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Function of Beauty

Function of Beauty (31)

New in Function of Beauty

Customize your hair care routine, now with treatments. New & only at Target

Hair care as unique as you

Be your own chemist & choose one or more boosters to meet your unique hair goals. Priced right Get the full collection for under $30—a great value for custom hair care. Personalized 1000s of formulations, only one that’s right for you. Exclusive This special assortment is available only at Target. Clean Made with ingredients that meet our standard for clean beauty.

See Function of Beauty in action, step by step

Here’s how it works:

Step 1

Choose a shampoo + conditioner base for your unique hair type.

Step 2

Select up to 3 booster shots to meet your unique hair goals.

Step 3

Pour one booster shot from each box into your shampoo & the other into your conditioner.

Step 4

Shake vigorously for 15 seconds & say hello to custom hair care.

Build your hair profile

You decide what goes into your formula & what you get out of it.

Step 1: Select your hair type

Choose a collection for your texture, now with new treatment products.

Step 2: Choose your hair goals

Mix up to 3 booster pods into your shampoo & conditioner to get the solutions your hair needs. Explore all 10 boosters

Not sure where to start?

Choose a ready-made collection of products recommended for your hair type.

Straight Hair Collection

Contains Straight Hair Shampoo, Conditioner, Leave-in Milk Mist & Hair Mask, plus Volumize Booster.

Wavy Hair Collection

Contains Wavy Hair Shampoo, Conditioner, Leave-in Treatment & Hair Mask, plus Strengthen Booster.

Curly Hair Collection

Contains Curly Hair Shampoo, Conditioner, Leave-in Conditioner & Hair Mask, plus Curl Definition Booster.

Coily Hair Collection

Contains Coily Hair Shampoo, Conditioner, Co-Wash, Leave-in Conditioner & Hair Mask, plus Deep Condition Booster.

Looking for more?

Further customize your hair care with your own choice of fragrance, color & name at functionofbeauty.com

More hair care tips

Discover more from the Target Beauty Edit.

Fans of Function

Function of Beauty’s loyal fan base share what they love about the brand.

The Beauty Edit

Find tips & tricks on hair care & all things beauty for experts & beginners.

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