It's a 10 Hair Conditioning Treatments - 2 fl oz: Moisturizing, Damage Repair, Sulfate-Free, Leave-In Conditioner
$12.49 ($6.25/fluid ounce)See 1 deal for this item
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Guests are saying
This leave-in conditioner is highly praised for its ability to detangle hair, leaving it soft, shiny, and manageable. Many guests appreciate its pleasant scent and effectiveness on various hair types, including curly and straight hair. However, some concerns arise regarding the bottle design, which can be cumbersome for one-handed use, and the presence of certain ingredients that some guests find undesirable. Overall, it remains a popular choice for those seeking a reliable hair care solution.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1886 reviews
effectiveness: 4.44 out of 5
quality: 4.41 out of 5
value: 3.95 out of 5
83% would recommend
297 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2026Verified purchase
(no review title)
My hair feels so soft 😊
1 out of 5 stars
Thumbs down graphic, would not recommend
24 July, 2026Verified purchase
Very small
I can’t believe I paid almost $20 for this. If you’ve ever bought a sampler box of products, that is the approximate size of this bottle. Did not try and will be returning.
3 out of 5 stars
Thumbs down graphic, would not recommend
11 July, 2026Verified purchase
IT'S A 10 company, please re-design the bottle for a normal hand size! lol
The 10oz bottle is way too big to spray one-handed! It's such a bad design! If your hands are huge, you're fine. I swear I'm not a person with unusually tiny hands, but this is impossible to spray onto my hair unless I hold the bottle with both hands. Never had this happen before. I do like (not love) the actual product enough, though, that I didn't want to waste it. So I used an empty travel-sized spray bottle that I already had and filled it for better convenience/comfort. Now, this big bottle is just the refill for when my small sprayer gets low. IT'S A 10 company, please re-design the bottle for a normal hand size?!?! lol
5 out of 5 stars
Thumbs up graphic, would recommend
8 July, 2026Verified purchase
Leave-in conditioner
I absolutely love this leave-in. It detangles hair instantly, whether you have straight hair or curly hair. A must try if you haven’t done so yet. It smells clean and doesn’t weigh your hair down and does not make it greasy.
5 out of 5 stars
Thumbs up graphic, would recommend
7 July, 2026
Amazing product!
This stuff feels amazing on my hair! I like the scent it's not too strong and it doesn't smell weird or anything like that. I like how it made my hair feel soft and definitely made it less frizzy and shiny! But I was expecting the bottle to be a little bigger because the bottle is quite small but not too small. I do definitely think this is a must have!
5 out of 5 stars
Thumbs up graphic, would recommend
3 July, 2026Verified purchase
Fantastic
This is a great product! Detangles after washing and leaves my hair soft and silky.
5 out of 5 stars
14 May, 2026Verified purchase
(no review title)
My daughters and I use this everyday foe our curly hair. Its our favorite product!
1 out of 5 stars
Thumbs down graphic, would not recommend
2 April, 2026Verified purchase
Might've made my hair feel smooth, but it's full of parabens!
I am soo disappointed! This product has not one, but THREE different parabens and a multitude of other ingredients that are known to be toxic! I've used this on my hair every day for years but today was the last.
4 out of 5 stars
Thumbs up graphic, would recommend
12 March, 2026Verified purchase
pricey, but worth it imo
I have dry hair so am always looking for ways to add moisture. this is so silky, smells amazing, and easy to use
1 out of 5 stars
2 March, 2026Verified purchase
(no review title)
Item wasn’t included in my order. Reported it was told I would receive a credit. Never got it
1 out of 5 stars
Thumbs down graphic, would not recommend
28 February, 2026Verified purchase
(no review title)
I used to use this product a few years ago, but switched to other brands because the price was so high. Recently, I decided I would splurge and was disappointed. I’m wondering if I they have changed the ingredients. Definitely not helping manage my frizz. And expensive to boot.
5 out of 5 stars
21 February, 2026Verified purchase
(no review title)
Love this leave in conditioner!
1 out of 5 stars
Thumbs down graphic, would not recommend
1 February, 2026Verified purchase
number 10
it will not spray properly for the price this is ridiculous
5 out of 5 stars
Thumbs up graphic, would recommend
20 January, 2026Verified purchase
(no review title)
best smelling and working detangler ever. i’ve grown up with this all my life and i will use it forever! it is soooo worth the money because it actually works.
5 out of 5 stars
Thumbs up graphic, would recommend
11 January, 2026Verified purchase
Frizz-free, soft and silky
Easy to apply. Keeps hair frizz-free, soft and silky. B
3 out of 5 stars
2 January, 2026Verified purchase
Great product, packaging sucks
I love the product but the pump/ spray head is so cheap that it breaks when about 1/2 through the bottle. For $12+ per travel size you think they would have a better pump/ spray head.
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase
It's A 10
I have thick long hair. I use It’s A 10 before drying my hair and using a ceramic flat iron. This product leaves my hair silkier than it would without it. Smells great. The product is of a thick consistency, and I’ve found that the sprayer is ineffective. I unscrew the bottle top and pour about a quarter-size dollop into my hand to distribute in my hair. I’ve even added water into the bottle when it is near empty, and notice no difference. It is expensive, so adding water helps stretch the use!
5 out of 5 stars
Thumbs up graphic, would recommend
21 December, 2025Verified purchase
Gift for daughter
seems a little expensive but it is a gift for my daughter and when I asked her how she would rate it she said "It's a 10!" 😆
5 out of 5 stars
Thumbs up graphic, would recommend
18 December, 2025Verified purchase
Nothing better!
Never fails! Detangles, reduces frizz and makes hair so easy to brush. Love it. My OG! Been using this for 20+ years.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 December, 2025
Not great for fine, dense waves
Just made my hair feel heavy and greasy.