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Baby Essentials Diaper Bag - Pink
$24.99
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About this item
Highlights
- MULTI-FUNCTION DIAPER BAG BACKPACK TOTE: This multifunction diaper bag backpack tote can be worn on your back with its’ padded shoulder straps as a backpack, carried by its top travel handles as a tote bag, and can even be secured to prams by its stroller clasps when traveling.
- INCLUDES 6-PLY MATCHING CHANGING PAD: Comes with an easy, 6-ply wipe-clean changing mat to match the interior lining of the bag, so baby has his or her own portable changing station for safe, clean and dry changes anywhere. Protect them from germs on any surfaces you may encounter when needing to clothing or diaper change them in a hurry!
- EQUIPPED WITH BUCKLE STROLLER ATTACHMENT STRAPS: Take some weight off and buckle this shoulder strap diaper bag backpack to your baby’s carriage or stroller and let it do the lugging.
- DIMENSIONS, DETAILS AND CARE INSTRUCTIONS: Dual, easy-grip zippers & adjustable, padded shoulder straps along with breathable padded back make this bag ideal for travel. Stroller hooks also adjust, for easy attachment. Diaper Bag Backpack Tote measures 16”L x 12”W x 5.5”H. Wipe down, spot clean, air dry for care
Description
Quilted wide opening dual zipper closure diaper bag backpack tote features (10) amazingly roomy pockets, padded shoulder straps, tote handles and more! Tuck diapers and other necessities into the large, front zipper pocket alongside the (3) insulated baby feeding bottle pockets within. Diaper bag backpack tote is lightweight, versatile and can even be hooked to strollers and shopping carts with its adjustable length stroller straps. It even comes with a matching 6-ply, wipe-clean padded changing mat, so changing your baby anywhere is clean, safe, and easy.
Dimensions (Overall): 15 Inches (H) x 13 Inches (W) x 7 Inches (D)
Weight: 1.25 Pounds
Industry or Government Certifications: No Certifications
Material: Polyester
Care & Cleaning: Hand Wash
TCIN: 89853998
UPC: 886252369344
Item Number (DPCI): 030-04-2645
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 18.7 inches length x 16 inches width x 8.1 inches height
Estimated ship weight: 1.4 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.6 out of 5 stars with 52 reviews
design: 3.5 out of 5
quality: 1.58 out of 5
safety: 3.44 out of 5
42% would recommend
19 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
20 September, 2025Verified purchase
Better Zipper
I love the pink color. However main top zipper broke within three months of use.
2 out of 5 stars
Thumbs down graphic, would not recommend
7 June, 2025
Not really worth it
The diaper bag itself is actually very large and spacious! Now the material of the bag picks up dirt extremely fast and hard actually very hard to get clean! They say to hand wash but it's really no help. Once this getting dirty you might as well get a new bag. Finally the only reason I got this diaper bag was because the bottles area was "insulated" but it isn't at all.
2 out of 5 stars
Thumbs down graphic, would not recommend
24 November, 2024
Zipper Sucks
Do not recommend. The zipper gets stuck often, it is frustrating.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 November, 2024Verified purchase
Unraveling
I purchased this for my first grandchild and within two days of use the inside pockets started to unravel at the seams. A baby bag I spent $40 on didn't even last 2 days.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 September, 2024Verified purchase
Poorly Made
Zipper broke 2 days after purchase, and seems had strings hanging from them.
2 out of 5 stars
Thumbs down graphic, would not recommend
8 July, 2024
Dont waste your money
I received this as a gift. The zipper broke five weeks after she was born. It also gets dirty very quickly.
2 out of 5 stars
Thumbs down graphic, would not recommend
30 June, 2024
Not durable
This baby bag is cute and has a lot of cool pockets. However, I’ve only had it two weeks and its already falling apart. Zipper keeps getting stuck and you can see in pic where it is breaking at the seams. I bought it on a whim. Would not buy again.
3 out of 5 stars
Thumbs down graphic, would not recommend
29 June, 2024
Zipper sucks
I love the color and the diaper bag so much but honestly the zipper sucks!! If it wasn’t for the zipper alone it would be 5 stars.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 June, 2024Verified purchase
Cheap
While this diaper bag appears to have durable material, the zippers/zipper track are cheaply made. I used this only a few times, each time ensuring that I kept the items within the bag to a minimum, and still could barely get the bag to close. I wouldn’t recommend this purchase.
5 out of 5 stars
Thumbs up graphic, would recommend
26 May, 2024
Cute diaper bag
Cute and lightweight diaper backpack. The front pocket is a decent size and is insulated. There are two bottle holders on the side of the backpack that are pretty deep. What I really like about the backpack is that there are clips on the top so you can easily clip it onto your stroller.
3 out of 5 stars
23 May, 2024
Cheap zipper
It’s cute, but the zipper broke after only a couple days use. I didn’t have the bag too full either.. the zipper is just cheap.
5 out of 5 stars
Thumbs up graphic, would recommend
22 May, 2024
Super cute and modern!
This is a darling diaper bag! I love the soft pink color. It has soft adjustable straps. I love the pretty stitching design on the front. The top opens wide making it convenient to get supplies out of. The stroller clips are super convenient and easy to use. I love that it is insulated for baby bottles. It also comes a small changing mat.
5 out of 5 stars
Thumbs up graphic, would recommend
15 May, 2024
Functional and stylish - this diaper bag has it all.
I really liked this diaper bag a lot. The backpack style is very versatile with a lot of great functionality, but also stylish. The insulated part kept drinks much cooler than I expected. The wide opening of the main part helped you to be able to see down to the bottom of the bag much easier. The zippered compartment inside also is a great place to keep smaller things organized. The little pockets on each side also held a variety of other things you need on the go. You are also able to fit a great deal of things inside.
4 out of 5 stars
Thumbs up graphic, would recommend
6 May, 2024
Super cute!
This is a super cute diaper bag turned mini backpack. I love the light pink color, quilted pattern, and gold accents. The insulated front pocket is perfect for bottle storage. There are also two outside pockets that work for a bottle, travel mug, or whatever else. The main pocket is roomy, and I love that it has an inner zipper pocket as well. The matching diaper mat that came with it is a nice bonus. I took off one star because the zipper of the main pocket is hard to get started which is annoying when you don’t have both hands free. I’m also not sure I like the clear plastic strap adjusters - both for design and potential longevity reasons. Overall, a cute bag! Id recommend if the zipper isn’t an issue for you.
5 out of 5 stars
Thumbs up graphic, would recommend
2 May, 2024
Elegant and Compact!
I absolutely love this diaper bag! It is not only lightweight but very compact and elegant! I receive so many compliments! I also love how many different pockets it has to store diapers, clothes, wipes, and still has room for more. The front pocket insulated and holds liquids temperature well. This is such a great buy and a wonderful gift!
3 out of 5 stars
Thumbs down graphic, would not recommend
30 April, 2024
3½ stars
Outer material seems pretty durable. Handles are well sewn and zipper pulls are handy well assembled. The front opens to an insulated interior which will fit even a larger bottle for mom's needs as well as baby. It has loops on the back to attach to a stroller, chair back or luggage. Another feature which could be beneficial is that it opens and has a hard rectangular shape, so it doesn't collapse back down so you can get out what you need, if you can find it. Due to it's grocery bag style interior it might be difficult to pack and then get to items easily. Overall a lot of nice features, but quality is lacking. The inside zipper, zipper pull and lining fabric is cheap looking and feeling. The name plate on the front is also very cheap. It seems all the money went into development for this diaper bag and not actual manufacturing materials. I don't want my diaper bagbto scream diaper bag by labeling it "Baby Essentials." I'd invest a little more for a well made bag.
5 out of 5 stars
Thumbs up graphic, would recommend
28 April, 2024
Multipurpose Diaper bag!
This diaper bag is pretty cool. It has two side pockets, includes a changing pad, has a front pocket that is insulated for bottles and more pockets inside. Even thought the insulated pocket in the front is mainly for bottles, you could easily put cold snacks in there when your baby gets older. The backpack is a light color so I’m slightly worried about stains and such but it feels like a waterproof material. This really is a great bag and excited to see how long it’ll last.
5 out of 5 stars
Thumbs up graphic, would recommend
28 April, 2024
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1 out of 5 stars
Thumbs down graphic, would not recommend
27 April, 2024Verified purchase
Cheaply Made
Cheaply made. I have only had it for 3 weeks and the zipper track is broken it won’t close at all which defeats the purpose and one zipper broke off. Complete waste of money if I could get my money back I would.
5 out of 5 stars
Thumbs up graphic, would recommend
27 April, 2024
Awesome
Stylish, affordable, and so many compartments. This diaper bag is great quality and definitely worth it for the price! Backpacks are definitely the way to go for diaper bags. And this one is perfect! So many compartments to make things easy and organized.