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Function of Beauty Custom Wavy Hair Shampoo Base with Fermented Rice Water - 11 fl oz

Function of Beauty Custom Wavy Hair Shampoo Base with Fermented Rice Water - 11 fl oz - image 1 of 4
Function of Beauty Custom Wavy Hair Shampoo Base with Fermented Rice Water - 11 fl oz - image 2 of 4
Function of Beauty Custom Wavy Hair Shampoo Base with Fermented Rice Water - 11 fl oz - image 3 of 4
Function of Beauty Custom Wavy Hair Shampoo Base with Fermented Rice Water - 11 fl oz - image 4 of 4
Function of Beauty Custom Wavy Hair Shampoo Base with Fermented Rice Water - 11 fl oz - image 1 of 4
$9.99 when purchased online

About this item

Highlights

  • Formulated with Fermented Rice Water, Function of Beauty’s Shampoo for Wavy Hair strengthens and promotes elasticity.
  • CUSTOMIZABLE: Build your own shampoo by adding in up to 3 Function of Beauty #HairGoal Booster Shots
  • FRAGRANCE: Our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine
  • SAFETY: Tested at home on hundreds of human heads (never animals!) & independent 3rd party clinical tests on humans
  • CLEAN: 92% naturally-derived (per ISO 16128), Sulfate-Free, Paraben-Free, Target Clean
  • CONSCIOUS: Cruelty-Free, 100% Vegan
  • SUSTAINABLE: Bottle made with Recycled Plastic & 100% Recyclable

Description

Function of Beauty’s custom haircare line allows you to create the perfect mix of shampoo and conditioner for your unique hair type, hair moisture level, and hair goals.

HOW IT WORKS:
Step 1 – Choose a Shampoo or conditioner base for your unique hair type.
Step 2 – Select up to 3 booster shots to meet your unique hair goals.
Step 3 – Pour one booster from each into your shampoo and the other in your conditioner.
Step 4 – Shake vigorously for 15 seconds and say hello to custom haircare!

Our custom Shampoo for Wavy Hair is formulated with Fermented Rice Water to strengthen and increase elasticity. The gentle foaming ingredients have been specifically formulated for Wavy Hair, with silicones to soften strands.

Customize this shampoo base and boost benefits by mixing in up to 3 of our 10 Hair Goal booster shots. For Wavy Hair, we recommend mixing in Anti-Frizz, Deep Condition, and Strengthen Hair Goals. Formulated with our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine – delivers a spa-like experience in the shower.

All Function of Beauty customizable haircare is suitable for sensitive skin and is dermatologist tested. We believe in clean and conscious care - that’s why our custom wavy hair shampoo is 92% naturally-derived (per ISO 16128), sulfate-free, cruelty-free, and 100% vegan. Packaging contains recycled content - Our bottles are made with recycled materials & are 100% recyclable.
Scent: Peach
Hair Type: Wavy
Health Facts: Paraben-Free, Mineral Oil-Free, Sulfate-Free, Vegan, Gluten-Free, Phthalate-Free
Product Warning: Keep out of reach of children
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Recyclable
Beauty Purpose: Softening, Basic Cleansing
Net weight: 11 fl oz (US)
TCIN: 80159965
UPC: 850018240390
Item Number (DPCI): 063-00-0814
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water, sodium lauroyl methyl isethionate, glycerin, sodium methyl cocoyl taurate, peg-120 methyl glucose dioleate, cocamidopropyl hydroxysultaine, sodium methyl isethionate, lauric acid, acrylates crosspolymer-4, trisodium ethylenediamine disuccinate, glycol distearate, phenoxyethanol, sodium chloride, propoxytetramethyl piperidinyl dimethicone, polyquaternium-7, sodium laurate, guar hydroxypropyltrimonium chloride, methyl gluceth-10, caprylyl glycol, chlorphenesin, potassium sorbate, trideceth-6, saccharomyces (rice) ferment filtrate, hexylene glycol, citric acid, hydroxypropyl methylcellulose, sodium benzoate, c11-15 pareth-7, butylene glycol, sodium benzotriazolyl butylphenol sulfonate, ethylhexylglycerin, fragrance, citral, citronellol, limonene, linalool, red 33, violet 2. *92% naturally-derived ingredients. never any nasties. naturally-derived = plant-derived & water ingredients

Allergens & Warnings:

CAUTION: FOR EXTERNAL USE ONLY. AVOID CONTACT WITH EYES. KEEP OUT OF REACH OF CHILDREN.

Shipping details

Estimated ship dimensions: 6.85 inches length x 2.21 inches width x 2.19 inches height
Estimated ship weight: 0.84 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: I'm not quite sure what would work the best for my hair? I have natural blonde hair, it's super oily, wavy and straight ish in between the two It gets knotted like thin hair but I have a lot of hair!

submitted by Izzy - 5 days ago
  • A: Hi Izzy, We'd recommend either the Straight or Wavy Hair Shampoo and Conditioner Base. We'd recommend choosing based on how you'd style your hair most often. Popular #hairgoal booster shots for your hair type include Strengthen, Volumize, Soothe Scalp - but you can always swap hair goals if you'd prefer to try something else!

    submitted byFunction of Beauty - 5 days ago
    Brand expert

Q: Why are the bottles advertised and priced for 11ounces when they come half full and some even at a third full? Even if you add in the three boosters, which are basically drops, it's still far off.

submitted by Kjwells - 2 months ago
  • A: Hi there, Our Function of Beauty shampoo is packaged in a 12 oz bottle that is filled with 11 oz of product. To accommodate for pressure and room to add up three #hairgoal booster shots, the bottles have 1 oz of extra room at the top. This also ensures there is enough space in the bottle to incorporate your #hairgoals thoroughly when shaking your custom formula. Our quality standards ensure our shampoos are filled to the exact volume specified on the bottle, so they are guaranteed to contain all the product that you have paid for.

    submitted byFunction of Beauty - 2 months ago
    Brand expert

Q: For some reason there's no list of ingredients here. What is the full list of ingredents?

submitted by Carrie - 4 months ago
  • A: Hi Carrie, The full list of ingredients is printed on each bottle! If there are any ingredients you are curious about, please feel free to reach out to our team via our Contact Us page and we would be happy to help.

    submitted byFunction of Beauty - 4 months ago
    Brand expert

Q: Which of your shampoos and conditioners contain argan oil?

submitted by jill - 1 year ago
  • A: Hi Jill! Our Wavy conditioner is formulated with argan oil to help promote glossiness in wavy hair!

    submitted byFunction of Beauty - 1 year ago
    Brand expert

Q: does this product cause hair fallout? I have thickish wavy hair and scared of thining

submitted by arandomperson - 2 years ago
  • A: Our highest priority is customer safety and satisfaction. We stand behind all of our products and are confident in their safety. Please feel free to reach out to us via our ‘Contact Us’ page for further questions, or information!

    submitted byFunction of Beauty - 2 years ago
    Brand expert

Q: How do I select my hair goals on the Target website?

submitted by How many - 2 years ago
  • A: Hi there! Function of Beauty #hairgoal shots can be found exclusively at Target and Target.com. You can pick a base for your natural hair type, and add up to 3 #hairgoal booster shots to customize your hair care. We hope you'll give our Function of Beauty shampoos and conditioners a try!

    submitted byFunction of Beauty - 2 years ago
    Brand expert

Q: what is the shelf life? I don't plan on using for a while maybe 2-3 months. will it still be good if unopened?

submitted by stephenie - 2 years ago
  • A: Hi Stephanie! Our products have a shelf life of one year ✨

    submitted byFunction of Beauty - 2 years ago
    Brand expert

Q: Does this shampoo contain silicone?

submitted by Kitty - 2 years ago
  • A: Hi Kitty, Our Straight and Wavy Hair shampoo and conditioner contain a silicone called Propoxytetramethyl piperidinyl dimethicone (we know, it's a mouthful!) - we use it because it's an excellent conditioning and protecting agent that protects hair from thermal damage, adds shine, and helps give a soft, silky texture. Our Curly and Coily Hair shampoos and conditioners are silicone-free, since many with Type 3 and Type 4 hair follow the Curly Girl Method(TM) and prefer to avoid silicones. Our #hairgoal booster shots; except for thermal control, are all silicone-free. I hope this helped!

    submitted byFunction of Beauty - 2 years ago
    Brand expert

Q: How does this product work with silver hair?

submitted by Silver Fox - 2 years ago
  • A: Hello Silver Fox! The Function of Beauty Wavy Hair Shampoo Base with Fermented Rice Water is designed to strengthen and increase elasticity for wavy hair. We hope this helps!

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: What can you recommend re: boosters for my hair? My hair is straigh. I have had a lot of hair loss bc of medical issues. It will grow back happened b4. Need something in the meantime that builds body or makes it look thicker or something! Help!

submitted by tamtam1622 - 2 years ago
  • A: Hello! Our beauty consultants can help! Simply text "BEAUTYCHAT" to 827438 from your phone for the best advise, we hope this helps!

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Function of Beauty Wavy Hair Club

About the collection
Function of Beauty's Custom Wavy Hair Collection covers all of your haircare needs - Shampoo, Conditioner, Leave-in Treatment, Mask and Styling Mousse for your best hair. Each product is formulated with specific ingredients to care for your hair type and can be customized with up to 3 #HairGoalBoosters to fit your hair needs. For wavy hair, we recommend Anti-Frizz, Strengthen, & Deep Condition Hair Goal Boosters.

To mix in your selected Hair Goal Boosters, snap open each booster shot and pour it into each product base. Shake (or stir!) for 15 seconds before your first use. All of our custom products are over 91% naturally derived*, sulfate-free, cruelty-free, and 100% vegan. Our bottles are made with recycled materials & are 100% recyclable.
View Function of Beauty Wavy Hair Club collection
4.0 out of 5 stars with 2927 reviews
46% would recommend
625 recommendations
quality: 2.57 out of 5
effectiveness: 2.55 out of 5
value: 2.55 out of 5

Customizable for your hair type!

5 out of 5 stars
mariah2222 - 9 days ago
originally posted on functionofbeauty.com
This is my first time trying function of beauty and I just love that it is so customizable for my own hair type. I feel like it is made just for me. I got the strengthen add in for this wavy hair shampoo and conditioner. Great value for the price. I would recommend. Complimentary from functionofbeauty
1 guest found this review helpful. Did you?

LOVE!

5 out of 5 stars
jas.kayyy - 10 days ago
originally posted on functionofbeauty.com
i was skeptical about this shampoo but it actually is good!! i love that you can add what kind of boost your hair needs, so it’s customizable to everyone! plus the shampoo smells so good and the bottle is recyclable. 10/10 recommend gifted by functionofbeauty
1 guest found this review helpful. Did you?

Best shampoo

5 out of 5 stars
Khosh - 10 days ago
originally posted on functionofbeauty.com
Function of Beauty's Custom Wavy Hair Shampoo Base with Fermented Rice Water offers a personalized hair care experience tailored specifically for wavy hair types. Infused with the nourishing benefits of fermented rice water, this shampoo promises to hydrate, strengthen, and enhance the natural texture of wavy hair. The customizable formula allows users to address their specific hair concerns, whether it's controlling frizz, increasing volume, or maintaining vibrant color. The result? Silky-smooth waves that feel healthy and look effortlessly beautiful.
Did you find this review helpful?

Love the results

5 out of 5 stars
Feli - 12 days ago
originally posted on functionofbeauty.com
As a person with wavy hair the easily gets frizzy, I need the extra care and a product that caters to my hair type. I have been testing out these products for a few days and love the results. My hair looks healthier and has improved. Gifted by function of beauty
Did you find this review helpful?

Great

4 out of 5 stars
Jojofitz - 12 days ago
originally posted on functionofbeauty.com
This shampoo is great. I really like the packaging and that you have the choice to customize the product. It smells good and I feel like it does a good job cleaning my hair and making it wavy and look good. Offered by function of beauty.
1 guest found this review helpful. Did you?

Great for 2b hair

5 out of 5 stars
Skincareobsessed - 15 days ago
originally posted on functionofbeauty.com
I have wavy 2b hair and it can get pretty dry so this shampoo was honestly a godsend. It smells super fresh and clean and makes my hair soft and touchable. I love the added serums you can choose. They really elevate and personalize your experience! Gifted by functionofbeauty
Did you find this review helpful?

Love it!

4 out of 5 stars
- 17 days ago
originally posted on functionofbeauty.com
I have been trying to take better care of my hair and use less heat, I have fine naturally wavy hair and have been looking for different products to switch up my hair routine. I was gifted by functionofbeauty this shampoo & conditioner, they’re so hydrating and light weight. It cleans my hair very well but also leaves it feeling so soft and silky after using.
Did you find this review helpful?

meh?

3 out of 5 stars
carooooo - 17 days ago
originally posted on functionofbeauty.com
my shampoo came in the mail busted - unfortunate but okay. As a wavy hair girl, i saw no dramatic difference in my hair after a week of using. I noticed my hair was getting oily a lost faster and had less volume. Fine in a pinch but wouldn’t repurchase offered by functionofbeauty
Did you find this review helpful?

Great product

5 out of 5 stars
Anabelle - 19 days ago
originally posted on functionofbeauty.com
Offered by functionofbeauyy. I love how it smells. I love that I can add booster packs to customize it. I added the strengthener and anti-frizz ones. The shampoo left my hair so soft and manageable. Will definitely repurchase.
Did you find this review helpful?

Great shampoo

5 out of 5 stars
Cristina - 20 days ago
originally posted on functionofbeauty.com
This was gifted by Function of beauty. The smell is super good, the formula is very rich. The formula was designed for my specific type of hair and hair problems. I like how they design the formulas for your specific hair type
1 guest found this review helpful. Did you?

Increased hair loss

1 out of 5 stars
Thumbs down graphic, would not recommend
Lilikoiandlemons - 21 days ago, Verified purchaser
I liked the price point, the scent, and the options to customize. I didn't like that more of my hair fell out than normal. It was like I was going through postpartum hair loss all over again. Went back to using my regular shampoo and conditioner, and noticed less hair loss. Tried it for about 3 weeks before tossing.
1 reply from Function of Beauty team - 19 days ago
Hi there, We appreciate you sharing your experience and take all feedback very seriously. We stand behind all of our products and are confident in their safety. Please reach out via our ‘Contact Us’ page so we can discuss further.
Did you find this review helpful?

Nice

5 out of 5 stars
Hredd83 - 24 days ago
originally posted on functionofbeauty.com
Gifted by function of beauty. Customizable shampoo and conditioner- I have long, wavy hair and have never bought shampoo specifically for wavy hair, so I was eager to try. I have a little bit if frizz, so it was neat that I could customize according to my needs. This has worked well for me so far!
Did you find this review helpful?

Love this Shampoo

5 out of 5 stars
Lillimo - 24 days ago
originally posted on functionofbeauty.com
This is a really great affordable shampoo! I love how the formula has helped my hair stay smooth and not frizzy - even days after washing. Paired with the conditioner and I’m obsessed! I’ll continue to use this shampoo! Gifted by functionofbeauty
Did you find this review helpful?

Shampoo

5 out of 5 stars
Amby1407 - 24 days ago
originally posted on functionofbeauty.com
Offered by function of beauty Function of Beauty’s custom shampoo for wavy hair is formulated with fermented rice water to strengthen and increase elasticity. Function of Beauty’s custom conditioner for wavy hair is formulated with argan oil to help promote glossiness.
Did you find this review helpful?

Love this shampoo!

5 out of 5 stars
Aliairizarry - 24 days ago
originally posted on functionofbeauty.com
This shampoo has been a game changer for my hair! My hair is wavy, so it’s nice to have a shampoo that isn’t too heavy on my hair but will tame it and smooth it out just enough. It also smells amazing *gifted by functionofbeauty
Did you find this review helpful?

A great shampoo

5 out of 5 stars
Marisa - 24 days ago
originally posted on functionofbeauty.com
This shampoo is really nice. I love the smell of it and I love how clean my hair feels and looks after using it. I also love how customizable these shampoos are! I added the anti frizz and strength booster add in shots and they really worked! Gifted by function of beauty
Did you find this review helpful?

Great!

5 out of 5 stars
Mandy Leigh - 25 days ago
originally posted on functionofbeauty.com
* gifted by functionofbeauty * This product has left my hair feeling so soft and smooth and so very clean! The fresh smell and the beautiful packaging is fun to to use! The shampoo really got all of that nasty out and the conditioner just pours all those amazing ingredients in when used. Working together especially with the little shots you can get(like anti tangle, strengthen) are amazing! I definitely recommend these products!!!
Did you find this review helpful?

Awesome!

5 out of 5 stars
- 25 days ago
originally posted on functionofbeauty.com
I received this product complimentary from functionofbeauty, but will absolutely be purchasing in the future! This smells great, and left my hair feeling so clean and smooth. I so love that you can choose different boosters to add in depending on what your hair needs.
Did you find this review helpful?

pretty good

4 out of 5 stars
alexis25 - 26 days ago
originally posted on functionofbeauty.com
I like this shampoo. I did a good job of cleaning my scalp. i’m not sure if it did a ton for my waves, but it is just a shampoo after all. overall, happy with this shampoo and the results. gifted by functionofbeauty
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love it!!

5 out of 5 stars
- 26 days ago
originally posted on functionofbeauty.com
So i was gifted by functionofbeauty and I really like their products !! I have super wavy/frizzy hair so this product compliments my hair super well. It also smells super good! The bottle size is pretty good for the price and I totally think it’s worth it:)
Did you find this review helpful?

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