Sponsored
Function of Beauty Straight Jumbo Shampoo - 22 fl oz
$16.99 ($0.77/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Formulated with Coconut Water, Function of Beauty's Shampoo for Straight Hair hydrates hair without weighing it down.
- CUSTOMIZABLE: Build your own formula by adding in up to 3 #HairGoal Boosters.
- FRAGRANCE: Our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine.
- SAFETY: Independent 3rd party clinical tests conducted to ensure safety. Cruelty-free. Never tested on animals.
- CLEAN: 93% naturally-derived (per ISO 16128), Sulfate-free, Paraben-free, Target Clean
- CONSCIOUS: Cruelty-Free, 100% Vegan
- SUSTAINABLE: Bottle made with 50% recycled plastic
Description
Our best-selling Custom Shampoo for Straight Hair is now available in 22oz (double the size!) for an even better value! Our Custom Shampoo for Straight Hair is formulated with Coconut Water to clean and hydrate hair without weighing it down. The gentle foaming ingredients have been specifically formulated for Straight Hair, with conditioning silicones to soften strands.
Function of Beauty’s custom haircare line allows you to customize the perfect shampoo for your unique hair type, hair moisture level, and hair goals.
HOW IT WORKS:
Step 1 – Select up to three boxes of #HairGoal Boosters to mix into your Straight Hair Jumbo Shampoo based on your specific hair needs.
Step 2 – Pour both (2) #HairGoal Booster Pods from each #HairGoal Booster Box into your Jumbo Straight Hair Shampoo.
Step 3 – Shake vigorously for 15 seconds and say hello to custom haircare!
Customize this shampoo and boost benefits by mixing in up to 3 of our 10 Hair Goal booster shots. For Straight Hair, we recommend Volumize, Strengthen, and Anti-Frizz #HairGoal Boosters.
Function of Beauty’s custom haircare line allows you to customize the perfect shampoo for your unique hair type, hair moisture level, and hair goals.
HOW IT WORKS:
Step 1 – Select up to three boxes of #HairGoal Boosters to mix into your Straight Hair Jumbo Shampoo based on your specific hair needs.
Step 2 – Pour both (2) #HairGoal Booster Pods from each #HairGoal Booster Box into your Jumbo Straight Hair Shampoo.
Step 3 – Shake vigorously for 15 seconds and say hello to custom haircare!
Customize this shampoo and boost benefits by mixing in up to 3 of our 10 Hair Goal booster shots. For Straight Hair, we recommend Volumize, Strengthen, and Anti-Frizz #HairGoal Boosters.
Scent: Peach
Hair Type: Straight
Health Facts: Mineral Oil-Free, Sulfate-Free, Gluten-Free, Vegan, Paraben-Free, Phthalate-Free
Product Warning: Keep out of reach of children
Product Form: Liquid
Sustainability Claims: Recyclable, Cruelty-Free
Beauty Purpose: Basic Cleansing
Net weight: 22 fl oz (US)
TCIN: 89198179
UPC: 850018240789
Item Number (DPCI): 063-00-1961
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.02 inches length x 3.06 inches width x 8.23 inches height
Estimated ship weight: 1.62 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What sustainability practices does this product follow?
submitted by AI Shopping Assistant - 26 days ago
A: The bottle is made with 50% recycled plastic and is cruelty-free and recyclable.
submitted byAI Shopping Assistant - 26 days agoAi generated
Q: What fragrance does this shampoo have?
submitted by AI Shopping Assistant - 26 days ago
A: It features an exclusive Nude Peach fragrance with notes of peach nectar, lemon zest, and jasmine.
submitted byAI Shopping Assistant - 26 days agoAi generated
Q: Is this shampoo safe for all hair types?
submitted by AI Shopping Assistant - 26 days ago
A: This shampoo is specifically formulated for straight hair, ensuring optimal cleansing and hydration.
submitted byAI Shopping Assistant - 26 days agoAi generated
Q: What are the key ingredients in this shampoo?
submitted by AI Shopping Assistant - 26 days ago
A: The shampoo is formulated with Coconut Water and gentle foaming ingredients for hydration and cleansing.
submitted byAI Shopping Assistant - 26 days agoAi generated
Q: Can I customize the shampoo for my hair needs?
submitted by AI Shopping Assistant - 26 days ago
A: Yes, you can add up to three #HairGoal Boosters to tailor the shampoo to your specific hair goals.
submitted byAI Shopping Assistant - 26 days agoAi generated
Q: Would this shampoo be a good alternative to use for a naturally oily scalp everyday?
submitted by S - 7 months ago
A: Hey! So I think so because usually when people have straight hair, they’re most likely prone to an oily scalp, so I would say it works.
submitted byS - 7 months ago
Q: Is this good for daily use for a natural oily scalp?
submitted by S - 7 months ago
A: Hi there, Are shampoo is made to be used every day.
submitted byFunction of Beauty - 6 months agoBrand expert
Q: Is this good for color treated hair?
submitted by XDDarkAngel - 1 year ago
A: Hi there, Yes, our products at Target are color-safe thanks to their 100% sulfate-free formulas!
submitted byFunction of Beauty - 11 months agoBrand expert
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Guests are saying
The Function of Beauty straight hair shampoo offers a customizable experience that many guests appreciate. With a delightful scent and a formula enriched with coconut water, it hydrates without weighing hair down. Guests have noted improvements in softness, shine, and manageability, making it a great choice for those with straight hair. The ability to add boosters for specific hair goals enhances its appeal, providing a tailored hair care solution.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 788 reviews
effectiveness: 3.5 out of 5
quality: 3.5 out of 5
value: 3.5 out of 5
50% would recommend
4 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
3 August, 2025Verified purchase
My favorite
Love the smell it stays after a thorough rinse and smells fresh longer than most!
1 reply from Function of Beauty team - 3 months ago
Hi Morgan, Thank you for the raving review! The fragrance is the best part of the whole experience.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 September, 2024Verified purchase
EXTREME HAIR LOSS
When I tell you that I was losing clumps of hair daily trying to trust the process that the shampoo was doing what it needed to do. I gave it a solid two months and I lost so much hair immediately switched over to a biotin shampoo and haven't had any shed since do not use this.
1 reply from Function of Beauty team - 11 months ago
Hi there, We’re sorry you are going through this. We stand behind all of our products and are confident in their safety. Please reach out via our ‘Contact Us’ page so we can discuss further.
5 out of 5 stars
10 May, 2024
originally posted on functionofbeauty.com
New Favorite
This shampoo was gifted by functionofbeauty and the product alone left my hair feeling so clean, soft, silky, and hydrated. Once I put the add ins into the shampoo I could almost immediately feel a difference in my hair. As someone who has very oily hair this did a great job at giving my hair hydration without leaving my scalp oily. It left my straight hair looking shiny, smooth, healthy, and overall improved the look of my hair in general.
5 out of 5 stars
9 May, 2024
originally posted on functionofbeauty.com
Love it
I have very straight hair and I’ve noticed my hair looking more youthful. I love that the shampoo is formulated with coconut water to hydrate my hair without weighing it down. It’s also suitable for sensitive skin. I also love that it’s 92% naturally-derived, sulfate-free, paraben-free, cruelty-free, and 100% vegan.
5 out of 5 stars
8 May, 2024
originally posted on functionofbeauty.com
Smells great and targets your hair needs!
This shampoo smells so good! It smells nice and fruity. I added two of the hair goal boosters to this and have been so happy with the results. My hair isn't greasy after washing and the shampoo has a really good lather. I did receive this in complimentary from fuctionofbeauty but these are my honest opinions.
3 out of 5 stars
3 May, 2024
originally posted on functionofbeauty.com
Straight Base Shampoo
The smell of this shampoo was good. I have a dry scalp and I didn’t find it to help with that issue. Not sure if I would purchase another bottle, but will finish the remainder of what I have. This product was gifted to me by functionofbeauty
5 out of 5 stars
3 May, 2024
originally posted on functionofbeauty.com
Love
I absolutely loveee these !! It’s so fun to mix in the booster and it really enhances ur hair. I wish I knew about this product sooner. Will be adding it to hair wash routine. I love how they have so many options for all diff hair ! Gifted by functionofbeauty
5 out of 5 stars
30 April, 2024
originally posted on functionofbeauty.com
Best Straight Hair Shampoo
This shampoo was gifted by functionofbeauty and I can honestly say that I love it. The shampoo smells great, lathers well, and does a great job of hydrating my hair. I have thin, straight hair so I chose to add the volume booster to my shampoo and really noticed a difference in the volume of my hair. I think the booster shots are an awesome way to easily customize the product to what you desire in a shampoo. I would definitely recommend this shampoo to all of my straight haired friends!
5 out of 5 stars
29 April, 2024
originally posted on functionofbeauty.com
Great product
I've probably 10 different oils, conditioners and shampoos. This bundle ACTUALLY made a difference. My hair lies without frizz and truely feels moisturized. I wish they were sold separately. My thick hair requires more conditioner than shampoo. However THIS shampoo did clean my scalp, without stripping my hair. Offered by functionifbeauty
5 out of 5 stars
28 April, 2024
originally posted on functionofbeauty.com
Great shampoo!
Great Basic Shampoo, good for daily use! Does have a strong smell, but that is no issue for me! I love the way you can put different boosters in the product to customize it. I think this is a great option for affordable and quality hair care! Gifted by functionofbeauty
5 out of 5 stars
26 April, 2024
originally posted on functionofbeauty.com
Solid shampoo
Just used my straight shampoo for the first time! And it was nice. It smells so good like clean fresh light coconut scent. I added two booster pods of strengthening and volumizing. I really liked the customizable factor and how easy it was to add the pods. My hair feels very clean and smells amazing!!!! Slight volume I would say, hard to tell. This product was gifted to me by function of beauty.
5 out of 5 stars
25 April, 2024
originally posted on functionofbeauty.com
Customizable shampoo!
I absolutely loved the idea of be able to customize the shampoo! It’s cool to have a base and then depending on the hair, being able to customize it! The shampoo has a light and super subtle scent, makes my hair smooth, shiny and soft! Gifted by functionofbeauty
5 out of 5 stars
22 April, 2024
originally posted on functionofbeauty.com
Straight hair girly must
This shampoo was gifted by function of beauty ! I love how they make their products for you to customize them to your liking. I decided to add volumizing and strengthening drops. I’m always pleased with their straight hair products. They don’t make my hair look flat or oily! My hair ended up with a nice volume looking finish.
5 out of 5 stars
22 April, 2024
originally posted on functionofbeauty.com
Love it
I got gifted by functionofbeauty This Shampoo is a dream come true for my hair! It leaves my locks feeling clean, soft, and manageable. I noticed a significant reduction in frizz after using this shampoo. Plus, the customizable formula is a bonus!
5 out of 5 stars
21 April, 2024
originally posted on functionofbeauty.com
So good
This felt so nice! Did such an amazing job at cleaning the hair, without over drying. Love how hydrated and soft my hair felt afterwards as well! Amazing for straight hair girlies! Gifted by functionofbeauty!
5 out of 5 stars
19 April, 2024
originally posted on functionofbeauty.com
Love!
This shampoo is great for straight hair. Helped make my hair feel clean and refreshed but also helped to decrease frizz and make my hair shiny as well. Gifted by function of beauty. I highly recommend!
5 out of 5 stars
Thumbs up graphic, would recommend
15 April, 2024Verified purchase
Hair regrowth!
My favorite shampoo I’ve used in years! After losing a ton of hair due to olaplex this has saved my hair. I love the smell and how it is customizable to my needs.
3 out of 5 stars
Thumbs down graphic, would not recommend
5 April, 2024Verified purchase
Straight non colored, no heat or product hair review
I've been on the hunt for a new shampoo. This is like the fourth brand I have tried from high end to target options and this is the biggest let down so far. I have straight non colored hair. But it gets greasy quick so I like a shampoo that gives me at least three days before I feel like a complete greaseball but this shampoo I swear I get one day. Second day hair is so greasy and I won't be buying again for my hair type
3 out of 5 stars
4 March, 2024
originally posted on functionofbeauty.com
Good product!
Really like this shampoo so far I feel like it gave my hair a good deep clean. The scent is fresh and clean. My hair felt soft and nourished after a using. Definitely going to incorporate this product into my everyday routine. I was gifted by functionofbeauty
4 out of 5 stars
16 February, 2024
originally posted on functionofbeauty.com
Love!!!
This shampoo was quite smaller than I expected it to be. The fragrance is really sweet but it may be too strong for people who are sensitive or easily get dizzy to certain smells. It makes my hair less frizzy after shower and I really like it. I just wish it came in a bigger bottle.