Sponsored
Function of Beauty Custom Curly Hair Shampoo Base with Chia Extract - 11 fl oz
Only at target
$9.99 ($0.91/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Formulated with Chia Extract, Function of Beauty’s Shampoo for Curly Hair defines and shapes curls.
- CUSTOMIZABLE: Build your own shampoo by adding in up to 3 Function of Beauty #HairGoal Booster Shots
- FRAGRANCE: Our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine
- SAFETY: Tested at home on hundreds of human heads (never animals!) & independent 3rd party clinical tests on humans
- CLEAN: 92% naturally-derived (per ISO 16128), Sulfate-Free, Paraben-Free, Target Clean
- CONSCIOUS: Cruelty-Free, 100% Vegan
- SUSTAINABLE: Bottle made with Recycled Plastic & 100% Recyclable
Description
Function of Beauty’s custom haircare line allows you to create the perfect mix of shampoo and conditioner for your unique hair type, hair moisture level, and hair goals.
HOW IT WORKS:
Step 1 – Choose a Shampoo or conditioner base for your unique hair type.
Step 2 – Select up to 3 booster shots to meet your unique hair goals.
Step 3 – Pour one booster from each into your shampoo and the other in your conditioner.
Step 4 – Shake vigorously for 15 seconds and say hello to custom haircare!
Our custom Shampoo for Curly Hair is formulated with Chia Extract to shape and define your natural curls. The gentle foaming ingredients have been specifically formulated for Curly Hair and are silicone-free.
Customize this shampoo base and boost benefits by mixing in up to 3 of our 10 Hair Goal booster shots. For Curly Hair, we recommend mixing in Curl Definition, Anti-Frizz, and Strengthen Hair Goals. Formulated with our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine – delivers a spa-like experience in the shower.
All Function of Beauty customizable haircare is suitable for sensitive skin and is dermatologist tested. We believe in clean and conscious care - that’s why our custom curly hair shampoo is 92% naturally-derived (per ISO 16128), sulfate-free, cruelty-free, and 100% vegan. Packaging contains recycled content - Our bottles are made with recycled materials & are 100% recyclable.
HOW IT WORKS:
Step 1 – Choose a Shampoo or conditioner base for your unique hair type.
Step 2 – Select up to 3 booster shots to meet your unique hair goals.
Step 3 – Pour one booster from each into your shampoo and the other in your conditioner.
Step 4 – Shake vigorously for 15 seconds and say hello to custom haircare!
Our custom Shampoo for Curly Hair is formulated with Chia Extract to shape and define your natural curls. The gentle foaming ingredients have been specifically formulated for Curly Hair and are silicone-free.
Customize this shampoo base and boost benefits by mixing in up to 3 of our 10 Hair Goal booster shots. For Curly Hair, we recommend mixing in Curl Definition, Anti-Frizz, and Strengthen Hair Goals. Formulated with our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine – delivers a spa-like experience in the shower.
All Function of Beauty customizable haircare is suitable for sensitive skin and is dermatologist tested. We believe in clean and conscious care - that’s why our custom curly hair shampoo is 92% naturally-derived (per ISO 16128), sulfate-free, cruelty-free, and 100% vegan. Packaging contains recycled content - Our bottles are made with recycled materials & are 100% recyclable.
Scent: Peach
Hair Type: Curly
Health Facts: Paraben-Free, Mineral Oil-Free, Sulfate-Free, Silicone-Free, Vegan, Gluten-Free, Phthalate-Free
Product Warning: Keep out of reach of children
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Recyclable
Beauty Purpose: Curl Enhancing, Basic Cleansing
Net weight: 11 fl oz (US)
TCIN: 80159964
UPC: 850018240383
Item Number (DPCI): 063-00-7593
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
ingredients*: water, sodium lauroyl methyl isethionate, glycerin, sodium methyl cocoyl taurate, peg-120 methyl glucose dioleate, cocamidopropyl hydroxysultaine, sodium methyl isethionate, linum usitatissimum (flax) seed oil, salvia hispanica (chia) seed extract, lauric acid, acrylates crosspolymer-4, trisodium ethylenediamine disuccinate, glycol distearate, phenoxyethanol, polyquaternium-7, sodium chloride, trideceth-6, guar hydroxypropyltrimonium chloride, methyl gluceth-10, sodium laurate, caprylyl glycol, chlorphenesin, potassium sorbate, citric acid, ethylhexylglycerin, hexylene glycol, hydroxypropyl methylcellulose, sodium benzoate, benzyl alcohol, caprylic acid, xylitol, sodium benzotriazolyl butylphenol sulfonate, fragrance, citral, citronellol, limonene, linalool, red 40. *92% naturally-derived ingredients. never any nasties. naturally-derived = plant-derived & water ingredients
Allergens & Warnings:
CAUTION: FOR EXTERNAL USE ONLY. AVOID CONTACT WITH EYES. KEEP OUT OF REACH OF CHILDREN.Shipping details
Estimated ship dimensions: 2.19 inches length x 2.2 inches width x 6.85 inches height
Estimated ship weight: 0.83 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What are the ingredients?
submitted by lygophilia - 3 years ago
A: Hi there! The full list of ingredients for the Curly Hair Shampoo can be found under "Label Info". Hope this helps! ✨
submitted byFunction of Beauty - 3 years agoBrand expertA: Currently, there is no Label info tab. So what are the ingredients?
submitted byKristine - 3 years ago
Q: What are the sustainability features of the packaging?
submitted by AI Shopping Assistant - 6 days ago
A: The packaging is made with recycled materials and is 100% recyclable, supporting sustainable practices.
submitted byAI Shopping Assistant - 6 days agoAi generated
Q: How can I customize this shampoo?
submitted by AI Shopping Assistant - 6 days ago
A: You can customize the shampoo by adding up to 3 Hair Goal Booster Shots to meet your unique hair goals.
submitted byAI Shopping Assistant - 6 days agoAi generated
Q: What fragrance does the shampoo have?
submitted by AI Shopping Assistant - 6 days ago
A: The shampoo has an exclusive Nude Peach fragrance with notes of peach nectar, lemon zest, and jasmine.
submitted byAI Shopping Assistant - 6 days agoAi generated
Q: Is this shampoo suitable for sensitive skin?
submitted by AI Shopping Assistant - 6 days ago
A: Yes, the shampoo is suitable for sensitive skin and is dermatologist tested.
submitted byAI Shopping Assistant - 6 days agoAi generated
Q: What is the main ingredient in the shampoo?
submitted by AI Shopping Assistant - 6 days ago
A: The main ingredient in the shampoo is Chia Extract, which helps define and shape curls.
submitted byAI Shopping Assistant - 6 days agoAi generated
Q: Did they change the formula to coconut? I went in the store to pick it up and they were all scented coconut. I can’t do coconut scented items so I wanted to know.
submitted by Questwest - 8 months ago
A: Hi there, Thank you for your interest in the curly shampoo. You can shop this collection online and it also available in stores with the peach fragrance.
submitted byFunction of Beauty - 8 months agoBrand expert
Q: i used to have curly hair like 3b and 3c as a kid somewhat there but i dyed my hair a lot so it turned an ugly 2c and 2d and i wanna get my curls back should i use curly or wavy
submitted by angie - 1 year ago
A: Hi Angie, We recommend choosing whatever is closest to your natural hair pattern! We also suggest trying our Curl Definition #HairGoal add-in booster shot to enhance your hair's natural curls.
submitted byFunction of Beauty - 1 year agoBrand expert
Q: can I buy 10 units at once
submitted by Rob - 2 years ago
A: Hi Rob, This may depend on your Target store location. We suggest reaching out directly for additional information!
submitted byFunction of Beauty - 2 years agoBrand expert
Q: So the bottom layer of my hair is curly/coily and the top layer of my hair is wavy, should I get the curly one or the wavy one?
submitted by Court - 2 years ago
A: Hi Court, Great question! We suggest choosing curly ✨
submitted byFunction of Beauty - 2 years agoBrand expert
Function of Beauty Curly Hair Club
About the collection
Function of Beauty's Custom Curly Hair Collection covers all of your haircare needs - Shampoo, Conditioner, Leave-in Treatment, Mask, and Curl Cream for your best hair. Each product is formulated with specific ingredients to care for your hair type and can be customized with up to 3 #HairGoalBoosters to fit your hair needs. For curly hair, we recommend Curl Definition, Anti-Frizz, & Deep Condition Hair Goal Boosters.
To mix in your selected Hair Goal Boosters, snap open each booster shot and pour it into each product base. Shake (or stir!) for 15 seconds before your first use. All of our custom products are over 91% naturally derived*, sulfate-free, cruelty-free, and 100% vegan. Our bottles are made with recycled materials & are 100% recyclable.
To mix in your selected Hair Goal Boosters, snap open each booster shot and pour it into each product base. Shake (or stir!) for 15 seconds before your first use. All of our custom products are over 91% naturally derived*, sulfate-free, cruelty-free, and 100% vegan. Our bottles are made with recycled materials & are 100% recyclable.
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Guests are saying
The product has garnered mixed feedback from guests, with many praising its ability to enhance curls, provide moisture, and leave hair smelling great. However, several guests reported issues such as hair loss, scalp irritation, and dryness. The customizable nature of the shampoo is a highlight, allowing guests to tailor it to their specific hair needs. Overall, while some guests experienced positive results, others faced significant challenges with their hair health after use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 1348 reviews
effectiveness: 2.57 out of 5
quality: 2.61 out of 5
value: 2.58 out of 5
54% would recommend
286 recommendations
Good Shampoo
4 out of 5 stars
Thumbs up graphic, would recommend
Deborah - 24 days ago, Verified purchaser
This shampoo smells good and left my hair feeling clean. It did amazing at defining my curls and helping my natural curls to be amazing. I did find myself using the tiniest bit more than I do other shampoo’s in order to cleanse my long hair. Overall this is a good product that I would use again.
1 reply from Function of Beauty team - 24 days ago
Hi Deb! Thank you for your 5-star review! We’re so happy you’re loving your shampoo. Here’s to your best hair days ahead! ✨
Shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Dags 85 - 3 months ago, Verified purchaser
I love this product my hair has grown so much since starting with this shampoo. I had so much damage from bleaching my hair but now my hair is back to being healthy and long again.
1 reply from Function of Beauty team - 3 months ago
Wow, thank you for the amazing review! It truly means the world to us to know how much you love Function of Beauty We appreciate your Loyalty and can't wait to keep bringing you more great products!
Ingredients
5 out of 5 stars
Thumbs up graphic, would recommend
Slight Orange scent - 3 months ago
WATER (AQUA/EAU), SODIUM LAUROYL METHYL ISETHIONATE, GLYCERIN, SODIUM METHYL COCOYL TAURATE, PEG-120 METHYL GLUCOSE DIOLEATE, COCAMIDOPROPYL HYDROXYSULTAINE, SODIUM METHYL ISETHIONATE, LINUM USITATISSIMUM (FLAX) SEED OIL, SALVIA HISPANICA (CHIA) SEED EXTRACT, LAURIC ACID, ACRYLATES CROSSPOLYMER-4, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, GLYCOL DISTEARATE, PHENOXYETHANOL, POLYQUATERNIUM-7, TRIDECETH-6, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, METHYL GLUCETH-10, SODIUM LAURATE, CAPRYLYL GLYCOL, POTASSIUM SORBATE, CITRIC ACID, ETHYLHEXYLGLYCERIN, HEXYLENE GLYCOL, HYDROXYPROPYL METHYLCELLU- LOSE, SODIUM CHLORIDE, SODIUM BENZOATE, BENZYL ALCOHOL, CAPRYLIC ACID, BENZOIC ACID, DEHYDROACETIC ACID, XYLITOL, SODIUM BENZOTRIAZOLYL BUTYLPHENOL SULFONATE, FRAGRANCE (PARFUM), CITRAL, CITRONELLOL, LIMONENE, LINALOOL, RED 40 (CI 16035)
Works
5 out of 5 stars
Thumbs up graphic, would recommend
Love this - 4 months ago, Verified purchaser
I'm on my second bottle, and overall, I really like it. I did notice a difference in my curls (more definition and less frizz) especially in the beginning. It’s also super affordable, which is a big plus. That said, I feel like my hair may have gotten used to it, and it's not having quite the same effect anymore, so I might switch things up soon. Still, I’d recommend it for anyone looking for a budget-friendly curl-friendly shampoo!
Happy Camper
5 out of 5 stars
Thumbs up graphic, would recommend
Merelwatt - 11 months ago
First time use and I love it.
1 reply from Function of Beauty team - 11 months ago
Hi there, Yay! We are delighted to hear you are loving your customized shampoo ✨
CAUSES HAIR LOSS!
1 out of 5 stars
Thumbs down graphic, would not recommend
Brit - 1 year ago
Do not use. I used it consistently for about 3 months and I have lost a significant amount of hair loss. DO NOT PURCHASE!! Please do your own research and look up the lawsuits against this company for thousands of women online complaining about extreme hair loss and thinning after using this brand!
1 reply from Function of Beauty team - 1 year ago
Hi Brit, We’re sorry you are going through this. We stand behind all of our products and are confident in their safety. Please reach out via our ‘Contact Us’ page so we can discuss further.
smells good but its not good for me
2 out of 5 stars
Thumbs down graphic, would not recommend
pam - 1 year ago
smells great , does help w curls but makes my scalp so itchy & irritated
1 reply from Function of Beauty team - 1 year ago
Hi Pam, We would be happy to assist you with this. Our highest priority is customer safety and satisfaction. Please reach out via our ‘Contact Us’ page so we can discuss further.
Gave me a scalp rash!
1 out of 5 stars
Thumbs down graphic, would not recommend
cali girl - 1 year ago, Verified purchaser
Gave my scalp really itchy little bumps. Do not buy!
1 reply from Function of Beauty team - 1 year ago
Hi there, We’re sorry you are going through this. We stand behind all of our products and are confident in their safety. Please reach out via our ‘Contact Us’ page so we can discuss further.
Extreme hair loss since using this brand!
1 out of 5 stars
Thumbs down graphic, would not recommend
Ashley - 1 year ago, Verified purchaser
Started out using this brand 2 years ago. And now I have extremely damaged hair. I have lost almost half of my once very healthy hair. I now know for a fact it IS this brand causing the hair loss. I never use heat or anything else on my hair. I air dry every single wash. Now my hair is breaking off in every layer throughout my whole head!
1 reply from Function of Beauty team - 1 year ago
Hi Ashley, At Function of Beauty, we take customer concerns very seriously. As a company, we are committed to using high-quality ingredients backed by science to ensure safety and efficacy. Please reach out to us via our contact us page, so we can look into your concern further. Thank you!
completely ruined my hair
1 out of 5 stars
Thumbs down graphic, would not recommend
brook - 1 year ago
This brand ruined my hair, my hair was nice and curly, barely any frizz but now that i used this brand, my hair is extremely frizzy, very clearly damaged and overall ruined my hair. do not trust this brand do not waste your money. dove shampoo and conditioner didnt damage mt hair this bad...
1 reply from Function of Beauty team - 1 year ago
HI Brook, We’re sorry to hear you did not have a great experience with your shampoo. We’d love to learn more and help in any way we can - please reach out to us via our Contact Us page.
Stay clear
1 out of 5 stars
Thumbs down graphic, would not recommend
Becca73 - 1 year ago, Verified purchaser
Well, I noticed a change in my hair, excessive shedding. The only new product I’ve introduced into my rotation is this shampoo, and sure enough…came here to see if others had issues and apparently I wasn’t alone with the hair loss. So disappointing. Pictures below show the amount of breakage and frizz caused by this product.😔 also a picture of hair prior to damage.
1 reply from Function of Beauty team - 1 year ago
Hi Becca, We’re sorry you are going through this. We stand behind all of our products and are confident in their safety. Please reach out via our ‘Contact Us’ page so we can discuss further.
Dries out hair
3 out of 5 stars
Thumbs down graphic, would not recommend
Abbs - 1 year ago
It smells good, but my hair lady said to stop using it because it is was drying out my scalp. I had lots of dandruff until I stopped using it and it didn’t really do anything for my curls.
1 reply from Function of Beauty team - 1 year ago
Hi Abbs, We would be happy to assist you with this. Our highest priority is customer safety and satisfaction. Please reach out via our ‘Contact Us’ page so we can discuss further.
WOW!
5 out of 5 stars
Thumbs up graphic, would recommend
Ele313 - 1 year ago, Verified purchaser
I used this one time and was shocked with the results. My hair was soft, extra curly, and stayed that way. I only used the shampoo and conditioner. I'm getting the mask and leave-in today to try. I'm impressed!
1 reply from Function of Beauty team - 1 year ago
Hi there, Woohoo! We are thrilled you are loving your results from your Curly Hair Shampoo ✨
nothing special for me.
3 out of 5 stars
Thumbs down graphic, would not recommend
vnp - 1 year ago
I was gifted both the shampoo and conditioner at christmas time. I have been using it ever since. My hair honestly feels and looks the exact same as it did when I was using a cheap, low quality, drugstore shampoo and conditioner.
1 reply from Function of Beauty team - 1 year ago
Hi there, We are so sorry you're not seeing the results you would like from your shampoo. Our team would like to help! Please reach out to us via our Contact Us page.
Terrible texture
1 out of 5 stars
Thumbs down graphic, would not recommend
Bubbles - 1 year ago, Verified purchaser
This made my hair feel like straw
1 reply from Function of Beauty team - 1 year ago
Hi there, We are very sorry to hear this and would like to help! Please feel free to reach out to our team via our Contact Us page.
Red Dye 40 Health Concerns
1 out of 5 stars
Thumbs down graphic, would not recommend
ticked mom - 1 year ago
What is the purpose of Red 40 in a shampoo? If many companies are calling for a ban on it due to health concerns, this just seems very unnecessary and out of touch to bother adding this to a product especially one that we wash away
1 reply from Function of Beauty team - 1 year ago
Hi there, Thank you for your feedback! We stand behind all of our products and are confident in their safety. Every ingredient meets both US and EU cosmetic regulations – which are some of the strictest in the world – and all of our formulations are reviewed by an expert toxicologist. Beyond these regulations, our products are manufactured in the United States and undergo a rigorous clinical testing process to ensure safety and quality control.
This line has been a game changer for my hair!
5 out of 5 stars
Thumbs up graphic, would recommend
Dog Mom - 1 year ago, Verified purchaser
I LOVE this line! I used to have dry scalp issues but not only is that no longer an issue, my hair is also so soft now, and my frizz is tamed! I used to have to straighten my hair everyday because it was always too frizzy to sport my natural curl. This line has been a game changer for me! I use the curly line shampoo, conditioner, mask, leave-in conditioner, and add the anti-frizz, shine, and deep condition booster shots.
1 reply from Function of Beauty team - 1 year ago
Hi there! Thank you for sharing your fantastic results with us! We hope you continue to enjoy your frizz-free curls✨
Good light for curly hair
5 out of 5 stars
violeta25 - 1 year ago
originally posted on functionofbeauty.com
Good light shampoo for curly hair. It doesn't weight my hair down and it smells very nice too. I love that this line has different shampoos for different hair types, because not one formula fits it all. *gifted by functionofbeauty*
Amazing stuff!
5 out of 5 stars
Faith B - 1 year ago
originally posted on functionofbeauty.com
This shampoo was gifted to me by functionofbeauty and it’s absolutely amazing! I’ve been using it for about a week now. It really enhances my curls and moisturizes them more than any other I’ve tried before. I love the idea of the little pods to personalize them to your preference. It smells great and keeps my hair from becoming oily so I only need to wash every few days! I would definitely recommend this to everyone.
A good moisturizing Shampoo
5 out of 5 stars
Ceviyn - 1 year ago
originally posted on functionofbeauty.com
This is a very moisturizing and refreshing conditioner. It smells amazing and it even has little hair solutions that you can buy to reach your hair goal. After being gifted by fuctionbeauty this conditioner i am using has made my curls more define which i am super happy about since my curls are damaged.