Sponsored
Hask Keratin Protein Smoothing Shampoo - 12 fl oz
$5.29 ($0.44/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Unruly or frizzy hair
- Cleanses and smooths
- Defrizzes and soften unruly strands
- Adds incredible shine
- Keratin repairs, strengthens and smoothes the hair shaft, minimizing frizz and adding brilliant shine
- Jojoba Seed Oil is rich in vitamins and minerals to help nourish and seal in shine
- Fragrance: Fruity
Description
Infused with keratin to help reduce frizz, this shampoo leaves unruly hair feeling smooth and revitalized with incredible shine.
Free of sulfates, parabens, phthalates, silicone, gluten, drying alcohol and artificial colors. Cruelty free and color-safe.
HASK stands for Hair And Skin Kindness. All formulas are thoughtfully blended with clean ingredients and infused with natural extracts that repair and nourish your hair and skin.
Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR), cap is made from 50% post-consumer recycled content (PCR).
Free of sulfates, parabens, phthalates, silicone, gluten, drying alcohol and artificial colors. Cruelty free and color-safe.
HASK stands for Hair And Skin Kindness. All formulas are thoughtfully blended with clean ingredients and infused with natural extracts that repair and nourish your hair and skin.
Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR), cap is made from 50% post-consumer recycled content (PCR).
Scent: Fruit
Hair Type: All Hair Types, Dry, Coarse
Health Facts: Dye-Free, Nonylphenol Ethoxylate Free, Ethyl Alcohol-Free, Sodium Lauryl Sulfate-Free, Paraben-Free, Phthalate-Free, Formaldehyde Donor-Free, Sulfate-Free, Gluten-Free, Propylparaben-Free, Formaldehyde-Free, Mineral Oil-Free, Contains Keratin, Silicone-Free, Butylparaben-Free
Product Warning: Eye irritant
Product Form: Gel
Sustainability Claims: Recyclable, Not Tested on Animals, Cruelty-Free, Contains Recycled Content
Recommended Use: Daily
Package Quantity: 1
Beauty Purpose: Damage Repair, Softening, Smoothing, Shine Enhancing
Net weight: 12 fl oz (US)
Features: Rinse-Off
TCIN: 75563448
UPC: 071164343173
Item Number (DPCI): 063-00-1758
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, sodium c14-16 olefin sulfonate, cocamide mipa, sodium chloride, cocamidopropyl betaine, glycerin, keratin amino acids, simmondsia chinensis (jojoba) seed oil, cocos nucifera (coconut) oil, panthenol, polyquaternium-10, polyquaternium-7, polyquaternium-39, dicaprylyl ether, decyl glucoside, glyceryl oleate, leuconostoc/radish root ferment filtrate, glycol distearate, citric acid, sodium salicylate, sodium benzoate, trisodium ethylenediamine disuccinate, isopropanolamine, sodium hydroxide, benzoic acid, fragrance, hexyl cinnamal' '
Allergens & Warnings:
CAUTION: AVOID CONTACT WITH EYES. IF PRODUCT GETS INTO THE EYES, RINSE WELL WITH WATER IMMEDIATELY.Shipping details
Estimated ship dimensions: 1.97 inches length x 2.01 inches width x 7.84 inches height
Estimated ship weight: 0.92 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this shampoo safe for color-treated hair?
submitted by AI Shopping Assistant - today
A: Yes, this shampoo is color-safe and designed to be gentle on color-treated hair.
submitted byAI Shopping Assistant - todayAi generated
Q: What are the main benefits of using this shampoo?
submitted by AI Shopping Assistant - today
A: The shampoo smooths, defrizzes, and adds shine while repairing and strengthening hair with keratin.
submitted byAI Shopping Assistant - todayAi generated
Q: What is the fragrance of this shampoo?
submitted by AI Shopping Assistant - today
A: The shampoo has a fruity fragrance, providing a pleasant scent during use.
submitted byAI Shopping Assistant - todayAi generated
Q: Does this shampoo contain any sulfates or parabens?
submitted by AI Shopping Assistant - today
A: No, this shampoo is free of sulfates, parabens, and other harsh chemicals.
submitted byAI Shopping Assistant - todayAi generated
Q: What hair types is this shampoo suitable for?
submitted by AI Shopping Assistant - today
A: This shampoo is suitable for all hair types, including coarse and dry hair.
submitted byAI Shopping Assistant - todayAi generated
Q: I'm not seeing where you can chat with a virtual beauty consultant
submitted by LL - 2 years ago
A: Hey LL, Oh no! We do apologize for this inconvenience. Our "Chat with a Virtual Beauty Consultant" should appear on the bottom right of every Target beauty product page. In the meantime, You can text "BeautyChat" to +1 (201) 581-0104. to reach us as well! Thank you for this feedback, we will pass this along to our team.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: can read the label if ingredients. can you provide it?
submitted by LL - 2 years ago
A: Hey LL, Great question! Here are the Ingredients: Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamide Mipa, Sodium Chloride, Cocamidopropyl Betaine, Glycerin, Glycol Distearate, Parfum/Fragrance, Keratin Amino Acids, Keratin, Hydrolyzed Keratin, Hydrolyzed Collagen, Cocoyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Sesamum Indicum (Sesame) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Panthenol, Polyquaternium-10, Dicaprylyl Ether, Decyl Glucoside, Glyceryl Oleate, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, Citric Acid, Polyquaternium-55, Polyquaternium-7, Magnesium Chloride, Benzoic Acid, Magnesium Nitrate, Sodium Benzoate, Sodium Acetate, Caprylyl Glycol, Isopropanolamine, Leuconostoc/Radish Root Ferment Filtrate, Potassium Sorbate, Sodium Hydroxide, Hexyl Cinnamal, Linalool. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: Is this good for type 2a hair?
submitted by Claire - 3 years ago
A: Hello Claire, the Hask Keratin Protein Smoothing Shampoo is great for all hair types, especially coarse and dry hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page :)
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Hask Keratin Collection
About the collection
HASK stands for Hair And Skin Kindness. That's why our formulas are thoughtfully blended with clean ingredients and infused with natural extracts to repair and nourish hair and skin.
De-frizz and soften unruly, over-processed strands with the HASK Keratin Smooth Collection. Infused with amino acids and proteins, this range has a hydrating blend of keratin and jojoba oil that helps to strengthen and treat damage, for silkier, shinier hair.
Discover our products: The Keratin Smooth Shampoo and Conditioner work together to reduce frizz & increase manageability – leaving hair soft and looking glossy. The Keratin Smooth Deep Conditioner is an ultra-restorative treatment, infused with keratin, repairs damage, reduces breakage and static, making it perfect for over-processed and color-treated hair. The 5-in-1 Leave-In Spray does it all; it detangles, boosts shine, protects from heat damage and blocks frizz caused by humidity.
Free of sulfates, parabens, phthalates, silicone, gluten, drying alcohol and artificial colors. Cruelty free and color-safe.
De-frizz and soften unruly, over-processed strands with the HASK Keratin Smooth Collection. Infused with amino acids and proteins, this range has a hydrating blend of keratin and jojoba oil that helps to strengthen and treat damage, for silkier, shinier hair.
Discover our products: The Keratin Smooth Shampoo and Conditioner work together to reduce frizz & increase manageability – leaving hair soft and looking glossy. The Keratin Smooth Deep Conditioner is an ultra-restorative treatment, infused with keratin, repairs damage, reduces breakage and static, making it perfect for over-processed and color-treated hair. The 5-in-1 Leave-In Spray does it all; it detangles, boosts shine, protects from heat damage and blocks frizz caused by humidity.
Free of sulfates, parabens, phthalates, silicone, gluten, drying alcohol and artificial colors. Cruelty free and color-safe.
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Guests are saying
The Hask Keratin Smooth Shampoo is highly praised for its ability to leave hair feeling soft, smooth, and manageable. Guests appreciate its pleasant scent and effective lathering without weighing hair down. Many find it a cost-effective solution for frizz control and hair repair, making it a great addition to their hair care routine. While some guests noted minor issues with packaging and scent preferences, the overall feedback highlights its quality and performance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 349 reviews
effectiveness: 4.03 out of 5
quality: 3.95 out of 5
value: 4.04 out of 5
86% would recommend
44 recommendations
From dry hair to soft
5 out of 5 stars
soygess_9027 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] After post partum my hair has been really dry and out of control, with this shampoo I've noticed so much change! The texture of my hair is even better, the smell delicious and the price is worth it! If you are looking for a shampoo to help your dry hair. This one is definitely a yes!
New favorite added to my routine
5 out of 5 stars
Yrene - 3 months ago, Verified purchaser
Have been struggling for a few months not sure why my hair had been frizzy and puffy. Used this one time and it helped my hair look nice! My new shampoo
Quality dropped
2 out of 5 stars
Thumbs down graphic, would not recommend
EL Review - 7 months ago, Verified purchaser
I used to love this product. the last 2-3 bottles were not as effective as the past, and the smell changed. Have they changed the quality of ingredients? I am switching to other products after 3 years.
Not carried in stock and shipping takes too long
3 out of 5 stars
Thumbs up graphic, would recommend
Phnova - 8 months ago, Verified purchaser
This is one of my favorite shampoos but it’s hard to find in stock. My local Target stores offer it for free shipping. The problem is it took almost 2 weeks to arrive because Target decided to ship it across country from California to the east coast by FedEx. The tracking showed it being handed off in 8 states along the way. What a waste of time and energy. I will not be ordering this from Target again.
What a good hair product
5 out of 5 stars
Emily - 10 months ago
originally posted on Beauty Brands, Inc
I bought this the other day I just tried omg it is the best product I've in my hair
Great option
5 out of 5 stars
caitlinmari - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Smells pretty good, lathers well but not too heavy feeling on my hair. Smoothing but not super drying, as a lot of shampoos can be. Packaging is cute and effective although I do prefer a pump for shampoo/conditioner. Price point is perfect, nice to have a quality product at an accessible price.
Straight hair and amazing scent
5 out of 5 stars
noorain - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this shampoo from Influenster. This shampoo has the best scent. It’s my new favorite shampoo. I used it for more than two weeks. It made my hair so soft and silky, now my hair are naturally so straight. It looks like I straightened my hair. I love the scent so much
Works well
4 out of 5 stars
carolinanativ - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is such a cost effective shampoo that helps damaged hair . The scent is nice as well . If you are on a budget and looking to repair or smooth your hair this is a solution
Perfect alternative to a full salon keratin treatment
5 out of 5 stars
borderlinemillennial - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Absolutely loveeeee this shampoo! I’ve been wanting a keratin treatment but haven’t been wanting to pay for the full salon treatment. So this was the perfect midway point. It’s made my hair smooth and sooo soft!
Solid, Doesn't Wow
3 out of 5 stars
kirstinc4 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is one of several products I've worked into my routine to improve my hair ahead of my wedding. This purports to strengthen, reduce frizz and increase shine. While I did notice that this left my hair feeling soft, I'm not sure that it did much to strengthen my hair. My hair is thin and prone to breakage due to being lightened, so this might work better on hair with less damage. On the whole, the impact wasn't great enough for this to become a staple in my routine, but I like the idea of introducing keratin at the shampoo stage.
Clean beauty
3 out of 5 stars
samanthar337 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I live that this brand is a clean beauty brand but I just thought the shampoo itself didn’t do much for my thick corse curly hair. I was also not sold on the smell, again it was just okay.
New go to!
5 out of 5 stars
carolinepx - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I absolutely love the HaskHair Keratin Smooth Shampoo! It leaves my hair feeling incredibly soft and silky, with a beautiful shine that lasts all day. My frizz is completely tamed, and my hair looks healthier than ever. Plus, the scent is amazing! I’ve tried many shampoos, but this one truly stands out. Highly recommend!
Love
5 out of 5 stars
ameliaannvideo_5492 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Very nice. It lathers well and smells great. Sort of floral and sweet. It has left my hair feeling great and smooth. I would very very highly recommend this to anyone. 
Great smell!
5 out of 5 stars
chelsiedever_ - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is a really good shampoo that makes your hair feel clean! The smell is good and the price is even better! I would repurchase again when I am in need
Love this!
5 out of 5 stars
caseyj - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this keratin smooth shampoo! It smells good, and it leaves my hair feeling soooo soft! The packaging looks nice and the ingredients are great for helping to smooth your hair and make it shiny.
amazing hair for less!
5 out of 5 stars
productreviewed - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] binay hask fan for ages since I was probably 11 or 12 I am loving this new look and the bottle is just like us before love this brand and the products! so good and so affordable
Great use to get smooth and shiny hairs
5 out of 5 stars
soumyad1 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This shampoo is great addition to my hair care,it helps make my hair shine and also treat damaged hair,keeps the shine locked and feels smooth after each wash.i absolutely love this shampoo and would definitely recommend it.
Ehhh
3 out of 5 stars
chelseya21 - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was hopeful for this product to work well for me. I don’t have very distinct curls but my hair is definitely not straight. This was supposed to help with the fizziness and honestly I think it made it worse….i won’t be trying it again but it smells good and has a good looking bottle.
Great new addition
4 out of 5 stars
monicaalexis - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great scent and it left my hair feeling great. I’ve never tried this brand before but it may become an addition to my rotation. I will be buying the conditioner to match to see how the whole system works for my hair.
Good shampoo
4 out of 5 stars
tastemytruths - 1 year ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Made my hair smooth. I’ll definitely keep purchasing. I think it’s a good smelling shampoo and I notice the smell instantly after a wash. Great shampoo!