$7.99 when purchased online
Target Online store #3991
About this item
Highlights
- YOUR HAIR TYPE: Wavy Hair Shampoo for naturally wavy hair
- INGREDIENTS: Infused with our Proprietary Peptide Technology and rice protein
- TEXTURE: Light-weight formula with each scent tailored to elevate your shower experience
- RESULTS: Tame frizz, replenish moisture, and promote bouncy strands
- WITHOUT: sulfates, parabens, phthalates, gluten, and dyes
- SAFE: Vegan, Cruelty-Free, Color safe, Target Clean, Dermatologist Tested + Clinically Tested
- SUSTAINABLE: Easily recyclable and composed of up to 65% recycled material
Description
THE FORMULA: Our blend is custom-made for wavy hair. Infused with our Proprietary Peptide Technology and rice protein for luscious locks and dreamy waves.
PROPRIETARY PEPTIDE TECHNOLOGY: Our Proprietary Peptide Technology is a rich combination of peptides, amino acids, proteins, and vitamins that support all hair types and textures. Our formula is the ultimate solution for your hair journey, offering boosted hydration, increased volume, intensified shine, and an extra layer of protection – all tailored just for you.
WAVY HAIR BENEFITS: This formula is specifically made for naturally wavy hair. This helps reduce frizz, add hydration, and increases hair elasticity all while giving you bouncy voluminous waves.
WHO WE ARE: We are a family-owned company on a mission to provide you with the highest-performing products in the industry. Each product is tailored to your hair type because your hair health is our priority.
Your healthy hair journey starts here!
PROPRIETARY PEPTIDE TECHNOLOGY: Our Proprietary Peptide Technology is a rich combination of peptides, amino acids, proteins, and vitamins that support all hair types and textures. Our formula is the ultimate solution for your hair journey, offering boosted hydration, increased volume, intensified shine, and an extra layer of protection – all tailored just for you.
WAVY HAIR BENEFITS: This formula is specifically made for naturally wavy hair. This helps reduce frizz, add hydration, and increases hair elasticity all while giving you bouncy voluminous waves.
WHO WE ARE: We are a family-owned company on a mission to provide you with the highest-performing products in the industry. Each product is tailored to your hair type because your hair health is our priority.
Your healthy hair journey starts here!
Hair Type: Wavy
Health Facts: Vegan, Gluten-Free, Paraben-Free, Sulfate-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Basic Cleansing
Net weight: 12 fl oz (US)
Features: Dermatologist Tested
TCIN: 89231624
UPC: 860008924742
Item Number (DPCI): 063-00-1014
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine, dimethyl lauramide/myristamide, pisum sativum (pea) peptide, salvia hispanica seed extract, saccharomyces cerevisiae extract, yeast amino acids, hydrolyzed kale protein, hydrolyzed carrot protein, hydrolyzed lemon protein, leuconostoc/radish root ferment filtrate, lactobacillus ferment, hydrolyzed rice protein, sodium benzoate, potassium sorbate, hydroxypropyl guar hydroxypropyltrimonium chloride, fragrance, citric acid, tetrasodium glutamate diacetate, sodium chloride.
Shipping details
Estimated ship dimensions: 2.5 inches length x 2.5 inches width x 8.75 inches height
Estimated ship weight: 0.92 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Will the wavy shampoo or the curly shampoo dry out my hair?
submitted by ashley - 9 days ago
A: Thanks for reaching out! Neither our Wavy Shampoo or Curly Shampoo will dry out your hair. Both formulas are designed to gently cleanse while maintaining your hair’s natural moisture balance. They are packed with nourishing ingredients to keep your strands soft, hydrated, and healthy-looking.
submitted byV&Co. Beauty - 5 days agoBrand expert
Q: Is this silicone free?
submitted by Sdweg - 6 months ago
A: Hello! Thank you for your question. All V&Co. Shampoo's are silicone free.
submitted byV&Co. Beauty - 6 months agoBrand expert
Q: What scent is it? I have lots of allergies.
submitted by NB - 7 months ago
A: Thank you for reaching out! We completely understand the importance of being mindful of allergies. Our Wavy Hair Shampoo and Conditioner are Clinically Tested and Dermatologist tested, ensuring that it’s suitable for sensitive individuals. However, we always recommend checking the ingredient list for any potential allergens to be absolutely sure it’s the right fit for your needs. If you have any specific concerns, feel free to reach out, and we’d be happy to assist further!
submitted byV&Co. Beauty - 6 months agoBrand expert
Q: Is this product safe to use every wash day?
submitted by Hmb - 8 months ago
A: Hello! Thank you for your question! Yes, V&Co. Beauty is safe for everyday hair washing.
submitted byV&Co. Beauty - 8 months agoBrand expert
Q: Is this product safe for color treated hair (i.e. color safe)?
submitted by rapidtraveler - 1 year ago
A: Hello, Yes all of our shampoo and conditioners can be used on color treated hair.
submitted byV&Co. Beauty - 1 year agoBrand expert
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Guests are saying
The V Co. Beauty Wavy Hair Peptide Shampoo is a popular choice for those with wavy hair, offering an affordable solution that enhances natural waves, reduces frizz, and leaves hair feeling soft and manageable. Many guests appreciate its pleasant scent and gentle formula, which doesn't strip moisture. However, some have reported hair loss and packaging issues. Overall, it's a promising option for enhancing wavy hair texture.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 144 reviews
effectiveness: 4.11 out of 5
quality: 4.01 out of 5
value: 4.13 out of 5
78% would recommend
89 recommendations
A great shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Astrid - 13 days ago, Verified purchaser
After much trial and error to get my 2a/2b waves back, this worked! It smells good and I don’t use much. It’s also a clear shampoo which works best for my hair. I pair this with the Ouai wave spray and air dry my hair and my waves look so nice.
V&Co shampoo
1 out of 5 stars
Thumbs down graphic, would not recommend
DO NOT BUY - 14 days ago, Verified purchaser
Do not buy , just don’t do it. I should have trusted the reviews on here. It leaves your hair feeling horrible. My hair went from being very soft to feeling like a wig in a matter of DAYS. I regret this purchase so much :(
1 reply from V&Co. Beauty team - 5 days ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand how frustrating it can be when a product doesn’t meet your expectations. If you’d like to discuss this further or explore other options, please feel free to reach out to us at info@vandcobeauty.com. We truly appreciate your feedback and hope to find a solution that works better for you in the future.
Pretty good!
4 out of 5 stars
Thumbs up graphic, would recommend
A k - 2 months ago
Smells nice, one of the few shampoos I’ve used for wavy/curly hair that actually works. Helps my hair hold curls/waves without any additional products. My hair feels clean and not greasy after
1 reply from V&Co. Beauty team - 1 month ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Peptide Magic
5 out of 5 stars
Thumbs up graphic, would recommend
Em - 2 months ago, Verified purchaser
Bought this on a whim and I’m so glad I did! My super thick, long wavy hair loved it. It made my hair so incredibly soft and moisturized. I can’t explain it, but I believe it’s the peptides- it adds this plump, glossy hydration to my hair. I love it and will absolutely continue purchasing both the shampoo and conditioner.
1 reply from V&Co. Beauty team - 1 month ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
YESSSSSSS!
4 out of 5 stars
Thumbs up graphic, would recommend
Mistym143 - 2 months ago, Verified purchaser
I really wanted to see if I could find a drugstore shampoo that would work for my hair but not be 30 dollars a bottle like the ones I was using. This stuff fit the bill! My hair feels so good and helps my 2a/b waves be soft and smooth. I’ll definitely be repurchasing.
1 reply from V&Co. Beauty team - 2 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Average hair shampoo
1 out of 5 stars
Thumbs down graphic, would not recommend
Sona - 3 months ago
I did not like anything about this shampoo. I have 2B, fine hair, and it did not help me in any way as claimed. My hair was frizzy and dry after washing with no shine.
1 reply from V&Co. Beauty team - 3 months ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand how frustrating it can be when a product doesn’t meet your expectations. We’ll be sure to pass your feedback on to our product development team for review. If you’d like to discuss this further or explore other options, please feel free to reach out to us at info@vandcobeauty.com. We truly appreciate your feedback and hope to find a solution that works better for you in the future. -V&Co. Beauty Team
body builder level protein
3 out of 5 stars
Thumbs down graphic, would not recommend
Alyssa - 3 months ago
Ngl I have not bought or tried this product I was just looking for a new shampoo/conditioner and noticed this was targeted for wavy hair without any caveats. I have low porosity, fine, but also dense (a lot of hair) 2b hair. The amount of protein listed in these shampoos and conditioners is wild. If you know you have low porosity hair I would not use this as we don't need this much protein in our routine, and this might explain some of the bad reviews from people who don't know they have low porosity hair. Wavy hair is weird and variable and making a shampoo/conditioner branded for generic wavy hair doesn't usually work as we all have different hair needs. If you have hair porosity and/or damaged hair that needs protein this would probably work for you
1 reply from V&Co. Beauty team - 3 months ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand how frustrating it can be when a product doesn’t meet your expectations. We’ll be sure to pass your feedback on to our product development team for review. If you’d like to discuss this further or explore other options, please feel free to reach out to us at info@vandcobeauty.com. We truly appreciate your feedback and hope to find a solution that works better for you in the future. -V&Co. Beauty Team
Not a fan
2 out of 5 stars
Thumbs down graphic, would not recommend
Angel - 4 months ago, Verified purchaser
My hair didn't like it! The conditioner didn't make my hair feel soft while in the shower....you know that nice slippery feel. I didn't get that. It made my hair dry and stringy...and almost greasey at the same time.
1 reply from V&Co. Beauty team - 4 months ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand how frustrating it can be when a product doesn’t meet your expectations. We’ll be sure to pass your feedback on to our product development team for review. If you’d like to discuss this further or explore other options, please feel free to reach out to us at info@vandcobeauty.com. We truly appreciate your feedback and hope to find a solution that works better for you in the future. -V&Co. Beauty Team
brought back my waves!
5 out of 5 stars
Thumbs up graphic, would recommend
mt - 4 months ago, Verified purchaser
I switched to this just recently and I really like how soft my hair is! I like the smell as it isn’t overly fragrant and my waves are back!!!!!!! Yayy! The photo I don’t even have product in my hair. I’m impressed!
1 reply from V&Co. Beauty team - 4 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
perfect for my waves and smells amazing!!
5 out of 5 stars
Thumbs up graphic, would recommend
LOVE this shampoo - 5 months ago
i usually don't write reviews, but wow. this product has made my wavy hair feel so healthy, smooth, and shiny. no other shampoo/conditioner has been able to make my waves feel so nourished and the fragrance is light and somewhat floral, sort of like spring vibes. i usually straighten my hair because i'm not confident with it being natural but this product has made me looove my hair!!
1 reply from V&Co. Beauty team - 5 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Works great!
5 out of 5 stars
Thumbs up graphic, would recommend
Saaar - 5 months ago
Made this purchase randomly- was looking for a new shampoo/conditioner combo and its marketing towards wavy hair reeled me in. Super happy with the product. I used it with the corresponding conditioner and my hair feels amazing and shiny after one use. Excited to see if these results continue. For reference, I have medium length fine thick hair. Treated with a Brazilian blowout.
1 reply from V&Co. Beauty team - 5 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
My hair never felt clean
1 out of 5 stars
Thumbs down graphic, would not recommend
Nnew - 7 months ago, Verified purchaser
When I would wash my hair I would feel like there was a ton of product in it fresh out the shower. It made my hair super greasy. I have thick wavy medium length hair and it made it almost impossible to run my fingers through my hair because of how it made it feel. I gave it 3 weeks and I ended up having to get a new shampoo because my hair never actually felt clean.
1 reply from V&Co. Beauty team - 7 months ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand how frustrating it can be when a product doesn’t meet your expectations. We’ll be sure to pass your feedback on to our product development team for review. If you’d like to discuss this further or explore other options, please feel free to reach out to us at info@vandcobeauty.com. We truly appreciate your feedback and hope to find a solution that works better for you in the future. -V&Co. Beauty Team
Wavy Shampoo and Conditioner
5 out of 5 stars
Thumbs up graphic, would recommend
Jj10 - 7 months ago, Verified purchaser
I love this shampoo as it is a clean, cruelty free way to protect your hair. My hair smells good, and gets far less greasy with each use. It doesn’t have chemicals I’m worried about putting in my hair. It has a great rating on the Yuka app and is the most affordable amazing shampoo and conditioner I’ve found to date.
1 reply from V&Co. Beauty team - 7 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Smells amazing
5 out of 5 stars
Thumbs up graphic, would recommend
Sylvana Hall - 8 months ago
Smells great and makes hair softer. All of their scents smell great but I have wavy hair so I got this one and the one for curly hair because I liked the smell of it
1 reply from V&Co. Beauty team - 7 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Great for fine wavy hair
5 out of 5 stars
Thumbs up graphic, would recommend
Jay - 8 months ago
I have fine, dense, wavy hair. This product brought out my natural waves and made my hair shinier without weighing it down. I use it together with the conditioner.
1 reply from V&Co. Beauty team - 7 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Love!
5 out of 5 stars
Thumbs up graphic, would recommend
Comfortiskey - 8 months ago
Love the smell and it has been great for my wavy hair! Wish it came in bigger sizes!
1 reply from V&Co. Beauty team - 8 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
good affordable shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
skincarelover - 9 months ago
gifted by V&Co for an honest review. this is a really affordable shampoo that packs a great punch! my hair feels really healthy after washing and helps to bring out my natural waves after my hair has dried.
1 reply from V&Co. Beauty team - 9 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Nice shampoo
5 out of 5 stars
Walter - 9 months ago
This V&Co. Beauty Wavy Hair + Peptide Shampoo is a nice moisturizing shampoo for wavy hair. It is fairly light weight and easy to apply. It leaves my wavy hair so soft and manageable. I have no complaints.
1 reply from V&Co. Beauty team - 9 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Love this!
5 out of 5 stars
Thumbs up graphic, would recommend
Sara - 9 months ago
This shampoo is specifically made to restore hydration back to your limp and lifeless hair! It will prevent tangles from occurring in your hair for up to 48 hours after washing with it's clean and natural ingredients. It deeply conditions my hair so I am able to wear my hair straightened without damaging my natural curl pattern.
1 reply from V&Co. Beauty team - 9 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
Amazing waves
5 out of 5 stars
Thumbs up graphic, would recommend
Dania - 9 months ago
I received this product as a gift from V&Co. for review. This shampoo targets those with wavy hair and oh my god does it make a difference. As soon as the first use, I found my hair being so much more manageable with absolutely no visible frizz. My hair looks amazing and the waves look fantastic! I am amazed how much better it looks and feels under my hands.
1 reply from V&Co. Beauty team - 9 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team