$7.99 when purchased online
Target Online store #3991
About this item
Highlights
- YOUR HAIR TYPE: Curly Hair Shampoo for naturally curly hair
- INGREDIENTS: Infused with our Proprietary Peptide Technology and jojoba oil
- TEXTURE: Light-weight formula with each scent tailored to elevate your shower experience
- RESULTS: Adds curl definition, tames frizz, replenishes moisture, and promotes bouncy curls
- WITHOUT: sulfates, parabens, phthalates, gluten, and dyes
- SAFE: Vegan, Cruelty-Free, Color safe, Target Clean, Dermatologist Tested + Clinically Tested
- SUSTAINABLE: Easily recyclable and composed of up to 65% recycled material
Description
THE FORMULA: Our blend is custom-made for curly hair. Infused with our Proprietary Peptide Technology and jojoba oil for voluminous locks and defined curls.
PROPRIETARY PEPTIDE TECHNOLOGY: Our Proprietary Peptide Technology is a rich combination of peptides, amino acids, proteins, and vitamins that support all hair types and textures. Our formula is the ultimate solution for your hair journey, offering boosted hydration, increased volume, intensified shine, and an extra layer of protection – all tailored just for you.
CURLY HAIR BENEFITS: This formula is specifically made for naturally curly hair. Our jojoba oil helps give you irresistibly soft and nourished curl definition while reducing frizz.
WHO WE ARE: We are a family-owned company on a mission to provide you with the highest-performing products in the industry. Each product is tailored to your hair type because your hair health is our priority.
Your healthy hair journey starts here!
PROPRIETARY PEPTIDE TECHNOLOGY: Our Proprietary Peptide Technology is a rich combination of peptides, amino acids, proteins, and vitamins that support all hair types and textures. Our formula is the ultimate solution for your hair journey, offering boosted hydration, increased volume, intensified shine, and an extra layer of protection – all tailored just for you.
CURLY HAIR BENEFITS: This formula is specifically made for naturally curly hair. Our jojoba oil helps give you irresistibly soft and nourished curl definition while reducing frizz.
WHO WE ARE: We are a family-owned company on a mission to provide you with the highest-performing products in the industry. Each product is tailored to your hair type because your hair health is our priority.
Your healthy hair journey starts here!
Hair Type: Curly
Health Facts: Vegan, Gluten-Free, Paraben-Free, Contains Jojoba Oil, Sulfate-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Basic Cleansing
Net weight: 12 Ounces
Features: Dermatologist Tested
TCIN: 89231623
UPC: 860008924728
Item Number (DPCI): 063-00-0425
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine, dimethyl lauramide/myristamide, pisum sativum (pea) peptide, salvia hispanica seed extract, saccharomyces cerevisiae extract, yeast amino acids, hydrolyzed kale protein, hydrolyzed carrot protein, hydrolyzed lemon protein, leuconostoc/radish root ferment filtrate, lactobacillus ferment, simmondsia chinensis (jojoba) seed oil, sodium benzoate, potassium sorbate, hydroxypropyl guarhydroxypropyltrimonium chloride, fragrance, citric acid, tetrasodium glutamate diacetate, sodium chloride.
Shipping details
Estimated ship dimensions: 2.5 inches length x 2.5 inches width x 8.75 inches height
Estimated ship weight: 0.92 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Hi, Is this considered a clairfying shampoo? Thank you.
submitted by Alexandra - 6 months ago
A: Hello! Our shampoo has clarifying properties to help effectively remove build up while keeping your hair moisturized and our shampoo can be as often as needed.
submitted byV&Co. Beauty - 5 months agoBrand expert
Q: Can this shampoo help with dandruff?
submitted by AM - 7 months ago
A: Our peptide-infused formulas support scalp health by enhancing circulation and helping to provide essential nutrients. They contribute to a balanced scalp by helping to reduce dryness and supporting overall hair health.
submitted byV&Co. Beauty - 5 months agoBrand expert
Q: Is this product sulfate free?
submitted by nikki - 8 months ago
A: Yes, all V&Co. Beauty products are Sulfate Free & Paraben Free!
submitted byV&Co. Beauty - 7 months agoBrand expert
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quality: 4.13 out of 5
value: 4.27 out of 5
effectiveness: 4.13 out of 5
69% would recommend
23 recommendations
Caused hairloss...
1 out of 5 stars
Thumbs down graphic, would not recommend
madz - 1 month ago
I was really excited to use this because it made my hair smell so good and clean, but it’s made my hair fall out SO BAD. It’s not worth the risk!!
1 reply from V&Co. Beauty team - 1 month ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand that hair fall can be concerning, and we want to assure you that V&Co. Beauty products are thoroughly tested for safety. Hair loss can be caused by heredity factors, hormonal changes, medical conditions and more. Nonetheless, we would like to find out more information from you, we recommend that you stop using the product and consult with your healthcare provider. For more information, please reach out to us at info@vandcobeauty.com so we can learn more. We’re genuinely sorry that our product didn’t work out for you. -V&Co. Beauty Team
10/10
5 out of 5 stars
Thumbs up graphic, would recommend
Sam - 3 months ago
10/10 left my hair very clean & soft. My curls love it. My curls are very hydrated. Smell good too!!!
1 reply from V&Co. Beauty team - 3 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Hair loss
1 out of 5 stars
Thumbs down graphic, would not recommend
Katie - 3 months ago
The only decent thing is the smell. I have extreme hairloss just after the first use. I won't buy this again nor will I finish the bottle I have
1 reply from V&Co. Beauty team - 3 months ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand that hair fall can be concerning, and we want to assure you that V&Co. Beauty products are thoroughly tested for safety. Hair loss can be caused by heredity factors, hormonal changes, medical conditions and more. Nonetheless, we would like to find out more information from you, we recommend that you stop using the product and consult with your healthcare provider. For more information, please reach out to us at info@vandcobeauty.com so we can learn more. We’re genuinely sorry that our product didn’t work out for you. -V&Co. Beauty Team
Hairloss
1 out of 5 stars
Thumbs down graphic, would not recommend
rue7 - 4 months ago
I have started to lose more hair since using this shampoo and conditioner. Also my hair gets greasy faster using it. I won’t be buying this again.
1 reply from V&Co. Beauty team - 3 months ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand that hair fall can be concerning, and we want to assure you that V&Co. Beauty products are thoroughly tested for safety. Hair loss can be caused by heredity factors, hormonal changes, medical conditions and more. Nonetheless, we would like to find out more information from you, we recommend that you stop using the product and consult with your healthcare provider. For more information, please reach out to us at info@vandcobeauty.com so we can learn more. We’re genuinely sorry that our product didn’t work out for you. -V&Co. Beauty Team
Love this product & I'm not exagerrating!!
5 out of 5 stars
Thumbs up graphic, would recommend
Kalani - 5 months ago
I love this shampoo and conditioner. I have around 3a/b curly hair. The shampoo feels like it cleans my hair and the conditioner moisturizes my hair really well. I love the way my hair feels after using it and it’s pretty healthy for my hair which means it’s doing more good than harm. As someone who is almost 20, I have been on this search to find hair products that I love and I love it. This is definitely my “go-to” product now for my hair. V&Co sponserrrr meeee lol, I’ll be yall’s model!!!
1 reply from V&Co. Beauty team - 3 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Not good
2 out of 5 stars
Thumbs down graphic, would not recommend
Liz - 6 months ago, Verified purchaser
Not good, dried out my hair and made it very brittle. Might have actually made my hair look more frizzy and dry.
1 reply from V&Co. Beauty team - 3 months ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand how frustrating it can be when a product doesn’t meet your expectations. We’ll be sure to pass your feedback on to our product development team for review. If you’d like to discuss this further or explore other options, please feel free to reach out to us at info@vandcobeauty.com. We truly appreciate your feedback and hope to find a solution that works better for you in the future. -V&Co. Beauty Team
GET IT!!
5 out of 5 stars
Thumbs up graphic, would recommend
MellieRae90 - 6 months ago, Verified purchaser
LOVE this shampoo/conditioner!! I have always had naturally curly hair, but for a LONG time now, it’s been not very curly (my own fault for damaging it) but I’ve decided to try and re-embrace my natural curls and invest in some products, and this was recommended. Couldn’t be happier!! I did pair this with quite a few other curly hair products, but I saw the difference immediately after washing and rinsing my hair. 10/10! First pic is before products, second is with products/shampoo
1 reply from V&Co. Beauty team - 3 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Hairloss???
3 out of 5 stars
Thumbs down graphic, would not recommend
Nat - 7 months ago, Verified purchaser
It’s not bad but I am noticing more hair loss than usual after using this product…
1 reply from V&Co. Beauty team - 3 months ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand that hair fall can be concerning, and we want to assure you that V&Co. Beauty products are thoroughly tested for safety. Hair loss can be caused by heredity factors, hormonal changes, medical conditions and more. Nonetheless, we would like to find out more information from you, we recommend that you stop using the product and consult with your healthcare provider. For more information, please reach out to us at info@vandcobeauty.com so we can learn more. We’re genuinely sorry that our product didn’t work out for you. -V&Co. Beauty Team
Fast Product Build Up
3 out of 5 stars
Thumbs down graphic, would not recommend
Cece - 7 months ago, Verified purchaser
My roots feel soft and detangled but product build up is an issue
1 reply from V&Co. Beauty team - 3 months ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand how frustrating it can be when a product doesn’t meet your expectations. We’ll be sure to pass your feedback on to our product development team for review. If you’d like to discuss this further or explore other options, please feel free to reach out to us at info@vandcobeauty.com. We truly appreciate your feedback and hope to find a solution that works better for you in the future. -V&Co. Beauty Team
Alright shampoo
3 out of 5 stars
WriterWoman - 8 months ago
This shampoo is alright. Despite the listed ingredients, I find that shampoo is still drying for me personally. However, on data that I do a rosemary coconut oil scalp treatment, I find this shampoo works better without drying my hair. I'm not sure I'll buy this again considering I bought it as a result of not being able to get my go-to shampoo, but I will finish the bottle I bought. For the price, it's a fine bottle of shampoo. It was nothing special for me.
1 reply from V&Co. Beauty team - 3 months ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand how frustrating it can be when a product doesn’t meet your expectations. We’ll be sure to pass your feedback on to our product development team for review. If you’d like to discuss this further or explore other options, please feel free to reach out to us at info@vandcobeauty.com. We truly appreciate your feedback and hope to find a solution that works better for you in the future. -V&Co. Beauty Team
Bargain brands with luxury results
5 out of 5 stars
Thumbs up graphic, would recommend
Eugenia A - 9 months ago
The shampoo was awesome. It lathered up easily, ran through my hair nicely and rinsed out so Well. It left my hair feeling clean and well nourished and my scalp was in moisture heaven. I will 100% be buying this at the store. Score for bargain brands that deliver luxury results!
Bargain brands with luxury results
5 out of 5 stars
Thumbs up graphic, would recommend
Eugenia A - 9 months ago
The shampoo was awesome. It lathered up easily, ran through my hair nicely and rinsed out so Well. It left my hair feeling clean and well nourished and my scalp was in moisture heaven. I will 100% be buying this at the store. Score for bargain brands that deliver luxury results!
AMAZING!!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Neeners079 - 10 months ago, Verified purchaser
As someone with curly hair and super-sensitive skin, I’m ALWAYS looking for curly products that not only work well and I’m not allergic to, but also aren’t heavily scented … this product ticks EVERY. SINGLE. BOX!! I fell in LOVE with this product on my first use and can’t wait to see how well it continues to perform!! Thank you, V&Co Beauty!!!
1 reply from V&Co. Beauty team - 3 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Amazing-even for sensitive!
5 out of 5 stars
Thumbs up graphic, would recommend
maroon13 - 10 months ago, Verified purchaser
This stuff is amazing! I usually don’t have much faith in products but this has seriously helped my curls-they are already more bouncy, soft and nourished. And my sensitive scalp loves it too. :)
1 reply from V&Co. Beauty team - 3 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Makes my hair look healthy and moisturized
5 out of 5 stars
Thumbs up graphic, would recommend
Darlenexoxox - 10 months ago
The V&Co Beauty Curly Hair + Peptide Shampoo smells so nice. It leaves my hair feeling soft. I have curly hair and I love how moisturized my hair looks since I started to use this shampoo. The consistency is thick and a little goes a long way.
Lots of lather in this shampoo!
5 out of 5 stars
Thumbs up graphic, would recommend
Heather - 11 months ago
I really like this shampoo. The first thing I noticed is how much it lathers with such a small amount of shampoo needed. I know that doesn't always mean cleaner but my hair felt clean after shampooing There's not a strong scent. I can't really smell it at all which is fine by me. I left my hair feeling good clean the curls I have looked fresh. Because of how well it lathers I decided to try it on my autistic son. It's important to note that he's autistic because he hates shampooing his hair. I have a lot of trouble because what we were using doesn't lather much and he's impatient. I could quickly get all of his hair washed with minimal resistance from him. He's got thick ringlets and it left his hair looking really great! He also hates brushing and just using my fingers after shampoo and conditioner there wasn't much tangles in his hair. This is going to be my shampoo for him for now on.
Nice light scent
5 out of 5 stars
Thumbs up graphic, would recommend
Aisha - 11 months ago
It doesn't lather like other drugstore shampoos but that probably a good thing because it also doesn't have those damaging ingredients so although it didn't lather the same way it still did a great job at cleaning my scalp without drying it out. I also love the smell of it. It's a nice subtle scent. I also found this combination of shampoo and conditioner moisturizing for my hair. My hair still felt soft after washing.
Amazing shampoo for curly hair!
5 out of 5 stars
Thumbs up graphic, would recommend
Clenishab - 11 months ago
I was quite reluctant about this shampoo. I’d never heard of the brand, but I’m always willing to try a new curly girl product. This V&Co Beauty Curly Hair + Peptide Shampoo is a full sized product so of course bonus points there. It smells pretty good—- more of a soft fragrance. The shampoo lathers really well, as some curly girl shampoos do not. I really like the way it made my hair feel while washing. My hair didn’t feel as if it were being stripped of all moisture. I also used it on my kiddo—- she has a totally different texture and it worked really well for her too, so this is another added bonus! With this shampoo, a little bit goes a long way. Once my hair was washed and dried, my hair felt super soft without any additional product!
Decent sulfate-free option
4 out of 5 stars
Thumbs down graphic, would not recommend
gmro - 11 months ago
This is a decent shampoo for curly hair. I appreciate how it is sulfate-free but still lathers well. The scent is subtle and pleasant. Otherwise, I am not sure that this is anything particularly special in terms of curly hair shampoos.
Nicole
5 out of 5 stars
Thumbs up graphic, would recommend
Nicole - 11 months ago
This is perfect for curly hair! I love that it has jojoba oil, It really helps tame my frizz!
1 reply from V&Co. Beauty team - 3 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team