Cyber MondayNew ArrivalsChristmasHoliday Hosting & EntertainingGift IdeasAI Gift FinderClothing, Shoes & AccessoriesToysElectronicsBeautyGift CardsHomeFurnitureCharacter ShopBabyKitchen & DiningGroceryHousehold EssentialsSchool & Office SuppliesVideo GamesMovies, Music & BooksSports & OutdoorsBackpacks & LuggagePersonal CareHealthPetsUlta Beauty at TargetTarget OpticalParty SuppliesClearanceTarget New Arrivals Target Finds #TargetStyleHanukkahStore EventsAsian-Owned Brands at TargetBlack-Owned or Founded Brands at TargetLatino-Owned Brands at TargetWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Rucker Roots Smoothing Sulfate-Free Shampoo - 8 fl oz - 2 of 3Rucker Roots Smoothing Sulfate-Free Shampoo - 8 fl oz - 3 of 3
Rucker Roots Smoothing Sulfate-Free Shampoo - 8 fl oz - 1 of 3

Rucker Roots Smoothing Sulfate-Free Shampoo - 8 fl oz

$8.91 ($1.11/fluid ounce) reg $11.89
Sale 
Ends Monday save $2.98 (25% off)

In Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • For All Hair Types
  • 100% Vegan
  • No Parabens
  • No Sulfates
  • No Artificial Color
  • Plant Based Preservatives

Description

Rucker Roots Smoothing Shampoo has olive oil, coconut oil, aloe leaf juice, Vitamins A,C,E,K and B, as well as carrot, ginger and turnip root oils essential for strong, lustrous, growing hair. Your scalp will be cleansed and stimulated with Our Sulfate-Free Smoothing Shampoo without stripping your hair's natural oils. The natural ingredients from Rucker Roots will leave your hair stronger and longer because healthy hair starts at the root.
The Vegetable Root Oil Collection by Rucker Roots contain a natural blend of roots that come from the earth’s soil. Ginger Root Oil stimulates hair growth, increases blood flow to the scalp, and soothes sensitive scalp. Turnip Root Oil creates shines, intensifies color, and adds elasticity. Carrot Root Oil strengthens weak hair, protects against breakage, and promotes growth as well.
Scent: Coconut
Hair Type: All Hair Types, Textured
Product Form: Liquid
Beauty Purpose: Smoothing
Net weight: 8 fl oz (US)
TCIN: 76150003
UPC: 866495000280
Item Number (DPCI): 063-05-1067
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

ruckers root comple (hedychium coronarium (ginger) root extract, daucus carota sativa (carrot) root extract, brassica rapa (turnip) root extract), water (aqua), sodium lauryl methyl isethionate, sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine, cocamidopropyl betaine, cocamide dipa, hydrolyzed quinoa, cetrimonium chloride, glycol distearate, dimethicone, amodimethicone, soy amino acids, panthenol, glycerin, fragrance (parfum), cocos nucifera (coconut) oil, olea europaea (olive) fruit oil, trideceth-12, aloe barbadensis leaf juice, camellia sinensis (white tea) leaf extract, retinyl palmitate (vitamin a), ascorbyl palmitate (vitamin c), tocopheryl acetate (vitamin e), phytonadione (vitamin k), sodium benzoate, potassium sorbate, citric acid.' '

Allergens & Warnings:

keep out of eyes. Not intended for internal use if irritation occurs, Please discontinue.

Shipping details

Estimated ship dimensions: 7.27 inches length x 1.75 inches width x 1.67 inches height
Estimated ship weight: 0.6 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Rucker Roots Smoothing System Hair Care Collection

Rucker Roots Smoothing System Hair Care Collection

About the collection
Rucker Roots® meets the needs of the consumer who wants versatility by offering their 4-Step Smoothing System + GTC Collection for Textured Styles. Their 100% Vegan, premium, salon-grade products work well on all hair types and textures, making transitioning between textured and straighten styles easy on the hair. Sisters, Ellen and Ione Rucker were inspired by the root vegetables from their grandfather’s garden in South Carolina in which their mother made conditioning treatments, to create a brand of products that celebrated their southern roots. The Creators are the first ever in the Multicultural Hair Industry to use Turnip Root Oil as a staple in their hair products, staying true to their Roots!
View Rucker Roots Smoothing System Hair Care Collection collection

Frequently bought together

Rucker Roots GTC Daily Leave In - 8 fl oz

$10.49($1.31/fluid ounce)
reg $13.99 Sale
$5 Target GiftCard with 4 select personal care
4.4 out of 5 stars with 14 ratings

Rucker Roots Anti-Frizz Growth Serum - 4 fl oz

$13.49($3.37/fluid ounce)
reg $17.99 Sale
$5 Target GiftCard with 4 select personal care
4.9 out of 5 stars with 19 ratings

Rucker Roots Leave-In Heat Protectant - 4 fl oz

$9.74($2.44/fluid ounce)
reg $12.99 Sale
$5 Target GiftCard with 4 select personal care
4.3 out of 5 stars with 11 ratings

Rucker Roots Detangling Conditioner - 8 fl oz

$9.74($1.22/fluid ounce)
reg $12.99 Sale
$5 Target GiftCard with 4 select personal care
4.2 out of 5 stars with 21 ratings

Aunt Jackie's Knot on My Watch Instant Detangling Therapy - 12 fl oz

$5.54($0.46/fluid ounce)
reg $7.39 Sale
$5 Target GiftCard with 4 select personal care
4.6 out of 5 stars with 606 ratings

Guests also viewed

As I Am Dry and Itchy Shampoo - 12 fl oz

$8.69($0.72/fluid ounce)
reg $11.59 Sale
$5 Target GiftCard with 4 select personal care
4.1 out of 5 stars with 345 ratings

As I Am Leave In Conditioner - 8 fl oz

$7.86($0.98/fluid ounce)
reg $10.49 Sale
$5 Target GiftCard with 4 select personal care
4.6 out of 5 stars with 502 ratings

Urban Hydration Health & Repair Shampoo - 16.9 fl oz

$8.24($0.49/fluid ounce)
reg $10.99 Sale
$5 Target GiftCard with 4 select personal care
4.6 out of 5 stars with 23 ratings

SheaMoisture Manuka Honey & Yogurt Hydrate & Repair Shampoo - 13 fl oz

$7.49($0.58/fluid ounce)
reg $9.99 Sale
$5 Target GiftCard with 4 select personal care
4.5 out of 5 stars with 1305 ratings

Discover more options

The Doux Press Rewind Curl Retention Shampoo - 8 fl oz

$11.24
reg $14.99 Sale
$5 Target GiftCard with 4 select personal care
4.6 out of 5 stars with 141 ratings

Camille Rose Sweet Ginger Cleansing Rinse - 12 fl oz

$8.91($0.74/fluid ounce)
reg $11.89 Sale
$5 Target GiftCard with 4 select personal care
4.3 out of 5 stars with 332 ratings

Camille Rose Moroccan Pear Conditioning Custard - 12 fl oz

$8.91($0.74/fluid ounce)
reg $11.89 Sale
$5 Target GiftCard with 4 select personal care
4.6 out of 5 stars with 328 ratings

SheaMoisture Mango & Carrot Kids Extra-Nourishing Shampoo - 8 fl oz

$6.74($0.84/fluid ounce)
reg $8.99 Sale
$5 Target GiftCard with 4 select personal care
4.5 out of 5 stars with 692 ratings

Related Categories

4.5 out of 5 stars with 23 reviews
effectiveness: 4.67 out of 5
quality: 4.67 out of 5
value: 4.5 out of 5
92% would recommend
13 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
8 November, 2023Verified purchase

Harsh

I knew it contained sodium c14-16 olefin sulfonate, which is a harsh surfactant. But it wasn't the main ingredient so I thought it might be ok. Nope. This stripped my hair and scalp of all moisture after one use. After I rinsed the suds out of my hair I knew it was bad because my hair was squeaky clean. That's never a good sign. It also contains Dimethicone, a silocone that coats/builds up on hair and keeps moisture from penetrating hair. There's nothing good about this shampoo or the companion consitioner.
Kim
effectiveness: 1 out of 5
value: 1 out of 5
quality: 1 out of 5
4 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
29 June, 2023Verified purchase

Gave me Dandruff

I really wanted to love this product. The reviews sold me!! But for me it was a different a story. I used this shampoo for about 3-4 weeks and it gave me really bad dandruff. I never really suffer from dandruff but this shampoo gave me a really horrible itchy scalp!! I couldn’t stop scratching!! So it was a no for me.
Ani
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
19 February, 2023Verified purchase

Must Have Shampoo

This shampoo cleans your hair and leaves it feeling AMAZING-all while using great ingredients!
RoWat
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
17 February, 2023

Amazing Sulfate Free Shampoo

This product is great! It leaves my hair so fresh and clean. It is great of you want to go for the natural look or a sleek blowout.
adamdillon
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
17 October, 2021Verified purchase

Amazing 10/10

i’ve never given a review to any hair products, but i feel like for this line i have to! after buying the shampoo and conditioner i had to buy the entire line because it was just that good. makes my hair feel so soft and i like knowing that they use good safe ingredients. 10/10 never buying another hair care line again!
Maddie
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
7 February, 2021

Great Shampoo

This shampoo and conditioner leaves my hair silky smooth and smells great! I love that it’s all natural. I have fine hair, and it doesn’t weigh it down. I highly recommend this product
Jcovin
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
7 February, 2021

Naturally good

Natural ingredients help make my natural hair feel soft, manageable and clean. Seems to work well with the other Ruckr Roots products.
CindyK
value: 4 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
6 February, 2021

Rucker Roots will Change you hair

These products have done wonders to my hair. It has thickened up, grew, and always shiny and silky. I use the whole collection.
Ivettemg23
value: 5 out of 5
quality: 5 out of 5
effectiveness: 5 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
6 February, 2021

The best

Has done wonders. Great ingredients.
Mi
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
26 August, 2020

Sleek

Sleek packaging, great ingredients.
Mo
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
26 June, 2020

Rucker Roots

I Love Love Love Rucker Roots! The shampoo leaves my hair feeling nice and clean but not dry and brittle. I have been using it for a while and don’t see myself ever switching up to anything else !
Mila
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
6 March, 2020

Best Hair Products I Have Found For My Hair!

A year ago I purchased Rucker Root's Shampoo, Detangling Conditioner, Anti- Frizz Silkening Growth Serum, Leave-In Heat Protectant, and Styling Mousse. It was the first time I had seen the product, but decided to purchase most of the product line to be sure I was using items that worked together. I was drawn into the product line by the fact that the products were made with natural ingredients and the business was owned by two women. To say that the products worked well with my thick, permed straight but otherwise kinky-curly hair would be an understatement. My hair held curls longer while being soft to touch and light (no build up). The products left a pleasant smell in my hair that was not perfumed. The biggest surprise is that I brought the Anti- Frizz Silkening Growth Serum, Leave-In Heat Protectant, and Styling Mousse with me to my hair stylist for her to use in my hair. My stylist complimented the products for making my hair smooth and soft. The products are high quality and have helped me take care of my hair.
North Shore Simmons
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
5 guests found this review helpful. Did you?
5 out of 5 stars
7 February, 2020

(no review title)

I love love love these products! I’ve been using them on my daughters hair and ever since it hasn’t been brittle and dry like it use to be.
NDea
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
4 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommend
27 November, 2019

Nice!

I purchased the shampoo and conditioner for my relaxed hair. The shampoo lathers very well and rinses clean. It has a very light natural scent. I did not have to use much product to clean my hair thoroughly. My hair felt detangled prior to using conditioner as well. Will continue to use.
Sherri
effectiveness: 4 out of 5
quality: 4 out of 5
value: 4 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
20 October, 2019Verified purchase

I’m hooked

My son and I love the shampoo and conditioner! I blow dry and flat iron my curls and my son’s natural curls are moisturized after using this line. The products are natural and smell great! I wish Rucker’s were sold in the store.
Star Wars Mom
effectiveness: 5 out of 5
quality: 5 out of 5
value: 4 out of 5
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
29 June, 2019Verified purchase

(no review title)

I absolutely love this line of products and so does my family (husband and boys). It is all natural, has a wonderful smell, and makes my hair feel soft and clean. It does not leave residue like other products have I have tried. The best natural hair product.
Momofboys
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
26 March, 2019Verified purchase

My New Favorite Shampoo

Purchased this shampoo hoping for the best but not expecting much; was I pleasantly surprised. Never heard of Rucker Roots but thought I would give it a try. I specifically bought it for my daughter (mixed hair) but figured I would try it first. After the very first use I could immediately feel the difference. My hair feels so soft and smells great. I must add that I use it in combination with the conditioner. Love it and would recommend to everyone.
Adriana G
effectiveness: 5 out of 5
quality: 5 out of 5
4 guests found this review helpful. Did you?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy