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V&Co. Beauty Wave Babe Wave Enhancing Conditioner – 12 fl oz
$6.39 ($0.53/fluid ounce) reg $7.99
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About this item
Highlights
- Made for all wavy hair types
- Infused with nourishing Peptides and Rice Protein
- Lightweight formula with elevated, mood-boosting scents
- Gently conditions while enhancing wave definition, reducing frizz, and adding moisture
- Helps strengthen strands and revitalize waves with every wash
- Zero sulfates, parabens, phthalates, gluten, or dyes because your waves deserve the best
- Vegan, Cruelty-Free, Color Safe, Dermatologist Tested + Clinically Tested
- Comes in an eco-conscious bottle made with up to 65% recycled material
Description
Hey Wave Babe, time to let your waves steal the spotlight!
Wave Babe Wave Enhancing Conditioner glides through every tangle, locking in moisture without weighing down your hair. Your waves come out smooth, shiny, oh-so-touchable and ready for all day and night!
Powered by our wave-loving blend of peptides, amino acids, proteins, and vitamins. This confidence boosting blend dives deep to add shine, amplify strength, and pump up your natural wave game.
At V&Co. Beauty, we don’t just care for your hair, we empower every coil, curl, and wave unapologetically. Because with your natural texture, you’re not just turning heads you’re owning your story.
Wave Babe Wave Enhancing Conditioner glides through every tangle, locking in moisture without weighing down your hair. Your waves come out smooth, shiny, oh-so-touchable and ready for all day and night!
Powered by our wave-loving blend of peptides, amino acids, proteins, and vitamins. This confidence boosting blend dives deep to add shine, amplify strength, and pump up your natural wave game.
At V&Co. Beauty, we don’t just care for your hair, we empower every coil, curl, and wave unapologetically. Because with your natural texture, you’re not just turning heads you’re owning your story.
Hair Type: Wavy
Health Facts: Vegan, Gluten-Free, Paraben-Free, Sulfate-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Basic Conditioning, Conditioning
Net weight: 12 fl oz (US)
Features: Dermatologist Tested
TCIN: 89231622
UPC: 860008924759
Item Number (DPCI): 063-00-2685
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), cetyl alcohol, glycerin, glyceryl stearate, behentrimonium chloride, cocos nucifera (coconut) oil, pisum sativum (pea) peptide, salvia hispanica seed extract, saccharomyces cerevisiae extract, yeast amino acids, hydrolyzed kale protein, hydrolyzed carrot protein, hydrolyzed lemon protein, leuconostoc/radish root ferment filtrate, lactobacillus ferment, hydrolyzed rice protein, guar hydroxypropyltrimonium chloride, amodimethicone, trideceth-12, cetrimonium chloride, sodium benzoate, potassium sorbate, fragrance, tetrasodium glutamate diacetate.
Shipping details
Estimated ship dimensions: 2.5 inches length x 2.5 inches width x 8.75 inches height
Estimated ship weight: 0.9 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this product contain silicones?
submitted by M - 26 days ago
A: Yes, our conditioner does contain a small amount of silicones. These ingredients are included to help smooth the hair, reduce frizz, and add shine by creating a lightweight protective layer around each strand. Silicones can make hair feel softer, easier to detangle, and more manageable—especially for dry or damaged hair types.
submitted byV&Co. Beauty - 23 days agoBrand expert
Q: What does this product smell like?
submitted by Anna - 6 months ago
A: Our Wavy Conditioner has a hint of coconut, so you'll notice a warm, creamy coconut aroma — subtle, not overpowering — blended with carefully selected notes to create a unique, signature fragrance. It’s fresh, inviting, and distinctly ours.
submitted byV&Co. Beauty - 6 months agoBrand expert
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Guests are saying
Guests appreciate this conditioner for its ability to tame frizz and leave hair feeling soft and moisturized. The scent is generally well-liked, though some find it too strong. While it works well for many, a few guests with wavy hair found it left their hair flatter than desired. Overall, it is considered a good value for its price.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 131 reviews
effectiveness: 4.15 out of 5
quality: 4.18 out of 5
value: 4.26 out of 5
82% would recommend
67 recommendations
2 out of 5 stars
23 October, 2025Verified purchase
Conditioner was fine for a while...
I like the way it leaves my hair and used it frequently, but suddenly the smell of this changed and it smells awful now, and I'm hestitant to use the rest or buy more in case it's gone bad and damages my hair (not to mention, make it smell bad).
1 reply from V&Co. Beauty team - 23 days ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand how frustrating it can be when a product doesn’t meet your expectations. We’ll be sure to pass your feedback on to our product development team for review. If you’d like to discuss this further or explore other options, please feel free to reach out to us at info@vandcobeauty.com. We truly appreciate your feedback and hope to find a solution that works better for you in the future. -V&Co. Beauty Team
5 out of 5 stars
Thumbs up graphic, would recommend
11 August, 2025Verified purchase
Love
As someone who has curly hair and has spent years trying to define it, this has helped so much. It has brought out so much of my natural waves and even curls in my hair, and has definitely been useful as I try to find the right products for my hair type.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 July, 2025
Read before you purchase
I purchased the shampoo and conditioner to see if it would work with my 2a-2c wavy hair. After using the product my daughter and I noticed a warm sensation on our scalps and leaving our hair feeling dry. Don’t buy it if you’re sensitive to protein in hair products.
1 reply from V&Co. Beauty team - 4 months ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand that scalp irritation can be uncomfortable and we’re sorry to hear about your irritation. Scalp problems can be caused by heredity factors, hormonal changes, medical conditions and more. Nonetheless, we would like to find out more information from you, we recommend that you stop using the product and consult with your healthcare provider. For more information, please reach out to us at info@vandcobeauty.com so we can learn more and assist you further. We’re genuinely sorry that our product didn’t work out for you. -V&Co. Beauty Team
5 out of 5 stars
Thumbs up graphic, would recommend
16 July, 2025Verified purchase
Great for slightly wavy hair!
After much trial and error to get my 2a/2b waves back, this worked! It smells good and I don’t use much. I pair this with the Ouai wave spray and air dry my hair and my waves look so nice.
4 out of 5 stars
Thumbs up graphic, would recommend
10 June, 2025
Nice!
Smells nice, one of the few conditioners I’ve used for wavy/curly hair that actually works. Helps my hair hold curls/waves without any additional products. Also it doesn’t weigh down my hair, makes it very soft
1 reply from V&Co. Beauty team - 5 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
1 out of 5 stars
Thumbs down graphic, would not recommend
9 January, 2025Verified purchase
Bad for hair
This definitely is not kind to hair. I tried to switch my shampoos, and I noticed my hair was falling out in chunks.
1 reply from V&Co. Beauty team - 10 months ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand that hair fall can be concerning, and we want to assure you that V&Co. Beauty products are thoroughly tested for safety. Hair loss can be caused by heredity factors, hormonal changes, medical conditions and more. Nonetheless, we would like to find out more information from you, we recommend that you stop using the product and consult with your healthcare provider. For more information, please reach out to us at info@vandcobeauty.com so we can learn more. We’re genuinely sorry that our product didn’t work out for you. -V&Co. Beauty Team
1 out of 5 stars
Thumbs down graphic, would not recommend
26 December, 2024Verified purchase
Like using no conditioner at all
Made my hair dry and extremely tangled. I may as well not have even used conditioner. Only positive is that it does smell nice.
1 reply from V&Co. Beauty team - 11 months ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand how frustrating it can be when a product doesn’t meet your expectations. We’ll be sure to pass your feedback on to our product development team for review. If you’d like to discuss this further or explore other options, please feel free to reach out to us at info@vandcobeauty.com. We truly appreciate your feedback and hope to find a solution that works better for you in the future. -V&Co. Beauty Team
2 out of 5 stars
Thumbs down graphic, would not recommend
5 December, 2024Verified purchase
Not too heavy
It feels really watery. My hair doesn’t feel hydrated at all after using it.
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand how frustrating it can be when a product doesn’t meet your expectations. We’ll be sure to pass your feedback on to our product development team for review. If you’d like to discuss this further or explore other options, please feel free to reach out to us at info@vandcobeauty.com. We truly appreciate your feedback and hope to find a solution that works better for you in the future. -V&Co. Beauty Team
4 out of 5 stars
Thumbs up graphic, would recommend
13 November, 2024
Great conditioner for wavy hair
Works well! It has a pleasant scent and the texture is smooth and creamy. It is affordable and it makes my hair feel so soft and shiny. It did not weight down my wavy hair. I wouldn’t recommend for curly hair though.
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
4 out of 5 stars
Thumbs up graphic, would recommend
13 November, 2024
Great Conditioner
This is a great conditioner. It is not heavy and does not have much of a scent. It combed through my hair easily in the shower and rinsed out well with no issues. My hair felt softer, my curls had a little more bounce to them. There was more of an overall shine to my hair without having to use additional products.
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
4 out of 5 stars
Thumbs up graphic, would recommend
13 November, 2024
Great everday, lightweight conditioner
V&Co. Beauty Wavy Hair Conditioner is great for every day use and smells good!! It’s light, but still hydrating. My hair needs a ton of moisture, so I still follow up with a deep conditioning treatment a couple of times per week. My curls look slightly more defined and feel softer.
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
5 out of 5 stars
Thumbs up graphic, would recommend
13 November, 2024
Great conditioner
I recieved Wavy Hair Conditioner with Peptides complimentary from V.Co. This Conditioner has a herbal fragrance that isn't overpowering yet strong enough that my hair smells amazing for hours. My hair tends to tangle and stay on the dry side and this helps restore my hair moisture levels and it doesn't tangle as much. My hair feels and looks amazing afterwards.
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
4 out of 5 stars
13 November, 2024
Grest price
This conditioner is nourishing and for both wavy and curly hair. I like the simple packaging though I usually prefer a pump. However this product is a great price so I don’t mind too much! Would consider again in the future.
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
4 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2024
Very Hydrating Conditioner
I was extremely impressed by the Wavy Hair Conditioner! It left my hair feeling super hydrated and soft. My curls were definitely popping after using this product! It has great slip and smells absolutely divine!
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2024
Would recommend
#gifted_by_V&Co. I personally would buy this conditioner again and would recommend it to others. It has a lovely smell to it when you open it and it lathers very nicely. You don’t need too much product to get the job done, a little goes a long way.
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
4 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2024
Great for Wavy Gals
I received this product for free from V&Co. in exchange for my honest review. I've been using the wavy hair conditioner for a few weeks now and I'm very happy with the results. It applies and rinses away like any typical conditioner. But the formula really helps my waves stay defined and frizz free. And it doesn't weigh my hair down at all. Has a light, pleasant scent. Definitely recommend to fellow wavy gals.
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
4 out of 5 stars
Thumbs down graphic, would not recommend
11 November, 2024
Seems promising for curls and waves
The conditioner is promising so far, especially for taming frizz and boosting hydration. Its lightweight formula and unique scents make for a pleasant shower experience without weighing down waves. The Proprietary Peptide Technology, combined with rice protein, seems to be a thoughtful touch for maintaining moisture and elasticity, ideal for achieving those defined, bouncy waves. The brand’s commitment to being vegan, cruelty-free, color-safe, and free from harsh chemicals aligns with a more sustainable approach, which is always a plus.
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
5 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2024
Love it!
I really enjoyed this new conditioner! It is made for the wavy hair and it definitely does its job well! I love the creamy texture, it lathers really well and smells amazing. It doesn’t tangle my hair and what’s the most important to me- makes it easy to brush. I appreciate that the product is vegan, cruelty free and made with natural ingredients. Overall highly recommending!
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
4 out of 5 stars
Thumbs up graphic, would recommend
8 November, 2024
Okay
I received this product complimentary from V&Co. in exchange for my honest review. This is a good conditioner for the price point. There’s not much of a scent to it. It left my hair feeling soft and detangled. I have wavy hair that can fall flat/straight and thought this might help keep my waves but that wasn’t the case.
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand how frustrating it can be when a product doesn’t meet your expectations. We’ll be sure to pass your feedback on to our product development team for review. If you’d like to discuss this further or explore other options, please feel free to reach out to us at info@vandcobeauty.com. We truly appreciate your feedback and hope to find a solution that works better for you in the future. -V&Co. Beauty Team
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2024
my new fav
My new favorite. When season changes, hair gets more fragile. This conditioner can help effectively condition my hair to be not only soft and smooth, but also strong and well scented. Wanna try the matching shampoo too
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team