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being Max Moisture Shampoo - 12oz - 2 of 4being Max Moisture Shampoo - 12oz - 3 of 4being Max Moisture Shampoo - 12oz - 4 of 4
being Max Moisture Shampoo - 12oz - 1 of 4

being Max Moisture Shampoo - 12oz

1 Question
$6.99
 

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At a glance

About this item

Highlights

  • Hydrating daily shampoo
  • For dry hair or coils
  • Provides hydration and nourishment
  • Contains Cocoa Butter and Oat Extract
  • No sulfates, silicones, parabens or phthalates
  • Dermatologically tested
  • Certified cruelty-free

Description

Being MAX MOISTURE Intense Moisturizing Shampoo is for hair in need of an intense hydration boost, whether coily (type 4A-4C) or otherwise dry. This dermatologically tested, sulfate-free and silicone-free formula contains naturally derived ingredients such as Cocoa Butter and Oat Extract to combat dryness, providing a supportive wash to hair in need of deep nourishment.
Hair Type: Dry
Product Form: Cream
Beauty Purpose: Basic Cleansing, Moisturizing, Deep Hydration
TCIN: 94748891
UPC: 840191606410
Item Number (DPCI): 063-02-0290
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water), cocamidopropyl betaine, sodium c14-16 olefin sulfonate, sodium chloride, coco-glucoside, glycerin, glycol distearate, sodium cocoyl isethionate, avena sativa (oat) flower/leaf/stem extract, theobroma cacao (cocoa) seed butter, tapioca starch, disodium laureth sulfosuccinate, acrylates copolymer, propylene glycol, sodium benzoate, polyquaternium-10, panthenol, guar hydroxypropyltrimonium chloride, disodium edta, polyquaternium-6, citric acid, pentylene glycol, phenoxyethanol, butylene glycol, parfum (fragrance), hexyl cinnamal, linalool.

Allergens & Warnings:

CAUTION: Use only as directed. Avoid contact with eyes. If eye contact occurs, wash immediately with water. If irritation continues, discontinue use.

Shipping details

Estimated ship dimensions: 3.19 inches length x 3.43 inches width x 7.05 inches height
Estimated ship weight: 0.92 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this shampoo safe for color treated hair

submitted by SS - 8 months ago

Additional product information and recommendations

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Guests are saying

This shampoo is a standout choice for guests seeking hydration and nourishment for their hair. Infused with cocoa butter and oat extract, it effectively moisturizes while leaving hair soft and manageable. Many guests appreciate its rich, creamy texture and pleasant scent, making it a delightful addition to their hair care routine. While it excels for thicker and coily hair types, some guests recommend pairing it with a conditioner for optimal results, especially for very dry hair.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 99 reviews
    quality: 3.6 out of 5
    value: 3.4 out of 5
    60% would recommend
    5 recommendations
    5 out of 5 stars
    26 October, 2026
    originally posted on Monday International Ltd
    Image

    Great Shampoo that leaves my hair feeling soft and moistured.

    [This review was collected as part of a promotion.] I am really happy with this Shampoo! 💚 It leaves my hair soft, moisturised and nourished without feeling too dry. I love that it contains cocoa butter and oat extract, which are great for hydration.
    ShankarT
    Did you find this review helpful?
    3 out of 5 stars
    6 October, 2026
    originally posted on Monday International Ltd
    Image

    Pleasant smell

    [This review was collected as part of a promotion.] First of all great quantity and easy to dispense from the huge tube bottle. It's scent is amazing having oats and coconut butter and texture is smooth and leathery but not for my hair type ( fine hair), although it is for dry hair and coil and I have dry hair but it makes my hair so frizzy. Recommended for rough, thick or coil hair. Overall good performance and gives shine and pleasant smell to hair.
    MunzaleenJ
    Did you find this review helpful?
    4 out of 5 stars
    2 October, 2026
    originally posted on Monday International Ltd
    Image

    A really nice conditioning shampoo

    [This review was collected as part of a promotion.] This shampoo left my hair feeling soft without needing any conditioner. I love it's pearl colour. I didn't find it changed anything regarding the waves or frizz in my hair.
    KatH
    Did you find this review helpful?
    4 out of 5 stars
    28 September, 2026
    originally posted on Monday International Ltd
    Image

    More manageable less frizzy after wash.

    [This review was collected as part of a promotion.] My hair is very frizzy and dry usually after wash and hair dry and gets oily quickly. Cannot use too many products. I tried this being max moisturising shampoo intense one after couple of wash my hair is less frizz and more manageable. Shampoo is pretty good no strong scent. Just need to select the correct intensity as they have different for all hair type. Overall smooth consistency no harsh smell. I will keep continue using to see results.
    PriyankaK
    Did you find this review helpful?
    4 out of 5 stars
    25 September, 2026
    originally posted on Monday International Ltd
    Image

    Keeps my wavy / curly hair in check

    [This review was collected as part of a promotion.] Clean, easy to use and effective shampoo, perfect for wavy & curly hair. It has a rick consistency, which keeps hair moisturised, even after a thorough wash. It does not irritate my scalp, and gives me shine. I am not the biggest fan of the smell, but the good thing is that it tones down and leaves a pleasant after-smell.
    RadhikaN
    Did you find this review helpful?
    5 out of 5 stars
    25 September, 2026
    originally posted on Monday International Ltd
    Image

    Worth the purchase

    [This review was collected as part of a promotion.] Love this Being Max moisture intense shampoo it’s my first time using this product and already fell in love with this make my hair so smooth clean it properly love the smell
    HumzehS
    Did you find this review helpful?
    5 out of 5 stars
    23 September, 2026
    originally posted on Monday International Ltd
    Image

    Average shampoo

    [This review was collected as part of a promotion.] Using this it is a good shampoo but consistency is very thick i have to dissolve it in a water then i pour it in my hair. It works well. It controls my frizz as well but just for a day.
    MubashiraA
    Did you find this review helpful?
    5 out of 5 stars
    20 September, 2026
    originally posted on Monday International Ltd
    Image

    Smells amazing and don't need alot to make the hair moisturise

    [This review was collected as part of a promotion.] We used this shampoo on a 4C hair and I can tell you it did really moisturise the hair. We didn't have to lather alot into the hair as a little would foam alot. It smells really amazing, even after rising it out the hair. The wonderful scents still remains.
    AnteeK
    Did you find this review helpful?
    5 out of 5 stars
    18 September, 2026
    originally posted on Monday International Ltd
    Image

    Love it!

    [This review was collected as part of a promotion.] This is not the first time I tried this Being Max Moisture Intense moisturising shampoo. It did give my hair the moisture that it needs. The packaging is cute, however it’s a bit hard to squeeze all of the product out when it’s almost finished. I also like the scent, smells good but not overpowering. Overall, i like it!
    AileneJ
    Did you find this review helpful?
    5 out of 5 stars
    13 September, 2026
    originally posted on Monday International Ltd
    Image

    I love this shampoo!!!

    [This review was collected as part of a promotion.] Ok wow!! I used this for the first time on my daughters curly hair & I cannot get over her ringlets!! They are super bouncy, less fuzzy & overall so much healthier! Love the scent of the shampoo too - definitely going to be a staple in our routine!
    LateishaP
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 July, 2026Verified purchase

    (no review title)

    not what expected
    quality: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 July, 2026Verified purchase

    pretty good

    love it .. I had to add a bit of leave in conditioner as my hair is very dry. recommend the conditioner and shampoo.
    azgirl76
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    3 July, 2026

    (no review title)

    Made my hair feel coated and matted
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 June, 2026Verified purchase

    Made my dry frizzed hair look and feel great.

    Made my dry hair and frizz much better. Love this product. I would highly recommend it.
    Amy
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    23 May, 2026Verified purchase

    Its ok

    Not a very good lather and wish there was more hydration to it my hair still felt dry after shampooing
    Breshawna
    Did you find this review helpful?
    3 out of 5 stars
    6 May, 2026Verified purchase

    (no review title)

    I didn’t think it was as good as the information claims.
    Manoella
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 April, 2026Verified purchase

    Stripped hair and conditioner was worse

    Honestly the shampoo left my hair feeling so stripped and the conditioner was worse! Super disappointed in this product. I have a mix between 3c and 4a hair and low porosity hair. This was just not it.
    Ash
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 March, 2026Verified purchase

    RECOMMEND!

    I actually have thin/straightish hair most of the time because of damage and I use this on my ends. My hair has never looked or felt better! And this smells soo good. It moisturizes my hair so well and even made the curly side of it come out and show! My hair has been so damaged that I haven’t seen it curl naturally in years. This is highly recommended.
    Ash
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    6 June, 2025
    originally posted on Monday International Ltd
    Image

    Leaves hair soft and manageable

    [This review was collected as part of a promotion.] I’ve been using Being Max Moisture Intense Shampoo for a few weeks now, and it has definitely earned a spot in my haircare routine. My hair tends to get quite dry and frizzy, especially after heat styling, and this shampoo delivers on its promise of adding moisture. The texture is rich and creamy, and it lathers well without needing to use a lot of product. It leaves my hair feeling soft and more manageable, with a noticeable shine after drying. I also really enjoy the scent — fresh, clean, and not too overpowering, which is a bonus. The only reason I’m giving it 4 stars instead of 5 is that for very dry or damaged hair, you might still need to pair it with a deep conditioner to get maximum results. But overall, as a daily shampoo for adding hydration and improving hair texture, it performs really well. Would definitely recommend if your hair needs an extra moisture boost!
    kerriem6_6726
    From being Haircare team
    thanks a ton for spreading the love and letting us know about your great experience!
    1 year ago
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    27 May, 2025
    originally posted on Monday International Ltd
    Image

    Hydration for days

    Picked this up the other day as I was looking for a new shampoo for my natural hair and this has absolutely exceeded expectations! My curls were so hydrated from that first wash I already know this is going to be a staple in my wash n go routine
    Eley.Jamilla
    From being Haircare team
    we’re so happy you gave it a go and enjoyed it!
    1 year ago
    Did you find this review helpful?

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