It's a 10 Miracle Hair Mask - 8 fl oz
$33.49
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$12.49 - $37.49
Buy 3, get 1 free on select beauty minis on select items
4.7 out of 5 stars with 1815 ratings
$22.49 - $43.49
Buy 3, get 1 free on select beauty minis on select items
4.5 out of 5 stars with 486 ratings
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$12.49 - $37.49
Buy 3, get 1 free on select beauty minis on select items
4.7 out of 5 stars with 1815 ratings
$22.49 - $43.49
Buy 3, get 1 free on select beauty minis on select items
4.5 out of 5 stars with 486 ratings
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Guests are saying
This hair mask has garnered a mix of enthusiastic praise and some reservations from guests. Many appreciate its ability to transform dry, damaged hair into soft, manageable locks, often noting significant improvements after just a few uses. The pleasant fragrance and hydrating properties are frequently highlighted, making it a popular choice for those with color-treated or frizzy hair. However, some guests have experienced issues with greasiness and product buildup, suggesting a careful approach to usage.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 232 reviews
effectiveness: 4.69 out of 5
quality: 4.76 out of 5
value: 4.33 out of 5
88% would recommend
72 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
3 November, 2025Verified purchase
Works but pricey
Expensive but totally worth it, especially if you have dry and chemically treated hair. My hair is also fine & tangles easily, this condition is a god send
5 out of 5 stars
Thumbs up graphic, would recommend
3 October, 2025Verified purchase
You need this immediately
This is the holy grail of hair. I just recently bleached my hair quite more extensively than usual, and was so scared that I did permanent damage. My hair felt like straw. After two deep masks with it’s a 10, my hair feels as silky and soft as ever. This should be a staple for anyone that has hair.
5 out of 5 stars
Thumbs up graphic, would recommend
8 February, 2025
Don't Think. Just Buy
Don’t usually write reviews, but had to go out of the way for this one. 10/10. Get it. This is the best mask I’ve ever put on my hair. It does everything it advertises. Just purchase, you won’t regret it.
5 out of 5 stars
Thumbs up graphic, would recommend
9 November, 2024
Will definitely buy again!
Bought this a few months ago without seeing the price lol but it surely is worth the $32! It makes my hair feel so good and silky and smell amazing too! I recommend!
1 out of 5 stars
Thumbs down graphic, would not recommend
14 June, 2024Verified purchase
Clogs bathtub drain
My hair wavy and frizzy and also I have a lot of it. I really thought this would hep but it didnt. It has a strong perfume and its thick but doesnt do much other than making the hair kinda greasy which help with the frizz but doesnt look good. BTW it clogs your bathtub drain like crazy! What I do now bc I want to finish the product is rinse the bathtub with hot water so any residue on the pipe goes away.
5 out of 5 stars
Thumbs up graphic, would recommend
4 May, 2024Verified purchase
GET IT
This literally FIXED my bleach damage!! Can’t wait to see after another use. I got my hair bleached heavily two Saturdays in a row, I have wavy/curly fine hair but a TON of it. After the second round of bleach & toner baby it wouldn’t even hold a wave after sleeping on French braids. I don’t have a before pic, but here’s me happy with what it did!! I left it on for 30 mins. Just a double shampoo beforehand, no conditioning.
5 out of 5 stars
Thumbs up graphic, would recommend
7 April, 2024Verified purchase
Wonders for wavy/curly hair
This mask works wonders for both my daughter’s curly hair and my wavy hair. We both have drier hair and use it about once a week and our hair thanks us. I wish we didn’t go through it so fast but it’s worth it!
5 out of 5 stars
Thumbs up graphic, would recommend
2 April, 2024Verified purchase
Yesss
This mask definitely revived my bleached blonde hair that was screaming of thirst
5 out of 5 stars
Thumbs up graphic, would recommend
23 February, 2024Verified purchase
So glad I splurged
I've been wanting to buy this but at Ulta it's like $40. My local Target had it for cheaper. I've tried so many different kinds of hair masks with varying prices, this is by far the best one I've used, I bleach and dye my hair often and my hair is really dry and damaged. This hair mask made my hair feel silky and smooth! I'll definitely get it again and again!
1 out of 5 stars
Thumbs down graphic, would not recommend
3 February, 2024Verified purchase
Disappointed 
I generally love the miracle 10 products… I was pleased with the few products I tried, such leave-in conditioners. Unfortunately, this hair mask had no effect on my hair. Unquestionably not worth $30. For ten dollars, I bought another hair mask that was far more effective than this one. :(
5 out of 5 stars
Thumbs up graphic, would recommend
15 January, 2024Verified purchase
It works!
When I do a 15 minute mask, my hair is softer and less frizzy. Target’s price is lower than Ulta’s. Plus, when I purchased it in January, I received a $5 e-gift card during a special!
5 out of 5 stars
Thumbs up graphic, would recommend
28 November, 2023Verified purchase
The Best
Love this stuff. Makes me hair so soft
5 out of 5 stars
Thumbs up graphic, would recommend
31 July, 2023
Love its a 10
this hydrating mask was such a great addition to my normal hair routine. Simply shampoo and condition prior to putting this mask in the middle of my hair shaft to the ends. It only takes about 5 to 10 minutes to penetrate and hydrate. hyaluronic acid is so good for your hair and skin. I was able to brush through my hair no problem. my round brush blowout was super bouncy, soft and shiny. my hair smells so good I received multiple compliments. This mask really hydrates without weighing your hair down. my hair was still styled the next day when I woke up. I am definitely going to buy this again when I run out. For the price you get a decent amount of product. and such a unique fragrance. It is gorgeous
3 out of 5 stars
26 June, 2023Verified purchase
Might work better for others...
I gave this mask 3 stars because it smells nice and it does make my hair soft and manageable. However, it makes my hair fall out in decent size clumps. I stopped using it for a while and waited for my hair to stop falling out and then tried it again with the same issue. 😞 My friend swears by this line of products so I would recommend anyone to give it a try. Unfortunately I just can’t use it.
5 out of 5 stars
Thumbs up graphic, would recommend
16 May, 2023Verified purchase
WOW!
I've been bleaching my hair for over a year now so you can imagine my hair is super dry, the blonde hairs are frizzing and curling from being dry, and my ends are dead and brittle....just all bad. I've noticed this brand for years but never gave it a chance until YESTERDAY! Because I had already washed my hair in the morning (not knowing I would buy this), I wet my hair and started using the hair mask. I focused on my ends because they are so bad. I left it on for 15 minutes, rinsed it out, and didn't feel as soft as I expected. But then I blow-dried my hair and WOW!!! What a difference! My hair is soft, my ends don't feel as dried out. I read other reviews and most say they notice a difference right away but on the 3rd time, it's amazing. So glad I finally gave it a chance, totally looking into other products to keep my hair soft.
5 out of 5 stars
Thumbs up graphic, would recommend
3 May, 2023
Yes!!
Without this my thin hair is so tangled ! I use it every with shampoo ! 10+
5 out of 5 stars
Thumbs up graphic, would recommend
29 April, 2023Verified purchase
Miracle cream
Amazing! My hair was feeling so dry for a while because of some medications I’ve been taking. Used this one time, and my hair feels soooo good and hydrated. I want to run my hands through it constantly.
5 out of 5 stars
Thumbs up graphic, would recommend
19 April, 2023Verified purchase
Great deep conditioning
I love this mask. I use it once per week for a deep conditioning treatment on my hair and I love the way my hair feels after using it.
5 out of 5 stars
Thumbs up graphic, would recommend
27 March, 2023
LOVE IT
I Love it my hair is dry and omg!!! Beautiful!!
5 out of 5 stars
Thumbs up graphic, would recommend
8 November, 2022Verified purchase
It works!
I love this hair mask! I use it once or twice a week and it helps so much with my dry hair. The smell is great (not strong) and it doesn’t weigh my hair down. I love that Target sells this instead of having to get it from another store that charges more.