Ballad of the Bullet - by Forrest Stuart

About the Book

"Drawing on two years of ethnographic fieldwork and over 150 interviews with gang-affiliated youth in the 'Taylor Park' neighborhood on Chicago's South Side, Ballad of the Bullet reveals that those coming of age in America's poorest neighborhoods are developing new, creative, and online strategies for making ends meet. Dislocated by the erosion of the crack economy and the splintering of corporatized gangs, these young people exploit the unique affordances of digital social media to capitalize on an emerging online market for urban violence (or, more accurately, a market for the representation of urban violence). In the past, violence functioned primarily as a means of social control, allowing urban youth to compete in illegal street markets and defend the social statuses otherwise denied to them by mainstream society. Today, with the rise of platforms like YouTube, Instagram, and Twitter, violence has become a premier cultural commodity in and of itself. By amassing millions of clicks, views, and followers, these young people convert their online displays of violence into vital offline resources, including cash, housing, drugs, sex, and, for a very select few, a ticket out of poverty"--

Book Synopsis

How poor urban youth in Chicago use social media to profit from portrayals of gang violence, and the questions this raises about poverty, opportunities, and public voyeurism

Amid increasing hardship and limited employment options, poor urban youth are developing creative online strategies to make ends meet. Using such social media platforms as YouTube, Twitter, and Instagram, they're capitalizing on the public's fascination with the ghetto and gang violence. But with what consequences? Ballad of the Bullet follows the Corner Boys, a group of thirty or so young men on Chicago's South Side who have hitched their dreams of success to the creation of "drill music" (slang for "shooting music"). Drillers disseminate this competitive genre of hyperviolent, hyperlocal, DIY-style gangsta rap digitally, hoping to amass millions of clicks, views, and followers--and a ticket out of poverty. But in this perverse system of benefits, where online popularity can convert into offline rewards, the risks can be too great.

Drawing on extensive fieldwork and countless interviews compiled from daily, close interactions with the Corner Boys, as well as time spent with their families, friends, music producers, and followers, Forrest Stuart looks at the lives and motivations of these young men. Stuart examines why drillers choose to embrace rather than distance themselves from negative stereotypes, using the web to assert their supposed superior criminality over rival gangs. While these virtual displays of ghetto authenticity--the saturation of social media with images of guns, drugs, and urban warfare--can lead to online notoriety and actual resources, including cash, housing, guns, sex, and, for a select few, upward mobility, drillers frequently end up behind bars, seriously injured, or dead.

Raising questions about online celebrity, public voyeurism, and the commodification of the ghetto, Ballad of the Bullet offers a singular look at what happens when the digital economy and urban poverty collide.

Review Quotes

"Finalist for the PROSE Award in Cultural Anthropology & Sociology, Association of American Publishers"

"Forrest Stuart, Winner of a MacArthur fellowship, John D. and Catherine T. MacArthur Foundation"

"Honorable Mention for the Outstanding Book Award, Inequality, Poverty and Mobility Section of the American Sociological Association"

"Mr Stuart's recent book, Ballad of the Bullet, is an often gripping account of what he learned from his association with teenage members of an up-and-coming drill group--he dubs them the Corner Boys--desperate to win fame, status and money from rapping. He shows how their musical and lyrical talent is only a minor part of what determines success."---Adam Roberts, The Economist

"Poignant, written with great clarity in a lively style, Stuart's book belongs to a tradition of ethnographic studies conducted in Chicago on urban poverty since the 1930s."---Clément Petitjean, Books and Ideas

"The book completely reshaped the way I thought about micro-celebrity and youth culture, and it opened my eyes to how discussions of the internet have been largely oblivious to the worlds of those who are not class-privileged, white and female. As people have been sucked ever deeper into their digital worlds in 2020, Stuart shines a light on how social media offer both hope and danger for some of our cities' most disadvantaged young."---Ashley Mears, Times Higher Education

"The global cross-pollination of drill music is not a coincidence. Young people suffering from inequality and violence are harnessing social media to be heard and valued. Ballad of the Bullet is a detailed, sensitive toolkit for understanding cultural production in the modern city; essential reading for educators, community workers and music fans alike."---Ciaran Thapar, youth worker and writer, speaking on BBC Radio

"Winner of the CITAMS Book Award, Communication, Information Technologies, and Media Sociology Section of the American Sociological Association"

About the Author

Forrest Stuart is associate professor of sociology and director of the Ethnography Lab at Stanford University. A 2020 MacArthur Fellow, Stuart is the author of Down, Out, and Under Arrest. Twitter @ForrestDStuart