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$9.99When purchased online
About this item
At a glance
Clean
Target Zero
Highlights
- Formulated with Fermented Rice Water, Function of Beauty’s Shampoo for Wavy Hair strengthens and promotes elasticity.
- CUSTOMIZABLE: Build your own shampoo by adding in up to 3 Function of Beauty #HairGoal Booster Shots
- FRAGRANCE: Our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine
- SAFETY: Tested at home on hundreds of human heads (never animals!) & independent 3rd party clinical tests on humans
- CLEAN: 92% naturally-derived (per ISO 16128), Sulfate-Free, Paraben-Free, Target Clean
- CONSCIOUS: Cruelty-Free, 100% Vegan
- SUSTAINABLE: Bottle made with Recycled Plastic & 100% Recyclable
Specifications
Scent: Peach
Hair Type: Wavy
Health Facts: Paraben-Free, Mineral Oil-Free, Sulfate-Free, Vegan, Phthalate-Free, Gluten-Free
Product Warning: Keep out of reach of children
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Recyclable
Beauty Purpose: Softening, Basic Cleansing
Net weight: 11 fl oz (US)
TCIN: 80159965
UPC: 850018240390
Item Number (DPCI): 063-00-0814
Origin: Assem USA w/foreign/dom. parts
Description
Function of Beauty’s custom haircare line allows you to create the perfect mix of shampoo and conditioner for your unique hair type, hair moisture level, and hair goals.
HOW IT WORKS:
Step 1 – Choose a Shampoo or conditioner base for your unique hair type.
Step 2 – Select up to 3 booster shots to meet your unique hair goals.
Step 3 – Pour one booster from each into your shampoo and the other in your conditioner.
Step 4 – Shake vigorously for 15 seconds and say hello to custom haircare!
Our custom Shampoo for Wavy Hair is formulated with Fermented Rice Water to strengthen and increase elasticity. The gentle foaming ingredients have been specifically formulated for Wavy Hair, with silicones to soften strands.
Customize this shampoo base and boost benefits by mixing in up to 3 of our 10 Hair Goal booster shots. For Wavy Hair, we recommend mixing in Anti-Frizz, Deep Condition, and Strengthen Hair Goals. Formulated with our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine – delivers a spa-like experience in the shower.
All Function of Beauty customizable haircare is suitable for sensitive skin and is dermatologist tested. We believe in clean and conscious care - that’s why our custom wavy hair shampoo is 92% naturally-derived (per ISO 16128), sulfate-free, cruelty-free, and 100% vegan. Packaging contains recycled content - Our bottles are made with recycled materials & are 100% recyclable.
HOW IT WORKS:
Step 1 – Choose a Shampoo or conditioner base for your unique hair type.
Step 2 – Select up to 3 booster shots to meet your unique hair goals.
Step 3 – Pour one booster from each into your shampoo and the other in your conditioner.
Step 4 – Shake vigorously for 15 seconds and say hello to custom haircare!
Our custom Shampoo for Wavy Hair is formulated with Fermented Rice Water to strengthen and increase elasticity. The gentle foaming ingredients have been specifically formulated for Wavy Hair, with silicones to soften strands.
Customize this shampoo base and boost benefits by mixing in up to 3 of our 10 Hair Goal booster shots. For Wavy Hair, we recommend mixing in Anti-Frizz, Deep Condition, and Strengthen Hair Goals. Formulated with our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine – delivers a spa-like experience in the shower.
All Function of Beauty customizable haircare is suitable for sensitive skin and is dermatologist tested. We believe in clean and conscious care - that’s why our custom wavy hair shampoo is 92% naturally-derived (per ISO 16128), sulfate-free, cruelty-free, and 100% vegan. Packaging contains recycled content - Our bottles are made with recycled materials & are 100% recyclable.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category:
• Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals.
• Pest Control - also classified as a Minimum Risk Pesticide by the EPA.
• OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more.
• Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals.
• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives
• Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)Target Zero
Join Target and the brands you love on a journey to zero waste. Products must meet at least one of these criteria to be part of Target Zero:
1. Packaging designed with intention of refill to reduce total waste; 2. Packaging or product designed with intention of reusability at end of life; 3. Packaging switch from plastic to paper, aluminum, steel or glass with greater potential to be widely circular for majority of product packaging; 4. Packaging made with at least 30% post-consumer recycled content for plastic; 5. Compostable packaging; 6. Less water usages — concentrates or powders - with the intent to minimize packagingSee how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6.85 inches length x 2.21 inches width x 2.19 inches height
Estimated ship weight: 0.84 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Which of your shampoos and conditioners contain argan oil?
submitted by jill - 6 months ago
A: Hi Jill! Our Wavy conditioner is formulated with argan oil to help promote glossiness in wavy hair!
submitted byFunction of Beauty - 6 months agoBrand expert
Q: does this product cause hair fallout? I have thickish wavy hair and scared of thining
submitted by arandomperson - 10 months ago
A: Our highest priority is customer safety and satisfaction. We stand behind all of our products and are confident in their safety. Please feel free to reach out to us via our ‘Contact Us’ page for further questions, or information!
submitted byFunction of Beauty - 9 months agoBrand expert
Q: How do I select my hair goals on the Target website?
submitted by How many - 10 months ago
A: Hi there! Function of Beauty #hairgoal shots can be found exclusively at Target and Target.com. You can pick a base for your natural hair type, and add up to 3 #hairgoal booster shots to customize your hair care. We hope you'll give our Function of Beauty shampoos and conditioners a try!
submitted byFunction of Beauty - 10 months agoBrand expert
Q: what is the shelf life? I don't plan on using for a while maybe 2-3 months. will it still be good if unopened?
submitted by stephenie - 11 months ago
A: Hi Stephanie! Our products have a shelf life of one year ✨
submitted byFunction of Beauty - 11 months agoBrand expert
Q: Does this shampoo contain silicone?
submitted by Kitty - 11 months ago
A: Hi Kitty, Our Straight and Wavy Hair shampoo and conditioner contain a silicone called Propoxytetramethyl piperidinyl dimethicone (we know, it's a mouthful!) - we use it because it's an excellent conditioning and protecting agent that protects hair from thermal damage, adds shine, and helps give a soft, silky texture. Our Curly and Coily Hair shampoos and conditioners are silicone-free, since many with Type 3 and Type 4 hair follow the Curly Girl Method(TM) and prefer to avoid silicones. Our #hairgoal booster shots; except for thermal control, are all silicone-free. I hope this helped!
submitted byFunction of Beauty - 11 months agoBrand expert
Q: How does this product work with silver hair?
submitted by Silver Fox - 1 year ago
A: Hello Silver Fox! The Function of Beauty Wavy Hair Shampoo Base with Fermented Rice Water is designed to strengthen and increase elasticity for wavy hair. We hope this helps!
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: What can you recommend re: boosters for my hair? My hair is straigh. I have had a lot of hair loss bc of medical issues. It will grow back happened b4. Need something in the meantime that builds body or makes it look thicker or something! Help!
submitted by tamtam1622 - 1 year ago
A: Hello! Our beauty consultants can help! Simply text "BEAUTYCHAT" to 827438 from your phone for the best advise, we hope this helps!
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: I need help picking the right boosters to go with the wavy shampoo and conditioner, I currently use shine, deep condition, and color protection but find my scalp and hair being oily and itchy a day or 2 after washing?
submitted by Tiffany - 1 year ago
A: Hi Tiffany, At Function of Beauty, we take customer concerns very seriously. As a company, we are committed to using high-quality ingredients backed by science to ensure safety and efficacy. Please reach out to us via our contact us page, so we can look into your concern further and assist with finding the perfect #hairgoal boosters. Thank you
submitted byFunction of Beauty - 1 year agoBrand expert
Q: Why does the whole line of shampoo products have sodium chloride & citric acid? No wonder why everyone's scalp & hair have been drying out. I just hope your actual line on the main website doesn't have it....
submitted by NoNameMaam - 2 years ago
A: Hi there! Our cleansing agent, Sodium Methyl Cocoyl Taurate is derived from coconut and a salt of coconut fatty acid amide of N-methyltaurine. It is sulfate free, and plant based! Target Clean Beauty (which we are a part of) means that products are formulated without propyl-parabens, butyl-parabens, phthalates, formaldehyde, formaldehyde-donors, nonylphenol ethoxylates (NPEs), oxybenzone, SLES, retinyl palmitate, hydroquinone, triclosan, triclocarban, BHA, & BHT. Phew, that's a mouthful!
submitted byFunction of Beauty - 2 years agoBrand expert
Q: What is the pH level of this shampoo?
submitted by Haircare - 2 years ago
A: Hi there! The pH levels for our shampoos are from 5.6 to 6.5. If you have any other questions please let us know! Thanks, Function of Beauty #beautynerds team
submitted byFunction of Beauty - 2 years agoBrand expert
This product is featured in recent Target Finds stories
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4.0 out of 5 stars with 2619 reviews
48% would recommend
577 recommendations
effectiveness: 2.57 out of 5
value: 2.58 out of 5
quality: 2.61 out of 5
Do not buy! Hair loss!
1 out of 5 stars
Would not recommend
Shelly - 6 days ago
I bought the shampoo, conditioner and leave in conditioner for wavy hair. I also added a shot for colored hair. I loved the way it smell and how it washed my hair (2 times a week). However, I started to get clumps of hair fall out every time I washed my hair. Extremely disappointed!
1 reply from Function of Beauty team - 6 days ago
Hi Shelly, We’re sorry you are going through this. We stand behind all of our products and are confident in their safety. Please reach out via our ‘Contact Us’ page so we can discuss further.
Hair Loss
1 out of 5 stars
Would not recommend
TM - 7 days ago, Verified purchaser
The first few times I used this shampoo, I was really liking it! It helped define my waves more. However, soon after I noticed that my hair started falling out. It was chunks of hair falling out.
1 reply from Function of Beauty team - 6 days ago
Hi there, We would be happy to assist you with this. Our highest priority is customer safety and satisfaction. Please reach out via our ‘Contact Us’ page so we can discuss further.
Amazing product
5 out of 5 stars
Skyy10 - 9 days ago
originally posted on functionofbeauty.com
Complimentary from Function Of Beauty The Wavy Hair Custom Shampoo & Conditioner has improved my hair texture, reduced frizz, and enhanced waves. This is my second time using this shampoo and I’m very happy with the results. Another thing I love is the way it’s smells!!
Unique Shampoo
4 out of 5 stars
Jenni - 9 days ago
originally posted on functionofbeauty.com
Gifted by Function of Beauty x Target, really loved the shampoo and how it has a fruity scent too it. It really runs smoothly through the hair. great product. i had to give it some time to try to see if it worked on my hair. It worked wonders.
Great shampoo
5 out of 5 stars
Sanders - 9 days ago
originally posted on functionofbeauty.com
I received this complimentary from Function of Beauty in exchange for an honest review. This stuff is so nice! It smells good and has left my hair feeling pretty soft. Lately, I’ve had this issue of shampoo and conditioner weighing my hair down and this set does NOT do that.
Smells great
4 out of 5 stars
Lien - 9 days ago
originally posted on functionofbeauty.com
Smells so good!! This was gifted by function of beauty and I am enjoying so far. I have 30” wavy hair that I recently dyed and it has been soothing. I haven’t seen much change to my frizzy hair yet since I haven’t found anything that works but my hair felt great after doing the box dye.
Love it!
5 out of 5 stars
Mari - 9 days ago
originally posted on functionofbeauty.com
#giftedbybeauty this is the first shampoo that claims to help with frizz and it really does! I thought it was super cool the idea of giving an extra boost to the product. I liked the smell too, I will definitely buy this shampoo more often and recommend it to my friends.
Amazing
5 out of 5 stars
Mk12345 - 10 days ago
originally posted on functionofbeauty.com
This shampoo is incredible! Been using it every other day and it leaves my hair super soft and not dull. I also like it in combo with the conditioner and don’t feel like my hair is stripped at all. This was gifted by Function of Beauty x Target
My hair loves it
4 out of 5 stars
Maderos - 10 days ago
originally posted on functionofbeauty.com
The function of beauty shampoo works well on my curly hair. It has a nice scent and my hair feels soft and manageable after every use. It’s pairs perfectly with the function of beso conditioner I would purchase again. Gifted by function of beauty x target.
Highly recommend for someone with wavy hair
5 out of 5 stars
jm19 - 10 days ago
originally posted on functionofbeauty.com
Impressive wavy hair shampo gifted by gifted by Function of Beauty x Target and i’ve gotten a positive experience from my few times using it. It enhances my natural waves without weighing them down. My hair feels softer, smoother, and has a beautiful bounce. The scent is pleasant, and it works well with my hair care routine. Highly recommended for wavy hair!
Amazing!
5 out of 5 stars
Bels - 10 days ago
originally posted on functionofbeauty.com
This shampoo made my hair look and feel so incredibly soft and shiny. When applying, it left my hair feeling nice and clean - but not ‘too’ clean or dry. It also smells absolutely amazing, which is always a plus! (Gifted by function of beauty x Target)
So easy to customize!
5 out of 5 stars
Anjxoxo - 10 days ago
originally posted on functionofbeauty.com
I absolutely love this wavy hair shampoo! What really drew me in to function of beauty products is how easy it is to customize your shampoo for exactly what your hair needs. I personally added the strengthen add on as well. I’ve noticed such a huge difference in my hair and I will continue to use this! This review was done with products complimentary from Function of Beauty x Target
So far I like it!
4 out of 5 stars
Hkhan - 10 days ago
originally posted on functionofbeauty.com
A good standard hair product by itself, once I added some of their add-ins, my hair really liked it! Haven’t been using it for long so I can’t attest for it long term, but for now I like it enough to keep using! Gifted by function of beauty x target.
Love it !
5 out of 5 stars
- 10 days ago
originally posted on functionofbeauty.com
This was gifted by function of beauty x target and i absolutely love the shampoo!! Smells absolutely amazing and does wonders for my hair! My hair is naturally very dry and frizzy and this shampoo actually added moisture while still completely cleansing and cleaning my hair. I paired it with the conditioner and it was magic! Moisture and less frizz!!
I Like it
4 out of 5 stars
Bblack - 10 days ago
originally posted on functionofbeauty.com
This shampoo was gifted to me by Function of Beauty x Target and I like it. It definitely cleans my hair really well and it smells amazing. However the only one thing I noticed is that it feels little dry after and I have to in with a leave in conditioner.
Great for Wavy Hair
4 out of 5 stars
Wavygirl - 10 days ago
originally posted on functionofbeauty.com
I’ve been wanting to try function of beauty products for a while. So happy they gifted me their wavy shampoo and conditioner! My hair is very thick, course, and wavy. I’m also a swimmer so chlorine absolutely destroys it. I like how this shampoo doesn’t strip it of it’s moisture or over clean my hair. I do need to lather twice because of the amount of hair I have but the bottle is huge and I still have more than half of it left. Overall, good product. I will need to continue using it to see any significant changes.
So far so good
5 out of 5 stars
Hciixh - 11 days ago
originally posted on functionofbeauty.com
This was gifted to me by functionofbeauty.This is first time I try this kind of shampoo that I need snap,pour and shake the hair goal you wanted. I have already tried it couple times and made my hair clean and looks fluffy and soft.definitely recommend it.
Great!
4 out of 5 stars
emily28 - 11 days ago
originally posted on functionofbeauty.com
This shampoo was great, the smell was a little strong, but I used the shots in the shampoo and it definitely made a difference in how frizzy my hair was. I would love to try other shots that I can add in the future. This was gifted by functionofbeauty.
Great waves
5 out of 5 stars
Love99 - 11 days ago
originally posted on functionofbeauty.com
I received this Wavy Hair Custom Shampoo & Conditioner with Hair Goals complimentary from the company. I really enjoyed using this product. My wavy hair looked good after a long time, and it felt really nice. I will be buying this product.
Great!
5 out of 5 stars
- 11 days ago
originally posted on functionofbeauty.com
Love this product! It smells amazing. It really cleaned my hair. It left it feeling light and clean without feeling dry. Definitely will switch this into my normal routine. This was gifted by function of beauty x Target . I would recommend it.