Sponsored
The Doux Press Rewind Curl Retention Shampoo - 8 fl oz
$12.59 reg $16.79
Sale
save $4.20 (25% off)In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Features Aloe Stem, Patau Oil, and Cactus
- Strengthens and cleanses hair
- Features the bonding technology of DOUXplex
- Helps preserve curls and coils
- For Textured Hair
- Helps restore moisture balance and helps prevent heat damage
Description
The Doux Press Rewind Curl Retention Shampoo - 16 fl oz - Press Rewind Curl Retention Shampoo from the Press Play Thermal Styling Collection brings curly hair to straight and back again. The shampoo strengthens as it cleanses, using DOUXplex™ bonding technology to restore moisture balance, help prevent heat damage, and preserve curls and coils. It cleanses, detangles, and smooths, leaving hair soft and silky for effortless heat or wash and go styling.
Hair Type: Textured, All Hair Types
Product Form: Cream
Beauty Purpose: Strengthening, Basic Cleansing
Net weight: 8 fl oz (US)
TCIN: 89325528
UPC: 850031703810
Item Number (DPCI): 063-05-7104
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: KEEP OUT OF THE REACH OF CHILDREN. HAIR BURNS; ALWAYS KEEP HAIR AWAY FROM SPARKS, OPEN FLAMES, AND EXCESSIVE HEAT. AVOID GETTING INTO EYES. IF CONTACT WITH EYES OCCURS, RINSE THOROUGHLY WITH WATER. FOR EXTERNAL USE ONLY.Shipping details
Estimated ship dimensions: 5.3 inches length x 2.35 inches width x 2.27 inches height
Estimated ship weight: 0.65 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What is the purpose of DOUXplex bonding technology?
submitted by AI Shopping Assistant - 1 month ago
A: DOUXplex bonding technology strengthens hair, restores moisture balance, and helps prevent heat damage.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: Can this shampoo be used for all hair types?
submitted by AI Shopping Assistant - 1 month ago
A: Yes, it is suitable for textured and all hair types, providing strengthening and basic cleansing.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: What is the product form of this shampoo?
submitted by AI Shopping Assistant - 1 month ago
A: The product form of this shampoo is a cream, designed for easy application and cleansing.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: How does the shampoo benefit textured hair?
submitted by AI Shopping Assistant - 1 month ago
A: It helps preserve curls and coils, restores moisture balance, and prevents heat damage for textured hair.
submitted byAI Shopping Assistant - 1 month agoAi generated
Q: What ingredients are featured in the shampoo?
submitted by AI Shopping Assistant - 1 month ago
A: The shampoo features Aloe Stem, Patau Oil, and Cactus to strengthen and cleanse hair.
submitted byAI Shopping Assistant - 1 month agoAi generated
The Doux Press Play System
About the collection
The Doux Press Play System, a first-of-its-kind Thermal Styling System formulated for textured hair. Coined as 'The Silk Press of the Future,' this innovative straightening system features both thermal protection and a bond-building complex (DOUX-plex™). This system ensures that textured hair receives the care it deserves, preventing damage from thermal styling while providing a comprehensive solution for those who want both straight and strong hair.
Frequently bought together
$11.24($0.94/fluid ounce)
reg $14.99 Sale
4.6 out of 5 stars with 204 ratings
Bestseller
$9.99($0.62/fluid ounce)
$5 Target GiftCard with 4 select personal care items
4.5 out of 5 stars with 788 ratings
$11.99($1.50/fluid ounce)
reg $14.99 Sale
4.5 out of 5 stars with 118 ratings
Guests also viewed
$11.24($0.94/fluid ounce)
reg $14.99 Sale
4.6 out of 5 stars with 204 ratings
$4.99
Buy 1, get 1 50% off African Pride hair care items
4.6 out of 5 stars with 930 ratings
$9.51($0.79/fluid ounce)
reg $11.89 Sale
4.6 out of 5 stars with 327 ratings
Discover more options
$9.51($0.79/fluid ounce)
reg $11.89 Sale
4.6 out of 5 stars with 327 ratings
$9.51($0.79/fluid ounce)
reg $11.89 Sale
4.3 out of 5 stars with 331 ratings
$11.89($1.49/fluid ounce)
4.5 out of 5 stars with 23 ratings
$3.49 - $9.99
Buy 3, get 1 free on select beauty minis on select items
4.5 out of 5 stars with 1664 ratings
Related Categories
4.6 out of 5 stars with 141 reviews
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
100% would recommend
1 recommendations
4 out of 5 stars
24 October, 2025
originally posted on The Doux
Works great, needs better packaging
I absolutely love the product but hated the packaging. I had to buy another spray bottle to pour it in because the sprayer stuck on all of the bottles
5 out of 5 stars
15 September, 2025
originally posted on The Doux
Menopausal hair, Best Shampoo
I am in menopause and I’ve never had a shampoo that felt like conditioner during and after a wash , it is amazing and it doesn’t tangle your hair . When you reach menopause or have gray hair your hair has a tendency to be more dry . This shampoo provides a balance of a great cleanser plus moisturizer and a clean soft feel afterwards
4 out of 5 stars
21 August, 2025
originally posted on influenster.com

nice scent and works well
[This review was collected as part of a promotion.] Nice scent and packaging, works well when combined with other products from the same line. Works nicely when straightening textured hair using heat tools.
5 out of 5 stars
14 February, 2025
originally posted on influenster.com

ITS THE BEST
[This review was collected as part of a promotion.] This hair mask is a game-changer! The packaging is sleek and easy to scoop product out without making a mess. The scent is a light, floral fragrance that isn’t overpowering and lingers pleasantly in your hair. The texture is creamy and rich, making it easy to distribute evenly without weighing down my hair. After just one use, my hair felt softer, shinier, and more hydrated. For the price, it’s definitely worth it—affordable while delivering salon-quality results. I also noticed less frizz and more manageability after using it weekly. Overall, it’s a must-have for anyone wanting smooth, healthy hair without breaking the bank. I’ll definitely be repurchasing and recommending it to friends!
5 out of 5 stars
6 December, 2024
originally posted on influenster.com

Love it!
[This review was collected as part of a promotion.] I love this product so much. I love how well this works in my hair. But the only thing I don’t like too much is how big the product is. I wish it could be a little bigger. Outside of that I would recommend this to everyone
5 out of 5 stars
28 August, 2024
originally posted on influenster.com

I love it
[This review was collected as part of a promotion.] The packaging was amazing! Very cute and girly! The overall product itself is amazing! I’ve been using it for a few years now and love everything about it! I was excited to get it because it’s kind of pricey in stores but it’s great
5 out of 5 stars
26 July, 2024
originally posted on influenster.com

Restored Moisture
[This review was collected as part of a promotion.] This item definitely restored moisture back into my hair. Before this product my hair was very dry. But after as you can see the shine the bounce, my hair is alive again thanks to this product.
5 out of 5 stars
18 July, 2024
originally posted on influenster.com

Works amazing
[This review was collected as part of a promotion.] Used the entire line on my hair to wash my leave out while I had a sew in. I love this product so much! It worked so well for me. I would use again. It also smelled great.
5 out of 5 stars
8 June, 2024
originally posted on influenster.com

Curl Retention Shampoo
[This review was collected as part of a promotion.] I really love the way this shampoo works and lathers so well. A little definitely goes a long way!!!! It allows for your curls/coils to revert back after you straighten it. It smells just like the other products in the line. It has a very sweet scent out of the bottle but on your hair, the sweetness cuts down. It helps to not make your hair smell burnt after flat ironing.
5 out of 5 stars
7 June, 2024
originally posted on influenster.com

No heat damage
[This review was collected as part of a promotion.] The Doux Press Rewind is a must-have for anyone seeking to turn back the clock on their hair woes. This transformative product not only reverses damage but also strengthens and nourishes hair from within. Its rich formula works wonders on dry, brittle strands, leaving them noticeably softer and more manageable after just one use. Plus, the heavenly scent adds a touch of luxury to your haircare routine. With 'Press Rewind, achieving healthy, youthful-looking hair has never been easier.
4 out of 5 stars
7 June, 2024
originally posted on influenster.com

like it
[This review was collected as part of a promotion.] it is good and i like it. it revived my curls nicely and gave a good cleaning. the scent is nice and light and the product has good packaging. i like it.
5 out of 5 stars
31 May, 2024
originally posted on influenster.com

Safe For Curls
[This review was collected as part of a promotion.] I love that this shampoo helps protect curls while also providing intense hydration. The pump makes it easy to get as much product out of the bottle as possible. It also smells amazing! I really like this product.
3 out of 5 stars
30 May, 2024
originally posted on influenster.com

Product for that matches my hair type.
[This review was collected as part of a promotion.] This product works well for my hair type. It wasn't heavy or caused build up. The packaging is easy pump bottle and it can open the product is never wasted. The smell is decent. My hair has a present smell not the iron smell.
5 out of 5 stars
30 May, 2024
originally posted on influenster.com

Hair felt clean
[This review was collected as part of a promotion.] Hair felt very clarified after using! Didn’t lather too much but the hair felt super clean and smells nice, sorta has a fresh grape smell in my opinion.
3 out of 5 stars
29 May, 2024
originally posted on influenster.com

Mhm
[This review was collected as part of a promotion.] Want too impressed with this line. Tried it and didn’t like it and that’s my honest opinion. I’ve tried better hair products but this isn’t it, sorry
5 out of 5 stars
29 May, 2024
originally posted on influenster.com

Loved it!
[This review was collected as part of a promotion.] This is a great shampoo! It lathers great and really cleans your scalp. It retains your curls and detangles amazingly. The scent is great and the packaging makes it easy to get the product effectively. It’s a great value for the money!
1 reply from The Doux Customer Service team - 1 year ago
We love that you’re rockin with our new Press Play Thermal Styling System! You can reach us at customerservice@thedoux.com for all the tips and tricks on our new line!
5 out of 5 stars
29 May, 2024
originally posted on influenster.com

Smells amazing
[This review was collected as part of a promotion.] This shampoo left my hair feeling amazing I smells delicious and it felt like it got my hair extra clean! It wasn’t hard to get all of the product out as some shampoos take a while to come out I will be using this an entire set when it’s time for press day!
5 out of 5 stars
29 May, 2024
originally posted on influenster.com

Doux is awesome
[This review was collected as part of a promotion.] The Doux Press rewind shampoo has a pleasant smell reminds me of sweet tarts. It cleaned my hair well without leaving it feeling stripped. I have issues with some shampoos making my hair feel limp but this allows my natural curls to pop.
5 out of 5 stars
29 May, 2024
originally posted on influenster.com

Good for curls
[This review was collected as part of a promotion.] This was a good product for my 4b hair. My curls felt protected after using it and I didn’t have the curl damage anxiety that I typically have when straightening my hair. For the process this is definitely a product i will buy again.
5 out of 5 stars
29 May, 2024
originally posted on influenster.com

Solid pick
[This review was collected as part of a promotion.] This product smells very nice not too overbearing. It lathered nicely and rinsed well. It wasn't too heavy on my hair. It really made my curls feel nice.