men that's easy to use. Take a finger tip amount. Mix. Mess it up.
  • Complemented by a full range of AXE styling and grooming products

Description

Make Axe Messy Look Flexible Hair Paste part of your morning routine to
give your hair a tousled look with the medium hold and natural finish of
Axe Messy Look Flexible Hair Paste. This paste provides both
flexibility and staying power to create hair that moves how you want
while staying the way you put it. It also allows you to keep your hair's
natural style without weighing it down. It adds a polished look that
says you wake up with amazing hair every day. You can rework and reshape
your hair while boosting its texture to achieve a just-got-out-of-bed
look. Start with a fingertip amount of paste and mix it between your
fingers. Next, work it through your hair until you get the look you
want. This hair paste for men works best on short to mid-length styles
and helps you create the look you want easily. Use as part of an Axe
hair care regimen, along with Axe shampoo and conditioners designed
specifically for men. Whether it be Apollo Shampoo and Conditioner or
Total Fresh 3 in 1 Shampoo Conditioner and Bodywash, Axe has the perfect
products for any guys grooming routine. Find Your Magic with Axe Messy
Look Flexible Hair Paste | Boosts Texture. Instantly
Hair Type: All Hair Types
Trial/Mini/Travel Size: Yes
Health Facts: Paraben-Free
Product Form: Paste
Includes: Hair Styling Product
Beauty Purpose: Texturizing, Hair Styling
Net weight: 2.64 Ounces
Features: Lightweight
TCIN: 11067723
UPC: 079400339447
Item Number (DPCI): 063-02-4694
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, petrolatum, beeswax, stearic acid, pvp, glycol stearate, glyceryl stearate, steareth-21, peg-100 stearate, propylene glycol, tridecyl trimellitate, phenoxyethanol, fragrance, cetyl alcohol, magnesium aluminum silicate, caprylyl glycol, stearamide amp, disodium edta, triethanolamine, quartz, alpha-isomethyl ionone, coumarin, eugenol, limonene, linalool, titanium dioxide (ci 77891), red 33 (ci 17200), blue 1 (ci 42090)' '

Shipping details

Estimated ship dimensions: 3 inches length x 3 inches width x 1.6 inches height
Estimated ship weight: 0.0882 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: What hair lengths is this paste suitable for?

submitted by AI Shopping Assistant - 8 days ago
  • A: This paste is ideal for short to mid-length hair, offering flexibility and staying power.

    submitted byAI Shopping Assistant - 8 days ago
    Ai generated

Q: What is the finish of the hair paste?

submitted by AI Shopping Assistant - 8 days ago
  • A: The hair paste provides a natural finish with medium hold, allowing for flexible styling.

    submitted byAI Shopping Assistant - 8 days ago
    Ai generated

Q: Can this paste be used with other Axe products?

submitted by AI Shopping Assistant - 8 days ago
  • A: Yes, it complements a full range of Axe styling and grooming products, including shampoos and conditioners.

    submitted byAI Shopping Assistant - 8 days ago
    Ai generated

Q: How does the hair paste affect hair texture?

submitted by AI Shopping Assistant - 8 days ago
  • A: The hair paste boosts texture instantly, providing a tousled, just-got-out-of-bed look.

    submitted byAI Shopping Assistant - 8 days ago
    Ai generated

Q: How much product should be used for styling?

submitted by AI Shopping Assistant - 8 days ago
  • A: Start with a fingertip amount, mix it between your fingers, and work through your hair.

    submitted byAI Shopping Assistant - 8 days ago
    Ai generated

Q: Is this product cruelty free? Is this tested on animals?

submitted by SiloSil - 7 months ago
  • A: Thank you for asking about our Styling Messy Look Hair Paste. AXE is not tested on animals anywhere in the world and is PETA Approved. We hope this helps!

    submitted byAxeExpert - 7 months ago
    Brand expert

Q: Can a 9 year old boy use this? Is the product kid friendly?

submitted by Hairfor kids - 6 years ago
  • A: Thanks for your inquiry! If you wish to try AXE Urban Messy Look Flexible Hair Paste, you can try the product on a small patch of your child's hair and wait around 24 hours. If the area remains free from any type of reactions such as redness or irritation, then it should be safe to use. If you have any other concerns, please consult your pediatrician. We hope this helps!

    submitted byAxeExpert - 6 years ago
    Brand expert

Q: I was just wondering is this product for just men or women also can use it!

submitted by Tess - 7 years ago
  • A: While our products are designed with specific fragrances for men and women, they can be used by anyone. We recommend selecting your hair care based on which fragrance you prefer and which product best meets the needs of your hair. We hope this helps!

    submitted byAxeExpert - 7 years ago
    Brand expert

Q: How many fl oz or ml are in this product

submitted by Carlsen - 8 years ago
  • A: Thank you for your interest in our products! The Axe Messy Look Hair Paste Flexible is 2.64 oz of products. If you have any further questions please feel free to reach out to our team. They can be reached at Toll free: 1-800-671-6025 Email: Consumer.Services.@Unilever.com.

    submitted byAxeExpert - 8 years ago
    Brand expert

Related Categories

Guests are saying

The product has been a long-time favorite for many guests, praised for its great hold, pleasant scent, and versatility. However, recent changes in the formula have led to mixed feelings, with some guests noting a thicker, creamier consistency that doesn't hold as well as the original. Despite this, it remains a popular choice for styling short hair and maintaining a natural look.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 719 reviews
    quality: 4.29 out of 5
    value: 4.07 out of 5
    85% would recommend
    14 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 June, 2025Verified purchase

    Good for dance hair

    Good for show/dance hair (buns, braids). Turns clear when it’s dry.
    Bay Area Mom
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    9 June, 2024
    originally posted on theaxeeffect.com
    Image

    Flexible paste consistency

    I used to love this product, but it appears the formula has changed. Now the paste is thicker than it used to be. Still a good product, but not as good as it used to be.
    Maximilian
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 January, 2024Verified purchase

    My Son’s Go-To

    This has been my sons go-to styling product since we started doing his hair. We use a small amount on his shorter hair so it lasts us a while. The hold lasts all day without looking greasy or crunchy.
    Katherineb
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    15 January, 2024
    originally posted on theaxeeffect.com
    Image

    Great product! Truly is flexible.

    I bought this product to use on my short hair. I am female. However, I was not able to find a product to use that I like that is marketed for females. This product is exactly what I was looking for! It smells great, holds all day, and can be easily restyled by running my fingers through my hair. I highly recommend it! I will definitely purchase again in the future.
    Jenna B
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    5 January, 2024
    originally posted on theaxeeffect.com
    Image

    Weak version of what it used to be

    My go to product for many, many years. Now it's a watered down version of what it used to be. It's bad enough that they keep raising the price but now they have cheapened the formula. Sad...
    1 reply from Axe Consumer Services team - 1 year ago
    We apologize for any inconvenience caused by Flexible Paste. Your satisfaction is our priority. Please reach out to our Consumer Services team at Flexible Paste with your contact details and the ref ID: 48478438 so we can address your concerns promptly.
    JPI64
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 November, 2023Verified purchase

    Works great

    Husband loves using this. Works great.
    AV
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    30 August, 2023

    Great for the price

    Bought for my husband recently because I needed to grab something quickly. My local target didn’t have many choices so I grabbed this. He has very thick hair. Military cut. This did the job to keep it in place without making it hard or greasy.
    Mday
    value: 4 out of 5
    quality: 4 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 July, 2023Verified purchase

    Greasy hair

    So greasy, does not hold and leaves hair very greasy. Do not recommend
    1 reply from AxeExpert team - 2 years ago
    We're sorry to hear our Messy Look Hair paste didn't hold in your hair and leaving it looking greasy, and we'd like to ask you some questions - please reach out to our team at consumer.services@unilever.com, and share ref ID: 44560774. We'll watch for your email!
    Targetlover
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    14 July, 2023
    originally posted on theaxeeffect.com
    Image

    Axe really messed this up :(

    I had been using this product for many many years. As someone with thick and messy hair, I loved the almost waxy consistency and matte finish. It had great hold without going overboard or being obvious, and it lasted. However, the latest tin I just bought has a completely different product with a new formula that is completely different from what it had been all this time. The new "paste" is essentially a cream. It has none of the good qualities of the original product. Axe, how did you mess this up so bad? Please bring back the original formula.
    Mark S
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 June, 2023

    Holds & washes out easily

    I’m super picky about my two sons’ hair and this is one of two products I approve for their hair. Holds, but washes out easily. Perfect for my little boys, even their dad uses it now too
    ClaudiaM
    value: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    4 April, 2023
    originally posted on theaxeeffect.com
    Image

    Changed

    They changed the formula. It's like lotion now. Does nothing for texture or hold. This stuff was perfect. I don't know who was stupid enough think this was better than before. No way in heck I'm putting this new version on my hair.
    1 reply from Consumer Services team - 3 years ago
    Hello, we appreciate you reaching out and sharing your thoughts regarding our Styling gel - we've shared your comments with our team and hope you have a wonderful rest of your day.
    Stagecat
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    4 November, 2022
    originally posted on theaxeeffect.com
    Image

    What happened to the paste........

    What happened to the paste? This new product is like lotion, not paste. I purchased a tin and assumed it was bad batch, bought another at a different store. Same issue. Different texture and different hold from the original.
    Royale
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 September, 2022Verified purchase

    My fav.

    My favorite! Keep carrying this!
    Chickemama
    value: 5 out of 5
    quality: 5 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    5 May, 2022Verified purchase

    Nice product

    Works well. Takes a few tries to get it right.
    FartyMcFly88
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    28 April, 2022
    originally posted on theaxeeffect.com
    Image

    BEWARE NEW PACKAGING - product has been ruined

    new version is runny, smells bad, and doesn't work at all
    1 reply from Consumer Support team - 3 years ago
    We’re sorry to hear about your experience, and we’d like the chance to help. Can you please email consumer.services@unilever.com so we can assist you? Thanks!
    unhappyguy
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 December, 2021

    Nope

    Not so good if you’re looking for quality product.
    1 reply from AxeExpert team - 4 years ago
    We’re always looking to improve, we’re sorry this Axe Paste Messy Look Flexible wasn’t the perfect fit for you. We’ve shared your thoughts with our team. Thanks!
    JB
    value: 1 out of 5
    quality: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    7 December, 2021Verified purchase

    Old faithful

    Will not use any other product for my boys hair.
    Boymom84
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    21 November, 2021
    originally posted on theaxeeffect.com
    Image

    Change in product not good

    I’ve been using Axe messy paste for years and I loved it. Unfortunately, the paste is not nearly as firm as it once was. I now have to find a new product.
    ByronsByron
    3 guests found this review helpful. Did you?
    4 out of 5 stars
    8 November, 2021Verified purchase

    Decent hair gel worth the cost

    The description of medium hold and low shine is accurate. The hold doesn't last too long. This product would probably be better for someone with shorter hair.
    parkedcat
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    14 October, 2021
    originally posted on theaxeeffect.com
    Image

    Need original messy look back

    Is there a way to get the original messy look paste back not this lotion paste??
    1 reply from Consumer Support team - 4 years ago
    We’d like to ask you few more questions – please consumer.services@unilever.com with your contact information and provide the ref id: (37562219).
    Adam1234
    3 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy