$23.99 when purchased online
Target Online store #3991
About this item
Fit & style
- SHAPING SUPPORT - Full-coverage bra with foam cups and 2-ply sides for beautiful shaping and support.
- SEAMLESS - Smooth, seamless wirefree bra disappears beneath clothing.
- MOVE WITH EASE - ComfortFlex Fit 4-way stretch fabric provides a flexible fit that shapes to fit you.
- TARGETED SUPPORT - Knit-in zones provide targeted support, where you need it.
- SO SMOOTH - Built-up sides and back deliver incredible smoothing.
- STAY-IN-PLACE STRAPS - Wide, no-slip Comfort-U® straps are designed to stay put.
- THE CLOSURE - Adjustable three-option back hook-and-eye closure for easy on and off.
- HAND WASH - Hand wash cold water, with like colors. Do not use fabric softener. Do not bleach. Line dry. Do not iron.
YOU MAY FORGET YOU'RE WEARING IT
You’ll fall in love with a seamless, shaping ComfortFlex Fit® wireless bra you can put on and forget. Destined to become your new go-to, its 4-way stretch fabric flexes and moves with you while knit-in zones provide the targeted support you need - minus the discomfort of underwire. Foam cups and 2-ply sides provide beautiful shaping and even more support. You’ll also appreciate the seamless design of this full-coverage bra that delivers a sleek look under even the clingiest clothes, with smoothing help from the built-up sides and back.
You’ll fall in love with a seamless, shaping ComfortFlex Fit® wireless bra you can put on and forget. Destined to become your new go-to, its 4-way stretch fabric flexes and moves with you while knit-in zones provide the targeted support you need - minus the discomfort of underwire. Foam cups and 2-ply sides provide beautiful shaping and even more support. You’ll also appreciate the seamless design of this full-coverage bra that delivers a sleek look under even the clingiest clothes, with smoothing help from the built-up sides and back.
Sizing: Womens
Material: 91% Nylon, 9% Spandex
Fabric Name: Knit
Garment Style: Adjustable Back Closure
Sheerness: Opaque
Garment Details: Wide Straps
Garment back type: Open
Bra cup construction details: Wireless
Coverage: Full
Care and Cleaning: Hand Wash, Line Dry or Lay Flat to Dry
TCIN: 84158732
UPC: 196062146326
Item Number (DPCI): 023-09-0087
Origin: Made in the USA and Imported
Shipping details
Estimated ship dimensions: 9 inches length x 6 inches width x 2 inches height
Estimated ship weight: 0.35 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this product considered a bralette or does it provide support
submitted by Pixiw - 2 months ago
A: Hello! Thank you for your question. Yes, the Beauty By Bali Comfort Revolution Alpha Bra (B488) is a full-coverage, supportive bra, not just a bralette. It has foam cups and 2-ply sides that deliver shaping and lift The Comfort Flex 4-way stretch fabric with knit-in support zones offers added stabilization – similar to light structured support without underwire.
submitted byMfg Cust Service - 2 months agoBrand expert
Q: Are the pads thick or thin?
submitted by EvieLA - 5 months ago
A: Thank you so much for choosing our products and for being such a valued customer. The padding of this bras is light padding. Your satisfaction is our top priority, and we’re here to ensure you have the best experience possible.
submitted byMfg Cust Service - 5 months agoBrand expert
Q: How is the support n these bras
submitted by Cute - 6 months ago
A: Hello! Thank you for your question. The Beauty By Bali Women's Comfort Revolution Alpha Bra B488 is designed to provide both comfort and support. It features full-coverage foam cups and 2-ply sides, which offer shaping and support without the need for underwires. The seamless, wire-free design ensures a smooth appearance under clothing. If you have more questions, let us know.
submitted byMfg Cust Service - 6 months agoBrand expert
Q: Are the pads sewn-in or will they shift around during laundering?
submitted by DL - 2 years ago
A: The pads are sewn in and are not removable.
submitted byMfg Cust Service - 2 years agoBrand expert
Q: Does the spandex in this bra contain natural rubber latex/ NRL? I need to know due to an allergy. Thanks
submitted by momof3 - 3 years ago
A: Fabric: Nylon/spandex
submitted byMfg Cust Service - 3 years agoBrand expert
Q: Are the pads removeable?
submitted by Lexie - 3 years ago
A: The pads are not removable for this style.
submitted byMfg Cust Service - 3 years agoBrand expert
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Guests are saying
This bra is celebrated for its exceptional comfort and soft fabric, making it a favorite among guests seeking a supportive yet wire-free option. Many appreciate the perfect fit and excellent coverage, especially for larger busts. The design includes molded cups that enhance shape without creating a uniboob effect. While some guests noted sizing issues and the lack of adjustable straps, the overall sentiment highlights its suitability for everyday wear and special occasions alike.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 218 reviews
comfort: 4.69 out of 5
sizing: true to size
value: 4.59 out of 5
88% would recommend
59 recommendations
Caused skin irritation and a rash
1 out of 5 stars
Thumbs down graphic, would not recommend
sbj - 22 days ago, Verified purchaser
While this is a comfortable bra, the lower band is so tight that I got a rash under my boobs. I had to slather on antibiotic ointment. The fabric feels really hot and I just wanted to rip it off. I bought my usual size 40C, but that lower band is awful. I also looked like I had a uniboob when I wore this bra. I love Warners, but not this particular style of bra. Fabric doesn't breathe at all.
Great fit, very comfortable.
5 out of 5 stars
Thumbs up graphic, would recommend
SFVmom - 1 month ago, Verified purchaser
Love the comfort and the fit. No straps slipping, no rolling. My back & underboob weren't red & irritated. Best of all - no underwire, yet doesn't look droopy. I have both colors and wish there were a few more. Also wish matching panties (even control top) were offered - it's very confusing to go through Bali panties to find a match. The Bali panties I ordered are shiny & satiny looking. I want all my undies to match my bras.
No Support!
2 out of 5 stars
Thumbs down graphic, would not recommend
Cats4me - 2 months ago, Verified purchaser
No support at all! Not for large busted women!
Comfort!
5 out of 5 stars
Thumbs up graphic, would recommend
Jo_Elise - 3 months ago, Verified purchaser
I am always trying new wireless bras looking for comfort and shape for my bust. This one gives both!
Decent every day bra
5 out of 5 stars
Thumbs up graphic, would recommend
MrsSutch - 4 months ago, Verified purchaser
Soft and doesn't put too much pressure on my chest
Must-have!
5 out of 5 stars
Thumbs up graphic, would recommend
Michelle - 4 months ago, Verified purchaser
Super comfortable and truly seamless. Highly recommend!
Comfrtable large bra
5 out of 5 stars
Thumbs up graphic, would recommend
Sleep Wanted - 5 months ago, Verified purchaser
Very comfortable bra, good support without underwire and washes in washing machine well.
Bra
5 out of 5 stars
Thumbs up graphic, would recommend
Lady - 5 months ago, Verified purchaser
Love it everyone should buy this bra
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
Cancelada cancelada - 7 months ago
It's very difficult to find bras in my size. I found the perfect bra that fits me. I love it. 3XL. Affordable. Great size. Fabric is wonderful. Fits well. Thank you Lisa
I will buy more
5 out of 5 stars
Thumbs up graphic, would recommend
Suemarie - 7 months ago, Verified purchaser
Love this bra. Soft, fits well.
Most comfortable bra I've owned in years!
5 out of 5 stars
Thumbs up graphic, would recommend
Dragonflygirl78 - 7 months ago, Verified purchaser
So soft, stretchy, and comfortable. The bottom part doesn't roll up like every other bra I have. I will be buying more of these!
Yes!! Would buy again!
5 out of 5 stars
Thumbs up graphic, would recommend
DRW - 8 months ago, Verified purchaser
Soft, fit perfectly, price reasonable!
True fitness
5 out of 5 stars
Thumbs up graphic, would recommend
Bobette - 8 months ago, Verified purchaser
Bra fit great and that was a relief for me. Glad I bought 2.
Comfortable
4 out of 5 stars
Thumbs up graphic, would recommend
Meme - 8 months ago, Verified purchaser
Runs large. I’m a 40G and the 3x was very loose and had zero support. But it’s still super comfortable and the moulded cups gave me a nice shape—no uniboob here. Taking off a star b/c the straps aren’t adjustable.
I'm not too happy
3 out of 5 stars
Thumbs down graphic, would not recommend
Tsuru - 9 months ago, Verified purchaser
Need strap adjustments. After one wash, the straps stretched out.
Great bra
5 out of 5 stars
Thumbs up graphic, would recommend
Minnie - 9 months ago, Verified purchaser
I didn’t like the sizing chart way off in my case. I will have to return for a larger size. I loved the construction and the fabric, so soft.
Favorite underwire free bra ever purchased
5 out of 5 stars
Thumbs up graphic, would recommend
One Blessed Momma - 9 months ago, Verified purchaser
This is my most favorite “underwire free“ bra I have ever purchased. I bought the XL and the fit is perfect . I am a 38D and this bra has excellent coverage. Great support and the material is super comfy. I bought it in the nude color as well
Itchy!
2 out of 5 stars
Alo2l - 10 months ago, Verified purchaser
The fabric on the back of the clasp is crazy itchy.
Comfort
5 out of 5 stars
Thumbs up graphic, would recommend
SunshineBaby - 10 months ago, Verified purchaser
Very comfortable. Been wearing underwire bras and love this option.
Comfy Wireless Bra
4 out of 5 stars
Thumbs up graphic, would recommend
Tracy - 10 months ago, Verified purchaser
Super comfortable with good support!