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It's a 10 Miracle Leave-In Conditioner - 2 of 4It's a 10 Miracle Leave-In Conditioner - 3 of 4It's a 10 Miracle Leave-In Conditioner - 4 of 4
It's a 10 Miracle Leave-In Conditioner - 1 of 4

It's a 10 Miracle Leave-In Conditioner - 10 fl oz - Beauty Studio

15 Questions
New at  target 
$37.00 ($3.70/fluid ounce)

In Stock

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With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • Repairs dry, damaged hair
  • Adds shine & silkiness
  • Detangles & controls frizz
  • Seals & protects hair color
  • Prevents split ends
  • Stops hair breakage
  • Enhances natural body
  • Flat iron spray & thermal protector

Description

It's a 10 Miracle Leave-in Product is the ideal leave-in conditioner for people who wish to finally take control of their dry, damaged and frizzy hair. Amino acids, natural sunflower and tea extracts coat and soothe the hair follicle, repairing damage and smoothing frizz. This leave-in product does 10 things instantly. A cult-classic, this easy-to-use spray smooths hair, eliminates frizz, restores shine, and enhances your hair’s natural body. Our Miracle Leave-In Conditioner Product is full of natural ingredients, such as sunflower seed and green tea leaf extract and silk amino acids, to help bring out all hair types’ natural luster and shine, while also making your hair stronger and healthier with every use! Soft, bouncy hair has never been easier!
Scent: Fresh
Hair Type: Normal
Health Facts: Sulfate-Free
Product Form: Spray
Sustainability Claims: Not Tested on Animals
Recommended Use: Daily
Package Quantity: 1
Beauty Purpose: Shine Enhancing, Moisturizing, Damage Repair
Features: Lightweight
TCIN: 14766799
UPC: 898571000211
Item Number (DPCI): 063-00-2726
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua, eau), propylene glycol, cetearyl alcohol, cyclopentasiloxane, behentrimonium chloride, aloe barbadensis leaf juice, butylene glycol, camellia sinensis leaf extract, citric acid, helianthus annuus extract, isopropyl alcohol, panthenol, fragrance (parfum), quaternium-80, silk amino acids, tetrasodium edta, ethylparaben, methylparaben, phenoxyethanol, potassium benzoate, potassium sorbate, propylparaben, sodium benzoate, citronellol, hexyl cinnamal, limonene, linalool.

Shipping details

Estimated ship dimensions: 7.4 inches length x 2.9 inches width x 1.9 inches height
Estimated ship weight: 0.75 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Any tips on when you get near the end of the bottle about get the product to spray? Sometime it doesn't work but there is plenty of product left.

submitted by Linsey - 1 year ago

  • A: Hi Linsey! I apologize that you are experiencing this. Though it is a hassle, if the sprayer no longer works towards the end of the product, I recommend unscrewing the cap to manually scrape out the

    submitted byhealthshopper - 1 year ago

  • A: remaining product. I hope this helps!

    submitted byhealthshopper - 1 year ago

Q: Are any of your products for thinning hair?

submitted by MJ - 2 years ago

  • A: Hi there! We recommend the Its a 10 Keratin version for thinning hair. Thank you for your interest!

    submitted byhealthshopper - 2 years ago

  • A: Hi there! I would highly recommend the It's a 10 Keratin Leave-In Conditioner version of this product for thinning hair. Thank you for your interest.

    submitted byhealthshopper - 2 years ago

Q: I bought this as a leave-in conditioner, but just saw the instructions on the bottle, which say to first shampoo and condition your hair. Is anyone using this in lieu of traditional conditioner?

submitted by julesinCO - 7 years ago

  • A: Nope - I've been using it as a 3rd step in my routine. I use this It's a 10 product on damp/semi-dry hair before I blow dry.

    submitted byJen - 7 years ago

  • A: It's definitely an add on to regular conditioner. I use it in the shower right after I condition I squeeze the water out of my hair and spray my very long colored hair generously. This stuff is amazing and makes my hair very soft. Even though I only get a trim on my ends once a year to even out my ends I never get split ends and my hair is incredibly soft and silky thanks to this product. Tip: the product is not a liquid, it's the consistency of a non-greasy lotion so when you are about 1/3 - 1/2 of the way through the bottle the pump stops working due to the thick "liquid". Just add water to fill it up and shake well. Still works the same and you get more for your money. I highly recommend this product!!!

    submitted byJennifer - 5 years ago

Q: Does this have enough heat protection for blow drying and curling or straightning? If so does it protect up to 450 degrees? Is this more of a conditioner? should a seperate heat protector be used along with this product for heat styling?

submitted by Rose - 8 years ago

  • A: My hairstylist uses in on my damp hair before she blowdries.

    submitted bykchacha - 4 years ago

  • A: Yes, it says it offers UV protection and thermal (heat) protection. It's more than just a leave-in conditioner, it's a nourishing treatment can be used alone or as a restorative styling product. It's formulated to repair damaged hair, add shine and promote silkiness, detangle, control frizz, protect color, prevent split ends and breakage, enhance body, and even works as a thermal protector. Apply product to wet hair before blow drying or styling, or use on dry hair instead of styling cream for smooth, controlled hair. It also smells so good.

    submitted byJayP - 8 years ago

Q: Can this product be used on dry hair?

submitted by bk70OH - 9 years ago

  • A: Absolutely! I do it frequently.

    submitted bypetkovyat - 9 years ago

  • A: Yes - I do too. I use it after I shower on damp hair, but will sometime spray a little on dry hair on days I use dry shampoo. It works great and I love the smell.

    submitted byJayP - 9 years ago

Q: What about silver/gray hair?

submitted by grandma - 9 months ago

  • A: Works great on my short and wavy gray hair. Makes my hair softer and manageable so I can blow dry and use a flat iron to tame the waviness. Never had a problem with it before or after I went all gray naturally.

    submitted byAZ - 7 months ago

Q: safe for breastfeeding?

submitted by raykay - 2 years ago

  • A: Hi there! We always recommend consutling with your doctor or physcian regarding what ingredients are right for you while breastfeeding.

    submitted byhealthshopper - 2 years ago

Q: is this gluten free?

submitted by meesh - 2 years ago

  • A: Hi there! I do recommend double checking the ingredient panel in the images or in the Label Information tab on this product page to ensure this product is right for you! Thank you.

    submitted byhealthshopper - 2 years ago

Q: Is this good for non porous hair?

submitted by Targetcustomer - 2 years ago

  • A: Hi there! Yes, this leave in conditioner works for all hair types. Thank you for your interest!

    submitted byhealthshopper - 2 years ago

Q: is it a liquid or a creamy spray

submitted by ineedtoknow - 3 years ago

  • A: It is a liquid spray leave in conditioner. Not creamy.

    submitted byThomas - 3 years ago
    Brand expert
See all questions (15)

Additional product information and recommendations

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Guests are saying

This leave-in conditioner has garnered a loyal following for its ability to detangle hair, reduce frizz, and leave locks feeling soft and shiny. Many guests appreciate its pleasant scent and effectiveness across various hair types, including curly and straight hair. However, some have raised concerns about the bottle design and price, suggesting that while the product works wonders, improvements could enhance the overall experience.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 1902 reviews
    effectiveness: 4.43 out of 5
    quality: 4.4 out of 5
    value: 3.94 out of 5
    83% would recommend
    299 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 August, 2026Verified purchase

    Missing!

    Item was $37 and not even included in my order. Idk if this is Target or 3rd party but I will not be ordering it online again.
    BooBugz
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 August, 2026Verified purchase

    It really is a 10 ^_<

    I've always loved this product 5 years now using it.
    Angie
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 August, 2026Verified purchase

    (no review title)

    My hair feels so soft 😊
    Target Team Member
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 July, 2026Verified purchase

    Very small

    I can’t believe I paid almost $20 for this. If you’ve ever bought a sampler box of products, that is the approximate size of this bottle. Did not try and will be returning.
    Murphysmama
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    11 July, 2026Verified purchase

    IT'S A 10 company, please re-design the bottle for a normal hand size! lol

    The 10oz bottle is way too big to spray one-handed! It's such a bad design! If your hands are huge, you're fine. I swear I'm not a person with unusually tiny hands, but this is impossible to spray onto my hair unless I hold the bottle with both hands. Never had this happen before. I do like (not love) the actual product enough, though, that I didn't want to waste it. So I used an empty travel-sized spray bottle that I already had and filled it for better convenience/comfort. Now, this big bottle is just the refill for when my small sprayer gets low. IT'S A 10 company, please re-design the bottle for a normal hand size?!?! lol
    AmandaH
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 July, 2026Verified purchase

    Leave-in conditioner

    I absolutely love this leave-in. It detangles hair instantly, whether you have straight hair or curly hair. A must try if you haven’t done so yet. It smells clean and doesn’t weigh your hair down and does not make it greasy.
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 July, 2026

    Amazing product!

    This stuff feels amazing on my hair! I like the scent it's not too strong and it doesn't smell weird or anything like that. I like how it made my hair feel soft and definitely made it less frizzy and shiny! But I was expecting the bottle to be a little bigger because the bottle is quite small but not too small. I do definitely think this is a must have!
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 July, 2026Verified purchase

    Fantastic

    This is a great product! Detangles after washing and leaves my hair soft and silky.
    Penny
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    14 May, 2026Verified purchase

    (no review title)

    My daughters and I use this everyday foe our curly hair. Its our favorite product!
    Adelle B
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 April, 2026Verified purchase

    Might've made my hair feel smooth, but it's full of parabens!

    I am soo disappointed! This product has not one, but THREE different parabens and a multitude of other ingredients that are known to be toxic! I've used this on my hair every day for years but today was the last.
    Chelsi
    5 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    12 March, 2026Verified purchase

    pricey, but worth it imo

    I have dry hair so am always looking for ways to add moisture. this is so silky, smells amazing, and easy to use
    VeryHannahLike
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 3 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    2 March, 2026Verified purchase

    (no review title)

    Item wasn’t included in my order. Reported it was told I would receive a credit. Never got it
    sharon
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 February, 2026Verified purchase

    (no review title)

    I used to use this product a few years ago, but switched to other brands because the price was so high. Recently, I decided I would splurge and was disappointed. I’m wondering if I they have changed the ingredients. Definitely not helping manage my frizz. And expensive to boot.
    Rob
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    21 February, 2026Verified purchase

    (no review title)

    Love this leave in conditioner!
    Janel
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 February, 2026Verified purchase

    number 10

    it will not spray properly for the price this is ridiculous
    Deborah
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 January, 2026Verified purchase

    (no review title)

    best smelling and working detangler ever. i’ve grown up with this all my life and i will use it forever! it is soooo worth the money because it actually works.
    Lexi
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 January, 2026Verified purchase

    Frizz-free, soft and silky

    Easy to apply. Keeps hair frizz-free, soft and silky. B
    CMR
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    2 January, 2026Verified purchase

    Great product, packaging sucks

    I love the product but the pump/ spray head is so cheap that it breaks when about 1/2 through the bottle. For $12+ per travel size you think they would have a better pump/ spray head.
    Achristensen
    effectiveness: 5 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 December, 2025Verified purchase

    It's A 10

    I have thick long hair. I use It’s A 10 before drying my hair and using a ceramic flat iron. This product leaves my hair silkier than it would without it. Smells great. The product is of a thick consistency, and I’ve found that the sprayer is ineffective. I unscrew the bottle top and pour about a quarter-size dollop into my hand to distribute in my hair. I’ve even added water into the bottle when it is near empty, and notice no difference. It is expensive, so adding water helps stretch the use!
    Alice
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 2 out of 5
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 December, 2025Verified purchase

    Gift for daughter

    seems a little expensive but it is a gift for my daughter and when I asked her how she would rate it she said "It's a 10!" 😆
    Melissa
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    4 guests found this review helpful. Did you?

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