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being Curl Power Shampoo - 12oz - 2 of 4being Curl Power Shampoo - 12oz - 3 of 4being Curl Power Shampoo - 12oz - 4 of 4
being Curl Power Shampoo - 12oz - 1 of 4

being Curl Power Shampoo - 12oz

1 Question
$6.99

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At a glance

About this item

Highlights

  • Nourishing daily shampoo
  • For curls of all types
  • Shapes and protects curls
  • Contains Coconut Oil and Grapeseed Oil
  • No sulfates, silicones, parabens or phthalates
  • Dermatologically tested
  • Certified cruelty-free

Description

Being CURL POWER Curl Defining Shampoo is a nourishing formula specially created for type 3A-3C curls, designed to help soften and provide shape. This dermatologically tested, sulfate-free and silicone-free formula contains naturally derived ingredients such as Coconut Oil and Grapeseed Oil to detangle and hydrate. Curls are left feeling defined and protected.
Hair Type: Curly
Product Form: Cream
Beauty Purpose: Basic Cleansing, Curl Enhancing
TCIN: 1003740496
UPC: 840191606403
Item Number (DPCI): 063-02-8320
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water), cocamidopropyl betaine, sodium c14-16 olefin sulfonate, sodium chloride, coco-glucoside, glycerin, glycol distearate, sodium cocoyl isethionate, cocos nucifera (coconut) oil, vitis vinifera (grape) seed oil, disodium laureth sulfosuccinate, polyquaternium-10, acrylates copolymer, tapioca starch, guar hydroxypropyltrimonium chloride, disodium edta, polyquaternium-6, phenoxyethanol, propylene glycol, sodium benzoate, panthenol, citric acid, parfum (fragrance)

Allergens & Warnings:

Use only as directed. Avoid contact with eyes. If eye contact occurs, wash immediately with water. If irritation continues, discontinue use., CAUTION:

Shipping details

Estimated ship dimensions: 2.29 inches length x 4.53 inches width x 7.01 inches height
Estimated ship weight: 0.89 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this heavy weight or light weight

submitted by Hi - 2 months ago

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Guests are saying

The Being Curl Power Curl Defining Shampoo has garnered mixed feedback from guests, with many praising its ability to enhance and define curls while leaving hair feeling soft and moisturized. The pleasant scent and attractive packaging are also highlighted as positive features. However, some guests experienced dryness and frizz, indicating that results may vary based on hair type. Overall, it is a popular choice for those seeking curl definition and hydration.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 109 reviews
    quality: 3.78 out of 5
    value: 4.33 out of 5
    50% would recommend
    10 recommendations
    5 out of 5 stars
    15 September, 2026
    originally posted on Monday International Ltd
    Image

    Easy curls 👩‍🦱

    [This review was collected as part of a promotion.] I have been trying the Being curl power curl defining shampoo for a while. And I’m honestly impressed. It cleans without the squeaky dry feeling. My curls felt soft and hydrated right in the shower.
    MelRaaR
    Did you find this review helpful?
    5 out of 5 stars
    15 September, 2026
    originally posted on Monday International Ltd
    Image

    Instant curl pattern notice

    A friend of mine gifted me the shampoo and conditioner said so I decided to use it immediately to see what it was about I’m someone who has been straightening her hair and dye her hair for over 11 years and my curl pattern has died. Now I live in Hawaii and I made a promise to myself to keep my hair more natural as much as possible without straightening or blow drying as much and really trying to restore my hair anyways I use the shampoo and conditioner today and let my hair air dry I immediately noticed it was a lot smoother and softer and my curl pattern came back much more noticeably with a lot of volume from an air dry even after laying down and getting the bed head frizzy version it made a noticeable difference so I’m excited to see how much it would change after consistent use
    Yani
    Did you find this review helpful?
    5 out of 5 stars
    14 September, 2026
    originally posted on Monday International Ltd
    Image

    Good frizz control

    [This review was collected as part of a promotion.] Good product. This shampok didn't remove all the frizz but smells good and did tame the frizziness to an extent for my 3a curls. Would recommend for anyone with 3a curls
    KrupaD
    Did you find this review helpful?
    5 out of 5 stars
    14 September, 2026
    originally posted on Monday International Ltd
    Image

    Great!

    [This review was collected as part of a promotion.] I really really liked this. It made my hair feel great and held the curls shaped really well. It reduced frizz and a little went a long way. This is great
    SiennaH
    Did you find this review helpful?
    5 out of 5 stars
    8 September, 2026
    originally posted on Monday International Ltd
    Image

    Wow

    [This review was collected as part of a promotion.] The shwmpoo is just so good and it works good for dry curly hair
    Kellen15
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 August, 2026Verified purchase

    Wish i loved it

    It’s an affordable brand, and I wish I could say it worked for me. I should’ve known it wasn’t going to be it for me considering other reviews. The product doesn’t cleanse any leftover product leftover from the day like leave in conditioner, mousse, and etc. it also doesn’t moisturize your hair. It leaves your hair feeling dry and straw like. Do not buy, if you want cheap try Maui or L’Oréal.
    kari
    quality: 1 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 August, 2026Verified purchase

    Not worth the hype

    This left my hair feeling like straw. I have 2c hair and I had to rewash the next day. It left my hair frizzy.
    quality: 1 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    15 July, 2026
    originally posted on Monday International Ltd
    Image

    Bring my non existent curls to life!

    [This review was collected as part of a promotion.] I have wavy hair and decided to try the curl shampoo and was surprised to see that I also have curls?! Obsessed with the smell and there’s so much product! So worth it
    1 reply from being Haircare team - 1 month ago
    thrilled to hear it’s been working wonders for you!
    Areli25
    Did you find this review helpful?
    1 out of 5 stars
    20 June, 2026Verified purchase

    (no review title)

    completely dried out my hair :(
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    31 May, 2026Verified purchase

    Eh

    Not impressed, smells like that purple bottle of Aussie shampoo.
    trisha
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 May, 2026Verified purchase

    love love love this

    I love this product so much and my hair does to it smells amazing and the packaging is so pretty love the simplicity while it also having a way to get every last drop :)
    Hi
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    19 April, 2026Verified purchase

    Great for curly hair!

    I medium curly long hair and have tried everything under the sun. This brand is very refreshing, using the shampoo and conditioner has held my in place for 3 to 4 days. Can't say enough good things love it!!
    Myers2013
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 April, 2026Verified purchase

    the scent :( but hopefully it'll be reformulated

    I had high hopes for this shampoo. While the lathering properties of the formula were excellent, the fragrance was not to my personal preference. The grapeseed oil scent was significantly more prominent than the subtle coconut notes I had anticipated. I am open to re-evaluating this product should the fragrance be reformulated in the future. The appealing bottle design led me to expect a more whimsical and sophisticated scent profile; however, the dominant grape oil aroma persisted even after my hair had dried.
    eliza24
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    23 March, 2026Verified purchase

    (no review title)

    I don’t know what it is about this shampoo, but it leaves visible flakes all over my hair. I always shampoo twice. So disappointing.
    Sstar8445
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 March, 2026

    Wow!

    This is amazing! My curly hair has never detangled so fast! No pain and soft hair i love it! If you have curly hair, GET IT!
    Andrea
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 March, 2026Verified purchase

    NICE

    I love the smell. So fresh and nice.
    Italian
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 March, 2026Verified purchase

    (no review title)

    I just changed to this shampoo. Less hair falls out of my head while washing than my previous shampoo. It smells good. Not a strong smell. Less frizz also. I am glad I changed shampoos.
    DR
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    9 February, 2026Verified purchase

    So far so good

    So far so good! Great lather, not heavy, and bouncy curls!
    Purplejos
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    20 August, 2025
    originally posted on Monday International Ltd
    Image

    Amazing, soft, great smell

    I absolutely loved trying this product for the first time, I am amazed at how soft and smooth my curls feel. I truly feel it is suited for my hair type which I haven’t found before but also ENHANCES it!
    1 reply from being Haircare team - 1 year ago
    we love that CURL POWER is giving you the results you love!
    Maybeonsunday
    Did you find this review helpful?
    5 out of 5 stars
    21 July, 2025
    originally posted on Monday International Ltd
    Image

    The best curl shampoo on the market!

    I have been buying this for the last month and it has made my curls sooo much more defined and so much softer than any other curl products ever have! 10/10!
    1 reply from being Haircare team - 1 year ago
    so glad it’s giving you the results you love :)
    jessfranklin
    1 guest found this review helpful. Did you?

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