Sponsored
Rhyme & Reason Wave Revival Shampoo - 12 fl oz
$6.74 ($0.56/fluid ounce) reg $8.99
Sale
Ends Monday save $2.25 (25% off)In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Developed for amazing wavy hair.
- Now enriched with Rosemary Scalp Serum
- Proven to revive, define & enhance wavy hair
- Hydrates and tames frizz for a healthy shine
- 92% naturally derived
- Bottles and caps are crafted from 100% recycled1 and recyclable2 plastic
- Target clean & free from Sulfates, Silicones, Parabens, Colorants and Mineral Oil
- Vegan & cruelty-free
Description
Target Zero | Packaging contains recycled content - Bottles and caps are crafted from 100% recycled1 and recyclable2 plastic.
#NoNewPlastic At Rhyme & Reason we are passionate about creating amazing haircare in recycled packaging that also works towards a sustainable future. Our bottles and caps are crafted from 100% recycled 1 and recyclable plastic2 and we support the 1% FOR THE PLANET® initiative to help restore and preserve the natural environment. Rated 10/10 for performance**, our Wave Revival Shampoo is 92% naturally derived and proven to revive, define and enhance wavy hair. Blended with Jojoba Oil & Hibiscus Flower extracts known to promote healthy, shiny hair & enriched with Rosemary Scalp Serum to nourish and hydrate the scalp. Effectively cleansing and nourishing the hair and scalp, Wave Revival shampoo hydrates and tames frizz for a healthy looking shine. Our shampoo is fragranced with a bright, refreshing, fruity and floral scent, with notes of lychee, pear and soft ambers.
1 = We’re proud to have achieved 100% recycled plastic source for our bottle and cap. Labels, pigments, waxes, adhesives and inks are non-recycled, but we’re working on those too.
2 = Our bottles & caps are recycle-ready but please check your local recycling facility before disposing.
** All products rated 10/10 for performance individually, after first use. Independent UK Consumer Trials 2023
#NoNewPlastic At Rhyme & Reason we are passionate about creating amazing haircare in recycled packaging that also works towards a sustainable future. Our bottles and caps are crafted from 100% recycled 1 and recyclable plastic2 and we support the 1% FOR THE PLANET® initiative to help restore and preserve the natural environment. Rated 10/10 for performance**, our Wave Revival Shampoo is 92% naturally derived and proven to revive, define and enhance wavy hair. Blended with Jojoba Oil & Hibiscus Flower extracts known to promote healthy, shiny hair & enriched with Rosemary Scalp Serum to nourish and hydrate the scalp. Effectively cleansing and nourishing the hair and scalp, Wave Revival shampoo hydrates and tames frizz for a healthy looking shine. Our shampoo is fragranced with a bright, refreshing, fruity and floral scent, with notes of lychee, pear and soft ambers.
1 = We’re proud to have achieved 100% recycled plastic source for our bottle and cap. Labels, pigments, waxes, adhesives and inks are non-recycled, but we’re working on those too.
2 = Our bottles & caps are recycle-ready but please check your local recycling facility before disposing.
** All products rated 10/10 for performance individually, after first use. Independent UK Consumer Trials 2023
Scent: Hibiscus, Sea Minerals, Jojoba
Hair Type: All Hair Types, Curly, Wavy
Health Facts: Sulfate-Free, Paraben-Free, Phthalate-Free, Vegan, Dye-Free
Product Form: Liquid
Sustainability Claims: Recyclable, Cruelty-Free, Contains Recycled Content
Beauty Purpose: Basic Cleansing
Net weight: 12 fl oz (US)
Features: Dermatologist Tested
TCIN: 86919660
UPC: 5016155272112
Item Number (DPCI): 063-00-0436
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water) cocamidopropyl betaine sodium cocoyl isethionate sodium lauroyl sarcosinate sodium chloride glycerin rosmarinus officinalis (rosemary) leaf water panthenol betaine simmondsia chinensis (jojoba) seed oil anetholea anisata leaf extract hibiscus sabdariffa flower extract tasmannia lanceolata leaf extract cocamidopropyl pg-dimonium chloride phosphate guar hydroxypropyltrimonium chloride citric acid trisodium ethylenediamine disuccinate ethylhexylglycerin, laureth-2 sodium isethionate, phenoxyethanol coconut acid peg-90 glyceryl isostearate parfum (fragrance) sodium benzoate, sodium hydroxide limonene' '
Allergens & Warnings:
AVOID CONTACT WITH EYES. IF PRODUCT ENTERS THE EYES RINSE WELL WITH WARM WATER. IF IRRITATION OCCURS, DISCONTINUE USE.Shipping details
Estimated ship dimensions: 1.54 inches length x 3.34 inches width x 6.85 inches height
Estimated ship weight: 0.91 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What hair types is this shampoo suitable for?
submitted by AI Shopping Assistant - 2 months ago
A: This shampoo is suitable for all hair types, including curly and wavy hair.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Is the packaging environmentally friendly?
submitted by AI Shopping Assistant - 2 months ago
A: Yes, the bottles and caps are made from 100% recycled and recyclable plastic, supporting sustainability.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Does the shampoo contain any sulfates or parabens?
submitted by AI Shopping Assistant - 2 months ago
A: No, the shampoo is sulfate-free, paraben-free, and also phthalate-free.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What are the main ingredients in the shampoo?
submitted by AI Shopping Assistant - 2 months ago
A: The shampoo is enriched with Jojoba Oil, Hibiscus Flower extracts, and Rosemary Scalp Serum.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What is the scent profile of the shampoo?
submitted by AI Shopping Assistant - 2 months ago
A: The shampoo has a bright, refreshing, fruity and floral scent with notes of lychee, pear, and soft ambers.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Is this shampoo good for low porosity hair?
submitted by nene - 1 year ago
A: Absolutely! Our Wave Revival shampoo contains Glycerin, which is the perfect humectant to lock in moisture to low porosity hair.
submitted byBrand - 1 year agoBrand expert
Rhyme & Reason Hair Care Collection
About the collection
#NoNewPlastic We are passionate about creating amazing haircare in recycled packaging that also works towards a sustainable future.
We are Target Zero: Our bottles and caps are made from 100% recycled plastic. Once the bottle is finished, the packaging can all go into the recycling bin together, as the cap and base are uniquely made from the same type of material.
We are Target Clean: with over 92% naturally derived ingredients.
We are Target Zero: Our bottles and caps are made from 100% recycled plastic. Once the bottle is finished, the packaging can all go into the recycling bin together, as the cap and base are uniquely made from the same type of material.
We are Target Clean: with over 92% naturally derived ingredients.
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3.8 out of 5 stars with 293 reviews
effectiveness: 2.05 out of 5
quality: 1.98 out of 5
value: 2.19 out of 5
24% would recommend
70 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
7 November, 2025Verified purchase
smell was too strong
The smell was way too strong and flowery. Made me have a nauseating headache. Only used one time so not sure how soft it made my hair feel though couldn't get past the strong scent.
1 reply from Brand team - 20 days ago
Thanks for reaching out to us. We are really sorry to hear that you have not been happy with the performance of Rhyme & Reason Wave Revival Shampoo. We’d like to reassure you that all our products undergo extensive testing in our lab and on real consumers to ensure they meet our performance promise. We will pass your comments about the fragrance onto our Product Development Team. If you need any further help, please reach out to us via the Contact Us section of our website and we’ll be there to support you. Take care & best wishes, Team Rhyme & Reason.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 August, 2025Verified purchase
Made my scalp itch like heck
scalp itchy and hair got really frizzy. I hate this product.
1 reply from Brand team - 3 months ago
Thanks for reaching out to us. We are truly sorry to hear about your experience. We recommend that you pause using Rhyme & Reason and return to a haircare regime that suits you best. Please be assured that your safely is our highest priority and all our products undergo extensive testing in our lab and on real consumers. Rhyme & Reason is also approved by dermatologists and meets industry safety regulations. In addition to this, many of the ingredients found in Rhyme & Reason are industry standard, and used across many premium brands, however that doesn’t mean that individuals such as yourself won’t have individual reactions. If you need any further help, please reach out to us via the Contact Us section of our website and we’ll be there to support you. Take care & best wishes, Team Rhyme & Reason.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 August, 2025Verified purchase
Grease in a bottle
At first I thought that this would be great! Rosemary oil and also wavy hair shampoo? Well this product makes my look super oily and greasy after washing it, and no my hair was not oil before. Save your wallet and find a better product. I wish I did.
1 reply from Brand team - 3 months ago
HI Kat, Thanks for reaching out to us. We are really sorry to hear that you have not been happy with the performance of Rhyme & Reason Wave Revival Shampoo. We’d like to reassure you that all our products undergo extensive testing in our lab and on real consumers to ensure they meet our performance promise. If you need any further help, please reach out to us via the Contact Us section of our website and we’ll be there to support you. Take care & best wishes, Team Rhyme & Reason.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 July, 2025Verified purchase
Smells awful
Same issue as the conditioner. It stinks. Smells like rosemary water that has started to ferment. And I like strongly scented hair products/perfumes. The scent lingers too.
1 reply from Brand team - 5 months ago
Thanks for reaching out to us. We are sorry to hear that you have experienced a problem with your product. Please reach out to our technical team at quality@slgbrands.com and they will be there to support you. Take care & best wishes, Team Rhyme & Reason
1 out of 5 stars
Thumbs down graphic, would not recommend
17 June, 2025
Hair Loss
I've used other shampoos from this brand and had no issues, but this one made my hair fall out in massive chunks. It's taken a long time to get my hair long and healthy and this product ruined that progress...absolutely DO NOT buy.
1 reply from Brand team - 5 months ago
Hi Ashley, Thank you for reaching out to us. We totally understand that experiencing hair fall is concerning. We recommend that you pause using Rhyme & Reason but please be assured that your safety is our highest priority. To help reassure you, all Rhyme & Reason products undergo extensive testing in our lab & on real consumers to ensure they are both safe and effective. Our formulations are also approved by dermatologists and meet industry safety regulations. Something to note is that hair fall can occur naturally during the different phases of the hair growth cycle, so starting a new product might make you more aware of any changes. Stress, hormone and lifestyle changes can also contribute to hair fall too. However, you know yourself and your hair, so if none of these factors are at play and you're still experiencing hair fall, we advise consulting with a healthcare professional. If you need any further help, please reach out to us via the Contact Us section of our website and we’ll be there to support you. Take care & best wishes, Team Rhyme & Reason.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 May, 2025Verified purchase
Hair loss
It took me a while to realize this shampoo was the cause of my hair loss - but after a couple months of using it I have bald spots when I used to have very thick hair :(
1 reply from Brand team - 6 months ago
Hi HaleyF, Thank you for reaching out to us. We totally understand that experiencing hair fall is concerning. We recommend that you pause using Rhyme & Reason but please be assured that your safety is our highest priority. To help reassure you, all Rhyme & Reason products undergo extensive testing in our lab & on real consumers to ensure they are both safe and effective. Our formulations are also approved by dermatologists and meet industry safety regulations. Something to note is that hair fall can occur naturally during the different phases of the hair growth cycle, so starting a new product might make you more aware of any changes. Stress, hormone and lifestyle changes can also contribute to hair fall too. However, you know yourself and your hair, so if none of these factors are at play and you're still experiencing hair fall, we advise consulting with a healthcare professional. If you need any further help, please reach out to us via the Contact Us section of our website and we’ll be there to support you. Take care & best wishes, Team Rhyme & Reason.
4 out of 5 stars
Thumbs up graphic, would recommend
17 May, 2025Verified purchase
Eh?
This makes my hair soo soft but doesn’t help with my curls. I also don’t care for the smell.
1 reply from Brand team - 6 months ago
Hi Chris, thanks for reaching out to us. We are really sorry to hear that you have not been happy with the performance of Wave Revival shampoo. We’d like to reassure you that all our products undergo extensive testing in our lab and on real consumers to ensure they meet our performance promise. If you need any further help, please reach out to us via the Contact Us section of our website and we’ll be there to support you. Take care & best wishes, Team Rhyme & Reason.
2 out of 5 stars
9 May, 2025Verified purchase
Great waves, a lot of hair loss
What I loved about this product was the way my waves looked after using the whole system; shampoo, conditioner, and gel. I have 2a/2b hair and my waves came out hydrated and always sitting right. But after a while of using it, I noticed how much hair was coming off of my head. When I would wash my hair, I would rake my hand through a big section and have a so much hair come out, it looked like a clump. I would not recommend this product based off the hair loss I experienced.
1 reply from Brand team - 7 months ago
Thank you for reaching out to us. We totally understand that experiencing hair fall is concerning. We recommend that you pause using Rhyme & Reason but please be assured that your safety is our highest priority. To help reassure you, all Rhyme & Reason products undergo extensive testing in our lab & on real consumers to ensure they are both safe and effective. Our formulations are also approved by dermatologists and meet industry safety regulations. Something to note is that hair fall can occur naturally during the different phases of the hair growth cycle, so starting a new product might make you more aware of any changes. Stress, hormone and lifestyle changes can also contribute to hair fall too. However, you know yourself and your hair, so if none of these factors are at play and you're still experiencing hair fall, we advise consulting with a healthcare professional. If you need any further help, please reach out to us via the Contact Us section of our website and we’ll be there to support you. Take care & best wishes, Team Rhyme & Reason.
2 out of 5 stars
Thumbs down graphic, would not recommend
9 February, 2025Verified purchase
loved it at first, but...
this shampoo was so good at first - it smells amazing and it really gives my waves the extra umph, but as i used it more i noticed i was losing hair in chunks :( wanted it to be great but so upset.
1 reply from Brand team - 10 months ago
Hi Erica, thank you for reaching out to us. We totally understand that experiencing hair fall is concerning. We recommend that you pause using Rhyme & Reason, but please be assured that your safety is our highest priority. To help reassure you, all Rhyme & Reason products undergo extensive testing in our lab & on real consumers to ensure they are both safe and effective. Our formulations are also approved by dermatologists and meet industry safety regulations. Something to note is that hair fall can occur naturally during the different phases of the hair growth cycle, so starting a new product might make you more aware of any changes. Stress, hormone and lifestyle changes can also contribute to hair fall too. However, you know yourself and your hair, so if none of these factors are at play and you're still experiencing hair fall, we advise consulting with a healthcare professional. If you need any further help, please reach out to us via the Contact Us section of our website and we’ll be there to support you. Take care & best wishes, Team Rhyme & Reason.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 December, 2024Verified purchase
Not a fan
Made me lose hair like crazy
1 reply from Brand team - 11 months ago
Hi Td, thanks for reaching out to us. We totally understand that experiencing hair fall is concerning. We recommend that you pause using Rhyme & Reason, but please be assured that your safety is our highest priority. To help reassure you, all Rhyme & Reason products undergo extensive testing in our lab & on real consumers to ensure they are safe, effective and meet our performance promise. Our formulations are also approved by dermatologists and meet industry safety regulations. Something to note is that hair fall can occur naturally during the different phases of the hair growth cycle. Stress, hormone and lifestyle changes can also contribute to hair fall too. However, you know yourself and your hair, so if none of these factors are at play and you're still experiencing hair fall, we advise consulting with a healthcare professional. If you need any further help, please reach out to us via the Contact Us section of our website and we’ll be there to support you. Take care & best wishes, Team Rhyme & Reason.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 September, 2024Verified purchase
every scalp is different i guess
It leaves an insane amount of build up in my hair. My scalp feels less clean after a wash than before. I thought I was crazy and bought anti-dandruff shampoo to solve it but the problem was this shampoo all along.
1 reply from Brand team - 1 year ago
Hi Kylee H, thanks for reaching out to us. We are really sorry to hear that you have not been happy with the performance of Wave Revival shampoo. We’d like to reassure you that all our products undergo extensive testing in our lab and on real consumers to ensure they meet our performance promise. If you need any further help, please reach out to us via the Contact Us section of our website and we’ll be there to support you. Take care & best wishes, Team Rhyme & Reason.
2 out of 5 stars
Thumbs down graphic, would not recommend
3 September, 2024
Made my hair fall out
This product caused my hair to fall out like crazy. I was losing so much hair every time I washed it, I could have made a wig. I’m switching back to Native products.
1 reply from Brand team - 1 year ago
Hi Christine, thank you for reaching out to us. We totally understand that experiencing hair fall is concerning. We recommend that you pause using Rhyme & Reason, but please be assured that your safety is our highest priority. To help reassure you, all Rhyme & Reason products undergo extensive testing in our lab & on real consumers to ensure they are both safe and effective. Our formulations are also approved by dermatologists and meet industry safety regulations. Something to note is that hair fall can occur naturally during the different phases of the hair growth cycle, so starting a new product might make you more aware of any changes. Stress, hormone and lifestyle changes can contribute to hair fall too. However, you know yourself and your hair, so if none of these factors are at play and you're still experiencing hair fall, we advise consulting with a healthcare professional. If you need any further help, please get in touch via the Contact Us section of our website and we’ll be there to support you. Take care & best wishes, Team Rhyme & Reason.
3 out of 5 stars
Thumbs down graphic, would not recommend
23 August, 2024Verified purchase
Pregnancy fail the frangrance was too strong
I’ve purchased this while I was pregnant. While I was shopping at target, I thought it smells absolutely amazing but when I got home and showered, it was a totally different story. My allergies absolutely flared up. The fragrance of the shampoo and conditioner was so strong so I ended up returning it. I felt so bad to return it but no one else in my house wanted it. I wonder if now I can handle it since I’m no longer pregnant. But I want to wait a while before I try again.
1 reply from Brand team - 1 year ago
Hi Pepperina, thanks for reaching out to us. We are truly sorry to hear about your experience. We recommend that you pause using Rhyme & Reason and return to a haircare regime that suits you best. Please be assured that your safely is our highest priority and all our products undergo extensive testing in our lab and on real consumers. Rhyme & Reason is also approved by dermatologists and meets industry safety regulations. In addition to this, many of the ingredients found in Rhyme & Reason are industry standard and used across many premium brands, however that doesn’t mean that individuals such as yourself won’t have individual reactions. If you need any further help, please reach out to us via the Contact Us section of our website and we’ll be there to support you. Take care & best wishes, Team Rhyme & Reason.
2 out of 5 stars
Thumbs down graphic, would not recommend
23 July, 2024Verified purchase
Scent not convincing
I have both the shampoo and conditioner, it’s been a month since I’ve been using it. The shampoo itself works great, however, the scent is horribly unpleasant right after my shower. A close friend of mine even said it smelled like sewer. That’s the best way to describe it honestly. I gave this shampoo another try but this unfortunately is my last time using it. 😔
1 reply from Brand team - 1 year ago
Hi lightblue, we are always keen to hear feedback from our customers, so thanks for taking the time to reach out to us. We are sorry to hear that the product scent impacted your otherwise positive experience of our Wave Revival shampoo and we will pass your comments onto our Product Development Team. If you need any further help, please reach out to us via the Contact Us section of our website and we'll be there to support you. Take care & best wishes, Team Rhyme & Reason.
5 out of 5 stars
18 July, 2024
originally posted on influenster.com
Smooth texture shampoo
[This review was collected as part of a promotion.] It has pleasant fragrance and the packing is easy to carry also. It provides smooth texture. The ingredients are soft. It has good amount of shampoo for its value. I would highly recommend this to anyone.
3 out of 5 stars
Thumbs down graphic, would not recommend
16 July, 2024
Works well but so much hair loss
I really loved how it made my hair feel and look but over the course of two weeks I have lost SO much hair
1 reply from Slg Brands Team team - 1 year ago
Hi spshah93, thank you for reaching out to us. We totally understand that experiencing hair fall is concerning. We recommend that you pause using Rhyme & Reason, but please be assured that your safety is our highest priority. To help reassure you, all Rhyme & Reason products undergo extensive testing in our lab & on real consumers to ensure they are both safe and effective. Our formulations are also approved by dermatologists and meet industry safety regulations. Something to note is that hair fall can occur naturally during the different phases of the hair growth cycle, so starting a new product might make you more aware of any changes. Stress, hormone and lifestyle changes can contribute to hair fall too. However, you know yourself and your hair, so if none of these factors are at play and you're still experiencing hair fall, we advise consulting with a healthcare professional. If you need any further help, please get in touch via the Contact Us section of our website and we’ll be there to support you. Take care & best wishes, Team Rhyme & Reason.
3 out of 5 stars
Thumbs up graphic, would recommend
7 July, 2024
Strong Fragrance
Great lather, smells great but the fragrance is too strong. I can not stop sneezing when I use it.
5 out of 5 stars
28 June, 2024
originally posted on influenster.com
Smells great! Great beachy waves!
[This review was collected as part of a promotion.] The new Wave Revival Shampoo smells amazing! The packaging and ingredients make this shampoo very valuable. The beach waves I get from using it are amazing!
5 out of 5 stars
28 June, 2024
originally posted on influenster.com
Helps natural waves!
[This review was collected as part of a promotion.] Amazing shampoo! It smells so delicious! I really like how it helps bring out my natural waves and curls. It has a thick texture to it which I love, it lathers nicely and comes In a cute bottle. You definitely get alot for a decent price.
5 out of 5 stars
24 June, 2024
originally posted on influenster.com
My hair is so soft!!
[This review was collected as part of a promotion.] I’ve been using this for a month and my hair is so soft and my waves are tangle-free. Some shampoos give me an itchy scalp but this one feels so gentle and I haven’t had any problems since using it consistently. I love the clean ingredients and the subtle earthy smell.